reading questionnaire analysis
TRANSCRIPT
Reading Questionnaire
READING HABITS
Participants that read digital books
79Participants
Yes No N/A
60
1
18
READING HABITS
Type of e-book reader
Other 8
Kindle App 7
Kindle device 28
iPad 11
Nook 9
Kobo 2
Own an e-book reader
Yes No N/A
3
28
48
READING HABITS
Books read in the past 6 months Websites to keep up-to-date with books Amazon, goodreads, Google, NPR, Twitter, Bookpub, Facebook, Author Blogs, Bookdepository, shelfari, librarything, Scribophile, Whatshouldireadnext, Audible, The New York Times, Huffington Post, Slate, The Guardian, Book Riot, Wattpad, Chapters, Bit torrent, SYKM (Stop You’re Killing me!), Barnes&Noble, Simon & Schuster, Public Library, NYPL, PW, Free Library of Philadelphia
0-5
20
11-30
27
31-50
9
51-100
8
100+
1
N/A
3
6-10
11
Ways to keep up-to-date with authorsAmazon, Author Website, goodreads, Twitter, Facebook, Blogs, Newspapers, Newsletter, Google Alerts, Bookstores, Barnes & Noble, Tumblr, audible, NYPL
READING HABITS
Take part in a readingcommunity/book club?
Yes No N/A
7
4032
Follow Authors
N/A 3
No 33
Yes 43
READING HABITS
Markings in books
Yes No N/A
17
41 3537 37
DIGITAL highlight, notes, evernote, bookmark
PHYSICAL Corner folds, highlighters, post-its, underline, margin notes, pieces of paper, asterisk
rarely 27
never 19
N/A 14
sometimes 16
frequently 3
Going back to markings
READING HABITS
Read new books based on inspiring quote
Yes No N/A
2
4235
Yes No N/A
719
53
SHARED BY: word of mouth, Pinterest, Twitter, Facebook, email, goodreads, youtube, blog, text message, note, print out
Platform Introduction
PLATFORM INTRODUCTION
Things most liked about the new platform
Physicality“The fact it will be printed and sent to me- it is not yet another thing to
keep on your computer, which you will never find when you actually want to”
“The idea of taking digital annotation and physicalizing it easily and quickly”
“The ability to make an already special quote even more special”
“I like how you would get to decorate your favorite quotes”
“Easy to personalize meaningful quotes”
Personalization
PLATFORM INTRODUCTION
Things most liked about the new platform
“The possibility to put a quote on a high quality postcard, and give it away
to someone”
“Sharing dedicated to books”
Sharing“Reading quotes others saved”
“I have written out quotes I enjoy or find encouraging on index cards, but I haven’t yet done it with book quotes, and not where it’s easily accessible and
easily shared with others”
Things most liked about the new platform
Behavior Change“It might provide motivation,
inspiration, and positive thinking”
“It would make me use the Kindle app on my iPad more often to make
my favorite passages into lovely quote cards”
PLATFORM INTRODUCTION
Potential Usage“Maybe I can hang the quotes on
my wall”
“I often write quotes in a journal, but would like an easy way to design/print these professionally. The connection to
e-books is also appealing”
PLATFORM INTRODUCTION
Likelihood to recommend the platform to others
YesMaybeNot likely N/A
30 2815
6
PLATFORM INTRODUCTION
Things that would make readers more likely to use the platform
Pricing“If those quotes were linked to purchase venues for the book”
“10% off the book it was from”
“If it was free”
Gifting“I would love to share this as a gift”
“Possibility as an inexpensive but thoughtful gift”
“Gift the printed format of these quotes to my off-line friends”
PLATFORM INTRODUCTION
Things that would make readers more likely to use the platform
“Manually inputting quotes from physical books instead of just inputting
them from an e-book.”
“If it could connect to other devices besides kindle”
Flexibility“Flexibility in the design of the cards”
“If you could simply get PDFs of the design and print them yourself!”
PLATFORM INTRODUCTION
Things that would make readers more likely to use the platform
“I’m not sure if I would get tired of the quotes and then not want the printed
postcard”
Re-purposing“I don’t know how many postcards I
could get before being overwhelmed...Even just a few would start to lose their
impact and I might not read them anymore.”
PLATFORM INTRODUCTION
First reaction to the idea of the new platform
very positive
15
somewhat positive
29
neutral
27
somewhat negative
1
verynegative
2
N/A
2
“Having a further plan for the project. What people can do with them after
their first order? What will make them want to order again, that the postcards
won’t just become clutter”
“It should be possible to feed quotes manually and not only from kindle”
PLATFORM INTRODUCTION
Things readers would most like to improve
“Include more digital options”
“I like the sharing/social media aspect more than the postcard aspect, so maybe focusing more on that?”
“Ability to upload my own pics/backgrounds”
Thank you