ready, aim, fire! delivering a winning presentation
TRANSCRIPT
Ready, AIM, Fire!
Delivering a Winning Presentation
Agenda
Presentation Strategy Audience Analysis Intent Message
PowerPoint Tips Presentation Polish
Considering the non-verbal message Controlling nerves
PRESENTATION STRATEGY
DON’T dive right into the content of your presentation!
That’s like saying
READY……… FIRE!
Without taking AIM first!
You must first take AIM!
AIM*
MessageAudience
Intent
*Munter, M. & Russell, L. (2002). Guide to Presentations. Prentice Hall: NJ.
• Analyze Your Audience
• Clearly Identify the Intent of Your Presentation
• Make your Message Stick
PRESENTATION STRATEGY
FIRST….
Analyze Your Audience
AIM*
MessageAudienceAudience
Intent
*Munter, M. & Russell, L. (2002). Guide to Presentations. Prentice Hall: NJ.
A: Analyze Your Audience
KNOW WHO THEY ARE Size Work experience Level of Education Other Demographics – age, gender, race,
culture, political affiliation What is their familiarity with the jargon?
A: Analyze Your Audience
Discovering WHO they are…. Gather secondary data (e.g., rosters,
registrations). ASK them… talk to people who will
actually be in the audience. Talk to people who know the audience. Visit groups or talk to people with similar
characteristics (e.g., ROTARY ).
A: Analyze Your Audience
KEY DECISION-MAKERS Identify who has direct power or influence Find out what makes them tick Are they for or against your idea Tailor your message accordingly
DON’T IGNORE THE SECONDARY AUDIENCE Who else might hear or see this? How will they react? Is any information confidential?
A: Analyze Your Audience
What do they know & expect? What do they know about you? Do they consider
you an expert? How is your credibility with that audience? What are their expectations
Format of presentation Time Formality
What do they feel? Are they interested in your topic? If so, how
interested? What is their attitude toward your topic?
PRESENTATION STRATEGY
AIM*
MessageAudience
IntentIntent
*Munter, M. & Russell, L. (2002). Guide to Presentations. Prentice Hall: NJ.
Next… Know your PURPOSE
I: Determine Your Purpose (Intent)
Determine General Purpose INFORM PERSUADE ENTERTAIN
Develop Specific Purpose To explain how to give a speech
Outline the “Presentation Objective” As a result of my presentation, the audience will gain
a clear understanding of how to develop a presentation strategy, how to design their presentation and how to add the final polishing touches to their presentations.
I: Determine Your Purpose (Intent)
Once you’ve determined purpose & objective… Critique your Objective; Is it
Specific Measurable Audience-centered
Refer to Audience Analysis Insight… is your objective
Attainable Worthwhile
Finally…. Create a memorable message!
PRESENTATION STRATEGY
AIM*
MessageMessageAudience
Intent
*Munter, M. & Russell, L. (2002). Guide to Presentations. Prentice Hall: NJ.
Make Your Message Stick
If we choose to present, remember …
People only remember People only remember
a small portion of what is said.a small portion of what is said.
BEGINNING of Presentation
END of Presentation
Retention
HIGH
LOW
AUDIENCE MEMORY CURVE
Make Your Message Stick
Tell them what you’re going to tell them…
TELL THEM
Tell them what you told them!
INTRODUCTIONS ‘R Critical!
Prepare an effective opening Set the stage Grab their attention
Paint a vivid picture Ask a question Share a startling story Provide the audience benefits for listening
Use humor with caution Include a preview State your main points clearly
CONCLUSIONS ‘R Remembered
Prepare an effective closing DON’T be abrupt!! Summarize your main points Leave them with something memorable
Make Your Message Stick
Other tips for retention: Limit it to 3 to 5 key points Include a preview Use transitions Use repetition Flag information “if you only remember one
thing today….” Throw in the unexpected (humor,
audio/video) Involve the audience
VISUALS Help it Stick!
Before Using Visuals Analyze CONSTRAINTS Audience size Audience expectations Equipment availability Accessibility to outlets, etc. Room size Lighting Furniture; arrangement of furniture Audio
Designing Your Visuals
Use visuals, but don’t over use them Make sure they represent what you intend for
them to represent Clearly label charts, figures, tables, etc. Use color with a purpose Use fonts large enough to be seen Don’t crowd or make it overly busy
Using POWERPOINT
for Your Presentations
Presentation Dos & Don’ts
DO pick a background (slide layout) that is appropriate
DO use bullets DO use visuals, as appropriate DO make it visually appealing DO make it easy to read; be consistent in
your formatting DO create logical transitions DO insert blank slides when you know you
will pause
Presentation Dos & Don’ts
DON’T make it too busy DON’T be wordy DON’T use visuals or animation just for the
sake of it (Spy Kids III… arrgggg!) DON’T use dark colored text on dark
backgrounds DON’T end abruptly
PowerPoint Features
Ability to hyperlink to other pages in the presentation, web sites, files, etc.
Ability to create “builds” for more effective presentations
Ability to add graphics, pictures, video, and audio easily
Ability to PACK & GO!
PRESENTATION POLISH
Understand NON-VERBAL Communication!!
Get Control of your Nerves!
Understanding Non-Verbal Communication Non-verbals say more!! Begin practicing & analyze your Non-verbal
tendencies Stance & movement Gestures Eye contact Facial expression Vocal Traits
Volume * Rate * Inflection * Enunciation * Fillers
Understanding Non-Verbal Communication IMPROVE your non-verbal delivery
PRACTICE!! Speak from an outline (PPT) PRACTICE!! Check your timing Watch yourself in the mirror or video PRACTICE!! Familiarize yourself with equipment, visuals,
room, etc.
Controlling Your Nerves
Be Audience-Centered Be Prepared The 6 Ps ---
Proper Prior Planning Prevents Poor Performance!
If you’re prepared…. You will be more confident. More confidence = less nerves!
Controlling Your Nerves
Identify your nervous symptoms Techniques to calm nerves
Exercise Breathing exercises Progressive relaxation exercises Stretching/relaxing specific areas Think positive!! Self talk… pep talk Visual a calm scene Connect with your audience
Controlling Your Nerves
Tips for keeping your voice clear…. Get a good night’s sleep & get up early Take a hot shower AVOID milk Drink warm liquids (but avoid caffeine) Hum Breathe deeply Drink tap water (not cold!)
In Summary
Develop your strategy based on audience analysis and intent FIRST
Compose your presentation to be memorable Add visuals Add practice, practice, practice to refine non-
verbal delivery and calm your nerves
Questions?