READERSHIP INFORMATION 2013

Source: 2012 American Opinion Research Study

READERSHIP BY DEMOGRAPHIC SEGMENTS Daily Sunday Average Total % Reading % Reading % 7-Day % Market Market Eagle Reach Eagle Reach Week Reach

Total Adults (18+) 313,300 100% 123,200 39% 173,900 56% 212,500 68%

GENDER

Male 150,384 48% 63,161 42% 82,711 55% 100,757 67%

Female 162,916 52% 60,279 37% 91,233 56% 112,412 69%

AGE

18 to 29 62,660 20% 18,171 29% 26,944 43% 39,476 63%

30 to 39 46,995 15% 10,339 22% 23,028 49% 30,547 65%

40 to 54 90,857 29% 31,800 35% 46,337 51% 58,148 64%

55+ 112,788 36% 64,289 57% 76,696 68% 85,719 76%

HOUSEHOLD INCOME

Under $50,000 68,917 44% 26,189 38% 35,148 51% 44,796 65%

$50,000 to $74,999 34,459 22% 13,783 40% 18,608 54% 22,054 64%

$75,000 to $99,999 23,495 15% 10,338 44% 15,036 64% 17,856 76%

$100,000+ 25,061 16% 10,275 41% 14,535 58% 17,793 71%

Total Number of Households 156,630

ACCORDING TO THE SURVEY... Reading Eagle is the most used single source of local news and information in Berks County, among all demographics, including younger adults. It is the primary source of local sales and shopping information among all age groups.

More than half of all adults look at classified advertising in the Reading Eagle during an average month. Tens of thousands of Berks County adults look at specific classified ads. Ads for merchandise for sale, employment, and real estate are particularly well read.

The vast majority of Berks County consumers (79%) use coupons when shopping; 69 percent use coupons monthly and more than four in 10 (41%) use them at least weekly. Reading Eagle is the most used source of coupons.

Adults interested in news from Berks County are most likely to rely on the printed Reading Eagle, true of adults among all ages.

The printed Reading Eagle easily dominates other media as the primary source of local sales and shopping information in Berks County. No other source is close. Six in 10 consumers named the Eagle as their No. 1 source, more than all other sources combined.

DEMOGRAPHICS 2013

Market InformationBerks County is strategically located in the Keystone State of Pennsylvania. Berks is a suburban county situated in the southeastern area of Pennsylvania. Roughly diamond shaped, the county covers an 864 square-mile area. Berks, and the City of Reading, the county seat, are well positioned to take advantage of the established road, rail, air, and water transportation systems of the entire northeast corridor.

Located on the fringe of a dynamic market of economic, trade and industrial activity, Reading’s proximity to Philadelphia, New York, and Washington, D.C., provides quality-of-life opportunities available in large metropolitan areas – with the benefits of a rural environment.

While Berks County’s location is ideal for family life, businesses enjoy even more advantages because of its strategic placement. Berks County could be described as the “Keystone County in the Keystone State.” If you want to do business in this part of the country, you’ll want to be in Berks County.

Population DemographicsTotal Population 417,238 Total Households 156,630 Population Density (per Sq. Mi.) 479.24

Population by GenderFemale Population 212,585 51.0% Male Population 204,654 49.0%

Population by Race/EthnicityWhite 346,829 83.1%Black 20,567 4.9%American Indian or Alaska Native 1,314 0.3%Asian or Pacific Islander 5,673 1.4%Some Other Race 32,421 7.8%Two or More Races 10,435 2.5%Hispanic Ethnicity 68,251 16.4%Not Hispanic or Latino 348,987 83.6%

Household Income:$0 - $15,000 16,026 10.2%$15,000 - $24,999 16,504 10.5%$25,000 - $34,999 16,618 10.6%$35,000 - $49,999 20,005 12.8%$50,000 - $74,999 34,246 21.9%$75,000 - $99,999 22,897 14.6%$100,000 - $149,999 20,424 13.0%$150,000 + 9,910 6.3%Average Hhld Income $70,649Median Hhld Income $56,507Per Capita Income $26,901

Population by Age:0 to 4 24,981 6.0%5 to 14 55,179 13.2%15 to 19 31,405 7.5%20 to 24 28,396 6.8%25 to 34 47,096 11.3%35 to 44 52,577 12.6%45 to 54 63,047 15.1%55 to 64 52,754 12.6%65 to 74 31,216 7.5%75 to 84 20,879 5.0%85+ 9,709 2.3%

Median Age:Total Population 40.0

Employment and Business: Age 16 + Population 331,311 In Labor Force Employed 193,381 58.4% Unemployed 16,388 4.9% In Armed Forces 145 0.0% Not In Labor Force 121,397 36.6% Housing Units: Total Housing Units 156,630 Owner Occupied 111,849 71.4% Renter Occupied 44,781 28.6%

Vehicles Available:Average Vehicles Per Hhld 2.0 0 Vehicles Available 15,185 9.7% 1 Vehicle Available 48,729 31.1% 2+ Vehicles Available 92,716 59.2%

Marital Status:Age 15+ Population 337,078 Married, Spouse Present 164,878 48.9%Married, Spouse Absent 14,016 4.2%Divorced 32,768 9.7%Widowed 20,959 6.2%Never Married 104,458 31.0%

Educational Attainment:Age 25+ Population 277,278 Grade K - 8 13,846 5.0%Grade 9 - 12 26,267 9.5%High School Graduate 106,238 38.3%Some College, No Degree 43,322 15.6%Associates Degree 20,536 7.4%Bachelor’s Degree 42,536 15.3%Graduate Degree 21,898 7.9%No Schooling Completed 2,635 1.0%

Source: Demographic data © 2012 by Experian

READINGHarrisburg

New York CityAllentown

PhiladelphiaLancaster

BaltimoreWashington, D.C.

Pittsburgh

Dollar % Discount Daily & Sunday $3,000 15% $6,000 18% $8,500 24% $16,500 25% $40,000 26% $65,000 27%

Dollar % Discount Daily & Sunday $80,000 28% $95,000 29% $115,000 30% $150,000 31% $200,000 32% $250,000+ 34%

10.5” x 17” Daily = $5,037

Sunday = $6,622 Color = $450

100%

10.5” x 12.75” Daily = $3,777

Sunday = $4,967 Color = $350

75%

10.5” x 11.05” Daily = $3,273

Sunday = $4,304 Color = $309

65%

5.187” x 17” Daily = $2,518

Sunday = $3,311 Color = $309

50%V

10.5” x 8.5” Daily = $2,518

Sunday = $3,311 Color = $309

50%H

5.187” x 13.26” Daily = $1,964

Sunday = $2,582 Color = $237

39%

10.5” x 5.61” Daily = $1,662

Sunday = $2,186 Color = $237

33%

6.958” x 7.65” Daily = $1,511

Sunday = $1,987 Color = $216

30%

5.187” x 8.5” Daily = $1,259

Sunday = $1,655 Color = $180

25%

8.729” x 4.692” Daily = $1,159

Sunday = $1,542 Color = $165

23%

6.958” x 5.1” Daily = $1,007

Sunday = $1,325 Color = $144

20%

3.417” x 7.65” Daily = $755

Sunday = $994 Color = $124

15%

3.417” x 6.63” Daily = $655

Sunday = $861 Color = $108

13%

5.187” x 4.08” Daily = $605

Sunday = $795 Color = $103

12%

3.417” x 5.1” Daily = $504

Sunday = $662 Color = $98

10%

5.187” x 3.06” Daily = $453

Sunday = $596 Color = $93

9%

3.417” x 4.08” Daily = $403

Sunday = $529 Color = $82

8%

3.417” x 3.05” Daily = $302

Sunday = $398 Color = $62

6%

3.417” x 2.04” Daily = $202

Sunday = $265 Color = $41

4%

1.646” x 3.06” Daily = $151

Sunday = $199 Color = $31

3%

1.646” x 2.04” Daily = $101

Sunday = $133 Color = $21

2%

1.646” x 1.02” Daily = $50

Sunday = $66 Color = $11

1%

*All dollars spent on ROP, Color, Extra Ads, Special Sections, Weekend, Voices, Comics, TV Times, and Clip-It count toward dollar volume contract fulfillment. Insert revenue is not included.

Discounts apply to ROP and Weekend rates only.

DOLLAR VOLUME CONTRACTS*

Effective 1/1/2013

5.187” x 5.44” Daily = $805

Sunday = $1,060 Color = $134

16%

8.729” x 14.28” Daily = $3,526

Sunday = $4,636 Color = $324

70%

DISPLAY ADVERTISING DEADLINES

THURSDAY 3 P.M. for MondayFRIDAY 3 P.M. for TuesdayFRIDAY 3 P.M. for WednesdayMONDAY 3 P.M. for ThursdayTUESDAY 3 P.M. for FridayTUESDAY 3 P.M. for Sunday Home & Real EstateWEDNESDAY 3 P.M. for Saturday & Sunday Life & Drive TimeTHURSDAY 3 P.M. for Sunday

REPEAT DISCOUNT PROGRAM

RETAIL ROP MODULAR RATE STRUCTURE 2013

Discounts are taken off open & contract rates, space only. Color not included.

50% discount on any repeat ad that publishes within six days of original insertion.

60% discount on every repeat ad that publishes 6-consecutive days.

National Advertising RatesLine Ads

Daily $3.70/line – Minimum Charge $18.50 Sunday $4.85/line – Minimum Charge $23.75

Classified Display Ads 4 inch (56 lines) minimum.Daily (Mon.-Sat.) $3.70/line Sunday $4.75/line15% commission to recognized advertising agencies.

Public AuctionsLine Ads

Daily $2.35/line – Minimum Charge $11.75 Sunday $3.00/line – Minimum Charge $15.00

Classified Display Ads 4 inch (56 lines) minimum.Daily (Mon.-Sat.) $2.35/line Sunday $3.00/line15% discount to auctioneers in the local billing area*. Out of area billed at national advertising rates.

Public NoticesFor more information on public notice advertising, contact Carol Hitchens 610-376-1527 (Ext. 5338) legalads@readingeagle.comDaily $1.65/line – Sunday $2.05/line

The Public Notice Rate is non-commissionable. Each ad request in this category will include a $5.00 affidavit charge. Additional affidavits $5.00 each.

Local Commercial RatesRentals, Real Estate & businesses within our local billing area*.

Line AdsDaily $2.05/line – Minimum Charge $8.20 Sunday $2.60/line – Minimum Charge $10.40

Classified Display Ads 4 inch (56 lines) minimum.Daily (Mon.-Sat.) $2.05/line Sunday $2.60/line

Classified Contracts

DOLLARS/YEAR DAILY SUNDAY $5,000 1.05/line 1.11/line $12,250 1.01/line 1.07/line $22,500 0.97/line 1.03/line $45,000 0.95/line 1.01/line $65,000 0.89/line 0.96/line $85,000 0.86/line 0.92/line $115,600 0.83/line 0.89/line $135,000 0.80/line 0.86/line $175,000 0.75/line 0.81/line $250,000 0.71/line 0.78/line $350,000 0.67/line 0.74/line $450,000 0.65/line 0.71/lineAdvertisements may be scheduled in-column, classified display or a combination of both to fulfill the contract commitment. Failure to meet dollar commitments will result in rebilling advertising placed under the agreement to the actual earned advertising rate and may subject contract to cancellation. Contract rate applicable only on classified advertising for the advertiser named in the agreement.

*Local advertising rates apply to any business with location in Pennsylvania.

Classified Color Charge1 - 67 inches $6/inch68 - 100 inches $5/inch101 - 135 inches $4/inch136 inches(FP) $450.00

Dollars apply to Classified contract.

Classified Display Repeat DiscountsRerun an ad (minimum 4 inches) same size, NO CHANGES, and receive a 50% discount on any insertions repeated within 6 days of the original publishing day (excluding Sunday). Dollars applied toward Classified contract.

Classified ServicesBorders – Choose from our selection of borders for your in-column classified ad. $5.00 per day. Minimum ad size 14 lines

Bold Type – Make your in-column classified ad stand out with bold face type. $2.00 per day additional charge

Logos – Include your company logo in your in-column classified ad. The charge is per day. $2.00 Black & white logo. $4.00 Color logo.

Photos Real Estate $4.00 per day. All other categories $1.00 per day.

Background Color $4.00 per day.

Blind Box Number – Advertisers who wish to remain anonymous may use our confidential blind box service. The names of all of our advertisers and box holders are confidential. Replies mailed - $45.00 Replies picked up - $25.00

Classified Mechanical MeasurementsAds over 224 lines in depth charged at 238 lines (full column depth).Depth of column 17” (238 lines). 8 columns to classified page.Printed page size 10.5” x 17”1 Column 1.203”2 Column 2.531”3 Column 3.859”4 Column 5.187”5 Column 6.515”6 Column 7.843”7 Column 9.171”8 Column 10.499”

Classified DeadlinesDAY OF LINE AD CLASSIFIED PUBLICATION DEADLINE DISPLAY 4 P.M. 3 P.M.MONDAY Friday ThursdayTUESDAY Monday FridayWEDNESDAY Tuesday FridayTHURSDAY Wednesday MondayFRIDAY Thursday TuesdaySATURDAY Friday (3 p.m.) WednesdaySUNDAY Friday ThursdayDRIVE TIME Wednesday WednesdayHOME & REAL ESTATE Wednesday Tuesday

Note: Deadlines advanced prior to holiday editions, consult newspaper.

Rates Effective January 1, 2013

Reading Eagle Company | 345 Penn Street, P.O. Box 582, Reading, PA 19603-0582 Telephone: 610-376-1527 | Toll Free: 1-800-633-7222 | Classified Fax: 610-371-5137

E-mail: classified@readingeagle.com | Production E-mail: advertising@readingeagle.com

CLASSIFIED ADVERTISING 2013

Minimum Contract 3 lines daily performance for term of contract.Daily 1.18/line Sunday 1.24/line

See reverse side for more information. ➤

Local Recruitment RatesAny advertisement in the employment or business opportunity classes billed to advertiser in local billing area*. Non-commissionable. Dollar volume contracts for recruitment advertising start at $22,500 contract level. All print advertising included at www.readingeagle.com for 7 days.

Line AdsDaily $3.20/line – Minimum Charge $16.00Sunday $4.10/line – Minimum Charge $20.50

Classified Display Ads 4 inch (56 lines) minimum.Daily (Mon.-Sat.) $3.20/line Sunday $4.10/line

Employment Spotlight Sunday premium color position. Two – 4 column x 3 inch positions available. Contact a classified advertising representative for more information.

The Reading Eagle is Bringing Employers and Job Seekers TogetherGet MATCHED at - www.readingeagle.com/jobsThe Reading Eagle Reaches More Qualified Talent in Less Time

• Weusethewholeinternetasourjobboardwithtargeteddistribution& marketing - Includes hundreds of paid job sites, aggregators, social networks & free site (see website listings at www.thejobnetwork.com/sites) - Uses SEM/SEO Search Engine Marketing/Search Engine Optimization to drive your ad to the top of the job leader boards.• InstantaccesstoActiveandPassiveJobSeekers - View matches from our resume data base (over 5000 local candidates) and LinkedIn profiles graded and ranked per your ad requirements.

Online Options Top Jobs: Your job title and company will be featured/rotated on the front page of our Classified Employment Site for 7 days as an add-on to print - $30.00 Industry Boost: Your ad will be on the Reading Eagle Classified Employment website as well as relevant sites specific to the industry, and optimized on aggregator sites (like Indeed or SimplyHired) to drive the best results for 7 days, add-on to print - $75.00

Super Size/*TTR: Includes more extensive Industry Boost sites and social networks such as LinkedIn, plus matched candidates in our data base (graded andranked).TopJobsincludedforfreewithyourprintbuy.-$149.00for7days.

*TTR Product: Is the same as above Super Size/TTR but your posting is for 30 days at $200.00. (TopJobsnotincluded)Printisavailableforadditionalcost.

*TTR - Total Talent Reach For a demonstration of our employment website or for more information, please contact Mary Caye Hagen at 610-376-1527 ext. 5343

CLASSIFIED ADVERTISING 2013

Street Address 345 Penn Street Reading, PA 19601

Mailing Address P.O. Box 582 Reading, PA 19603-0582

Telephone 610-371-5100Toll Free 1-800-633-7222

Retail Fax 610-371-5193

Classified Fax 610-371-5137

National Fax 610-236-4743

E-mail advertising@readingeagle.com classified@readingeagle.com

President, Chief Executive Officer Peter D. Barbey

Chairman, Publisher William S. Flippin

Chief Financial Officer Shawn Moliatu

Editor Harry Deitz, Jr.

Chief Sales & Marketing Officer David L. Kline

Advertising Director Lori Gerhart 610-371-5103 lgerhart@readingeagle.com

Classified Manager Sherry Jacobs 610-376-1527 x5339 sjacobs@readingeagle.com

Design Manager Kris Werley 610-371-5112 kwerley@readingeagle.com

Guidelines & Policies

Commission & Terms Of Payment

• Toensuretheintegrityofournewspaperforthebenefit of our readers and our advertisers, Reading Eagle Company reserves the right to revise, reclassify, edit or refuse any advertisement although it may have been accepted for publication.

• Therightisalsoreservedtoomitadvertisementsat any time and to make additional charges for any advertising in which conditions are unusual.

• Everyeffortwillbemadetoaccommodatereasonableposition requests. Failure to meet position requests will not constitute cause for adjustment, refund or rerun.

• Guaranteedandpremiumpositionsareavailableatthe Newspaper’s discretion on a first-come first-serve basis at a premium upcharge of 25%.

• Classified display advertisements positioned as close to in-column classifications as page make-up permits. Every effort will be made to accommodate reasonable position requests. Failure to meet position requests will not constitute cause for adjustment, refund or rerun.

• The advertiser and/or agency shall designate the size in which case the newspaper agrees to publish and bill the advertisement in exact space ordered.

• The advertiser assumes sole responsibility for all statements contained in his copy and will protect and indemnify Reading Eagle Company, their owners, publishers and employees, against any and all liability, loss or expense arising out of claims for libel, unfair trade practices, unfair competition, infringement of trademarks, trade names, patents copyrights and proprietary rights and all violations of the right of privacy or other violations resulting from the publication by these newspapers of his copy.

• Advertising placed on a no proof basis, including advertising submitted after deadline, is done at the

advertiser’s risk. Such ads cannot be changed and are automatically released. Proofs will not be given to Advertiser for ROP ads 4% and smaller, and 9% and smaller for tabloid editions.

• Wewillnotberesponsibleforerrorsincopyacceptedafter regular deadlines. Notice of an error must be given in time for correction before the second insertion. Reading Eagle Company will be responsible only for the first insertion, and to the extent of only any part thereof which shall not exceed the cost of the entire advertisement for the first insertion. We shall not be liable for errors or omissions in, or failure to insert, any advertisement, for which it may be responsible, beyond cost of actual space occupied or to have been occupied by item in which error or omission of failure to insert occurred.

• We will accept cancellations of advertisements after closing date at publisher’s option only. A penalty of 25% of the ad cost may be incurred. This also applies to ad material not received in time for publication.

• Wewillnotberesponsibleorliablefordelayorfailurein performance if publication and/or distribution of any edition is delayed or suspended for any reason.

• Wewillnotberesponsibleforadvertisingmaterialsleft with us beyond thirty days.

• Publisherisnotboundbyanytermsorconditions,printed or otherwise, appearing on order blanks, advertisers forms or copy instructions when in conflict with terms and conditions on publisher’s rate card or policies.

• Noupsidedownads.Sidewaysadssubjecttoapproval.

• Advertisementsdesignedtolooklikeaneditorialpiece must include the following: 1) the word ‘Advertisement’ in 12 pt. type on top or bottom of ad AND; 2) a border around the entire ad, except on full page ads.

• CommissionableRatesinclude15%agencycommission.

• Alladvertisingprepaiduntilcreditisestablished.• Paymentofagreeduponratewouldbedueforeach

insertion according to terms established by the accounting department of Reading Eagle Company.

• Politicaladvertisingmustbeprepaid.• Billinginquiries-Classified610-371-5173; Retail 610-371-5175.• Reading Eagle Company will not extend credit for

advertising orders or space reservations that include sequential liability, or if served notice that the placement is requested by an “Agent for disclosed principal.”

• ReadingEagleCompanyreservestherighttoinvoice

at open rate with stores or firms having unsettled accounts, or in the case of advertisers where the conditions are unusual.

• Therightisreservedtoreviseadvertisingratesatanytime upon 30 days notice in writing and contracts are accepted subject to this reservation.

• Additionalexpensesmaybeincurredifyouraccountis processed for collection.

• $25.00 service fee will be charged for returned checks.• $5.00servicefeewillbechargedforeachrequested

Memo Billing.• MasterCard,VISA,Discover,AmericanExpress,and

ACH (check by phone) accepted.• NoCashDiscounts.

HOW TO CONTACT US / PERSONNEL 2013

Inserts Per Year Frequency DiscountsDistribution quantities 30,000 and over.10 ...5%15 ...8%20 ...10%

32 ...15% 50 ...20% 60 ...25%

84 ...30%

Daily Full Distribution RETAIL INSERT RATES Sunday Full Distribution Quantity Billed 48,000 DAILY AND SUNDAY Quantity Billed 69,000 Quantity Requested 49,000 CPM (COST PER THOUSAND) BASED ON QUANTITIES INSERTED Quantity Requested 70,000

Delivery InformationAddress: Reading Eagle Company 340 Court Street Reading, PA 19601Reservation Deadline: 21 days prior to publication date. Cancellation Fee: $200 fee for cancellation within

5 days of publication.Receiving Hours: Monday through Friday, 9 am - 5 pm

(no receiving hours on Saturday, Sunday, or holidays)

Delivery Deadline: 10 - 21 days prior to publication date. No delivery accepted earlier than 21 days prior to publication date.

Late Delivery Fee: $100 fee for delivery within 5 days prior to publication date.

Receiving Contact: Bill Mengel 610-371-5177

FSI Shipping Specifications and RequirementsTo ensure that all Free-Standing Inserts are delivered properly, we need to enforce the following specifications and requirements:Design Specifications:• Minimum Size Allowed

Minimum size of product is 6” x 5” (6” across the folded edge, 5” front to back).

• Maximum Size Allowed Maximum size of product is 11.5” x 10.5” (11.5” across the folded edge, 10.5” front to back). Free Standing Inserts larger than maximum size must arrive quarterfolded.

• Minimum Thickness Requirements (for single sheet): The minimum thickness must be .005 or

greater, measured by micrometer. If the finished product is below .005 in thickness, the inserting equipment may pull more than one insert at a time, and could also tear or damage the insert.

Single Sheet Minimum: COATED: 80 lb. Cover; 100 lb. Text UNCOATED: 60 lb. Cover; 70 lb. TextA minimum of 1% spoilage is requested for all inserts submitted.A sample of any FSI that is unique in size and shape must be submitted to Reading Eagle Company for acceptance before scheduling. A PDF format is acceptable.Send to: Reading Eagle Company 345 Penn Street, Reading, PA 19601 Attn: Terry DeWald, Advertising Dept. tdewald@readingeagle.comPacking Requirements:• A protective cover should be placed on the pallet

before stacking to minimize the possibility of damp or curled sections.

• Proper labeling on each box should state the total number of boxes, shipment quantity, and individual box number.

• Maximum allowable loaded pallet height is 5 feet measured from the floor to the pallet top.

• Pallets must be well protected to prevent damage.• Brick stacking stabilizes the load for case of

shipping, handling, and storage.• Sheets of cardboard or suitable binder sheets

placed between layers will keep the inserts flat.• Separate skids required for inserts running on

multiple publication dates.

Shipping Requirements:A bill of lading is needed for each truck or trailer delivering inserts. Please provide two bills of lading if one is to be retained by the shipping company. The bill must state the name of the advertiser, FSI title, publication date, the number of skids and number of copies on that truck or trailer. If more than one vehicle is used, mark the last bill of lading “FINAL” . If inserts run on multiple publication dates, a separate skid is required for each insert date, along with separate bills of lading. If a bill of lading/delivery receipt is not received with the corresponding shipment, Reading Eagle Company will not be responsible for an incomplete run.Free-Standing Inserts must be delivered to PDC in acceptable condition, on or before the delivery deadline. Inserts must be delivered within the stated receiving hours, prepaid on non-returnable skids. Collect shipments will be refused.

See reverse side for insert zones. ➤

Commissionable Insert Rates Are 15% Above Retail Rates

Inserts are accepted for Full or Zoned Distribution Sunday through Saturday.

Full Zones must be purchased. Home Delivery and Single Copy can not be broken out of zones.

Insert Page SizeSingle sheet / 4 tab / 4-12 flexi $36 $37 $39 $51 $61 $716 – 16 tab / 4 – 8 broadsheet / 14 – 32 flexi $46 $47 $49 $61 $71 $8118 – 28 tab / 10 – 14 broadsheet / 34 – 56 flexi $55 $56 $58 $71 $81 $9130 – 40 tab / 16 – 20 broadsheet / 58 – 80 flexi $67 $68 $70 $81 $91 $10142 – 48 tab / 22 – 24 broadsheet / 82 – 96 flexi $77 $78 $80 $91 $101 $11150 – 56 tab / 26 – 28 broadsheet / 98 – 112 flexi $84 $85 $87 $99 $109 $11958 – 64 tab / 30 – 32 broadsheet / 114 – 128 flexi $91 $92 $95 $107 $117 $127*Minimum 5,000

FREE-STANDING INSERTS 2013

Daily Daily Sunday Below 49,000 Full Full Sunday Daily and Sunday Distribution Distribution Below 70,000 Below 30,000 Below 24,000 Below 14,000*

Daily Sunday Sunday Sunday RE* RE* RED** TOTALAD ZONE 1 4474 5823 934 675719560 TEMPLE 19605 LAURELDALEAD ZONE 2 5172 5334 1342 667619601 READING 19602 READING 19604 READINGAD ZONE 3 4318 6256 1012 726819606 MOUNT PENNAD ZONE 5 1048 2055 1000 305519404 NORRISTOWN 19426 COLLEGEVILLE 19503 BALLY 19504 BARTO 19505 BECHTELSVILLE 19512 BOYERTOWN 19525 GILBERTSVILLE 19545 NEW BERLINVILLEAD ZONE 6 2102 2947 892 383918011 ALBURTIS 18056 HEREFORD 18062 MACUNGIE 18087 TREXLERTOWN18104/5 ALLENTOWN19511 BOWERS 19529 KEMPTON 19530 KUTZTOWN 19534 LENHARTSVILLE 19536 LYON STATION 19539 MERTZTOWN 19562 TOPTONAD ZONE 7 3400 4996 853 584919510 BLANDON 19522 FLEETWOOD 19547 OLEY

Daily Sunday Sunday Sunday RE* RE* RED** TOTALAD ZONE 8 3756 5365 568 593317961 ORWIGSBURG 19516 CENTERPORT 19526 HAMBURG 19533 LEESPORT 19541 MOHRSVILLE 19549 PORT CLINTON 19555 SHOEMAKERSVILLE Daily SundayAD ZONE 9 1151 1694 258 195219506 BERNVILLE 19507 BETHEL 19554 SHARTLESVILLE 19559 STRAUSSTOWNAD ZONE 10 3170 4571 354 492517026 FREDERICKSBURG 17038 JONESTOWN17042/6 LEBANON 17067 MYERSTOWN 17073 NEWMANSTOWN 17087 RICHLAND 17088 SCHAEFFERSTOWN19544 MOUNT AETNA 19550 REHRERSBURG 19551 ROBESONIA 19565 WERNERSVILLE 19567 WOMELSDORFAD ZONE 11 4499 6636 342 697819608 SINKING SPRING 19609 WEST LAWNAD ZONE 12 4405 4973 240 521319610 WYOMISSING 19611 WEST READINGAD ZONE 13 4915 6896 692 758819540 MOHNTON 19607 SHILLINGTON

Daily Sunday Sunday Sunday RE* RE* RED** TOTALAD ZONE 14 766 1158 40 119817507 BOWMANSVILLE 17517 DENVER 17522 EPHRATA 17543 LITITZ 17555 NARVON 17569 REINHOLDS 17578 STEVENS 17601/3 LANCASTER 19501 ADAMSTOWNAD ZONE 15 2912 5042 1168 621019464 POTTSTOWN 19508 BIRDSBORO 19518 DOUGLASSVILLE 19523 GEIGERTOWNAD ZONE 16 566 943 297 124019014 ASTON19335 DOWNINGTOWN 19344 HONEY BROOK 19520 ELVERSON 19543 MORGANTOWN

Daily Sunday Sunday Sunday RE* RE* RED** TOTALAD ZONE 17 689 2984 1 298517815 BLOOMSBURG 17821 DANVILLE 17824 ELYSBURG 17837 LEWISBURG 17866 RANSHAW 17872 SHAMOKIN 17901 POTTSVILLE 17922 AUBURN 17929 CRESSONA 17931 FRACKVILLE 17935 GIRARDVILLE 17943 LAVELLE 17948 MAHONOY CITY 17954 MINERSVILLE 17965 PORT CARBON 17970 SAINT CLAIR 17972 SCHUYLKILL HAVEN 17976 SHENANDOAH 17981 TREMONT 17983 VALLEY VIEW 18201 HAZLETON 18232 LANSFORD 18252 TAMAQUA18603 BERWICK

INSERT ZONES 2013

AAM Audit, December 31, 2012

SPECIAL DISTRIBUTION DATES IN 2013request 65,000 for full run.see insert zones/miscellaneous page.

*RE: Reading Eagle **RED: Reading Eagle Direct (Opt-in)

VOICES – TUESDAY TEEN SECTIONDeadline: Monday, 8 days prior to Tuesday publication

Each issue of Voices is timely and topical, ranging weekly from bullying to politics, to gift-giving to underage drinking.

Voices is written exclusively by local high school teens. The publication is a voice for the issues that are important to them.

To reach the influential buying power of the teen market, contact your Reading Eagle Advertising Consultant, or Advertising Director Lori Gerhart at 610-371-5103 or lgerhart@readingeagle.com

BUSINESS WEEKLY – TUESDAY BUSINESS SECTIONDeadline: Monday, 8 days prior to Tuesday publication

Covering all business segments – including legal, real estate, manufacturing, financial, retail & technology – you’ll find trends, transactions, products & services, people and promotions. Plus, each issue will include “Snapshot” – an illustrated report on some statistical segment of our market.

Business Weekly will provide a way for businesses to reach out to other businesses and consumers through their advertising in this targeted product.

To market your business services, call Carl Rosenberger at 610-236-4746 or e-mail him at crosenberger@readingeagle.com; or contact your Reading Eagle advertising consultant.

BERKS COUNTRY – WEDNESDAY RURAL SECTIONDeadline: Thursday at noon, 6 days prior to Wednesday publication

Berks Country is creating a buzz throughout the area with information and news about people and places along Berks County’s back roads – their lifestyle, culture, agricultural roots and more.

No matter where our readers live – in the suburbs, city or country – they are finding things to love about this new Wednesday section.

For advertising, contact Jim Davidheiser at 484-706-3262 or jdavidheiser@readingeagle.com; or contact your Reading Eagle advertising consultant.

WEEKEND – THURSDAY ENTERTAINMENT SECTIONFormat: Tabloid Page Size: 9.25” wide x 11.5” highImage Area: 7.708” wide x 10.5” highAd Sizes: Designed in column inches (in 1-inch increments).

1 column 1.833”2 column 3.792”3 column 5.75”4 column 7.708”

Column Inch Rate: $50.00 cost per inch

Color Rate: Spot and Process; Daily and Sunday$11.00 per column inch (ad sizes up to and including 22 total column inches)$9.00 per column inch (ad sizes larger than 22 total column inches)

Frequency Discounts:48 weeks 15%24 weeks 10%12 weeks 5%

Annual Dollar-Volume contracts available, consult newspaper representative. Weekend frequency discounts cannot be combined with repeat discounts.

see reverse side for additional special sections. ➤

INSERT ZONES / MISCELLANEOUS 2013

Berks CountryhasbeenrecognizedbytheNAAJ(NorthAmericanAgriculturalJournalists),aprofessionalorganizationwhichrepresents agricultural writers and editors from the U.S. and Canada.

IntheNAAJ2013writingcontest, Berks Country’s Garry Lenton (editor),JamieKleinandFordTurner(reporters)werehonoredfor their journalistic efforts in the categories of news, series and features.

“This type of recognition on a national level emphasizes the excellent work by our staff. These awards are further evidence of why our readers and advertisers have responded so favorably to Berks Country. We couldn’t be prouder of this product and the people who produce it.”

— Harry Deitz, Reading Eagle editor

INSERT ZONES / MISCELLANEOUS 2013

SUNDAY TV TIMES MAGAZINE RATESConsult newspaper for information.

SUNDAY COMIC ADVERTISING RATESFull Page (10.5” x 17”) ...................................................................................$2580Half Page (10.5” x 8.5” or 5.187” x 17”) ..................................................... $1475Quarter Page (5.187” x 8.5”) .........................................................................$720Gatefold (5.187” x 17”) ................................................................................. $2720Reservation Deadline: 21 days prior to publication date.Material Deadline: 14 days prior to publication date.Electronic ad transmission to advertising@readingeagle.com

RED – SUNDAY OPT-IN SECTIONROP Advertising Reservation Deadline: 13 days prior to distribution weekend

ROP Ad Copy Deadline: 11 days prior to distribution deadline.

RED, Reading Eagle Direct, is Reading Eagle’s weekly opt-in publication. It is a broadsheet news section with advertising inserts inside. The cover story features news within the community. Inside articles include topics of interest such as health and fitness, food and recipes, home and family, and other subjects on everyday living.

RED is distributed every weekend to 10,000 Reading Eagle non-subscribers, within the Berks County market, who have requested to receive this publication. The product is delivered by newspaper carriers on Saturday and Sunday in a transparent red plastic bag.

For zone distribution or more information, contact your Reading Eagle advertising consultant, or call Terry Dewald at 610-371-5128 or tdewald@readingeagle.com. CIRCULATION INFORMATION

Reading Eagle established 1868.

Member of Alliance for Audited Media (AAM)

AAM Audit, December 31, 2012Sunday.....68,612 Combined Average Daily.....47,822

FREE STANDING INSERTS SPECIAL DISTRIBUTION DATESOn the 2013 dates below, 15,000 extra daily newspapers will be distributed to our weekend and Sunday only subscribers for a total reach of 62,000 households. Sunday full distribution CPM rates will apply. For quantities below 62,000, zoned rates will apply. Contact your sales consultant for targeted zoning options. •Friday, January 11 •Friday, February 1•Friday, March 1•Friday, April 5•Friday, May 3•Friday, June 7

SPECIAL HOLIDAY RATESThanksgiving Day edition will be delivered to ALL of our subscribers. Insert quantity requested is 73,000. Insert Material Deadline: 15 days prior to publication. Sunday rates will apply for all advertising (inserts, ROP, classified).

Christmas Day edition will be delivered to ALL of our subscribers. Insert quantity requested is 62,000. Insert Material Deadline: 10 days prior to publication. Sunday rates will apply for all advertising (inserts, ROP, classified).

•Friday, July 5•Friday, August 2•Friday, September 6•Friday, October 4•Friday, November 1•Friday, December 6

FORMATS• AcrobatPDFfilescreatedbydistillingapostscriptfilewithAdobe®

Acrobat® Distiller®. - All colors must be CMYK before creating your postscript file. - Do not embed any color profiles. - Distiller’sJobOptionsshouldbesetto“High Quality Print” and the “Settings” for the “Job Options” should be checked to make sure that under the “Color” tab, under “Color Management Policies”, the setting is “Leave Colors Unchanged.” - To download Reading Eagle’s job options file to install on your computer, go to www.readingeagle.com “Advertise With Us” heading.

• PostscriptorEPSfilesareacceptable. - All colors must be converted to CMYK and - You must convert your type to outlines or embed all your fonts. - Do not embed any color profiles.

•We cannot edit or make changes to any PDF, PostScript, or EPS file. Any changes would need to be made before the PDF or EPS is created.

The following native application files are acceptable for ad creation. These files will require you to also supply all the fonts and images that you use to create your ad.•QuarkXpress 4.0, 5.0 or 6.0, Mac or PC•Adobe InDesign (up to version CS4)•Adobe Illustrator (up to version CS4)•Adobe PhotoShop (up to version CS4)

The following applications are NOT ACCEPTED for ad creation:•Microsoft Word or Word Perfect•Publisher, Powerpoint or Excel•Adobe Pagemaker (unless saved as an EPS file with all type converted to

curves or a PDF)•CorelDraw (unless saved as an .ai file or EPS file with all type converted to curves)•Printshop• JPG files (.jpg files are acceptable for photographs, but not acceptable as a

“camera ready ad”.)

FONTSMacintosh PostScript or TrueType fonts are acceptable. PostScript fonts must include both screen and printer files on your disk. The only PC fonts that are acceptable are PC TrueType fonts.

COLORSAll colors appearing in your ad, or used in the creation of art, must be built from process colors. No RGB or spot colors. Do not embed any color profiles in PDFs or images.

IMPORTED OR PLACED GRAPHICS AND IMAGES• Allimportedorplacedgraphicsmustnotcontainfontinformation. •Convert all fonts to paths or outlines before placing the graphic into your ad. • Allcolorswithingraphicfilesmustbebuiltfromorconvertedtoprocess with no embedded color profiles. • Pleaseincludeallimportedorplacedhiresgraphicfilesonyourdisk. •No low resolution images. All images must be: min. 240 dpi - max. 450 dpi for continuous tone, min. 300 dpi - max. 1200 dpi for line art.

ELECTRONIC DELIVERY• E-mailto:advertising@readingeagle.com

If you use e-mail for file delivery, you must also make an ad reservation with your Advertising Sales Representative or Lori Gerhart at 610-371-5103.

• APAdsend,FastChannel,AdTransit.comelectronicdeliverysystems.• ReadingEagleCompany’sftpsite.

If you use our ftp server for file delivery, you must make an ad reservation with your Advertising Sales Representative or Lori Gerhart at 610-371-5103.

ftp://ftp1.readingeagle.com When prompted for a User Name and Password enter this: User Name: advads@is.eagle.net Password: ads For further instructions e-mail: advertising@readingeagle.com

What to include on your disk1. Ad File2. Postscript Fonts (screens and printer fonts) or TrueType Fonts3. Hi Resolution Art FilesWhat to include with your disc4. Hardcopy Proof of ad (color proofs must accompany color ads).

For more help with your files, contact: Advertising Department at advertising@readingeagle.com or call 610-371-5000 ext. 5310.

SUBMISSION GUIDELINES 2013

Design Manager Kris Werley 610-371-5112 kwerley@readingeagle.com

Advertising Production Manager Dennis Melnick 610-371-5211 dmelnick@readingeagle.com