Transferring Research Results to Operations

Avantika Tyagi 2013SMN6771Sakshi Dhingra 2013SMN6763Saurabh Handa 2013SMN6959Laveshwar Kumar 2013SMN6785Rajat Oberoi 2013SMN6757Sadhvee Sharma 2013SMN6742Reading -3

Transferring Research Results to Operations1

Four Step Program2

Examine resistance at critical technological transfer pointsProvide the information to target research toward company goalsFoster a positive motivational environmentPlan mid control the exploitation of R& D results

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Step I. Examine Technological Transfer Points Analyze the critical points across which technology must flow if it is to be successfully exploited. Critical points - Fundamental research Applied research Development Engineering

Recognize the potential resistances to the flow at each of these interfaces.Lack of market knowledgePhysical decentralizationLack of urgency in researchShort term management incentive

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Technological transfer points4

Technological transfer points5

Step II. Provide Information to Target Research Generate adequate information so that research can be targeted toward company goals and needs. Develop a comprehensive long-range planning program to determine what technology is relevant to the company's future and to serve as a focal point for information flows.

Establish special organizations where needed to seek specific new technological opportunities for the company, to provide commercial intelligence information about competitive activities, and to make careful economic evaluations of technologically based new ventures.

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Target Reasearch7

Step III. Foster a Positive Motivational Environment Establish a motivational environment which actively stimulates technological progress and its associated organizational change. Control the organization toward long-term goalInterchange of PersonnelInvolvement in the Technical Program.Reward for Change

Develop tough-minded top-management attitudes, policies, and long-term controls which foster rather than hinder the production and use of new technologies.Appraisal of Research PerformanceLong-Term ControlsCompetition Between Operating Units.

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Motivational Environment9

Step IV. Plan and Control Exploitation of R & D Results Design special exploitation organizations and procedures to ensure

(a) that competent groups have both the authority and the obligation to develop new technologies at each of their critical stages,

(b) that each major technological transfer is planned and monitored to control effort expenditures, cash flows, and timing, and

(c) that the entire transfer system implements the critical strategy which determines success or failure at each major technological transfer point.

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SummaryTop management should make sure R&D efforts are targeted toward company goals

No longer leave it to research director

Research results should be effectively picked up and used by organizations

No single technology transfer system is optimal for all companies

Transfer system must be tailored to companys needs

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