Drivers of Technology Licensing: An Industry Comparison

Drivers of Technology Licensing:An Industry ComparisonSML 703 Reading 4

Avinash Kaur Sachin KumarUma Nath TripathiSyed HabeebRoshan Kumar Gupta

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Group 6 MBA PT 2nd Year16 January 2015

Delhi High Court restrains Cipla from selling drug containing Indacaterol Jan 9, 2015

Delhi High Court notice to Novartis on Cipla plea 14 Jan, 2015

16 January 2015Group 6 MBA PT 2nd Year2Some News

3DriversGroup 6 MBA PT 2nd Year16 January 2015

16 January 2015Group 6 MBA PT 2nd Year4Three IndustriesThe importance of Licensing differs across industriesand their priorities viz revenues, knowledge & additional products

Product OrientedSelling Products and servicesSetting Industry standardNetwork Externalities

Technology orientedIPR used as bargaining itemsAccess to another firms Tech portfolioTech Leadership

Mixed StrategicLearning EffectsEnhance reputationStrengthen Inter-organizational Networks

16 January 2015Group 6 MBA PT 2nd Year53 categories of Strategic Drivers

16 January 2015Group 6 MBA PT 2nd Year6Choice of driver depends on

Managerial approaches focus on licensing revenues and strategic factors are taken less into account.Complimentary relationship between tech licensing and product marketing.Internal and external tech exploitation opportunities by aligning business models with tech licensing.6

16 January 2015Group 6 MBA PT 2nd Year7