readers' advisory: research and trends in ra services tara bannon, senior librarian, denver...
TRANSCRIPT
Readers' Advisory: Research and Trends in RA Services
Tara Bannon, Senior Librarian, Denver Public LibraryJessi Barrientos, Librarian, High Plains Library DistrictJoanna Nelson, Teen Services Coordinator, Pikes Peak Library DistrictDodie Ownes, Adult Services Librarian, Douglas County LibrariesDuncan Smith, Vice President, NoveList
Creative Acts
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Becoming something new
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Embedded reading
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Books = Our brand
Books Our business
Reading IS our business
1 Assess how we are doing today
2 Expand beyond the passionate few
3 Move out from behind the desk
Three steps to the future
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How are we doing today?
84%RA is important or very important to library mission
Mission control
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What libraries are doing
Does this align with user expectations?
All staff
Certain staff
Full time RA staff
Other
0% 10% 20% 30% 40% 50% 60% 70% 80%
Who Takes Responsibility for RA?
Is RA seen as a core duty?
RA Training Provided by Library
Self-d
irecte
d train
ing
Onsite st
aff tr
aining
Online tr
aining
Regional
meetingsOth
er
No train
ing0%
20%
40%
60%
Does this convey priority?
Evaluating RA Effectiveness
Very effectiveEffectiveSomewhat effec-tiveNot very effective
How are we measuring?
What Are Libraries Measuring?
0%15%30%45%
What gets measured, gets managed
1992: The Nature of the Readers’
Advisory Transaction (Kenneth Shearer)
Not much has changed
2013: Secret Shopper Study at
major urban library
2000: A Look at Readers’
Advisory Services (Anne May)
2014: Secret Shopper
experience (Mary K Chelton)
How should we define and measure success?
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Moving beyond the passionate few
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High book knowledge
High commitment to customer service
Low commitment to customer service
Low book knowledge
A Model for RA Service Development
High book knowledge
High commitment to customer service
Low commitment to customer service
Low book knowledge
They know books and
know how to help people
A Model for RA Service Development
xHigh book knowledge
High commitment to customer service
Low commitment to customer service
Low book knowledge
They know books and
know how to help people
Don’t be here
A Model for RA Service Development
xHigh book knowledge
High commitment to customer service
Low commitment to customer service
Low book knowledge
They know books and
know how to help people
Opportunity:find tools to
enhanceknowledge
Don’t be here
A Model for RA Service Development
xHigh book knowledge
High commitment to customer service
Low commitment to customer service
Low book knowledge
They know books and
know how to help people
Opportunity:find tools to
enhanceknowledge
Opportunity: encourage customer
service skills
Don’t be here
A Model for RA Service Development
Moving out from behind the desk
Our RA priorities
Face-to-faceIn house,
self-directed
ProgramsDigital,
self-directed
Face-to-faceIn house,
self-directed
ProgramsDigital,
self-directed
Face-to-face In house, self-directedPrograms Digital, self-directed
Our RA priorities
vs. reader priorities
Lots of Time
High Touch
Low Touch
No Time
A Model for Meeting Reader Needs
Lots of Time
High Touch
Low Touch
No Time
Face-to-face RALibrary programs
A Model for Meeting Reader Needs
Lots of Time
High Touch
Low Touch
No Time
Face-to-face RALibrary programs
E-newslettersForm-based RA
Enriched catalog
A Model for Meeting Reader Needs
Lots of Time
High Touch
Low Touch
No Time
Face-to-face RALibrary programs
E-newslettersForm-based RA
Enriched catalog
PostersBrochuresSelf-check
A Model for Meeting Reader Needs
Lots of Time
High Touch
Low Touch
No Time
Face-to-face RALibrary programs
E-newslettersForm-based RA
Enriched catalog
PostersBrochuresSelf-check
Book displaysShelf talkers
A Model for Meeting Reader Needs
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Be in the 1% inspiration business
I am now 16 and all I can say is thank you. Thank you for all the books that helped make me the person I am today. Don't worry, I turned out OK, or so they tell me. I would not be who I am today if it weren't for the inspiration you put in your books. They inspire me to do my best and when that isn't good enough, to push harder.
They motivate me to be loyal to my friends and to stand up for the truth. When someone tells me I can't do something because of some fault I have, your books inspire me to want to do it more, so thanks again for the inspiration and making us, your fans, realize that there is a hero in everyone of us, even an ADHD, dyslexic, annoying seaweed-brained kid. Sincerely, Lindsey
“…But when I was 12, a bookmobile came to the fields. And you have to understand that I wasn’t allowed to have books… So I told the bookmobile person that I was a little nervous about the mountain blowing up. And he said, “You know, the more you know about something, the less you will fear it.”
And then he gave me a book about volcanos. And then I saw a book about dinosaurs. I said “Oh, that looks neat.” So he gave me a book about dinosaurs. And I took them home, and I devoured them. I didn’t just read them, I devoured them. And I came back in two weeks and had more questions. And he gave me more books and that started it.
That taught me that hope was not just a word. And it gave me the courage to leave the camps. That’s where the books made the difference.
By the time I was 15, I knew there was a world outside of the camps. I believed I could find a place in it. And I did.”
--Storm Reyes, who grew up in migrant farm worker camps outside Tacoma, Washington during the early 1960s
Source: NPR StoryCorps http://storycorps.org/listen/storm-reyes/
And now words of wisdom from our active RA panelists!
Thank you!
Tara Bannon -- [email protected] Barrientos -- [email protected]
Joanna Nelson -- [email protected] Ownes -- [email protected] Smith -- [email protected]