ready - doing business with lcbo · ready marketing & product g uide pt3: may 26, 2013 - june...

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rum descriptors & Staff Brochure 04

introducing the rum Wheel 07

ruMn rhythm online compitition 08

ruMn rhythm FSi 29

ready-to-drink Block Pile Program & Staff guide 43

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Questions? call helloLcBo at (416) 365 - 5932

Pt3 - Features

Rum Descriptors on Bin Tag & Staff Brochure 04 This period 3 the focus is all about one of the hottest categories – RUM! For the first time ever, the entire store will showcase the LCBO’s extensive assortment of rums spanning 27 countries from around the world. We invite you to indulge yourself in the category by learning more about this versatile spirit.

RUMn Rhythm Online Photo Competition 08 Customers can upload a photo to rumnrhythm.com and have their friends and social networks vote them to the top from May 27, 2013 to June 10th, 2013. The 3 top voted photos will be awarded the grand prizes.

Ready-to-Drink Block Pile Program & Staff Guide 43

The RTD Block Pile Program will run from PT2-PT7. New product information, including tasting profiles are included in the companion Summer Refreshment Staff Guide.

Introducing the Rum Wheel 07 A great new tool to help will guide customers to particular flavour profiles that are compatible with their food and drink preferences.

RUMn Rhythm FSI 29 We will be featuring 26 Rums with rum cocktails and inspired food recipes in this 36 page tribute to our favourite summer spirit.

We’re here to help: helloLCBO” English-over-French Information Card Please be advised that “We’re here to help: helloLCBO” english-over-French information cards are now available for re-order. this information card raises customers’ awareness to the service that helloLcBo offers to them at their fingertips. action: Please install the French and english sides of the information card throughout your store based on your store’s FLS designation. Please order additional information cards if needed (re-order number dMS001).

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Goals of the Promotion 03

New! Rum Descriptors 04

RUMn Rhythm Staff Brochure 06

New! Rum wheel 07

RUMn Rhythm Online Competition 08

Promotional Sign Gallery 09

PODS 24

Advertising 29

New! LCBO Initisative Signature Collection

35

New! LCBO Initisative Organic Symbol

39

How To Shop For wine In Store Signage

09

Ready-To-Drink Block Pile Program 43

Mini-Thematic 47

25 or Younger? Have Your I.D. Ready

51

exterior Springer Sign 57

Shopping Cart Signs 59

Front end Merchandiser 61

wine Fridge 67

Summer wine Program 71

Seasonal Rosé Program 73

Seasonal & New Product Fixture Program

77

Gifting 83

Special Promotions Fixture 89

Ontario wines Programs 91

Ontario Superstars 92

Ontario Popular Pick 94

VQA Cube Fixture 96

goLOCAL VQA Gondola Fixture 97

Beer Programs 101

Ontario Craft Beer end Aisle 102

Brewery Spotlight 104

Craft Beer Program 105

Ontario Craft Beer (Quarterly Program) 106

Vintages Superstars 107

Vintages BAM & LTO Signage 109

FOOD & DRINK 111

Participating Stores 113

Sold Space Programs 121

Display Table Guidelines 147

Brand Hi Lite Program 158

Marketing & Product Guide

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Thematic Promotion

RUMn RhythM May 26, 2013 - JUne 22, 2013

It’s the flavour of warmth. The spirit of joy. Rum is the beat that enlivens cottages, decks and midtown patios. Move to the clinking ice, cocktail shaker, pour and fizz. This summer, let’s get with the rhythm of rum at the LCBO.

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4 Promotional Turn 3

Welcome to the World of Rum and Discover Your Rum Style

• The most versatile spirit. • The fascinating mosaic of styles. • There is a rum style to match every personality, mood or occasion. • New tools have been created to help customers find the rum that’s right for them.

New! Rum Descriptors

Overview

This Period the focus is all about one of the hottest categories – RUM! For the first time ever, the entire store will showcase the LCBO’s extensive assortment of rums spanning 27 countries from around the world. We invite you to indulge yourself in the category by learning more about this versatile spirit.

Here are just a few things you’re going to want to check out this Period:•NeW rum descriptors on shelf!•Afunrumwheeltohelpyousell!•Largesteverspiritssponsorshipcampaign!•Thematiccontestwiththreegrandprizesvaluedat$20,000!•Enhancedtastingprogram!•On-linerumFAQ’s(akaFrequentlyAskedQuestions)!•Andmore…!

These initiatives were designed to raise the profile of rum, trade customers up within the category and help customers discover new rums. There’s so much to learn about rum, so havesomefun…learn…andshareyourknowledgewithcustomers.

APPLETON ESTATE V/X

750 mL bottle

JAMAICA

177808

$27.95$27.75 + 20 ¢ Deposit =

AMBER RUM

RHUM AMBÉR

MEDIUM & FRUITY

MI-CORSÉ ET FRUITÉ

Introducing the Rum Descriptor

BinTagswillnowdisplayatwo-worddescriptorthatgroupsthediverseselectionofrumsintogroups that have similar aroma and flavour profiles.

Pleasebeadvisedthatthenewbintagsaretobeprintedin-store.Thenewinformationwillbeautomaticallypopulatedonthebintagswhenprinting.Additionalbintagscanbeorderedfrom Central Supply.

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Marketing & Product Guide - RUMn Rhythm 5

new! Rum Descriptors

Fruity You may experience the exotic flavours and aromas of tropical fruit, the richness of dried or baked fruits, or the invigorating tangy notes of fresh citrus.

SweetHints of sweetness embrace rum’s origins in sugar cane and molasses. Sweet notes can expand to include honey, vanilla and cream.

SpicyRum can express an entire spicebox of aromas, evoking exotic destinations. Ginger, nutmeg, cinnamon and cracked black pepper are among the spicy notes you may find in rum.

nuttyAging brings out notes of toasted almonds or hazelnuts, the rich nutty flavours of browned butter, or the earthy character of sherry.

OakyBarrel aging of rum imparts layers of flavour, including chocolate, roasted coffee bean and smokiness.

herbalRum’s intriguing complexity extends to grassy, minty and floral nuances. These herbal notes bring a lively freshness that can act to balance sweetness.

Rum Descriptor explained

the First word - the Initial Impression Of the Rum

Soft spoken and thoughtful...These are the rums that are light-bodied, with clean delicate flavours. Versatile as the basis for mixed drinks and cocktails, these rums do not overpower or dominate.

well rounded, balanced and outgoing...Aromas and flavours will be more in the foreground, but not pronounced. Colour may be deeper, and hints of oak aging can emerge.

the extrovert...Assertive and intense. These are darker rums that bring an intriguing depth of flavour to rum cocktails. On their own, their richness is an experience to be savoured.

the Second word - the Dominant Flavour Or aroma ProfileThese terms describe flavour and aroma categories that give us an easy way to group rums accordingtotheirsensoryprofile…

Subtle

Medium

Bold

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Overview

Ahandybrochureprovidingconciseandquick-to-readinformationaboutthesetoolsand new products will be shipped to stores. This brochure will help staff to interact with customers about rum, so please keep it at hand!

RUMn Rhythm Staff Brochure

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new Rum wheel

Introducing the Rum wheel

This Rum wheel will guide customers to particular flavour profiles that are compatible with their food and drink preferences.

How To Use The Rum wheel

Determine whether the customer you are serving is...

new to the rum experience...The Rum wheel associates rum flavour and aroma descriptors with everyday food and drink preferences.

Looking for new discoveries...Customers that may already have some rum favorites can explore the adjacent categories.

a well-travelled explorer...Rum experts can use the wheel for inspiration and ideas, as they look for new and premium rum products.

The Rum Wheel will be shipped to stores near the beginning of the promotion.TR

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Overview

enter your best summer rhythm photo and win big! Customers are able to upload a photo to rumnrhythm.com and have their friends and social networks vote them to the top from May 27, 2013 to June 10th, 2013. Voting will continue until June 17th , 2013 when the 3 top voted photos will be awarded the grand prizes.

Competition prizes sponsored by... Appleton Estate Jamaica Rum- win a 6 night trip for 2 to the wild Orchid Resort Jamaica including airfare.

Captain Morgan Rum- win the ultimate Leafs fan package with a VIP box to a Leafs Game for you and 5 friends accompanied by the Captain and the Morganettes!

Bacardi- win this summer’s hottest concert event VIP tickets- 4 VIP tickets to Digital Dreams: June 29th - 30th 2013, VeLD: august 3rd - 4th 2013 and a third concert at Molson amphitheatre for the winner to select. hotel accommodations and $500.00 spending money included! Must be 19 years of age or older, one submission per person. No purchase necessary, must be a resident of Ontario to enter. LCBO employees, suppliers and immediate family membersarenoteligible.Approximateretailvalueofgrandprizes$5400-$10,000CDN.

Please refer to the full rules & regulations on rumnrhythm.com.

RUMn Rhythm Online Photo Competition

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Promotional Sign Gallery

All promotional sign components are available for re-order using their corresponding re-order numbers.

If a sign component is missing or damaged, call helloLCBO(416-365-5932)andquoteitsre-order number. Please have a copy of this Marketing & Product Guide on hand for reference.

Thank you.

Music CD re-order# DMS-13111 we would like to hear your comments about this period’s music. Please email you feedback to [email protected]

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Promotional Signs

Component where to install sign Re-order Code Images

exterior Banners#RUMn Rhythm Text(DOMINANT)

Banners:43”w x 87”h

exterior on building. 14032-31

exterior BannersBeach House


14032-32

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exterior BannersDark n Stormy


exterior on building. 14032-33

english Show Card#RUMn rhythm Text/Dark ‘n Stormy

Dimensions:28”w x 45”h

Install in the windows on the hangers.

eNG 14032-01

Promotional Signs

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Promotional Signs


French Show Card#RHUM suivez le tempo/#RHUM suivez le tempo


FR 14022-06

exterior transparency#RUMn rhythm Text

(DOMINANT)

transparencies:28”w x 54”h

Only for stores #452, #528, #568. These are installed by the vendor.

14033-21

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Promotional Signs


exterior transparencyDark n Stormy



14033-22

exterior transparencyBeach House


14033-23

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Promotional Signs


exterior transparencyPineapple



14033-24

Power aisle Banners#RUMn rhythm Text/ #RUMn rhythm Text


Over the central aisle, closest to the entrance.Alternate every other one.

14031-11

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Promotional Signs


Power aisle BannersBeach House/Beach House

45”w x 30”h

Over the central aisle, closest to the entrance.

Alternate every other one.

14031-12

tasting Bar SignBeach House

21 15/16”w x 32 9/16”h

Install in the frame on the portable Tasting Bar.

Some stores will be supplied a backlit sign holder.

14032-51

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hero DisplayBanner Stand InsertLo Mismo


Hero Display 14032-41

Pricer Cards


Hero Display (1 version - Lo Mismo)

LCBO# Description Size (mL)

334151 Bacardi Superior Rum P.e.T. 1140

DMS-14032-42

thematic Banner Stand Insert#RUMn rhythm Text


Thematic Banner Stand (store entrance)

14032-46

Promotional Signs

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Perimeter Banner #RUMn rhythm Text/ Rum Caesar


On the hangers around the periphery of the store.

Alternate every other one.

14031-01

Perimeter BannerDark n Stormy/Caribbean Cosmo


14031-02

Promotional Signs

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Perimeter transparency:Square#RUMn rhythm Text

28.5”w x 28.5”h

All transparency signs are vendor installed between May 26 - May 29, 2013.If not installed by end of day May 29, 2013, please contact helloLCBO.

14033-01

Perimeter transparency:SquareDark n Stormy

28.5”w x 28.5”h

14033-02

Perimeter transparency:SquareCaribbean Cosmo

28.5”w x 28.5”h

14033-03

Promotional Signs – Perimeter

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Perimeter transparency:SquareRum Caesar

Dimensions:28.5”w x 28.5”h


14033-04

Perimeter transparency :Vertical#RUMn rhythm Text


14033-15

Perimeter transparency :VerticalDark n Stormy


14033-16

Promotional Signs - Perimeter

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Promotional Signs – Perimeter


Perimeter transparency :VerticalBeach House

28”w x 54”h


14033-17

Perimeter transparency :horizontal#RUMn rhythm Text

45.5”w x 28.5”h

14033-11

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Promotional Signs - Perimeter


Perimeter transparency :horizontalCaribbean Cosmo

Dimensions:45.5”w x 28.5”h


14033-12

Perimeter transparency :horizontalBeach House


14033-13

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Component

end aisle Backer Cards Dimensions:30” w x 24” h

end aisle Products

Re-order Code

1 Rum Old-Fashioned/ Cocktail Must Have's 14030-01

2 Captain's Grog/ Today's wine Discovery 14030-02

3 el Presidente/ For whisky Lovers 14030-03

4 RumCaesar/BeerHeadquarters 14030-04

5 Beachcomber's Gold/No-Fuss Cocktails 14030-05

6 Piña Fria/ Cocktails Must-Haves 14030-06

7 watermelon wave/ Today's wine Discovery 14030-07

8 Mojito/ For whisky Lovers 14030-08

9 HandShakenDaiquiri/BeerHeadquarters 14030-09

10 Golden Demarara Swizzle/ No-Fuss Cocktails 14030-10

11 Missionary's Downfall/ Cocktails Must-Haves 14030-11

12 Spiced Cuba Libre/ Cuba Libre Oscuro 14030-12

13 Lamb's Twister/ For whisky Lovers 14030-13

14 BlueHawaiian/BeerHeadquarters 14030-14

15 Papa Doble/ No-Fuss Cocktails 14030-15

16 Ron Zacapa Neat Pour/ Cocktails Must-Haves 14030-16

17 Caribbean Cosmo/ Today's wine Discovery 14030-17

18 Dark 'n Stormy/ For whisky Lovers 14030-18

19 Planter'sPunch/BeerHeadquarters 14030-19

20 Cayman Jack Ready to Drink/ No-Fuss Cocktails 14030-20

Promotional Signs - end aisles

Branded Backer Card

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end aisle Products Re-Order Code Images

Generic Cocktail Must-Haves 14030-50

Generic Today’s wine Discovery/ For whisky Lovers 14030-51

Generic BeerHeadquarters/ No-Fuss Cocktails 14030-52

RUMn Rhythm Recipe Book

Promotional Signs - end aisles

Merchandising Instructions • Thebrochuresaretobe

merchandisedonallEndAislesinthewirebrochureholders.

• Replenishmentiskeyandweneedyoursupporttoensurethatthistake-awayisavailabletocustomersatalltimes.

• Pleasere-stockthetake-awaythroughoutthepromotion.

Start DateMay26,2013

take Down DateJune22,2013

Participating StoresAllEndAislestores

Re-order Code14035-04TR

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Promotional Signs - Pod Program

Participating stores

1, 5, 10, 15, 17, 21, 23, 31, 38, 41, 44, 55, 57, 65, 74, 148, 149, 171, 185, 187, 191, 195, 198, 200, 217, 221, 226, 233, 249, 252, 253, 269, 288, 298, 300, 326, 329, 344, 346, 351, 355, 359, 361, 367, 373, 378, 381, 383, 386, 390, 392, 394, 397, 401, 407, 412, 416, 427, 428, 437, 438, 443, 444, 457, 459, 470, 481, 485, 490, 491, 497, 511, 522, 523, 528, 534, 536, 542, 545, 551, 556, 566, 569, 575, 580, 584, 587, 605, 609, 619, 623, 624, 627, 630, 632, 634, 641, 643, 694, 698, 699, 700, 703, 706, 776

The pod display is a merchandising program that highlights products in the most favourable and high traffic locations of the top destination stores. The program runs for the full Promotional Turn.

POD LCBO# Product Size

POD 1318675 Ron Abuelo Añejo Rum

Reserva especial 750

323915 Lemon Hart Demerara Rum 750

POD 2318717 George Street Spiced Rum 750

318618 Plantation Grande Reserve 705

POD 3 318709 Captain Morgan Original Spiced Rum P.e.T. 750

Flat Pod

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Component where to install sign

Re-order Code Images

Pod 1 Display Backers

Side 1A) Panama Red Cocktail-Ron Abuelo Añejo Rum Reserva especial

Side 1B) Hurricane-Lemon Hart Demerara Rum

Power Aisle or prominent locations of the store.

14034-21


Side 2A) George-Tini-George Street Spiced Rum

Side 2B )Barbados Breeze-Plantation Grande Reserve

14034-22


Common both sides 3A & 3B-Captain Morgan Original Spiced Rum P.e.T.

14034-23

POD Riser wrap - 4 Versions:V1) Ron Abuelo Anejo Reserva especial x 2 piecesV2) Lemon Hart Demerara Rum x 2 piecesV3) George St. Spiced Rum x 2 piecesV4) Plantation Grande Reserve x 2 piecesV5) Captain Morgan Spiced Rum x 4 pieces

wrap around the riser width wise only.

14034-29

POD Pricer Cards x 5 Versions-6 Pieces per Bundle

1 x Ron Abuelo Anejo1 x Lemon Hart Demerara 1 x George St. Spiced Rum1 x Plantation Grande Reserve2 x Captain Morgan Spiced Rum

DMS-14034-26

Promotional Signs - Pod Program

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Promotional Signs - On Shelf

Signs’ Location Signs’ Message

Component Specifications Re-order Code Image

On Shelf

“SAVe” Shelf TalkersPre-printed(Limited Time Offer Program)

6” w x 3” h english/No PricePrice/No Price

DMS-14037-01

On Shelf

AIRMILeS Shelf TalkersPre-printed(Bonus Air Miles Program)


DMS-14037-02

On Shelf“New” Shelf Talkers Pre-printed(New Product Program)


DMS-14037-03

On ShelfMore Miles Shelf TalkersPre-printed(BBAM Program)

6” w x 3” h DMS-14037-04

On Shelf

“In The Spotlight” Shelf Talkers Pre-printed(IMAGe Program)


DMS-14037-05

On Shelf

“SAVe” Shelf TalkersPre-printed(Limited Time Offer Program)

6” w x 3” h Bilingual/No PricePrice/No Price

DMS-14037-06

On Shelf

AIR MILeS® Shelf TalkersPre-printed(Bonus Air Miles Program)

6” w x 3” h Bilingual/No PricePrice/No Price DMS-14037-07

On ShelfNew Shelf TalkersPre-printed(New Product Program)

6” w x 3” h Bilingual/No PricePrice/No Price

DMS-14037-08

On Shelf“In the Spotlight” Shelf TalkersPre-printed(IMAGe Program)

6” w x 3” h Bilingual/No Price DMS-14037-09

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Promotional Signs - On Shelf

Signs’ Location Signs’ Message

Component Specifications Re-order Code Image

On shelf Pre-printed

(Regular Program - 60 versions)

extender strips12” x 2.5”

DMS-14037-10


(Community Program - 10 versions)

extender strips 12” x 2.5”

DMS-14037-11


(Discovery Program - 9 versions)

extender strips 12” x 2.5”

DMS-14037-12

On shelf Blank Shelf Talkers LCBO stamp

(1 version x 50 per bundle)

Shelf Talkers Blank - 6” x 3”

DMS-14037-13

Cut Cases Blank Pricer Cards LCBO stamp

(1 version x 30 per bundle)

Pricer Cards Blank - 8” x 7”

DMS-14037-14

On shelf Blank extender Strips LCBO stamp(1 version x 15 per bundle)

extender strips Blank - 12” x 2.5”

DMS-14037-15

On shelf Pre-printed Go Green extender insert - 1 version

extender stripsPre-printed - 12” x 2.5”

DMS-14037-16

On end Aisles

Pre-printed - Thematic(71 versions)

Shelf Talkers - 6” x 5” DMS-14037-17TRADE COPY O

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Advertising

RUMn Rhythm FSI

RUMn Rhythm - Radio advertising

RUMn Rhythm - Outdoor advertising

RUMn Rhythm - Online advertising

Father’s Day FSI

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advertising FSI

Free Standing Insert (FSI) – RUMn Rhythm

we will be featuring 26 Rums with rum cocktails and inspired food recipes in this 36 page tribute to our favourite summer spirit.

Drop DateMay 30 to June 2 (varies by publication)

The FSI will be inserted in the following publications: Barrie Advance Thursday, May 30, 2013

Brampton Guardian Friday, May 31, 2013

Caledon enterprise Thursday, May 30, 2013

Globe and Mail Saturday, June 01, 2013

Hamilton Spectator Saturday, June 01, 2013

Kingston whig Standard Saturday, June 01, 2013

Kitchener waterloo Record Saturday, June 01, 2013

London Free Press Saturday, June 01, 2013

Mississauga News Friday, May 31, 2013

National Post Saturday, June 01, 2013

Ottawa Citizen Saturday, June 01, 2013

Ottawa Sun Sunday, June 02, 2013

Peterbough examiner Saturday, June 01, 2013

Sudbury Star Thursday, May 30, 2013

(Thunderbay) Chronicle Journal Saturday, June 01, 2013

Toronto Sun Sunday, June 02, 2013

windsor Star Saturday, June 01, 2013

All stores will receive 10 copies of the FSI for reference.

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advertising FSI

FSI Product List

LCBO# Description Format Support Programs

935 Captain Morgan white 750 mL

4622 Newfoundland Screech Rum 750 mL BAM

80127 Sailor Jerry Spiced Navy Rum 750 mL

200436 Appleton estate Reserve Jamaica Rum 750 mL LTO

216812 Bacardi Gold Rum 1140 mL LTO

217448 Malibu Coconut Rum 1140 mL LTO

223529 Appleton estate V/X Rum 750 mL

253575 Malibu Black Coconut Flavoured Rum 750 mL LTO

269027 Bacardi Oakheart Spiced Rum 750 mL LTO

273516 Ron Zacapa 23 Centenario Rum 750 mL

283911 Captain Morgan Silver Spiced Rum 750 mL LTO

283929 Captain Morgan Black Spiced Rum 750 mL LTO

292730 Lamb's Black Sheep Spiced Rum 750 mL BAM

318618 Plantation Grande Reserve 750 mL LTO

318667 Mount Gay eclipse Silver 750 mL LTO

318683 The Kraken Black Spiced Rum 1140 mL BAM

323915 Lemon Hart Demerara Rum 750 mL LTO

334151 Bacardi Superior P.e.T. 1140 mL BAM

334169 Bacardi Pineapple Fusion Rum 750 mL LTO

337667 Havana Club Añejo 3 Anos 750 mL

337691 Lamb's Palm Breeze P.e.T. 750 mL LTO

367672 Gosling's Black Seal Rum 750 mL LTO

600833 Pitú Cachaça 750 mL

602920 Flor De Caña Black Label 5 Year Old Rum 750 mL LTO

705418 el Dorado 15 Year Old Rum 750 mL* Price Subject to Change

Radio

we will have three 30 second spots highlighting the in-store promotion and the RUMn rhythm competition on www.rumnrhythm.com.

These will be aired in GTA and Ottawa radio stations starting May 27, 2013.

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Outdoor Advertising

RUMn Rhythm ads will be featured in Transit shelters throughout GTA.

Online Advertising

Big Box Leader board and Skyscraper ads featured on websites and content providers:

advertising FSI

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Father’s Day FSI

This FSI will help our customers find a page that makes you think “That’s so dad”. There you’ll findawhisky,tequila,brandy,wineorvodkaperfectlypairedtohischaracter.

Drop Date

The Father’s Day FSI will be inserted into the following publications:

Globe and Mail (Ontario edition) Thursday, June 13, 2013

Hamilton Spectator Thursday, June 13, 2013

Kingston whig Standard Thursday, June 13, 2013

Kitchener waterloo Record Thursday, June 13, 2013

London Free Press Thursday, June 13, 2013

National Post Friday, June 14, 2013

Niagara This week Thursday, June 13, 2013

Ottawa Citizen Thursday, June 13, 2013

Ottawa Sun Thursday, June 13, 2013

Sudbury Star Thursday, June 13, 2013

Toronto Star Thursday, June 13, 2013

Toronto Sun Thursday, June 13, 2013

windsor Star wednesday, June 12, 2013

All stores will receive 10 copies of the FSI for reference.

advertising FSI

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Father’s Day FSI Product List

LCBO# Description Format (mL)657247 Kilbeggan Irish whiskey 700

244186 Collingwood 750

316851 Dulce Vida Reposado 750

275420 Layenda Tlacuache Organic Mezcal 750

310409 Robert Mondavi Chardonnay Napa Valley 750

212761 Stone Dwellers Cabernet Sauvignon 750

996405 Stag's Leap Napa Valley Cabernet Sauvignon 750

306647 Tobermory 750

107359 Auchentoshan 12YO 750

573352 Aberlour A’Bunadh 750

332924 Black Grouse Alpha 750

289496 Cardhu single malt scotch 750

56580 Bouchard Père & Fils Pouilly-Fuissé 750

317057 Masi Costesera Amarone 750

413179 Zenato Amarone della Valpolicella Classico 750

272666 Double Cross Vodka 750

TBD Crystal Head Rolling Stones Commemorative gift pack 750

616409 Angostura 1919 Aged 8 Years Select Rum 750

274258 Diplomatico Reserva 750

157875 St.Lucia Distillers Chairman’s Reserve Rum 700

75689 wayne Gretzky Cabernet Merlot VQA 750

587907 Trius Merlot VQA 750

advertising FSI

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Signature Collection

Participating Stores

125 stores have been selected to participate in the program The following stores over index in sales of wines from the targeted countries within premium pricebands:$16-20,$20-30,$30+.Thebelowstoresare encouraged to review the participating products list and consider bringing in products that they do not currently carry.

Participation is strongly recommended within the following stores:

1, 2, 5, 10, 15, 17, 18, 21, 25, 26, 31, 35, 36, 37, 38, 40, 83, 106, 115, 140, 143, 148, 149, 154, 156, 163, 164, 171, 179, 182, 187, 195, 198, 212, 214, 217, 226, 243, 252, 253, 265, 287, 288, 295, 298, 311, 325, 326, 329, 333, 334, 344, 346, 355, 360, 367, 371, 378, 383, 384, 385, 386, 390, 393, 394, 398, 403, 404, 407, 412, 415, 417, 431, 432, 437, 438, 443, 445, 452, 457, 481, 483, 485, 486, 494, 495, 497, 499, 511, 521, 522, 523, 528, 532, 534, 536, 542, 545, 547, 553, 556, 566, 568, 569, 573, 579, 590, 593, 614, 616, 619, 623, 624, 629, 630, 631, 632, 634, 636, 641, 643, 698, 702, 771, 776

Stores not identified above are encouraged to review the product list and consider bringing in a smaller selection(ifrequired)toofferapremiumoptioninwines for customers.

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Overview

The Signature Collection is a new program for wINeS that features hand-selected products from premium wine-growing regions around the world. The program is designed to: • Introduce customers to more premium wines within the LCBO wines portfolio• encourage customers to experiment, trade up and try new, more premium products risk free

through this ‘endorsed’ collection• Position these wines as great gifting options, due to their premium price point and promise of

excellentquality• The Signature Collection products are priced premium relative to the other products within

thecategorysetsandoverdeliverintermsofquality/pricevalue.

Participating Products

Lcbo No Id

Lcbo No Desc Size mL

Price Distinct

Set Desc Availability

390872 wolf Blass Grey Label Shiraz 750 $34.95 Australia Red Available P2

212761 Stone Dwellers Cabernet Sauvignon 750 $19.95 Australia Red Available

269829 Grant Burge Summers Chardonnay 750 $19.95 Australia white Available

TBC Rodney Strong Alexander Valley Cabernet

Sauvignon750 $27.95 California Red Available P6

TBC Kenwood Zinfandel Sonoma County 750 $19.95 California Red Available P8

310409 Robert Mondavi Chardonnay Napa Valley 750 $25.95 California white Available 278689 Brancott Letter Series B Sauvignon Blanc 750 $19.95 New Zealand white Available

245696 whitehaven Pinot Noir 750 $22.95 New Zealand Red Available 45195 Ruffino Chianti Classico Riserva Ducale Docg 750 $24.95 Italy Red Available

317057 Masi Costasera Amarone Classico Doc 750 $39.95 Italy Red Available

266965 Bonacchi Brunello Di Montalcino Docg 750 $35.80 Italy Red Available

178541 Batasiolo Barolo Docg 750 $29.95 Italy Red Available

160143 Castello Di Neive Barbaresco Docg 750 $19.95 Italy Red Available 332882 Henry Fessy Moulin a Vent 750 $19.95 France Red Tbc

315226 L'evidence 750 $17.95 France Red Available

12286 Anselme La Fiole Du Pape Chateauneuf Pape Red

750 $34.95 France Red Available

325142 Bouchard Beaune de Chateau 750 $36.95 France Red Tbc 289124 Laroche Chablis Saint Martin 750 $21.95 France white Available

new LCBO Initiative - Signature Collection

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Lcbo No Id

Lcbo No Desc Size mL

Price Distinct

Set Desc Availability

337708 Remoissenet Bourgogne Blanc 750 $19.95 France white Tbc

56580 Bouchard Pere & Fils Pouilly-Fuisse 750 $26.90 France white Available

319567 Guy Saget Sancerre blanc 750 $19.95 France white Tbc 335380 Cockburns Vintage Port 750 $38.95 Port Red Tbc 32656 MarquesDeRiscalReserva 750 $20.90 Spain Red Available

Key Dates

Install Date: May 27, 2013Takedown Date: This is a permanent program. Please merchandise signage at all times.

Signage Components

Signature Collection Pre-printed Shelf talkers • English(Price/NoPrice–6”wx3”h)• French(Price/NoPrice–6”wx3”h)

Reorder #• Signature Collection Pre-printed Shelf Talkers – DMS-14038-79

Merchandising Instructions

Signature Collection Pre-printed Shelf talkersMerchandise the shelf talkers in front of participating products in section.

new LCBO Initiative - Signature Collection

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Organic Symbol


Only stores that carry any of the products on the list on page 41 will receive pre-printed Bin Tags (1” and 2”) for all continuously available organic products.

Please note that stores will receive pre-printed Bin Tags for all the products on the list, and stores are to select the Bin Tags for the product(s) that they carry.

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Overview

with the increasing demand for organically made products, we have developed a new tool to help customers identify these products.

For all the products that are deemed organic (validated by LCBO’s Quality Assurance to comply with the Canadian Organic Regulations), an Organic Symbol will appear on their corresponding Bin Tags. Customers may already be familiar with this symbol from our Vintages Releases.

To generate awareness of the Organic Symbol, an In-Section Shelf Talker has been created and information will be displayed on POS screens.

Key Dates

Install Date: Upon receiptThis is a permanent change to the Bin Tag. Please merchandise signage at all times.

Components

• In-Section Organic Shelf Talker (6” x 3”)• Pre-printed Bin Tags (1” and 2” )

Bin Tags will be automatically populated for in-store printing.


• Install the Bin Tags for organic products.• Install the Shelf Talker in-section throughout the store, alongside or adjacent to organic

products.

new LCBO Initiative - Organic Symbol

Organic Symbol

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new LCBO Initiative - Organic Symbol


Lcbo # Description Retail$ Size Certified Organic

26971 Duchy Originals Organic Ale $3.05 500 mL Yes

84210 Mill Street Original Organic Ale $12.95 2046 mL Yes

92338 Nickel Brook Organic Lager $2.50 473 mL Yes

169334 Lugtread Lagered Ale $15.60 2400 mL Yes

247627 Mill Street Original Organic Ale $2.75 473 mL Yes

627463 St. Peter's english Ale $3.45 500 mL Yes

313635 Gaia Organic Vodka $28.95 750 mL Yes

225094 Tlacuache mexcale joven - organico $49.85 750 mL Yes

271924 TierrasOrganicReposadoTequila $49.95 750 mL Yes

273904 Zacbe Mezcal reposado $75.00 750 mL Yes

316810 DulceVidaPremiumorganictequilablanco $63.85 750 mL Yes

316828 DulceVidaPremiumorganictequilaanejo $98.50 750 mL Yes

316851 DulceVidaPremiumorganictequilareposado $78.70 750 mL Yes

29090 Ciao Sangiovese Organic Carton $11.95 1000 mL Yes

254888 Angel Nero D'Avola Organic Giorgio & Gianni $9.95 750 mL Yes

255844 era Montepulciano D'Abruzzo Biologica Organic $9.95 750 mL Yes

255869 era Igt Veneto Merlot Biologica Organic $9.95 750 mL Yes

292995 O Pinot Noir By Gilles Louvet Organic $14.10 750 mL Yes

285353 Giol Pinot Grigio Organic LGT $11.90 750 mL Yes

320432 Gilles Louvet O Chardonnay Organic $13.95 750 mL Yes

127456 Fuzion Organic Malbec Cabernet $12.95 750 mL Yes

160952 DomaineJeanBousquetMalbecOrganic $11.45 750 mL Yes

218859 35 South Cabernet Sauvignon Merlot Organic $12.95 750 mL Yes

218875 DomaineJeanBousquetCabernetSauvOrganic $12.05 750 mL Yes

230565 Cono Sur Chardonnay Organic $11.95 750 mL Yes

272609 Las Mulas Organic Sauvignon Blanc Reserve $12.95 750 mL Yes

266049 Adobe Reserva Sauvignon Blanc Organic $12.95 750 mL Yes

322693 Nuevo Mundo estate Sauvignon Blanc Organic $11.95 750 mL Yes

322024 Adobe Reserva Merlot Organic $12.95 750 mL Yes

249078 Southbrook Organic white Connect VQA $14.95 750 mL Yes

249565 Southbrook Organic Red Connect VQA $14.95 750 mL Yes

342428 Bonterra Cabernet Sauvignon Organic (Ve) $19.95 750 mL Yes

342436 Bonterra Chardonnay Organic (Ve) $18.95 750 mL Yes

193573 Southbrook Triomphe Cabernet Sauvignon (Ve) $22.95 750 mL Yes

307686 Tawse Quarry Road Pinot Noir DDP $31.95 750 mL Yes

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Ready-To-Drink Block Pile ProgramHistorically, Ready to Drink products have been promoted with their own dedicated thematic or a shared thematic, but in 2012 this changed. we highlighted the category and kept Ready to Drink (RTD) products fresh in our customers minds, through an extensive program that ran from PT2 to PT7. Because of the success with this approach, we are continuing this approach for 2013.

An extensive advertising campaign will support this summer long imitative, while our Summer Blockpile Program will continue to highlight Ready to Drink products in-store.


Participation is mandatory for the following stores:

1, 5, 7, 8, 9, 10, 14, 15, 19, 20, 21, 22, 23, 24, 28, 29, 31, 34, 35, 36, 38, 41, 42, 46, 47, 48, 49, 50, 52, 55, 56, 58, 61, 62, 63, 68, 69, 70, 72, 73, 74, 77, 78, 80, 82, 83, 84, 85, 86, 87, 89, 90, 91, 93, 94, 95, 97, 98, 99, 101, 103, 104, 106, 108, 109, 110, 113, 114, 115, 116, 122, 123, 125, 126, 127, 128, 130, 132, 133, 137, 139, 140, 141, 144, 145, 148, 149, 151, 152, 153, 155, 157, 158, 160, 166, 168, 171, 173, 174, 175, 176, 179, 181, 184, 185, 187, 188, 190, 191, 193, 194, 195, 196, 198, 199, 200, 201, 202, 205, 207, 209, 211, 212, 213, 216, 217, 218, 220, 221, 224, 225, 226, 228, 229, 230, 232, 233, 236, 237, 238, 239, 240, 242, 243, 248, 249, 252, 253, 255, 256, 258, 262, 263, 265, 266, 267, 271, 275, 276, 278, 279, 284, 286, 288, 292, 297, 298, 299, 300, 302, 303, 304, 310, 311, 312, 315, 320, 322, 324, 325, 326, 327, 329, 330, 334, 335, 340, 343, 344, 345, 346, 348, 351, 355, 359, 360, 361, 362, 366, 367, 368, 370, 371, 372, 373, 375, 377, 378, 379, 381, 382, 383, 385, 386, 388, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 405, 407, 408, 409, 410, 412, 416, 417, 421, 422, 425, 427, 428, 430, 431, 432, 434, 435, 437, 438, 441, 443, 444, 445, 446, 448, 452, 453, 454, 457, 458, 459, 461, 462, 464, 465, 470, 471, 473, 475, 481, 484, 485, 486, 488, 489, 490, 491, 494, 495, 496, 497, 499, 501, 505, 507, 509, 510, 511, 517, 518, 519, 521, 522, 523, 527, 528, 529, 531, 532, 533, 534, 536, 539, 540, 542, 543, 544, 545, 546, 549, 550, 551, 553, 555, 556, 558, 562, 563, 564, 566, 568, 569, 572, 573, 575, 576, 578, 580, 581, 582, 584, 586, 587, 589, 590, 591, 593, 596, 598, 599, 601, 602, 603, 605, 609, 616, 617, 618, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 694, 699, 700, 702, 703, 706, 771, 776

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Overview - Block Pile

The Ready-To-Drink Block Pile program is back for 2013 and the format for the block pile will continue as last year:

Block pile turns will coincide with promotional turns, running from PT2 to PT7. Six products per turn, high volume products may run back to back to simplify inventory management. Staggered end dates to accommodate regional selling seasons.

All block pile information will continue to be communicatedinsubsequentMarketing&Product Guides.

we would also like to remind all participating stores that our suppliers have bought into this program. Please implement it as any other sold program. The display must be built on time, maintained with sufficient inventory for the entire duration and signed with the approved material.

Participating Products – Period 3

LCBO# Description

321786 Smirnoff Ice 4-Pk-B

211185 Rockstar Original

211227 Palm Bay Ruby Grapefruit Sunrise Spritz 6 Pk-C

320663 Vex Mango Passion 6 Pk-B569418 Mott's Clamato Caesar Original 4 Pk-B330005 Smirnoff Ice Flavours Raspberry Spritzer 4Pk-B


Build one block pile with all six of the participating products in a high traffic area of the store.

• This block pile should not be built in the seasonal discretionary block pile space allocated by Supply Chain. Build it in another high profile location.

• The block pile should consist of two cases of each product (minimum), stacked seven cases high. Stores will receive a shipment of risers. Stores are strongly encouraged to build Block Pile displays on top of the risers,

which will serve as a platform.• Do not build too close to other sold space

displays (Hero, Pod, etc.). • Use Poles and the supplied pole top signs

(re-order# 14035-51) on the block pile displays.

• Use the pricer cards (re-order# 13035-52) supplied to communicate the price of the products.

• Use the Shelf Talkers (re-order# 13035-53) provided if the products are also merchandised on-shelf or in the fridge. If the store does not have enough available floor space for one, six product block pile, build multiple block piles in either a four product/two product configuration or a two product/two product/two product configuration.

• If the store does not have enough available floor space for one, six product block pile, build multiple block piles in either a four product/two product configuration or a two product/two product/two product configuration.

• Stores will receive Riser wraps (re-order# 14035-52 to match the P3 thematic colours. Stores are strongly encouraged to remove the P2 wrap and replace it with the P3 wrap.

Ready-to-Drink Block Pile Program

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Block Pile with Riser wrap, Pole Top Sign, and Shelf Talker.

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4 Products / 2 Products Configuration 2 Products / 2 Products / 2 Products Configuration

OR


Pole top SignsSummer Sold Block Pile

Cut case display 14035-51

Pricer CardsSummer Sold Block Pile

On block pile display 14035-51

Shelf talkersSummer Sold Block Pile

On shelf in section 14035-51

Riser wraps new component - will come in rolls

Stores should create a platform using the new risers, and build their block piles on top of this platform. Stores will be provided with a custom riser wrap. Riser wraps will come in 68” rolls, and each roll will come with (6) 1” Velcro Tabs to use when adhering the wrap to the risers.

14035-52


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Mini Thematic Find Your Flavour!


1, 4, 5, 6, 11, 14, 15, 17, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 41, 44, 50, 55, 57, 60, 62, 63, 64, 65, 68, 72, 79, 80, 83, 90, 95, 97, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 221, 226, 228, 233, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 698, 699, 700, 702, 703, 706, 771, 776TR

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Stores are recommended to feature all skus but a minimum of 6 brands must be featured.

Products are not force-allocated. The 1-in-1-out rule does not apply on the Promotional Fixture.

The mini-thematic brochures feature 8 – 12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all SKUs participating in the program.

If bringing in all participating products is not conducive to your individual store, the following guidelines must be met:

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per SKU or increasing the number of SKUs brought in for the promotion.

• A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business.

• Featured products are not force-allocated.• If a featured product is currently carried by

your store, additional stock is to be ordered to support the secondary display space on the Promotional Fixture.

• If a store is bringing in a featured product to support the Promotional Fixture Program, the 1-in/1-out rule does not apply during the promotional period.

• If a store decides to list a featured product AFTeR the promotional period has concluded, the 1-in/1-out rule does apply.

Mini thematic – Promotional Fixture

Fixture Components• Category Sign Holder• Brochure Holder

SKU Count • Min. 6, Max. 12

Signage Components• Category Sign

(long or short)• Shelf Talkers• Occasional Customer

Takeaway

Location • Refer to your store

floor plan

Special Instructions• Merchandise products

by like size and colour to create an impactful display.

Detailed Merchandising Instructions

PARTICIPATION IS MANDATORY

The Mini-Thematic Program is designed to highlight products which are new, engaging or niche product categories.

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Overview

This year for PT3, we are asking customers to ‘Find Your Flavour’. The Promotional Fixture will feature 10 of the seasons newest Ready to Drink flavours that are right on trend for the season. This is PeAK time for the Ready to Drink selling season (which runs from April to October). Now is the time, that customers turn to the LCBO as a resource for what’s trending in the world of RTD’s. This is the time of year that customers will pick and choose their favourite RTD’s and continue purchasing them throughout the season.

Key Dates

Ship date: May 21, 2013 Start date: May 27, 2013 Takedown: June 23, 2013


Product selction of the Promotional Fixture is sold to the trade. Products participating in the Mini-thematic program will be featured on the promotional fixture.

Perpendicular Shelf talkers (the only element that will go to aLL StOReS) are to be merchandised in section, using the perpendicular shelf talker clips (Available from Central Supply Reorder #691451). Perpendicular shelf talker will guide customers through our RTD product line up and direct them to the website www.lcboreadytodrink.com

Re-order #: 14032-63

Additional Notes:• Store managers are strongly encouraged to order and merchandise the

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Components


Promo Fixture Sign - Short Dimensions:28” w x 6 3/8” h

Promotional Fixture 14032-61

Promo Fixture Sign - LongDimensions:43” w x 6 3/8” h

14032-62

Promo Fixture Shelf talker(12versions) x2 sets Dimensions:6” w x 3” h

Promo fixture and in-section in front of participating products

DMS-14032-64



LCBO Description Size (mL)319285 Bacardi Breezer Spritzer Lime 4 x 355

319566 Palm Bay Coco Melon Paradise 6 x 355

319442 Mike's Hard Lemonade 6 x 355

321570 Cayman Jack Blood Orange & Prickly Pear 6 x 355

320630 Highball Collective - Vodka Soda Grapefruit 4 x 330

333013 Smirnoff Ice VII Original 473

334805 Mott's Clamato Caesar Spicy 473

319608 Betty's Raspberry Vodka Iced Tea 4 x 355

319251 Seagram's Iced Lemonade 6 x 355

327957 CrazyUncleBasil,HoneyLimeDaiquiri 1000

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25 or Younger? Have Your I.D. Ready

(Previously Check 25)

• 1-Bottle Paper Bag• Cash Counter Decal• Cash Side Decal• Rear Cash Register Sign• Front end Merchandiser Sign • window Showcard• Cling Vinyl on entrance Door• In-section Hot Button• Tent Card• POS Screen• Music CD Announcement

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25 or younger? have your I.D. Ready


Overview

The Check 25 program has evolved by asking customers who are under 25, or appear to be, to have their valid I.D. ready to be checked. LCBO’s Check 25 program now features the tagline: “25 or Younger? Have your I.D. Ready”. This change aims to build further awareness among our customers, encourage individuals to be proactive and have their I.D. ready if they are under 25, and to help LCBO staff ensure that alcohol is not sold to minors.

Participating Stores All Stores

Key DatesReceived: Third week of March 2013

Signage Components & Merchandising Instructions

1. Cash Counter Decal – Bilingual

• Peel and stick the adhesive Cash Counter Decal to the centre of the top of the Cash Counter.

• ensure the message,“25 or Younger? Have your I.D. Ready”, is right-side-up to the customers for them to read.

• Only one decal should be attached per cash counter.• Four decals per cash shipped to every store. If the

decal begins to peel, apply a new one.

3. Cash Side Decal – 17” x 11” – Bilingual• Peel and adhere the cling to the centre of the side

of the cash counter. • each store received 3 decals per cash. Install

one per cash. • Stores may use the second and third decals

as replacement signs in case of loss or damage.

Re-order #DMS-14018-101


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4. Rear Cash Register Sign – BilingualAffix the four Velcro dots on the back of the sign, in each corner. Please ensure the creative is facing customers.

nOte: Stores 4, 144, 351, 378, 465, 532, 551, 580, 587, 600, 609, 627, 644 did not receive this signage component as it does not fit on the back of their monitors.

5. Front end Merchandiser Sign – BilingualAffix the Velcro dots along the bottom of the front of the sign. Please ensure the creative is facing customers and the back side of the sign is facing the cashier.Install the sign to the cash register turrets or fixture in front of the cash desk.

6. Shopping Cart Sign – BilingualInstall the new “25 or Younger? Have your I.D. Ready” signage in the frame on the outside of the shopping carts.

7. Poster – 13”w x 17”h – english-over-FrenchAt Store Manager’s discretion, display the poster within the customers’ line of vision as they approach the cash counter. each kit contains 3 posters.Stores may use the second and third posters as replacement in case of loss or damage.




Re-order # DMS-14018-100



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8. window Showcard 28” x 45”- Bilingual• This sign was shipped to stores with three or more window

showcard fixtures.

• Install the sign on every third version as part of the rotation with the current promotional turn’s showcards.

• DO nOt discard or replace this showcard at the end of the promotional turn; it is to stay until further notice.

9. In-section hot Button – english/FrenchAt Store Manager’s discretion, display the Hot Button signage in sections where customers 25 years of age and younger mostfrequentlyshop.Eachkitcontains20pieces.

Perpendicular Shelf Talker clips be ordered through Central Supply # (691451)

10. tent Card - Bilingual• Display the “25 or Younger? Have your I.D. Ready”

Tent Card on the Tasting Bar and/or in the Special events Kitchens during all in-store tastings and events.

• Please store the second tent card as a replacement in case of loss or damage.

the following stores received tent cards:1, 4, 5, 10, 13, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 40, 41, 44, 47, 50, 55, 57, 58, 60, 62, 64, 65, 69, 79, 82, 83, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 144, 145, 148, 149, 153, 154, 156, 163, 164, 167, 168, 171, 175, 179, 182, 185, 187, 191, 195, 198, 200, 201, 202, 207, 209, 210, 212, 217, 218, 221, 226, 227, 228, 229, 233, 237, 243, 244, 248, 249, 250, 252, 253, 255, 260, 263, 265, 268, 269, 270, 278, 286, 287, 288, 298, 300, 310, 311, 324, 325, 326, 327, 329, 334, 343, 344, 346, 351, 353, 355, 359, 360, 361, 363, 367, 371, 373, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 459, 465, 469, 470, 481, 485, 486, 490, 491, 494, 495, 497, 501, 505, 511, 518, 522, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 559, 564, 566, 569, 572, 573, 575, 579, 580, 586, 587, 589, 590, 601, 602, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 643, 644, 694, 698, 699, 702, 703, 706, 771, 776





Re-order #DMS-CHK-25001

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11. entrance Cling Vinyl – 18” x 24” – english and French (2 versions)

• An english and a French version of the sign will be shipped to all stores; both signs must be installed.

• Peel and adhere one sign on the top glass window panel on the set of windows without the store hours sign at the store’s entrance. Do not remove the store hours sign.

• On the lower glass window panel of same set of windows, peel and adhere the other sign directly below the installed sign.

• each kit contains 3 sets of english and French signs. For stores with more than one entrance, please install one set per entrance. Stores may use the second and third signs as replacement in case of loss or damage.

• Please contact helloLCBO for solutions, if the signs do not fit on the windows or if your store does not have glass windows at the entrance.

as well, other initiatives have been taken to communicate this new message, including:• POS screens displaying the “25 or Younger? Have your I.D. Ready” message as part

of the existing rotation

• 15-second “25 or Younger? Have your I.D. Ready” announcements integrated into the rotation of the music CD



Re-order code english: #DMS-14018-104 Re-order code French: #DMS-14018-105

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Exterior Springer Sign

“25 or younger? have your I.D. Ready”

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exterior Springer Sign

Key Dates

Keep existing signage until further notice. Please replace only if sign is damaged or missing.


All Stores.

Components and Re-ordering

“25 or Younger?” – exterior Springer Sign (english/French) Re-order# 14018-32


• Continue to display the new “25 or Younger? Have your I.D. ready” sign received in PT1.• Stores with an LCBO owned parking lot received two signs. One sign is for the entrance

of the parking lot or store manager’s discretion; the other one is to be placed near the store entrance.

• All remaining stores received one sign to be placed near the entrance.

NOTE: Please ensure the sign placement does not pose a potential health and safety risk.

exterior Springer Sign

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Shopping Cart Signs

Please ensure the PT3 Shopping Cart Frame Signs are installed by the start of the Promotion. Participation is mandatory for the following designated stores.


1, 4, 5, 10, 15, 17, 21, 22, 23, 24, 26, 31, 34, 35, 36, 38, 39, 41, 44, 45, 48, 55, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 80, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 144, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 185, 187, 190, 191, 195, 198, 207, 210, 211, 212, 214, 216, 217, 218, 221, 226, 229, 233, 234, 237, 243, 244, 252, 253, 260, 265, 270, 286, 287, 288, 300, 311, 312, 325, 326, 329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361, 365, 367, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 399, 401, 407, 412, 417, 432, 437, 438, 443, 444, 445, 446, 454, 456, 459, 465, 467, 481, 486, 490, 491, 495, 497, 499, 502, 507, 511, 518, 521, 522, 523, 534, 536, 540, 542, 544, 546, 549, 551, 555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587, 590, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 641, 643, 644, 694, 698, 699, 702, 703, 706, 771, 776

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Shopping Cart Signs

Overview

The inside of the shopping cart should always feature the Sold Supplier Program and the outside is always reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is english only. Signs are to be installed by the start of the promotion.


thematic Sign (Sold to the trade) Install the “Seagram Black Cherry & Seagram Blood Orange” Thematic sign on the inside the frame of the Shopping Carts. Re-order DMS-14035-02

Key DatesInstall: May 26, 2013Takedown: June 23, 2013

Social Responsibility Sign (Continue to use P1 “25 or younger? have your I.D. Ready”) Keep “25 or Younger? Have your I.D. Ready” (Social Responsibility Sign) in the frame on the outside of the Shopping Carts.Re-order DMS- 14015-02

Key DatesTakedown: June 23, 2013


• Remove the PT2 “Mouton Cadet” signs and recycle.• Install the new PT3 “Seagram Black Cherry & Seagram Blood Orange” sign on the inside of

the frames of the cart.

• Keep the PT1 “25 or Younger ? Have your I.D. Ready” sign on the outside the frames of the cart.

Thematic Sign

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Front End Merchandiser


1, 4, 5, 10, 11, 12, 14, 17, 18, 19, 20, 21, 23, 24, 26, 31, 35, 36, 38, 41, 50, 55, 58, 59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93, 95, 97, 101, 102, 106, 115, 130, 140, 143, 148, 149, 153, 154, 156, 164, 165, 185, 186, 188, 190, 192, 195, 198, 200, 201, 207, 209, 210, 216, 217, 218, 221, 226, 228, 233, 234, 243, 248, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311, 312, 321, 325, 326, 334, 343, 344, 346, 351, 353, 359, 360, 362, 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486, 490, 491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544, 545, 549, 551, 555, 556, 563, 564, 572, 573, 580, 587, 590, 593, 605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694, 699

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Overview

The new Front end Merchandiser program has proven to generate incremental sales, create consistency across the stores and encourage customers to discover new products. This is a sold program and participating is mandatory. Signage will be shipped to participating stores each Period.

Participating Product

LCBO# Brand Size (mL)276287 Absolut Gräpevine 750320218 Absolut CherryKran 750


For Period 3, the Sold Space program will feature Absolut Gräpevine and Absolut CherryKran Vodka. It is imperative that stores reconfigure the shelves on the sold space display in order to feature this product effectively.

Storesarerequiredtouse3shelvesplustheplinth/base (i.e. The featured products should be waterfalled on 3 shelves). The top shelf is used to display the box sign provided.

Signage Components

Pre-Printed Shelf Talker (2 Versions, 4 pieces)Box Sign Re-Order# for kit is DMS-14035-61

Front end Merchandiser

Shelf Talker

Box Sign

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Core 200mL Spirits PPG Program

The top 10 selling 200mL Spirits, sorted by Product Profile Grouping (PPG), are to be set up on priority cash #2 (i.e. the cash desk that receives the second highest traffic). See the sample floor plans in your Front end Merchandiser Sold Space Implementation Guide on pages 14-17 for the location of the display. The display does not change from period to period as it is intended to protect the majority of sales generated from the Front end Merchandisers. Stores MUST list the Core SKUs that are associated to the PPG (Core 200mL’s DO NOT count against a store’s total approved SKU count). The Core SKUs cannot be delisted.

FortheCore200mLSpiritsfeature,storesarerequiredtousefourshelvesandplinth/base(i.e.twoproductspershelf,totalfiveshelvesarerequired).

DOeS NOT CHANGe

PPG(See facing page)










Above example is based on Type 3.

200 mL & 375 mL discretionary displays

Staff Picks Basket

Staff Picks Basket

Reminder

Stores participating in the Front end Merchandiser Program must also set up the core 200mL Spirits Program.

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Beer and Chasers Mainstream Spirits

Big Brands Premium Destination

271965Smirno� Vodka (P.E.T.)

447961Fireball Whisky

413716Wiser's De Luxe Whisky

217968Crown Royal Whisky

393678Baileys Irish Cream Liqueur

271338Bacardi Superior Rum

586180 Iceberg Vodka

245944Alberta Premium

228031Grand Marnier Liqueur

251371Canadian Club

Premium Whisky


602128Polar Ice Vodka

393678 Baileys Irish

Cream Liqueur


251371Canadian Club

Premium Whisky

271338 Bacardi Superior Rum

271288 Crown Royal Whisky

413716 Wiser's De Luxe Whisky

447961 Fireball Whisky

251397Walker’s Special Old


602128 Polar Ice Vodka



251397 Walker's Special

Old Whisky


Cream Liqueur


251371 Canadian Club

Premium Whisky


298729 St. Remy Brandy



298729St. Remy Brandy

351023 Absolut Vodka

251371Canadian Club

Premium Whisky


476382 Grant's Family

Reserve Scotch Whiskey


Cream Liqueur


228031Grand Marnier Liqueur

Use the charts below to select the Core 200mL assortment that matches your store’s PPG:


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Cool Convenience Upspend Mainstream

Global Roots






Cream Liqueur



271288 Grand Marnier Liqueur

579433Kalhua Co�ee

Flavoured Liqueur

271288 Crown Royal Whisky




Cream Liqueur

251371Canadian Club

Premium Whisky


228031 Grand Marnier Liqueur

351023 Absolut Vodka


298729St. Remy Brandy




298729St Remy Brandy

476382Grant's Family Reserve

Scotch Whiskey

351023Absolut Vodka

251371Canadian Club

Premium Whisky



619775Appleton Estate V/X Rum

413716Wiser's De Luxe Whisky


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Wine Fridge

(turn 1: May 26 – September 14, 2013)

This is a Sold Program and participation is mandatory.

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wine Fridge turn 1 - (Pt3 - Pt6)

New!

• C stores have been added to the program

• The number of paid spots in the fridge has increased.

• A fourth flight of stores has been added to the program. This Flight D along with Flight C is a smaller distribution making it affordable to new and smaller brands

• Period start and end dates for each Turn have been revised: Turn 1: PT3 to PT6, 2013 Turn 2: PT7, 2013 to PT11, 2014 Turn 3: PT12 to PT2, 2014

ForproductandPlanoguidequestionspleasecall:

Ann PatelProduct ManagerNew world wines416-864-6868

Participating Products and Planograms

ForcompletedetailspertainingtotheWineFridgeSoldSpaceProgram,refertotheWineFridgeSoldSpaceProgramguideandorontheLCBOPortalunderSales&MarketinghomeinthesidebarmenutitledSAMProgramUpdates.

Bobby PanchuProduct Managereuropean wines416-864-6801

Astrid BrummerProduct ManagerOntario wines416-864-6743

NO CHANGe FROM LAST PeRIOD

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This is a Sold Program and participation is mandatory. Participating products have paid for premium shelf positioning. Stores must bring in participating products for display in the wine fridge.

Group a Stores1, 5, 6, 10, 13, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 185, 195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 298, 311, 326, 329, 334, 346, 355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 534, 536, 542, 544, 545, 551, 555, 556, 566, 568, 572, 573, 580, 587, 590, 614, 619, 623, 624, 627, 630, 631, 632, 641, 702, 703, 771, 776

Group B Stores14, 22, 23, 24, 26, 27, 34, 35, 39, 41, 43, 44, 45, 50, 52, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 81, 82, 86, 87, 93, 95, 97, 101, 102, 106, 110, 115, 124, 125, 130, 132, 144, 145, 152, 153, 154, 155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 194, 197, 200, 201, 202, 205, 209, 210, 211, 213, 216, 218, 219, 221, 222, 229, 233, 234, 237, 244, 249, 250, 252, 255, 263, 266, 268, 270, 287, 297, 300, 302, 310, 312, 313, 320, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368, 373, 378, 381, 382, 383, 386, 387, 389, 392, 395, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459, 465, 484, 485, 490, 491, 501, 502, 518, 521, 522, 532, 533, 540, 546, 549, 553, 559, 560, 564, 569, 571, 575, 579, 582, 584, 586, 593, 599, 601, 602, 616, 617, 626, 629, 634, 635, 637, 638, 642, 643, 644, 694, 698, 699, 700

Group C Stores2, 3, 4, 7, 9, 11, 12, 17, 32, 37, 49, 73, 74, 85, 94, 96, 99, 103, 105, 109, 112, 119, 137, 157, 160, 161, 167, 181, 186, 193, 199, 223, 224, 230, 231, 236, 238, 239, 251, 254, 259, 261, 264, 273, 275, 276, 279, 281, 284, 286, 289, 299, 305, 306, 314, 316, 318, 324, 327, 335, 345, 349, 354, 366, 370, 372, 374, 380, 418, 419, 423, 424, 430, 435, 441, 454, 461, 473, 474, 496, 504, 517, 537, 550, 552, 562, 578, 581, 596, 598, 605, 609, 618, 636, 677, 697, 706

Group D Stores8, 16, 28, 29, 30, 42, 46, 47, 48, 53, 54, 56, 69, 78, 84, 88, 90, 91, 98, 107, 113, 116, 122, 123, 128, 136, 139, 141, 158, 165, 166, 169, 174, 178, 196, 203, 208, 220, 225, 227, 232, 246, 247, 258, 260, 278, 293, 294, 296, 301, 323, 330, 331, 348, 363, 364, 365, 369, 399, 408, 411, 414, 420, 426, 429, 440, 446, 448, 449, 450, 455, 462, 467, 468, 469, 471, 475, 479, 482, 483, 492, 509, 510, 515, 516, 519, 523, 526, 527, 529, 530, 538, 539, 547, 561, 563, 589, 594, 612, 639

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In-section ‘Available Chilled’ Hot Button

The ‘Available Chilled’ hot buttons are to be displayed in-section in front of the participating products in their regular shelf location.

wine Fridge Hot Buttons

The wine Fridge Hot Buttons are to be displayed in front of the participating products in the wine fridge.

Re-Ordering Hot Buttons (Re-order# DMS-13085-42)

• wine Fridge Sold Space In-Section hot Button ‘available Chilled!’ english/French (1 version: 22 pieces/bundle)

• wine Fridge Sold Space hot Buttons english/French (5 versions/bundle) Food Friendly, Chilled! Take me Home, Great Party wines, Great with Chicken, Great with Seafood.

Bilingual DMS-13085-42

Bilingual DMS-13085-42


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Summer Wine Program


(Supplier Sold Program and participation is mandatory)1, 3, 4, 5, 6, 7, 10, 11, 12, 13, 14, 15, 17, 18, 19, 20, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 37, 38, 40, 44, 57, 58, 59, 60, 62, 64, 72, 77, 79, 80, 82, 83, 84, 85, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 154, 156, 163, 164, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 192, 195, 198, 200, 201, 202, 207, 208, 209, 210, 212, 214, 216, 217, 218, 219, 221, 223, 226, 227, 233, 234, 237, 243, 244, 248, 252, 253, 255, 263, 265, 270, 278, 287, 288, 295, 298, 300, 310, 311, 312, 321, 324, 325, 326, 329, 334, 340, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 401, 403, 404, 407, 411, 412, 415, 416, 417, 426, 427, 431, 432, 434, 437, 438, 443, 445, 452, 453, 456, 457, 459, 465, 470, 481, 483, 485, 486, 490, 491, 494, 495, 497, 499, 505, 511, 518, 521, 522, 523, 528, 532, 533, 534, 536, 537, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 580, 586, 587, 589, 590, 593, 599, 601, 609, 612, 614, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 637, 638, 639, 641, 642, 643, 677, 694, 698, 700, 702, 703, 771, 776

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Overview

This Summer wine program will promote a single SKU in select stores, throughout the summer PT3-PT6. Primal Roots has been hand selected and endorsed by our wine buyers as the perfect wine style and a refreshing blend ideal for sipping chilled this summer season!

This blend offers great value at an affordable price point and delivers a sweeter style of wine, then what they typically see from this wine region. It’s the perfect transitional wine for a customer who may be hesitant to let go of their favorite summer cooler or beer and provides an opportunity to try something just as refreshing.It’s a perfect fit for a hot summer day.

Although this wine can be enjoyed chilled as a sipper, it also pairs nicely with light summer fare such as light fresh salads and seafood dishes that offer a bit of spices (such as Indian or Thai).

Key Dates

Start Date: June 26, 2013 Takedown: September 15, 2013


#321497 Primal Roots white, 750 mL

Signage Components

The components ship as one kit: • Discretionary end Aisle Backer Card x 1 piece• Pre-Printed Shelf Talker x 2 pieces

Re-Order: 14038-75

Merchandising Instruction

• Participating stores will be force allocated two or three cases of the featured product.

• Build a display on Discretionary end Aisle with the featured product.

• Please order sufficient inventory of the featured product to build and maintain a full display. Use the Backer Cards and pre-printed shelf talkers on the display.

• Install the pre-printed shelf talkers in front of the featured product in-section if the store already lists the product.

Backer CardShelf Talker

Summer wines Program

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Seasonal Rosé Program

Overview

The Seasonal Rosé Program continues to be a huge success,generatingover$5.0Minnetsaleslastyear. This year’s Rosé program has a large number of new and exciting rosé wines from around the world. Customers will have the opportunity to try rosés throughout the season, as the program will run from March to October.

The participating products are not to be merchandised on shelf and the 1-in/1-out rule will not apply. They will also be excluded from actual SKU count on stores’ Flash report and should not be included on the Backroom Tracker.

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1, 3, 4, 5, 6, 7, 8, 9, 10, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 26, 27, 28, 31, 32, 34, 35, 36, 37, 38, 40, 41, 42, 44, 45, 47, 48, 49, 50, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 90, 91, 93, 94, 95, 97, 98, 99, 101, 102, 103, 106, 109, 110, 112, 113, 115, 119, 122, 123, 124, 125, 128, 130, 132, 135, 136, 137, 139, 140, 141, 143, 144, 145, 148, 149, 152, 153, 154, 155, 156, 158, 160, 164, 165, 166, 167, 168, 169, 171, 174, 178, 179, 181, 182, 185, 186, 187, 188, 190, 191, 192, 193, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 220, 221, 222, 223, 224, 225, 226, 227, 228, 229, 230, 231, 232, 233, 234, 236, 237, 238, 242, 243, 244, 247, 248, 249, 250, 251, 252, 253, 259, 260, 261, 263, 265, 266, 268, 269, 270, 278, 279, 281, 286, 287, 288, 294, 295, 298, 299, 300, 301, 306, 310, 311, 312, 314, 318, 320, 321, 323, 324, 325, 326, 327, 329, 334, 335, 340, 343, 344, 346, 348, 349, 351, 353, 355, 359, 360, 361, 362, 364, 366, 367, 368, 370, 371, 372, 373, 378, 380, 381, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 395, 397, 398, 399, 400, 401, 402, 403, 404, 407, 408, 412, 414, 415, 416, 417, 423, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 449, 452, 453, 456, 457, 459, 461, 462, 465, 467, 468, 469, 470, 473, 474, 475, 481, 483, 484, 486, 489, 490, 491, 492, 494, 495, 496, 497, 499, 501, 502, 504, 505, 509, 511, 516, 517, 518, 521, 522, 523, 528, 532, 534, 536, 539, 540, 542, 544, 545, 546, 549, 550, 551, 552, 553, 555, 556, 557, 559, 560, 563, 564, 566, 568, 569, 572, 573, 575, 578, 579, 580, 581, 584, 586, 587, 589, 590, 593, 601, 602, 605, 609, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 644, 677, 694, 698, 699, 700, 702, 703, 706, 771, 776

Key Dates for 2nd Release

Start Date: April 29thend Date: October 8th

Shelf Talker Promo Table


LCBO# Description Retail Price Size (mL)

37622 Jacob's Creek Shiraz Rosé $11.95 750

43588 Folonari Pink Pinot Grigio $11.95 750

74088 Two Oceans Shiraz Rosé $10.25 750

122424 Fuzion Shiraz Rose $7.90 750

37531 Santa Carolina Cabernet Sauvignon Rosé $8.95 750

275693 Hardys Twice Lost Shiraz Rosé $10.95 750

79384 Barefoot white Zinfandel $9.95 750

324558 Pink House wine Co. Chardonnay Merlot VQA $12.95 750

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234377 Villa Maria Private Bin east Coast Rosé $16.45 750

275693 Hardys Chronicles Twice Lost Rosé $10.95 750

79384 Barefoot white Zinfandel $9.95 750

324558 House wine Co. Chardonnay Merlot $12.95 750

234377 Villa Maria Private Bin east Coast Rosé $16.45 750

122275 Stoneleigh Marlborough Pinot Noir Rosé $16.95 750

164343 The Beachhouse Rosé $9.95 750

175620 Campo Viejo Tempranillo Rosé $11.95 750

234575 Terres de Saint Louis Rosé $11.30 750

234872 Flourish Rose VQA $10.95 750

244616 Sandbanks Rosé VQA $12.95 750

275685 Union Rosé VQA $13.95 750

277855 MythiqueLanguedocGrenache-CinsaultRosé $12.95 750

278192 Bieler Pere ef Fils Sabine Rosé $12.80 750

279661 L’Orangeraie Vin de Pays D’oc Rosé $9.70 750

317982 Montes Cherub Rosé $14.75 750

317990 Butterfly Kiss Pink Pinot Grigio $11.95 750

318006 Lindeman's early Harvest Rosé $13.95 750

318014 Cono Sur Bicicleta Pinot Noir Rosé $9.95 750

318022 Callia Alta Shiraz Rosé $10.95 750

318030 Menage A Trois Rosé $17.95 750

320275 Segura Viudas Brut Rosé $13.75 750

320291 Tommasi Bardolino Chiaretto DOC Rosé $14.95 750

320309 Les Fumees Blanches Rosé $11.95 750

322891 Chateau de Fontlade Cuvee Saint Qvinis Rosé $17.75 750

323766 Patio 9 Pink VQA $12.95 750

324541 Top Bench Rosé VQA $11.95 750

344499 Rene Barbier Mediterranean Rosé $9.95 750

587725 Masi Modello delle Venezie Rosato $11.95 750

622134 La Vieille Ferme Rosé $10.95 750

*Prices subject to change without notice.

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Re-order Codes

Promo Table #1 - DMS-13138-26 Shelf Talkers - DMS- 13138-27


Gift CentreStores participating in the Rosé Program should merchandise products (minimum of 3 facings each) on the Gift Centre. Install pre-printed Shelf Talkers in front of participating products.

Promo table #1Stores with Promo Table #1 will feature 8 of the participating Rosés on the fixture. Install the Promo Table Sign in the wooden holder and install pre-printed Shelf Talkers in front of participating products.

Sub-Category Sign (wine Fridge)

• From P2 to P6, stores should use assigned space within their wine Fridges to merchandise up to 12 Rosé products.

• Merchandise the Sub-Category sign using a Shelf Talker clip.

Basket Sign

• For select stores with discretionary space, please merchandise 1 to 2 baskets at the cash desks to optimize sales during Rosés peak sales season.

Year Round Rose wines

Pre-printed shelf talkers have been developed for year-round rosé skus. Stores MUST display these on shelf in section for the entire duration of the program.

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Seasonal & New Product Fixture ProgramParticipating stores

Participating stores are grouped based on the Seasonal & New Product fixture size. each store has been allocated a specific set of merchandising instructions, andisrequiredtofollowthePlanoguidemerchandisinginstructions.

NOTE: All stores on the Seasonal & New Product Fixture Program will NOT receive the new listings, as the force list doesn’t necessary go to those stores.

1, 4, 5, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 35, 36, 38, 40, 41, 44, 50, 55, 57, 62, 63, 64, 65, 70, 82, 83, 95, 97, 102, 106, 115, 125, 130, 132, 144, 145, 148, 149, 153, 154, 156, 164, 168, 171, 185, 187, 191, 195, 198, 200, 207, 209, 211, 212, 217, 221, 226, 228, 229, 233, 237, 243, 244, 252, 253, 260, 263, 265, 269, 270, 278, 286, 288, 295, 298, 300, 325, 326, 329, 334, 340, 341, 344, 346, 351, 353, 355, 359, 360, 361, 367, 368, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 390, 392, 393, 394, 397, 398, 401, 404, 407, 412, 416, 417, 425, 427, 428, 431, 432, 437, 438, 443, 445, 452, 456, 457, 459, 465, 469, 470, 481, 483, 490, 491, 494, 495, 497, 499, 505, 511, 516, 522, 523, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 564, 566, 568, 569, 573, 575, 579, 580, 584, 587, 590, 593, 601, 605, 609, 614, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 642, 643, 644, 677, 694, 698, 699, 700, 702, 703, 706, 771, 776

Seasonal & New Product Fixture Category Sign “Recent Arrivals”Re-order #: GFT092

On Shelf Box Sign (8 versions) Re-order #: GFT091

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Merchandising

Please merchandise new and seasonal products on this fixture as suggested by theme and corresponding signage. Any seasonal gifts should be placed on the bottom shelf and signed with the orange “GIFTS” box sign. Please include the Rosé and Seasonal Spirits programs on the fixture.

Signs

1. Seasonal & new Product Fixture Category Sign (Recent arrivals)Re-order #: GFT092

Installation:Continue to use the fixture sign with the orange ReCeNT ARRIVALS sign already in place.

(new) 2. On Shelf Box Sign (8 versions)Re-order #: GFT091Low-Cal for Summer, Summer Sweet Shop, Luxe Summer Spirits, enviro, Rosé, Large Format Gifts, New.

Installation:Pleaseusetheboxsignsasrequiredtomerchandisetheproductsforeachspecifictheme.

For additional signage, please call:helloLCBO @ 416-365-5932

Seasonal & new Product Fixture Program

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Participating Products & Upcoming Product Release Schedule P1-P4

Low-Cal for SummerLCBO# Description Size (mL) Retail eta321901 Voli Light Vodka - Lemon 750 $29.95 New P13

321919 Voli Light Vodka - espresso Vanilla 750 $29.95 New P13

320358 Smirnoff Light Raspberry Pomegranate Sorbet Vodka 750 $25.95 New P13

320341 Smirnoff Light Mango Passionfruit Sorbet Vodka 750 $25.95 New P13

320671 Skinnygirl white Cherry Vodka 750 $28.95 New P13

315887 Skinnygirl Tangerine 750 $28.95 New P11

Summer Sweet ShopLCBO# Description Size (mL) Retail eta316109 Smirnoff Kissed Caramel 750 $25.95 New P13

315994 PinnacleRedLiquorice 750 $25.95 New P13

316125 Three Olives Burst 750 $25.95 New P13

319921 McGuinness whipped Cream 750 $19.95 New P1

319897 McGuinness Blueberry Pancake 750 $19.95 New P1

319913 McGuinness Glazed Donut 750 $19.95 New P1

319160 Malibu Sundae 750 $20.95 New P2319731 Malibu Berrylicious 750 $20.95 New P2326624 Arbor Mist Mango Strawberry Moscato 750 $6.95 New P2

Luxe Summer SpiritsLCBO# Description Size (mL) Retail eta318691 Rum Dos Maderas PX 750 $64.95 New P1

319715 Loyalist Gin 750 $43.95 New P1

322875 Sipsmith London Dry Gin 700 $49.95 New P1

319681 Hayman's 1850 Reserve Gin 700 $44.95 New P1

316810 DulceVidaBlancoOrganicTequila 750 64.95 New P1

316851 DulceVidaReposadoOrganicTequila 750 79.95 New P1316828 DulceVidaAňejoOrganicTequila 750 99.95 New P1324855 EspolonReposadoTequila 750 42.95 New P1324848 EspolonBlancoTequila 750 42.92 New P1318469 Sotol Hacienda de Chihuaha Plata 750 39.95 New P1


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Participating Products - Continued

enviroLCBO# Description Size

(mL)Retail eta

326280 Bandit Red Sangria 1000 $12.95 New P2

333997 Bota Box Chardonnay 500 $7.95 New P2

334003 Bota Box Cabernet Sauvignon 500 $8.95 New P2

337691 Lamb’s Palm Breeze Rum PeT 750 $25.45 New P2

RosésLCBO# Description Size (mL) Retail eta37531 Santa Carolina Cabernet Sauvignon Rosé 750 $8.95 P13

79384 Barefoot white Zinfandel 750 $9.95 P13

122424 Fuzion Shiraz Rosé 750 $7.95 P13

234377 Villa Maria Private Bin east Coast Rosé 750 $16.45 P13

324558 House wine Co. Chardonnay Merlot 750 $12.95 P13

275693 Hardys Twice Lost Shiraz Rosé 750 $10.95 P13

37622 Jacob's Creek Shiraz Rosé 750 $11.95 P243588 Folonari Pink Pinot Grigio 750 $11.95 P274088 Two Oceans Shiraz Rosé 750 $10.25 P2

122275 Stoneleigh Marlborough Pinot Noir Rosé 750 $16.95 P2

164343 The Beachhouse Rosé 750 $9.95 P2

175620 Campo Viejo Tempranillo Rosé 750 $11.95 P2

234575 Terres de Saint Louis Rosé - AOC Varois en Provenc 750 $11.30 P2

234872 Flourish Rosé VQA 750 $10.95 P2

244616 Sandbanks Rosé 750 $12.95 P2

275685 Union Rosé 750 $13.95 P2

277855 MythqiueAOPLanguedocRosé 750 $12.95 P2

278192 Bieler Pere ef Fils Sabine Rosé 750 $12.95 P2

279661 L'Orangeraie, Rosé, Pay d'Oc 750 $9.95 P2

317982 Montes Cherub Rosé 750 $14.95 P2

317990 Butterfly Kiss Pink Pinot Grigio 750 $11.95 P2

318006 Lindeman's early Harvest Rosé 750 $13.95 P2

318014 Cono Sur Pinot Noir Rosé 750 $9.95 P2

318022 Callia Shiraz Rosé 750 $10.95 P2

318030 Menage A Trois Rosé 750 $17.95 P2

320275 Segura Viudas Brut Rosé 750 $14.50 P2

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LCBO# Description Size (mL) Retail eta320291 Tommasi Bardolino Chiaretto DOC Rosé 750 $14.95 P2

320309 Fumees Blanches Rosé 750 $11.95 P2

322891 Chateau de Fontlade Cuvee Saint Qvinis Rosé 750 $12.50 P2

323766 Patio 9 Pink 750 $12.95 P2

324541 Peninsula Ridge Top Bench Rosé 750 $11.95 P2

344499 Rene Barbier Mediterranean Rosé 750 $9.95 P2

587725 Masi Modello delle Venezie Rosato 750 $11.95 P2

622134 Perrin La Vieille Ferme Rosé 750 $10.95 P2

Large Format LCBO# Description Size (mL) Retail eta

Stores should merchandise existing Large Format products already in store or available for order.

GiftsLCBO# Description Size (mL) Retail eta

Stores should merchandise existing Gifting products already in store or available for order.

newLCBO# Description Size (mL) Retail eta

Store should merchandise new products from all categories, with the exception of when products fall under the other Box Sign themes.

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Gift Packaging


1, 4, 5, 6, 10, 15, 17, 18, 19, 20, 21, 22, 23, 25, 27, 31, 33, 34, 35, 36, 38, 40, 41, 44, 47, 50, 55, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 74, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 183, 185, 186, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 221, 226, 228, 229, 233, 234, 237, 242, 243, 244, 248, 249, 250, 252, 253, 255, 263, 265, 269, 278, 279, 287, 288, 295, 286, 298, 300, 311, 324, 325, 326, 329, 333, 334, 340, 341, 343, 344, 346, 351, 353, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 391, 392, 393, 394, 397, 398, 400, 401, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 449, 445, 452, 453, 456, 457, 459, 465, 469, 470, 477, 481, 484, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 518, 521, 522, 523, 525, 526, 528, 532, 534, 536, 540, 542, 544, 545, 546, 549, 551, 553, 554, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579, 580, 584, 585, 586, 587, 590, 592, 593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694, 695, 697, 698, 699, 700, 702, 703, 706, 771, 776

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Gift Packaging

Overview

OverviewTheP3GiftprogramwillfocusongiftoptionsforFather’sDay.

Fabric Bag

StoreswillreceiveanauticalthemedfabricbottlebagandpromotionalsignagetosupportFather’sDay.NauticalStrippedFabricBag337550$5.95eachForce shipped to stores.

Pre wrapped Cello wrap Kit – whisky Shop and Featured Gift Promo end

WearesupportingFather’sDayproductselectionswithaSingleBottleCelloWrapKit.Thesearetobeprovidedtoourcustomersatnocharge.Productsaretobemerchandisedintwolocationsinyourstore–ontheFeaturedGiftPromoEndandintheWhiskyShop.Eachparticipatingstorewillreceive1kitthatwillincludethefollowingcomponents:Thiskitwillincludethefollowing:• 108ClearCelloBags8¼’’x20’’h• 108NavyRibbonPieces(34’’inlength)• 108GiftTags• 1Memo

whisky Shop

In the whisky Shop, please wrap a selection of whiskies with the Father’s Day pre wrap cello kit.

Featured Gift Promo end

To support several initiatives, including Father’s Day, whisky Shop and the Signature wines program (see page 35 of the P3 MPG) please merchandise the following whiskies and a selection of the Signature wines listed on next page on the Gifting Promo Fixture.

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Product Selection

To encourage sales for Father’s Day, all products on the fixture should be wrapped with cello, ribbon and tag.

LCBO# Description Format Retail Price Last week

12856 The Glenlivet Archive 21 Year Old Scotch 750 mL $154.50573352 Aberlour A’Bunadh Scotch whisky 750 mL $94.95286310 Compass Box Great King Street ‘Artist’s Blend’ 750 mL $46.95271106 writers Tears Pot Still Irish whiskey 700 mL $47.95325993 Booker’s Bourbon 750 mL $69.95

Signature wine Products

LCBO# Lcbo No Desc Size mL Price Set Desc Availability

212761 Stone Dwellers Cabernet Sauvignon 750 $19.95 Australia Red Available269829 Grant Burge Summers Chardonnay 750 $19.95 Australia white Available

310409 Robert Mondavi Chardonnay Napa Valley 750 $25.95 California white Available

278689 Brancott Letter Series B Sauvignon Blanc 750 $19.95 New Zealand white Available245696 whitehaven Pinot Noir 750 $22.95 New Zealand Red Available45195 Ruffino Chianti Classico Riserva Ducale Docg 750 $24.95 Italy Red Available317057 Masi Costasera Amarone Classico Doc 750 $39.95 Italy Red Available266965 Bonacchi Brunello Di Montalcino Docg 750 $35.80 Italy Red Available178541 Batasiolo Barolo Docg 750 $29.95 Italy Red Available160143 Castello Di Neive Barbaresco Docg 750 $19.95 Italy Red Available315226 L'evidence 750 $17.95 France Red Available12286 Anselme La Fiole Du Pape Chateauneuf Pape

Red750 $34.95 France Red Available

289124 Laroche Chablis Saint Martin 750 $21.95 France white Available56580 Bouchard Pere & Fils Pouilly-Fuisse 750 $26.90 France white Available32656 MarquesDeRiscalReserva 750 $20.90 Spain Red Available

Implementation/Merchandising

The staff hours to implement this program will be charged back to Marketing therefore, it is necessary to ensure that this program is implemented as soon as the wrap Kits arrive into stores. These wrap Kits are provided to the stores at NO CHARGe. There is NO GIFT wRAP CHARGe to the customers that purchase these pre-wrapped bottles. The staff hours toimplementthisprogramaretobechargedasfollows:1.3hours@$31.30perhourtoMarketing, Account 897-6590. The Father’s Day Prewrap Cello Kit is not available for re-order.

Gift Packaging

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Components

Component Re-order Code Retail Images

Summer 95¢ Bag• Force shipped to ALL stores -1 case.• each case contains 75 units (25 x three designs)• additional Summer 95¢ Paper Bag inventory may

be ordered from supplying warehouse (Item #346379)

LCBO# 346379 $0.95

nautical Stripped Fabric Bag

• Stores to order from supplying warehouse

LCBO# 337550 $5.95

Father’s Day wrap Kits• Force shipped to stores.• All items are packed in cases of 12 units.

LCBO# 339754 $3.50

Galvanized Beer Pail• Store to order this item from supplying warehouse

(1 – 2 cases).

LCBO# 751602 $6.95

Gift Packaging

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Gift Packaging

Preparation Guidelines

Werecommendmaking12giftsatatimeasthereisenoughmaterialineachFather’sDayWrapKittoprepare12vessels.IfyourunoutoftheFather’sDayWrapKits,ordertheYearRoundWrapKitLCBO151688fromyoursupplyingwarehouse.EnsureyouuseaGenericGiftTagtoitemizethecomponentsandproductsintheprewrappedvessel.

WritethefollowingontheGenericGiftTags(availablefromCentralSupplyre-order6913111)byusingKwikPrice.• Product Name(s)• Product LCBO#(s)• Product Price(s)• Vessel LCBO#• Vessel Price•wrap Kit LCBO#339754• WrapKitCharge($3.50)• Total Price

Affix the Generic Gift Tag to the gift with the ribbon provided in the wrap Kits.

How to print the Generic Gift Tag

Include the following on the Generic Gift Tag (Central Supply #691311) by using Kwik Price.• Product Name(s)• Product LCBO#(s)• Product Price(s)• Pail LCBO # 321513• PailPrice$6.95• wrap Kit LCBO# 325035• WrapKitChange$3.50• TOTAL PRICeTR

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Signage

Stores will be shipped the following New signs:Component where to install sign Re-order Code Images

Category SignFrench/english

A new Period 3 category sign will be shipped. Place the Category Sign insert into the sign band on the Gifting Promotional Fixture end.

14032-65

Gift tag (Bundled in 12)

Place the gift tags onto the pre-wrapped Cello 1 bottles and vessels left over from PT13. Merchandise the Pre-wrapped Cello bottles and Vessels on the Gifting Promotional Fixture end.

DMS-14032-66

Shelf talkers (Bundled in 2 - 1 of each version)

Place Shelf Talkers on the Gifting Promotional Fixture end.

DMS-14032-67

95¢ Bag hot Buttons

Place on the metal gift bag holder.

DMS-14035-41

Gift Packaging


Promotional Fixture end• top Shelf – Merchandise the Father’s Day Fabric Bags and a selection of unwrapped

products on the top shelf of the Promotional Fixture end. Remove 1-2 bags from their packaging and display them with featured Father’s Day products. The balance of the bags must be merchandised in the Acrylic Fabric Bag Holder.

• Middle Shelf – Merchandise the Pre wrap Cello bottles assembled, on the middle and bottom shelves.

• Bottom Shelf – All Galvanized Beer pails should be pre wrapped with featured Father’s Day products. when the Pails sell down, merchandise the Year-Round Boxes (LCBO #178723 One-Bottle Box and #LCBO 178764 Two-Bottle Box) alongside the Galvanized Beer pails and/or residual pre-wrapped vessels from previous promotions.

Image not available

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Special Promotions Fixtures

Re-order #BAM001(Bilingual)

Re-order #14034-11

Re-order #14034-16

Re-order #BAM002 (Bilingual)


10, 17, 21, 22, 23, 31, 34, 35, 38, 41, 44, 55, 57, 65, 102, 106, 115, 132, 145, 148, 149, 168, 171, 185, 187, 191, 195, 198, 200, 211, 212, 221, 226, 233, 243, 252, 253, 288, 298, 300, 325, 326, 329, 334, 344, 346, 351, 355, 359, 360, 361, 367, 378, 381, 383, 390, 392, 393, 394, 397, 398, 401, 407, 412, 416, 427, 437, 438, 443, 445, 452, 457, 459, 470, 481, 490, 491, 497, 511, 522, 523, 528, 536, 542, 544, 545, 546, 551, 555, 566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609, 617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641, 643, 694, 698, 699, 700, 702, 703, 706

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Special Promotions FixturesPreviously Mixed Drink Fixture

Fixture #1 - Bonus AIR MILeS® Reward Miles

Select any products with a Bonus AIR MILeS® Reward Miles offer (selection is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag channel and AIR MILeS® Shelf Talkers on the fixture to communicate the offers.

Components Re-order #

Posters - 22” x 39.5” (english over Bilingual) BAM001

Drum Signs - 48” x 6 3/8” (english over Bilingual) BAM002

Roll of blue Bin Ticket Strip (ReUSe eXISTING BLUe STRIP) BAM003

Fixture #2 – New! New! New!

Key DatesInstall: May 26, 2013Takedown: June 23, 2013

Components

Description Component

New! New! New! Special Promotions Fixture: Poster – 22”x 39.5” 14034-11

New DISCOVeRIeS Special Promotions Fixture: Drum Sign 48” x 6 .375” 14034-16


• Install the “New! New! New!” poster and “New DISCOVeRIeS” drum sign.• At store manager’s discretion, order and display new products from PT1 – PT3

to maintain the display through PT3.

New! New! New! - Drum Sign

New DISCOVeRIeS - Poster

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Ontario Wine Programs

Ontario wine Superstars

Popular Pick

goLOCaL FSI Fixture

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Program Overview

This is a sold space program and participation is mandatory. The Ontario wine Superstars Program is updated every promotional period. each turn, two high volume Ontario VQA products(aredandawhite)arefeatured.Storesmustorderproductsrequired(minimumofthree cases per SKU).

Key Dates

Install: May 26, 2013Takedown: June 23, 2013


LCBO# Description Size (mL)260448 Palatine 1812 Merlot Cabernet VQA 750

430546 Henry of Pelham Sauvignon Blanc VQA 750

GROUP 1: Cut Case Displays


1, 3, 5, 6, 8, 10, 11, 12, 13, 14, 15, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 31, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 54, 56, 57, 58, 59, 60, 61, 62, 63, 64, 68, 72, 73, 74, 77, 79, 80, 82, 83, 85, 86, 90, 93, 95, 97, 101, 102, 103, 106, 115, 124, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 160, 163, 164, 165, 167, 168, 171, 175, 179, 182, 183, 185, 186, 187, 188, 190, 191, 192, 195, 196, 198, 199, 200, 201, 202, 209, 210, 212, 214, 216, 217, 218, 226, 227, 228, 237, 238, 242, 243, 244, 246, 248, 249, 253, 255, 263, 265, 268, 269, 270, 278, 279, 287, 288, 289, 295, 298, 300, 306, 310, 311, 312, 313, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 354, 355, 359, 360, 361, 362, 366, 367, 371, 373, 374, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 411, 412, 415, 416, 419, 425, 426, 427, 428, 429, 431, 432, 434, 437, 438, 444, 445, 446, 450, 452, 453, 456, 457, 458, 459, 461, 465, 467, 469, 470, 484, 485, 491, 494, 495, 499, 501, 502, 505, 511, 518, 521, 523, 528, 533, 534, 536, 537, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 571, 572, 573, 575, 579, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 637, 638, 641, 642, 643, 698, 700, 702, 703, 771,776


Cut Case Display

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Signage components

white Ontario wine Superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.

Red Ontario wine Superstar: Cut Case Backer, pre-printed Pricer Card, pre-printed Shelf Talker.


Ontario wine Superstars Cut Case Display Kit: • Cut Case Backer Cards x 2 • Pricer Cards x 2• Shelf Talkers x 2

Re-order# 14038-01


1. Use selected product to build a cut case display next to VQA Cube Fixture.2. Install the pre-printed cut case Backer Cards onto the cut case display.3. Install pre-printed Pricer Cards into the front of the cut case display.4. Install pre-printed Shelf Talkers in-section in front of the participating products.

Red wine Cut Case white wine Cut Case

white wine Pricer Card Red wine Pricer Card

white wine Shelf Talker Red wine Shelf Talker

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GROUP 2: Shelf Talkers Only

Participating Stores2, 7, 9, 32, 48, 49, 51, 53, 71, 84, 139, 250, 275, 309, 315, 320, 333, 358, 363, 365, 403, 410, 418,420, 436, 512, 515, 526, 535, 538, 583, 598, 636, 639, 697


white Ontario wine Superstar: Pre-printed shelf talkerRed Ontario wine Superstar: Pre-printed shelf talker

Re-order# DMS-14038-03


1. Install pre-printed Shelf Talker in-section in front of the participating products.



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GROUP 3: VQA Gondola Fixture

Key Dates



4, 17, 41, 55, 65, 144, 207, 211, 221, 229, 233, 234, 286, 351, 417, 443, 481, 483, 486, 516, 551, 564, 580, 587, 609, 627, 644, 677, 694, 699, 706

Signage components

white Ontario wine Superstar:• Ontario wine Superstars white / Double

Bottle Backer Card (double-sided).• Pre-printed Shelf Talker.

Red Ontario wine Superstar:• Ontario wine Superstars Red / Double

Bottle Backer Card (double-sided).• Pre-printed Shelf Talker.


1. Stores that have ONe VQA Gondola Fixture, install the double bottle backer card on a single end Aisle display.

2. Stores that have TwO VQA Gondola Fixtures, install the white and Red wine Backer Cards on 2 separate end Aisle displays.

3. Merchandise each participating product on the top shelf of the VQA gondola fixture along with the pre-printed Shelf Talkers provided.

white wine Backer Card Red wine Backer Card


VQA Gondola Fixture

Red & white wine Backer Card

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Overview

This is a sold space program and participation is mandatory. each turn one International Canadian Blend product is featured. Supported by a LTO or BAM offer. Stores must order the featured Popular Pick product (minimum of three cases).

Key Dates



16, 29, 30, 42, 46, 52, 66, 67, 69, 70, 75, 76, 78, 81, 83, 87, 88, 89, 91, 92, 94, 96, 98, 99, 104, 105, 107, 108, 109, 110, 111, 112, 113, 114, 116, 117, 118, 119, 120, 121, 122, 123, 126, 127, 128, 129, 131, 133, 134, 136, 137, 138, 141, 142, 146, 147, 151, 152, 157, 158, 159, 161, 162, 166, 169, 170, 172, 173, 174, 176, 178, 180, 181, 184, 189, 193, 194, 197, 203, 204, 205, 208, 213, 219, 220, 222, 223, 224, 225, 230, 231, 232, 235, 236, 239, 240, 241, 245, 247, 251, 254, 256, 257, 258, 259, 260, 261, 262, 264, 266, 267, 270, 271, 272, 273, 274, 276, 277, 280, 281, 282, 283, 284, 285, 290, 291, 292, 293, 294, 296, 297, 299, 301, 302, 303, 304, 305, 307, 308, 314, 316, 317, 318, 319, 322, 323, 327, 328, 330, 331, 332, 335, 336, 337, 338, 339, 347, 348, 349, 350, 352, 355, 364, 368, 369, 370, 372, 375, 377, 379, 380, 395, 399, 405, 409, 413, 414, 421, 422, 423, 430, 433, 435, 439, 440, 441, 442, 447, 448, 449, 451, 454, 455, 460, 462, 463, 464, 466, 468, 471, 472, 473, 474, 475, 476, 478, 479, 480, 482, 487, 488, 489, 492, 493, 496, 504, 506, 507, 509, 510, 514, 516, 517, 519, 520, 524, 527, 529, 530, 531, 541, 543, 547, 548, 550, 557, 558, 560, 561, 562, 565, 567, 570, 571, 574, 576, 577, 578, 581, 582, 588, 591, 594, 595, 596, 597, 599, 603, 604, 606, 607, 610, 612, 613, 615, 622, 626, 631, 700


LCBO# Description Size (mL)250258 Girls’ Night Out Citrusberry

Twist1,500


Popular Pick: Cut Case Backer CardOntario wine Superstars: Red and white pre-printed Shelf Talkers x 2

Re-order# 14038-02


1. Install the Cut Case Backer Card and merchandise display near the front of store, next to VQA Cube Fixture.

2. Merchandise the Ontario wine Superstars participating products in-section with the pre-printed shelf talkers provided.

white wine Shelf Talker

Red wine Shelf Talker

Popular Picks Backer Card

Popular Pick

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Overview

• This is a sold space program and participation is mandatory.

• Features four Ontario VQA products.• Storesmustordertheproductsrequired

(minimum of one case per SKU).• In Period 3 the goLocal

FSI fixture products are those featured in the PT3 goLocal FSI.

Key Dates

• Install: May 26, 2013• Takedown: July 21, 2013 - continues to

display until the end of PT4

Advertising

On June 8th 500,000 copies of the goLocal FSI (goPICNIC – goLocal) will drop into local community papers. The Products featured in this goLocal FSI “goPICNIC – goLocal” are all about backyard patio get-togethers and summer entertaining.

Participating stores will receive 10 copies of the goLocal FSI for the beginning of Period.

Stores are to continue to merchandise the participating products in this FSI for the duration of PT3/PT4 as they are a perfect match for Summer.

the FSI will be distributed in the following publications:• Globe & Mail• National Post• Toronto Star

• Kitchener waterloo Record

• whig Standard• Free Press• Ottawa Citizen• Hamilton Spectator• Barrie examiner• St Catherine Standard

For additional information on the LCBO goLocal initiatives and to view the online FSI please encourage customers to visit: www.lcbogolocal.com.


1, 2, 3, 5, 6, 7, 10, 13, 14, 15, 16, 19, 20, 21, 22, 23, 25, 26, 27, 31, 32, 34, 35, 36, 37, 38, 39, 43, 44, 45, 47, 50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74, 77, 82, 83, 86, 90, 93, 95, 97, 102, 106, 110, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 163, 164, 167, 168, 171, 175, 179, 182, 183, 185, 187, 188, 191, 194, 195, 196, 198, 199, 200, 201, 202, 209, 210, 211, 212, 214, 216, 217, 218, 226, 228, 234, 237, 238, 242, 243, 244, 246, 248, 249, 250, 253, 255, 260, 263, 265, 266, 268, 269, 278, 287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320, 321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 353, 355, 358, 359, 360, 361, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 390, 393, 394, 397, 398, 400, 402, 404, 406, 407, 408, 412, 416, 420, 425, 427, 428, 431, 432, 434, 437, 438, 444, 445, 452, 456, 457, 459, 461, 465, 467, 469, 470, 491, 494, 495, 499, 501, 505, 509, 511, 518, 521, 523, 528, 533, 534, 536, 539, 540, 542, 544, 545, 546, 549, 552, 553, 555, 556, 559, 563, 566, 568, 569, 573, 575, 579, 581, 584, 586, 589, 590, 593, 601, 602, 605, 614, 616, 617, 618, 619, 621, 623, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 698, 700, 702, 703, 771, 776

goLOCaL FSI - GROUP 1: VQa Cube Fixture

Cube Fixture

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goLOCaL FSI - GROUP 1: VQa Cube Fixture


LCBO# DescriptionSize (mL)

126151 Sibling Rivalry Red VQA 750

305367 Vinology white VQA 750

159962 Sandbanks Shoreline Cabernet Merlot VQA 750

560243 eastdell Rosé VQA 750

Signage components

1. goLOCAL Cube Sign 2. goLOCAL Category Sign x 23. goLOCAL pre-printed Shelf Talkers x 44. Vintages pre-printed Shelf Talker x 1

Re-order # VQA Cube Fixture Kit:

14038-04 goLOCAL shelf talkers x 4, goLOCAL cube sign, goLOCAL Category sign x 2, Vintages Shelf Talker.


1. Merchandise the four participating products on the top shelf of the VQA Cube Fixture. Place the pre-printed Shelf Talker in front of the product.

2. Install the goLOCAL Cube Sign. 3. Install the goLOCAL Category Signs on either side of the Cube Sign. 4. Install the Vintages pre-printed shelf talker in front of the participating product

(#333260 Château des Charmes Cuvee d’Andree 2012 ) in its place on the shelf.

goLOCAL CategoryShelf Talker

goLOCAL Cube Sign

Vintages Shelf Talker

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goLOCaL FSI - GROUP 2: VQa Gondola Fixture


4, 17, 41, 55, 65, 144, 207, 221, 229, 233, 286, 351, 417, 443, 481, 483, 486, 516, 551, 564, 580, 587, 609, 627, 644, 677, 694, 699, 706


LCBO# DescriptionSize (mL)

126151 Sibling Rivalry Red VQA 750

305367 Vinology white VQA 750

159962 Sandbanks Shoreline Cabernet Merlot VQA

750

560243 eastdell Rosé VQA 750

Signage components

1. goLOCAL Backer Card2. goLOCAL pre-printed Shelf Talkers x 4


1. Install the “goLOCAL” Backer Card into the Backer Card Frame of the FSI Gondola Fixture.

2. Merchandise the four participating products on the top shelf of the VQA gondola along with the pre-printed Shelf Talkers provided.

go LOCAL FSI VQA Gondola Fixture

goLOCAL Backer Card

Shelf Talker

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Beer Programs

Ontario Craft Beer end aisle

Brewery Spotlight: Renaissance Brewery

Craft Beer Program

Ontario Craft Beer (Quarterly Program)

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Ontario Craft Beer end aisle Formerly Ontario Craft Beer Fixture, now merchandised on shelf

Key Dates

Install: May 26, 2013Take Down: June 23, 2013

Components

Pre-Printed Shelf Talkers (eNG) – DMS - 14038-42

Pre-Printed Shelf Talkers (FRe) – DMS -14038-43

end Aisle Backer Card (same) – OCBeA01


LCBO# Brand Size (mL) Brewery Distributor Code280081 Steam whistle Pilsner 6 x 355 Steam whistle 5577

242552 Oranje weisse 500 Amsterdam 3842345017 Muskoka Summer weiss 6 x 355 Muskoka 3436


1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.

OCB end Aisle Backer CardRe-order # OCBeA01

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Overview

The “Brewery Spotlight” is a year-round program thatfeaturesuniqueandpremiumproductsfromcraft breweries around the world. This program turns four times a year and each turn focuses on one specific brewery.

new: Please display the brewery information Shelf talker within your store’s Brewery Spotlight section.

Key Date

Install: May 26, 2013Take Down: September 14, 2013

Components

Pre-Printed Shelf Talkers (eNG) DMS – OCB013

Pre-Printed Shelf Talkers (FRe) DMS –OCB014

Brewery Spotlight: Renaissance Brewery


Brewery LCBO# Description Size (mL)

Renaissance

331595 Renaissance Perfection Pale Ale 500

331611 Renaissance MPA 500331629 Renaissance Discovery American Pale Ale 500331637 Renaissance Voyager India Pale Ale 500


1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 132, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495, 499, 511, 568, 623, 624, 630

nOte: FLS designated stores need to display both French and english versions of the product Shelf talkers.

Goals of the Promotion 03

New! Rum Descriptors 04

RUMn Rhythm Staff Brochure 06

New! Rum wheel 07

RUMn Rhythm Online Competition 08

Promotional Sign Gallery 09

PODS 24

Advertising 29

New! LCBO Initisative - Signature Collection 35

New! LCBO Initisative - Organic Symbol 39

How To Shop For wine In-Store Signage 09

Ready-To-Drink Block Pile Program 43

Mini-Thematic 47

25 or Younger? Have Your I.D. Ready 51

exterior Springer Sign 57

Shopping Cart Signs 59

Front end Merchandiser 61

wine Fridge 67

Summer wine Program 71

Seasonal Rosé Program 73

Seasonal & New Product Fixture Program 77

Gifting 83

Special Promotions Fixture 89

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Craft Beer ProgramFormerly known as the Premium/Specialty Beer Program

Key Dates


Components

• Pre-Printed Shelf Talkers (eNG) DMS –OCB012

• Pre-Printed Shelf Talkers (FRe) DMS –OCB011

Item# Product name Size (mL)320697 Mikkeller Canadian Dream 330322529 Hofbrau Hefe weizen 500318907 Blanche Des Honnelles Strong Belgian wheat Ale 330272369 Thornbridge Kipling South Pacific Ale 500333138 King Heffy Imperial Hefeweizen 1000320028 Ommegang Hennepin 6 x 355333146 Dominus Vobiscum Saison 750322578 Nogne O Saison 500322552 Shawinigan Handshake 500322537 Brooklyn Brewery Sorachi Ace 750325738 Houblon Chouffe 330327601 Scaldis Blonde Triple extra Strong Belgian Ale 750333468 LesTroisMousquetairesHopfenweisse 750318758 Cuvée des Jacobins Belgian Lambic Ale 330


1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 132, 143, 148, 149, 156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329, 334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445, 452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568, 573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

nOte: FLS designated stores need to display both French and english versions of the product Shelf talkers.


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Brewery LCBO# Description Size (mL) Distributor CodeNeustadt 64642 Neustadt 10w30 473 2191

Cameron's 337337 Cameron's Rye Pale Ale 650 413Trafalgar 330688 Trafalgar Ginger Mead 500 4889

wellington 190439 wellington SPA 473 Supplying warehouse


Mandatory Participation 5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, 187, 212, 217, 243, 295, 334, 355, 393, 417, 452, 495, 528, 568, 624

Optional Participation 1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 37, 60, 95, 106, 130, 156, 163, 171, 185, 200, 209, 214, 288, 298, 300, 329, 346, 346, 360, 367, 371, 373, 378, 385, 407, 411, 420, 432, 437, 438, 445, 457, 485, 499, 522, 532, 544, 545, 549, 553, 572, 573, 575, 579, 629, 630, 700, 702, 771, 776

NOTE: FLS designated stores need to display both French and English versions of the product Shelf Talkers.

Ontario Craft Beer (Quarterly Program)Formerly known as the Ontario Craft Beer Fixture

Key Dates


Components

• Pre-Printed Shelf Talkers (eNG) DMS – OCB008

• Pre-Printed Shelf Talkers (FRe) DMS - OCB009

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TAW

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VQA

Niag

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$19.95 089037 (X

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16706 Takedown: April 27, 2013

A terrific w

ine from one of O

ntario’s most celebrated w

ineries

It’s dry with deliciously tropical fruit flavours

Pairs perfectly with a sm

oked salmon and brie quiche

ON

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SupERST RS

vintages.com/superstars/10

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“Vintages superstar” Program


Kit 1 (Shelf talkers only)3, 4, 5, 6, 14, 20, 23, 25, 27, 29, 35, 37, 44, 55, 60, 61, 62, 64, 65, 68, 70, 72, 79, 80, 82, 85, 93,97, 99, 102, 124, 130, 144, 145, 154, 163, 168, 182, 188, 191, 197, 199, 201, 202, 214, 218, 223, 233, 237, 244, 248, 249, 260, 263, 265, 268, 269, 278, 296, 311, 324, 340, 351, 353, 354, 372, 373, 381, 386, 392, 403, 404, 415, 420, 425, 426, 427, 430, 431, 432, 441, 444, 456, 461, 482, 483, 485, 497, 499, 501, 515, 521, 526, 528, 533, 534, 538, 547, 556, 559, 568, 589, 601, 602, 637, 677

Kit 2 (all Signage)1, 10, 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 36, 38, 40, 57, 58, 95, 106, 115 132, 143, 148, 149, 156, 164, 171, 179, 185, 187, 195, 198, 200, 207, 209, 210, 212, 217, 226, 243, 252, 253, 255, 287, 288, 298, 300, 325, 326, 329, 333, 334, 344, 346, 355, 359, 360, 361, 367, 371, 378, 383, 385, 387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417, 437, 438, 445, 457, 459, 465, 470, 481, 486, 490, 491, 494, 495, 505, 511, 512, 522, 523, 532, 536, 542, 544, 545, 546, 549, 551, 553, 555, 566, 569, 572, 573, 575, 579, 586, 587, 590, 593, 605, 609, 614, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 641, 698, 700, 702, 703, 706, 771, 776

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$19.95 089037 (X

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IED &

RICH

A V

intA

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s Essential

16706 Takedown: April 27, 2013

A terrific w

ine from one of O

ntario’s most celebrated w

ineries

It’s dry with deliciously tropical fruit flavours

Pairs perfectly with a sm

oked salmon and brie quiche

ON

TARIO

SupERST RS

vintages.com/superstars/10

SMO

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Overview The Vintages Superstar program promotes great local products while pairing them with delicious recipes. each period there will be three Ontario Superstars: two LCBO wines and one Vintages essential. This is a mandatory program.


CAVe SPRING eSTATe RIeSLING VQA Beamsville Bench 286377 (D) 750 mL $17.95

Key Dates

Install: Upon receiptTakedown: June 22, 2013

Kit1+Kit2willbe to be shipped via store mailbag.

Components

• Shelf Talker• Basket Insert


Basket Sign Insert• Merchandise the participating product in a

basket next to/near the LCBO Ontario VQA wines section.

• Insert the basket sign insert into the Large Metal Sign Holder (Central Supply #691089)

• Display the fully merchandised basket in the LCBO Ontario VQA wines section next to the VQA fixture.

• Take down once stock is sold out, or by June 22, 2013.

Pre-printed Shelf talker• Install the pre-printed Shelf Talker in front

of the featured product, in its on-shelf position within the Vintages section, using a Miracle Stick Central Supply #692012) or 2” shelf clip for Vintages (helloLCBO – re-order #LC1506).

• Take down once stock is sold out, or by June 22, 2013.

Available Chilled Hot Button

Signs should be used on shelf to indicate that the Superstars products are also available in the fridge; Superstars Shelf Talkers should be placed in the fridge to highlight the Superstar products there.

“Vintages superstar” Program

Shelf Talker

Basket Insert

Available ChilledIn-Section Hot Button

Re- Order # DMS-13115-43TR

ADE COPY ONLY

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BAM & LTO Signage


1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 29, 30, 31, 35, 36, 37, 38, 40, 42, 44, 45, 55, 56, 57, 58, 60, 61, 62, 63, 64, 65, 68, 69, 70, 71, 72, 74, 77, 78, 79, 80, 81, 82, 83, 84, 85, 93, 95, 97, 99, 101, 102, 106, 115, 124, 125, 127, 130, 132, 136, 140, 143, 144, 145, 148, 149, 153, 154, 156, 158, 163, 164, 165, 167, 168, 171, 178, 179, 182, 185, 187 188, 191, 195, 196, 197, 198, 199, 200, 201, 202, 207, 208, 209, 210, 211, 212, 214, 216, 217, 218, 219, 221, 222, 223, 225, 226, 227, 232, 233, 235, 237, 238, 241, 242, 243, 244, 247, 248, 249, 251, 252, 253, 255, 259, 260, 261, 263, 265, 268, 269, 270, 278, 287, 288, 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324, 325, 326, 329, 333, 334, 340, 344, 345, 346, 351, 352, 353, 354, 355, 358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 401, 402, 403, 404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430, 431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 449, 452, 454, 456, 457, 459, 461, 465, 467, 468, 469, 470, 474, 481, 482, 483, 485, 486, 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 512, 515, 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537, 538, 540, 542, 544, 545, 546, 547, 549, 550, 551, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 581, 584, 586, 587, 589, 590, 593, 598, 599, 601, 602, 605, 609, 611, 612, 614, 616, 617, 618, 619, 623, 624, 626, 627, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 677, 694, 697, 698, 699, 700, 702, 703, 771, 776

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Vintages BaM & LtO Signage

Overview

The Vintages BAM & LTO signage will arrive in the mailbag the week before each promotional period starts. This is a mandatory supplier program. All Shelf Talkers for the participating products should be installed at the start of the period.

If you do not receive your kit please call helloLCBOtorequestakit.IfaShelfTalkerisdamaged or misplaced please print a new Shelf Talker using the in-store printing templates.

Components


LCBO# Description Original Price Price Promotion

130195 13th Street Sandstone Old Vines Gamay Noir 2010 $29.95 $29.95 12 BAM

230862 13th Street Sandstone Reserve Chardonnay 2010 $34.95 $34.95 18 BAM

304469 Cloudy Bay Sauvignon Blanc 2012 $29.95 $29.95 10 BAM

280461 Dom Pérignon Brut Champagne $219.95 $219.95 30 BAM

315010 Gaia Thalassitis Assyrtiko 2011 $21.95 $21.95 5 BAM

989269 Jackson-Triggs Delaine Cabernet/ Merlot 2010 $29.95 $29.95 15 BAM

69377 Monte Antico $15.95 $15.95 8 BAM

253583 Babatzim Tsipouro without Anis $28.95 $26.95 LTO$2

342436 Bonterra Chardonnay $18.95 $16.95 LTO$2

650432 Castelgiocondo Brunello Di Montalcino $49.95 $44.95 LTO$5

1578 Flat Rock Twisted $16.95 $15.95 LTO$1

258681 G.MarquisTheSilverLineChardonnay2011 $16.95 $14.95 LTO$2

28134 Goose Bay Sauvignon Blanc KPM $20.85 $19.85 LTO$1

479014 Julian Chivite Gran Feudo Reserva $16.95 $14.95 LTO$2

33936 Le Clos Jordanne Village Reserve Chardonnay 2010 $28.95 $26.95 LTO$2

33894 Le Clos Jordanne Village Reserve Pinot Noir 2010 $30.00 $27.00 LTO$3

611210 Penfolds Thomas Hyland Shiraz $21.95 $18.95 LTO$3

255513 Robert Mondavi Cabernet Sauvignon $34.95 $31.95 LTO$3

996405 Stags’ Leap winery Cabernet Sauvignon $49.95 $44.95 LTO$5

330241 Sterling Merlot $27.95 $24.95 LTO$3

LTO Shelf Talkers BAM Shelf Talkers

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The early Summer 2013 issue of FOOD & DRINK was distributed in stores wednesday, May 1, 2013.

Features

• Birthday Confections: Celebrate a special occasion with any of these elaborate cakes—the extra effort more than pays off!

• Back to the Classics: Updating some of the most popular cocktails of all time.

• the May 24 Cookout: Kick off summer with our (almost) all-grilled menu, perfect for serving a crowd.

• Defining Style: Our resident expert breaks down wines according to style, with suggested bottles to try.

• tasting Party at home: everything you need to know for hosting a wine-tasting party—tips, what wines to choose plus small bites for serving alongside.

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Merchandising

This issue should be merchandised prominently in the magazine stands. The stands should be positioned in the selling area of the store. If your store does not have a stand, please display FOOD & DRINK at all checkouts, customer service and the Info centre.

Once your supply has been depleted, please store the stand until the next issue arrives in store. Do not use the stand to display other materials.

Torequestadditionalcopiesonceyouroriginalsupplyhas run out, please email [email protected]. Your email should include the following information:

Store # and contact name # of additional copies and why english or French edition

Wewilldistributethemagazinesequitablyamongallstoreswhorequestadditionalcopies10daysafter original distribution. As supply is limited, please understandthatstoresmaynotreceivethequantityrequested.

watch for the Summer 2013 issue of FOOD & DRInK, which will be in stores on wednesday, June 26, 2013.

Food & Drink

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Column heading KeyStore #

Banner Inserts H= Hero Display T= Thematic Banner Insert

Pod Program Builds all Pods

Sold end Aisles Number of Sold end Aisles and(P)remium or (S)tandard Flight

end Aisle Backer Cards # of Number of signs shipped

Regular extenders

Number of Regular extenders In Store See Sold Space Program extender Section for participating extender locations.C = Community extender Program

Discovery extenders Spirits # of extenders

Discovery extenders wine # of extendersDiscovery extenders BSM # of extendersGreen extender # of extendersexterior Banner # of Number of signs shippedShow Cards # of Number of signs shippedPower Aisle Banners # of Number of signs shippedPerimeter Banners # of Number of signs shippedTransparencies Vendor installed, see page 11Special Promotions Fixtures Y = Participating Store (2 Fixtures)goLOCAL FSI Fixture Y = Participating StoreOntario wine Superstars Y = Participating StoreOntario Popular Picks Y = Participating Store

Mini Thematic ProgramY = Participating Store (on Promo Fixture)

Featured Gift Program Y = Participating Store

FLS

F = LCBO stores located in FLS designated areasFF = LCBO FLS designated stores See back/inside cover for definitions


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1 H 20S 45 Y 65 3 3 5 3 8 F2 10 5 F3 8P 15 40 2 F4 10P 15 40 8 F5 H 10P 20 Y 55 9 5 4 F6 H 5 15 40 3 6 12 F7 20 1 16 FF8 T 10S 10 40 5 2 6 F9 T 10 3 4 6 F10 H 20P 40 Y 55 3 3 7 8 FF11 H 8S 15 40 2 6 12 F12 T 8P 15 40 4 F13 5 20 1 4 F14 8S 15 40 3 2 F15 H 15P 25 Y 40 10 7 4 F16 F17 H 105 30 Y 40 6 3 6 FF18 H 5 20 40 3 F19 H 15S 25 65 3 6 5 4 FF20 H 8S 15 40 3 3 4 F21 H 20P 40 Y 55 3 3 4 7 622 H 20S 40 65 3 3 6 1 423 H 15S 30 Y 50 7 4 4 FF24 8S 20 40 3 1 4 FF25 8P 20 45 3 5 3 626 H 10P 25 40 3 3 6 F27 H 15S 25 45 1 F28 T 5 10 2 6 1229 10 1 1030 T 5 15 2 6 831 H 15P 30 Y 55 3 6 632 5 10 3 4 F34 H 15S 25 40 4 5 6 F35 H 10P 20 40 3 7 7 436 H 15S 20 50 3 3 4 8 4 FF37 H 8P 15 40 3 10 F38 H 15P 30 Y 55 12 1 FF39 15 340 H 20P 25 40 3 3 4 19 6 FF41 10S 20 Y 45 6 3 4 FF

42 T 10 3 4 443 H 10S 15 40 2 644 H 10S 25 Y 40 3 3 5 445 5 15 2 2 646 10 147 10S 10 40 2 3 12

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48 10 4 649 T 10 3 6 8 FF50 H 10S 15 40 6 3 6 FF5152 FF53 5 3 154 5 10 3 F55 H 10S 20 Y 40 6 3 4 FF56 T 5 10 3 457 H 15S 25 Y 60 3 7 8 658 8S 20 40 4 1 FF59 5 10 40 360 5 15 45 3 361 H 5C 10 10 162 H 15S 20 40 4 4 463 H 10S 20 50 7 4 F64 H 10S 30 45 3 3 4 665 H 10S 25 Y 45 6 4 466 T 10 2 4 6 FF67 5 3 4 4 FF68 H 15S 25 40 3 1 6 1269 5 10 6 870 8S 20 40 4 2 671 T 5 2 1 6 1272 10S 15 55 3 673 H 8S 15 40 374 H 10S 15 Y 40 2 6 1275 T 5 2 4 6 FF76 3 2 4 FF77 T 15 2 6 8 FF78 5 10 4 6 FF79 H 8S 10 50 1 1080 H 10S 15 45 181 T 5 15 3 2 4 6 FF82 H 8S 20 40 2 383 20 2 2 4 FF84 T 5 2 4 685 H 10S 20 40 3 486 H 8S 20 4087 T 10 6 1288 T 5 20 1 6 889 5 1 4 FF90 H 10S 15 40 191 T 5 15 3 6 8 FF92 T 10 3 4 4 F93 H 8S 15 45 6

Participating Stores This list is included in the PT3 worksheets file posted on the portal.

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94 T 10 2 6 895 H 10S 30 55 3 3 3 3 496 T 5 2 4 697 10S 25 40 6 2 498 T 5 3 6 12 FF99 5 10 5 4 FF101 H 15S 25 40 3 4102 H 10S 25 45 4 2 4103 T 5 10 3 FF104 T 10 2 4 F105 5 1 4106 H 15S 30 55 3 4 6107 T 5 1 4 6108 T 15 3 4 FF109 T 5 10 1 4 6110 5 15 3 4 6111 T 5 3 4 4112 10 4 4 6 FF113 T 5 2 6 8114 5 4115 H 20P 40 55 3 3 5 8 6116 T 2 4 4117 T 10 3 4 6 FF118 T 5 2 4 6 FF119 5 1 4120 1 4121 1 FF122 T 5 2 4 4 FF123 T 10 3 6 8 FF124 3125 H 10S 25 40 4 4 4 FF126 10 1 FF127 10 1 4128 T 10 2 4 6 F129 5 1 4 4 FF130 H 10S 25 50 2 4131 5 1 4132 H 10S 25 40 7 1 4133 10 1 4134 3 1 4 FF135 T 15 2 6 8136 T 5 10 2 4137 10 4138 5 1 4139 T 10 2 4 6140 H 10P 20 55 3 3 4 FF

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282 T 10 3 6 12283 5 1284 T 10 2 6 12285 3 3 4286 3 10 6 4 4287 H 15S 20 55 3 3 6 FF288 H 20P 30 Y 65 3 6 5 4289 T 15 2 6 12290 3 1 4291 T 10 2 6 8 FF292 5 4 4293 T 5 1 4 4294 T 10 3 6 12295 H 10P 20 40 3 3 F296 T 10 3 4 6297 T 15 4 3 4298 H 20P 30 Y 40 3 6 6 4299 T 15 2 4 4300 H 10S 30 55 3 6 5301 10 1 4 6302 5 5303 T 10 3 4 6304 T 5 15 3 4 6305 10 1306 T 10 2 4 4307 5 1308 10 1 4 FF309 5 1 4 F310 5 10 2 4 F311 H 10P 20 55 5 3312 8S 20 40 2 4 F313 10 2314 T 10 3 4315 3 1316 T 10 3 4 6317 T 5 1 4318319 5 1 4320 10 6 8 F321 H 8S 20 45 3 4 F322 5 1 4 FF323 T 10 3 6324 H 8P 15 40 3 6 8 FF325 H 15S 30 50 3 5 3 4326 H 15S 30 Y 50 1 4327 T 5 10 3 4 FF

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328 T 5 2 4 4329 H 20P 45 Y 55 3 8 F330 T 3 3 6 8331 5 1332 1 4 FF333 F334 H 20S 30 65 3 3 3 6 8 F335 T 5 3 6 8336 5 1337 5 1338 1 4 FF339 10 1 4 4340 H 10S 20 40 6 5 4343 15S 20 45 4 3 4344 H 15S 30 Y 50 6 3 4345 5S 15 40 2346 H 20P 45 Y 65 3 3 6 6 6347 5 1 4348 5 4 6349 5 1 4 FF350 10 1 4 4351 H 15S 30 Y 45 6 4 4352 T 10 2 4 4353 H 10P 15 60 5 4354 3 4 4355 H 20P 30 Y 65 3 3 3 11 10 F358 3 3 4359 H 20S 40 Y 65 6 4 4 FF360 H 10P 25 55 3 3 3 8 5 4 F361 H 15S 25 Y 45 6 4362 H 20S 20 60 3 1 6 12 F363 5 10 1 4 6 F364 T 10 3 6 8365366 H 10S 20 40 5 F367 H 20P 40 Y 65 3 3 3 10 6 4 FF368 10 2 2 4369 T 10 4370 10 2 3 FF371 H 10S 25 60 3 3 7 4 F372 T 15 2 4373 H 15S 20 Y 60 5 4 4374 T 15 2 6 12375 5 1 4 FF376


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377 5 1 4 4378 H 20S 45 Y 65 3 3 7 8379 T 3 3 6 8380 T 10 4 6381 H 15S 30 Y 40 6 3 4382 H 15S 20 45 3 1 6383 H 15S 25 Y 40 5 2 4384 H 8P 20 40 3 1 4 FF385 H 20S 30 65 3 3 3 7 4 FF386 H 15S 30 40 3 3 6 3 8387 H 15S 20 55 7 3 4 FF388 H 10P 15 40 3 8 4 4 F389 H 15S 25 40 4 3 4 F390 H 15P 25 Y 65 3 5 5 4392 H 10S 25 Y 45 8 4393 H 20P 25 65 3 3 3 6 6 FF394 H 20P 40 Y 55 6 5 4 F395 10 2 10 FF397 H 15S 30 Y 40 4 4398 H 20S 40 55 6 3 4 F399 20 1400 15S 20 40 2 4 FF401 20S 30 Y 45 6 6 4402 H 10S 15 45 3 6 12403 10 4 4404 H 15S 20 55 3 4 6 4405 5 1 4 FF406 5 15 5 3 4 FF407 H 20P 30 Y 45 3 7 5 4 F408 H 10S 20 50 3 3 6 4 F409 5 1 4410 10 2 4 4411 8P 15 40 1 4 F412 H 15P 25 Y 55 10 10 4 F413 3 2414 T 10 1 4 4415 H 10P 20 40 2 6 F416 H 20S 25 Y 55 3 3 3 11 7 6 F417 H 15P 40 55 3 3 10 5 6418 T 5 2 4 4419 T 3 3 4 6420 5 2 F421 5 1 F422 5 1 4 FF423 10 2 4

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424 3 4 FF425 H 10S 20 40 3 4 4 F426 H 8S 15 40 5 1 6 12 F427 H 15S 30 Y 40 7 6 6428 H 20S 40 Y 65 3 3 3 10 3 6 F429 5 2 4 6430 5 1 4 4431 H 15S 20 55 3 3 3 6 5 4 FF432 H 20S 25 55 3 3 6 4 4433 1 4434 H 15S 20 45 3 1 6435 5 1 4 FF436 5 25 3 6 12 F437 H 10S 25 Y 40 6 4438 H 20S 30 Y 55 3 3 9 5 6 F439 1440 T 10 4 4 4441 10 3 4 6 FF442 5 2 4443 H 15P 30 Y 45 6 5 4 FF444 H 15S 25 Y 40 3 3 3 6 8 F445 H 20S 30 60 3 3 9 8446 T 10 1 6 8447 5 1 6 8448 T 5 1 4 4449 3 1 4450 T 5 4 4451 5 1 4 4452 H 15P 20 65 7 FF453 10P 15 40 4 1 4454 5 25 2 4455 T 10 6 8456 10S 30 40 7 5 4457 H 10P 20 Y 55 3 7 4 6 F458 H 8S 20 45 2 2 4 6 F459 H 20 30 Y 55 5 7 4460 3 1 4461 T 10 3 6 8462 T 10 2 4 6463 3 4 FF464 5 1465 H 15S 30 55 3 3 5 6466 1 4 FF467 H 10S 15 40 3468 T 15 3 4


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469 5S 20 5 4 6 4470 H 15S 30 Y 55 6 6 4 FF471 10 3 10472 10 1 4473 5 1 4474 5 2 4475 10 1476 1 4478 T 10 3 6479 3 1480 5 1 4481 H 15P 20 Y 45 2 2482 5 1483 10 5 F484 5 15 3 4 4 F485 H 15P 20 Y 40 6 12 F486 10P 20 40 3487 5 1 4 F488 3 1 4 4 FF489 10 3 10490 H 10S 20 Y 55 6 4 4 F491 H 15S 30 Y 50 4 7 4492 T 5 4 4 F493 3 1 4494 H 15P 25 55 2 4 F495 H 15S 25 55 3 3 6 9 4496 T 3 2 6 8497 H 15S 30 Y 50 4 6498499 H 20P 40 60 3 3 7 3 4 F501 H 15S 25 45 4 4502 10 2 4503 3 1504 T 10 2 4 6505 H 20P 30 55 3 3 3 6 F506 5 4 FF507 T 5 15 2 6 12 FF509 T 15 2 6 12510 5 1 4 6511 H 10S 25 Y 45 4 5 4 F512 3 2S 1 F513 5 1514 5 1515 FF516 15 5 5

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517 T 5 15 3518 H 10S 25 40 3 1 4 F519 5 1 F520 T 3 4 4521 H 10P 20 45 3 1 4 FF522 10P 25 Y 55 5 4 4523 H 20P 45 Y 40 3 6 3 4524 T 2 6 12 FF526 FF527 T 10 3 6 12528 H 15P 30 Y 40 6 F529 T 5 15 3 6 12530 T 10 3 6 8531 T 3 4 F532 8S 2 20 3 FF533 10S 20 40 3 1 6 F534 H 10S 25 Y 40 6 4 4 F535 5 1536 H 15P 25 Y 40 10 7 4537 10 2 4538 FF539 T 5 15 2 4 F540 H 15S 20 55 3 5 4 FF541 5 1 4 4542 H 20P 30 Y 55 3 4 6 F543 T 10 1 4 4544 H 10S 20 60 3 3 6 7 4545 H 15S 40 Y 55 5 6 4546 H 15S 30 40 5 7 4 F547 F548 5 4549 H 20S 30 60 5 9 4550 10 6 12551 10S 40 Y 40 6 8 4552 8S 15 40 3 3 FF553 H 15P 25 55 3 6 8 F555 H 8S 30 40 6 4 F556 H 15P 20 Y 40 3 3 10 4 F557 5 1 4558 10 1 6 8559 H 10S 20 40 6 3 4560 T 5 1561 T 5562 T 1 4563 H 10S 20 40 2 4


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564 H 10S 20 45 3 3 3 F565 5 1 4 FF566 H 20P 30 Y 55 8 6 4567 10 1 4 4568 H 8P 20 60 10 FF569 H 15S 30 Y 40 6 6 4 F570 5 1571 F572 H 10S 15 40 2 4 F573 H 10P 25 55 4 4 4574 1 FF575 H 15S 25 Y 40 3 7 4 F576 T 10 2 6 FF577 5 1 4 FF578 T 5 10 3 4 6 FF579 H 10S 25 45 6 4 4580 H 15S 30 Y 40 4 4581 T 5 3 4 4582 T 5 3 6 8583 5 1 4 4584 H 15S 15 Y 40 3 3 3 4 F586 15S 20 40 3 5 3 6587 H 10S 25 Y 40 4 5 3588 5 1 FF589 20 1 6 FF590 H 20P 30 60 3 3 5 8591 3 1 4593 H 15P 20 45 2 5 4 F594 T 15 3 4 4595 T 5 1596 T 10 2 4 6597 1 F598 FF599 T 15 2 4 6601 H 15S 30 55 3 7 4 F602 H 15S 25 40 3 2 1 6 8603 10 1 6 8604 3 1 FF605 H 15S 30 Y 40 6 7 4606 3 1607 5 1608609 H 15S 25 Y 50 6 4 4610 10 2 4

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611612 T 15 3 6 12613 5 1614 10S 2 F615 1616 H 10S 15 40 3 4 7 4617 H 15S 25 55 5 6 4618 H 10S 25 40 3 4619 H 20S 40 Y 65 3 1 4 F621 10 1622 5 1623 H 20P 25 Y 55 3 3 6 4 4624 H 20P 45 Y 55 3 4 6 FF626 3 5 1627 H 15S 30 Y 45 6 5 4 F629 H 15S 25 45 3 3 3 9 4630 H 20P 45 Y 55 3 3 3 8 6 4631 H 20S 40 50 4 6 F632 H 20S 50 Y 65 3 6 4 4634 H 15S 30 Y 45 7 4 4635 10S 30 40 10 4 4636 10 2 4 F637 15 2 2 4 F638 10S 20 40 6 2 4 FF639 10 F641 H 20S 40 Y 55 6 6642 5 15 4S 7 6 F643 H 10S 20 Y 40 6 7 3 FF644 8S 15 40 4 4 4650 10 2 F677 10 3 F694 H 10S 25 Y 40 6 5 4 FF697 5 3 F698 H 15S 30 Y 40 2 4 F699 H 10S 20 Y 30 6 7 4 F700 H 20S 30 Y 50 3 3 3 4 F702 H 15P 25 40 3 4 4703 H 20S 40 Y 55 3 3 3 8 3 4 F706 H 8S 15 Y 30 6 8 4771 H 15P 30 55 5 4776 H 20S 40 Y 65 3 3 6 7 4


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Sold Space Programs

Display Programs - Support Programs

An electronic version (MS excel format) of these worksheets is available on the Sales & Marketing PortalSite.Followthe“quicklink”publishedeachweek at the top of the Sales & Marketing Newsletter.

The electronic version of the worksheets includes:Retail Price (as of publication date)Agent Names The products participating in the Hero Display, the Pod Program and the sold end Aisles are included in the Display Programs – Participating Products Table.

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Location LCBO#Case Conversion# Description Size (mL)

Support Programs

Hero 334151 Bacardi Superior Rum PET 1140 BAM, FSI

1225698 The Kraken Black Spiced Rum 750 LTO

318683 The Kraken Black Spiced Rum 1140 BAM, FSI

2

217653 Captain Morgan Spiced Rum 1140 LTO

500512 Captain Morgan Spiced Rum 750 Value Add

500546 Captain Morgan Spiced Rum 1750

3

117 Bacardi Superior 750 Value Add

45898 Bacardi Superior 1750

216838 Bacardi Superior 1140 BAM

4 Premium/Standard

177808 Appleton Estate V/X 750 Value Add

223529 Appleton Estate V/X 1140 BAM

390260 Appleton Estate V/X 1750 LTO

5

1206 Bacardi Gold Rum 750 Value Add

85811 Bacardi Gold Rum 1750

216812 Bacardi Gold Rum 1140 LTO, FSI

6

253575 Malibu Black Coconut Flavoured Rum 750 LTO, FSI

269027 Bacardi Oakheart Spiced Rum 750 LTO, FSI

292730 Lamb's Black Sheep Spiced Rum 750 BAM, FSI

7

80127 Sailor Jerry Spiced Navy Rum 750 Value Add, FSI

217257 Sailor Jerry Spiced Navy Rum 1140

342386 Sailor Jerry Spiced Rum 375 BAM

8 Premium

557975 Mount Gay Rum Extra Old 750 LTO

64444 Mount Gay Eclipse 750 Value Add

318667 Mount Gay Eclipse Silver 750 LTO, FSI

8 Standard

212290 Mount Gay Eclipse 1140 LTO

64444 Mount Gay Eclipse 750 Value Add

318667 Mount Gay Eclipse Silver 750 LTO, FSI

9 Premium

53140 Havana Club Dry 7 Years Old 750 LTO

337667 Havana Club Anejo 3 Anos 750 FSI

443903 Havana Club Anejo Reserva 750 LTO

9 Standard

217356 Havana Club Anejo Blanco Rum 1140 LTO

217422 Havana Club Anejo Reserva 1140

443903 Havana Club Anejo Reserva 750 LTO

10

60608 El Dorado 12 Year Old Rum 750 LTO

147892 El Dorado 6 Yo Deluxe Silver Demerara Rum 750 LTO

215020 El Dorado 5 Year Old Rum 1140 BAM

894014 El Dorado Demerara 5 Year Old Rum 750 LTO

Display Programs – Participating Products

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Location LCBO#Case Conversion# Description Size (mL)

Support Programs

11

935 Captain Morgan White Rum 750 Value Add, FSI

133439 Captain Morgan White Rum (P.E.T) 1750

217745 Captain Morgan White Rum 1140 Value Add

12 Premium

64659 Captain Morgan Private Stock Rum 750

283911 Captain Morgan Silver Spiced Rum 750 LTO, FSI

283929 Captain Morgan Black Spiced Rum 750 LTO, FSI

12 Standard

2196 Captain Morgan Dark Rum 750 Value Add

183582 Captain Morgan Dark Rum 1750

217554 Captain Morgan Dark Rum 1140 Value Add

13

57893 Lamb's Palm Breeze (P.E.T) 1750 Value Add

240101 Lamb's Palm Breeze Rum 1140 LTO

337691 Lamb's Palm Breeze Pet 750 LTO, FSI

14

217448 Malibu Coconut Rum 1140 LTO, FSI

319731 Malibu Berrylicious 750 Value Add

477836 Malibu Coconut Rum 750

15

5009 Lamb's White Rum 750

87015 Lamb's White Rum (P.E.T) 1750 BAM

240143 Lamb's White Rum 1140 Value Add

16

200436 Appleton Estate Reserve Jamaica Rum 750 LTO, FSI

273516 Ron Zacapa 23 Centenario Rum 750 FSI, Necktag

273524 Pyrat Xo Reserve Rum 750 LTO

492520 Bacardi 8 Year Old Rum 750 LTO

17

225656 Bacardi Torched Cherry 750 BBAM

334169 Bacardi Pineapple Fusion Rum 750 LTO, FSI

398552 Bacardi Limon 750 BBAM

18

2063 Lamb's Navy Rum 750 BAM

112433 Bacardi Black 750 Value Add

367672 Gosling's Black Seal Rum 750 LTO, FSI

19

4622 Newfoundland Screech Rum 750 BAM, FSI

273540 Angostura Anejo 5 Year Old Rum 750 Value Add

602920 Flor De Cana Black Label 5 Year Old Rum 750 LTO, FSI

20

321570 Cayman Jack Blood Orange & Prickly Pear 2130 Value Add

321638 Cayman Jack Planters Gingered Pineapple 2130 Value Add

321653 Cayman Jack Toasted Coco Lime 2130 LTO

FSI = Product is featured in the Free Standing Insert.LTO = Limited Time OfferST= Shelf Talker

VA = Value AddedBAM = Bonus AIR MILES® Reward Miles BBAM = Bundled Bonus AIR MILES® Reward Miles

Display Programs – Participating ProductsContinued

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extender Location LCBO# Description

Size (mL)

Support Programs agent

# of extenders40 45 50 55 60 65

R1 VodkaA 410415 SkyyVodka 750 LTO PMACanadaLtd. Y Y

R2 VodkaB 319921 McGuinnessWhippedCreamLiqueur 750 ValueAdd CorbyDistilleries

Limited Y Y Y Y Y

R3 VodkaC 209221 AbsolutVodka 1140 LTO CorbyDistilleriesLimited Y Y Y Y Y Y

R4 VodkaD 38505 SmirnoffVodka 1750 LTO DiageoCanadaInc. Y Y Y Y Y Y

R5 VodkaE 95935 GreyGooseVodka 750 ValueAdd BacardiCanadaInc. Y Y Y Y Y Y

R6 RumA 597559 Tito'sHandmadeVodka 750 LTO DiamondEstatesWines&Spirits Y

R7 RumB 456095 KetelOneVodka 750 ValueAdd DiageoCanadaInc. Y Y Y Y Y

R8 RumC 292243 Wiser'sSpicedVanillaCanadianWhisky 750 ValueAdd CorbyDistilleries

Limited Y Y Y Y Y Y

R9 RumD 307330 SamuelAdamsBostonLager

6x355 LTO ThePremiumBeer

CompanyInc. Y Y Y Y Y Y

R10 RumE 604926 PrinceIgorExtremeVodka 750 BAM FortyCreekDistillery

Ltd Y Y Y Y Y Y

R11CanadianWhiskyA 298083 AlbertaPremiumDark

HorseWhisky 750 LTO BeamGlobalCanada Y Y

R12CanadianWhiskyB 311993 CanadianClubReserve 1140 BAM BeamGlobalCanada Y Y Y Y Y

R13CanadianWhiskyC 8805 FortyCreekBarrelSelect

Whisky 1750 LTO FortyCreekDistilleryLtd Y Y Y Y Y Y

R14CanadianWhiskyD 312801 CrownRoyalMaple

Finished 750 LTO DiageoCanadaInc. Y Y Y Y Y Y

R15CanadianWhiskyE 298364 BlackVelvetToasted

CaramelWhisky 750 LTO ConstellationBrandsInc. Y Y Y Y Y Y

R16 ScotchA 276618 CrownRoyalBlack 1140 LTO DiageoCanadaInc. Y Y Y Y Y Y

R17 ScotchB 12385 GlenfiddichSingleMalt12YearOld 750 LTO PMACanadaLtd. Y Y Y Y Y Y

R18 GinA 316844 BombaySapphireLondonDry 750 BAM BacardiCanadaInc. Y Y Y Y Y Y

R19 LiqueursA 313338 Torres5Brandy 750 LTO FamilyWineMerchantsInc. Y Y Y Y

R20 LiqueursB 313049 Dr.McGillicuddy'sPeachSchnapps 750 LTO DiamondEstates

Wines&Spirits Y Y Y Y Y Y

R21 LiqueursC 176834 Aperol 750 LTO PMACanadaLtd. Y Y Y Y Y Y

R22 LiqueursD 217950 CrownRoyal 1140 LTO DiageoCanadaInc. Y Y Y Y Y Y

Shelf extenders

RefertotheParticipatingStoresSectionofthisguidetodeterminehowmanyextendersyourstoreimplements.

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Shelf extenders RefertotheParticipatingStoresSectionofthisguidetodeterminehowmanyextendersyourstoreimplements.


Size (mL)


# of extenders40 45 50 55 60 65

R23 BrandyA 600981 HpnotiqLiquor 750 LTO DiamondEstatesWines&Spirits Y

R24 BrandyB 8284 HennessyVSCognac 750 ShelfExtender ChartonHobbsInc Y Y Y Y Y Y

R25 TequilaA 271932 SierraMilenarioExtraAnejoTequila 700 LTO Eurovintage

InternationalInc Y Y Y Y

R26OntarioBlendA 234583 CaveSpringRiesling

VQA 750 BAM CaveSpringCellarsLtd., Y Y Y Y Y Y

R27OntarioBlendB 132506 XOXOPinotGrigio/

Chardonnay 1500 BAM AndrewPellerLimited Y Y Y Y Y Y

R28OntarioBlendC 582825

FamilySeriesChardonnayVQAPellerEstates

750 LTO,WineFridge AndrewPellerLimited Y Y Y Y Y Y

R29OntarioNon-VQAA 558999 KittlingRidgeIcewine&

Brandy 375 BAM TheKirkwoodGroup Y Y Y Y Y

R30OntarioNon-VQAB 593905 KittlingRidgeWhite

Zinfandel/Vidal 1500 LTO TheKirkwoodGroup Y Y Y Y Y Y

R31OntarioNon-VQAC 485128 PeleeIslandBacoNoir

VQA 750 LTO PeleeIslandWinery Y Y Y Y Y Y

R32OntarioNon-VQAD 393405 PeleeIslandMonarch

VidalVQA 750 LTO PeleeIslandWinery Y Y Y Y Y Y

R33OntarioVQAA 145441 PeleeIslandLighthouse

CabernetFrancVQA 750 LTO PeleeIslandWinery Y Y Y

R34OntarioVQAB 303792 TriusRieslingVQA 750 BAM AndrewPellerLimited Y Y Y Y

R35Australia/NewZealandA

280859 14HandsHottoTrotWhite 750 LTO BarriqueWines&

SpiritsImports Y Y Y

R36Australia/NewZealandB

281345 FifthLegOldDogNewTricksShiraz 750 LTO TreasuryWineEstates Y Y Y Y

R37Australia/NewZealandC

214270 RosemountDiamondCellarShiraz/Cabernet 750 LTO TreasuryWineEstates Y Y Y Y Y Y

R38Australia/NewZealandD

557934 McWilliam'sHanwoodEstateChardonnay 750 LTO E&JGalloWinery

CanadaLtd. Y Y Y Y Y Y

R39 USAA 310391 TheDreamingTreeCrushRedBlend 750 LTO ConstellationBrands

Inc. Y Y Y Y Y Y

R40 USAB 234369 ApothicRed 750 LTO E&JGalloWineryCanadaLtd. Y Y Y Y Y Y

R41 ChileA 556746 BodegaFrancoisLurtonPinotGrigio 750 LTO ChurchillCellarsLtd. Y Y Y Y

R42 ChileB 253872 SantaRitaReservaCabernetSauvignon 750 LTO MarkAnthonyBrands Y Y Y Y Y Y

R43FranceBlendA 170142

ZoninRipassoValpolicellaSuperioreDoc

750 LTO ImpreseInc. Y

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Shelf extenders

RefertotheParticipatingStoresSectionofthisguidetodeterminehowmanyextendersyourstoreimplements.


Size (mL)


# of extenders40 45 50 55 60 65

R44FranceBlendB 33340 CollaviniPinotGrigioIgt 750 LTO,Wine

Fridge MarkAnthonyBrands Y Y Y Y Y Y

R45FranceSouthA 563130 FatBastardChardonnay

Vdp 750 LTO DiamondEstatesWines&Spirits Y Y

R46FranceSouthB 31898 CalvetSaintEmilion 750 LTO MarkAnthonyBrands Y Y Y Y Y Y

R47FranceBordeaux/BurgundyA

99218 CavitCollectionPinotGrigioDelleVenezIgt 750 LTO NobleEstatesWines

&Spirits Y Y Y

R48ItalyCentralA 230797 FontellaChiantiDocg 750 LTO DiamondEstates

Wines&Spirits Y Y

R49ItalyCentralB 621821 FolonariPinotGrigio 1500 LTO PhilippeDandurand

WinesLtd. Y Y Y Y Y Y

R50 ItalyNorthA 20214 FontanafreddaBaroloDocg 750 LTO NobleEstatesWines

&Spirits Y Y Y Y Y

R51 ItalyNorthB 155051 MasiCampofiorinIgt 750 ValueAdd AuthenticWine&SpiritsMerchants Y Y Y Y Y Y

R52SouthernEuropeA 243055 BeroniaTempranillo

Rioja 750 LTO WoodmanWines&Spirits Y

R53SouthernEuropeB 245340 ChapoutierBelleruche

Blanc 750 LTO PhilippeDandurandWinesLtd. Y Y Y

R54 GermanyA 332767 ReneBarbierMediterraneanWhite 750 LTO DionysusWines Y Y Y Y Y Y

R55 SparklingA 85316 BluGiovelloProsecco 750 LTO ChurchillCellarsLtd. Y Y Y

R56 SparklingB 213975 TruthWhiteVQA 750 LTO JosephCipelliWines&Spirits Y Y Y Y Y Y

R57OntarioBeerA 324236 HopCityBigMouthPale

Ale 473 LTO ThePremiumBeerCompanyInc. Y Y

R58OntarioBeerB 279307 SomersbyAppleCider 500 LTO CarlsbergCanadaInc. Y Y Y Y Y Y

R59 Beer1 257345 ArkellBestBitter 473 BAM NorthAmericanCraftAgency Y

R60 Beer2 31757 SmirnoffVodka(P.E.T.) 750 ValueAdd DiageoCanadaInc. Y Y Y Y Y Y

R61 Beer3 611566 CoronitaExtra 6x207 ValueAdd MolsonCoorsCanada Y Y Y Y Y Y

R62 Beer4 612259 SleemanOriginalDraught

6x341 LTO SleemanBrewing&

MaltingCo. Y Y Y Y Y Y

R63 PartyZone1 178343 SmirnoffIceCaesar 4x330 LTO DiageoCanadaInc. Y Y Y Y Y Y

R64 PartyZone2 4606 VodkaMudshake-FrenchVanilla

4x270 LTO ChurchillCellarsLtd. Y Y Y Y Y Y

R65 PartyZone3 697797 Salvador'sOriginalMargarita-Pet 1750 ValueAdd Knox&CompanyInt'l

Inc. Y Y Y Y Y Y

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Community Shelf extenders

Community Shelf extenders

Location LCBO# DescriptionSize (mL)

Support Program agent

C1:CommunityExtender1 216903 BanffIceVodka 1140 BAM BeamGlobalCanada

C2:CommunityExtender2 1784 GrandMarnier 750 LTO DiageoCanadaInc.

C3:CommunityExtender3 328534 Jackson-TriggsCabernetSauvignon 750 LTO Constellation

BrandsInc.

C4:CommunityExtender4 302380 MezzacoronaPinotGrigioTrentinoIgt 750 LTO DionysusWines

C5:CommunityExtender5 512988 ArborMistExoticFruitsWhiteZinfandel 750 LTO Constellation

BrandsInc.

C6:CommunityExtender6 315994 PinnacleRedLiquorice 750 LTO BeamGlobalCanada

C7:CommunityExtender7 108357 CarolansIrishCream 750 LTO CorbyDistilleriesLimited

C8:CommunityExtender8 215889 Gibson'sFinestSterlingEdition 1140 LTO PMACanadaLtd.

C9:CommunityExtender9 305151 OpenChardonnayVQA 750 LTO,WineFridge

ConstellationBrandsInc.

C10:CommunityExtender10 581645 LouisBernardCotesDuRhoneRed 750 LTO AuthenticWine&

SpiritsMerchants

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Discovery & Green extenders

Discovery Shelf extenders

Green Shelf extender



D1:DiscoveryWines1 303149 CottageBlockMerlotVQA 750 LTO DionysusWines

D2:DiscoveryWines2 75663 AliancaVinhoVerde 750 LTO PMACanadaLtd.

D3:DiscoveryWines3 292169 MontesLimitedSelectionCabernetSauvCarmenere 750 LTO SylvestreWines&

SpiritsInc.

D4:DiscoveryBSM1 279539 SeagramCider 473 LTO TheBrickBrewingCo.

D5:DiscoveryBSM2 319459 PalmBayKeyLimeCherryTallCan 473 LTO MarkAnthonyBrands

D6:DiscoveryBSM3 273177 BacardiOakheart&Cola 473 LTO BacardiCanadaInc.

D7:DiscoverySpirits1 313288 StRemyReservePrivee 750 LTO SelectWineMerchantsInc.

D8:DiscoverySpirits2 173559 TequilaDonJulioReposado 750 BAM DiageoCanadaInc.

D9:DiscoverySpirits3 149567 TagNo.5Vodka 750 LTO MaverickDistilleryLimited



G1:GreenExtender 160952 DomaineJeanBousquetMalbecOrganic 750 LTO

B.CojocaruAgenciesInc.

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IMaGe Shelf talkers

LCBO# Description Size (mL) agent

26997 BrooklynLager 6x355 AficExim(Canada)Corp.

119370 LakefrontNewGristGluten-Free(Sorgum&Rice) 6x355 AficExim(Canada)Corp.

121822 MooseheadCrackedCanoe 6x341 ThePremiumBeerCompanyInc.

140509 JamesReady5.5 6x473 ThePremiumBeerCompanyInc.

214049 Girls'NightOutStrawberrySamba 1500 ColioEstateWines

214478 RosehallRunSzWhiteVQASullyzwicker 750 VinVinoWineMerchants

237685 FriskyZebrasSensuousSauvignonBlanc 750 ColioEstateWines

255091 MuskokaCreamAle 6x355 LakesOfMuskokaCottageBrewery

268011 Tennent'sExportLager 500 ThePremiumBeerCompanyInc.

303776 RosehallRunLiberatedVQA 750 VinVinoWineMerchants

333591 Innis&GunnOriginal 6x330 PMACanadaLtd.

337337 Cameron’sRyePaleAle 650 Cameron’sBrewingCompany

338392 LakeOfBaysRockCutLager 473 LakeOfBaysBrewery

345017 MuskokaSummerWeiss 6x355 LakesOfMuskokaCottageBrewery

345652 GranvilleIslandRobsonStreetHefeweizen 473 CreemoreSpringsBreweryLtd.

602755 OlmecaTequilaGold 750 CorbyDistilleriesLimited

911396 MooseheadLager 6x341 ThePremiumBeerCompanyInc.

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Limited time Offers

LCBO#Case Conversion# Description

Size (mL) LtO Display Program

1743 RuffinoChiantiDocg 750 $2.00

1784 GrandMarnier 750 $5.00 Comm.Extender

1818 AngelsGateChardonnayVQA 750 $1.00

1925 CourvoisierVSOP 750 $3.00

2089 Lamb'sPalmBreeze 750 $1.00

2691 TanquerayDryGin 750 $1.30

4606 VodkaMudshake-FrenchVanilla 4x270 $1.00 ShelfExtender

8805 FortyCreekBarrelSelectWhisky 1750 $2.00 ShelfExtender

12385 GlenfiddichSingleMalt12YearOld 750 $3.00 ShelfExtender

20214 FontanafreddaBaroloDocg 750 $3.00 ShelfExtender

26971 DuchyOriginalsOrganicAle 500 $0.30

27128 FlatRoofManorPinotGrigio 750 $1.00

27235 SauzaGoldTequila 750 $2.00

30072 ChateauTimberlay 750 $1.00

31112 Grant'sFamilyReserve 750 $2.00

31898 CalvetSaintEmilion 750 $2.00 ShelfExtender

33340 CollaviniPinotGrigioIgt 750 $1.00ShelfExtender,WineFridge

34595 PatronSilverTequila 750 $7.00

38505 SmirnoffVodka 1750 $1.00 ShelfExtender

45617 PeleeIslandPinotNoir 750 $1.00

53140 HavanaClubDry7YearsOld 750 $2.00 EndAisle

60608 ElDorado12YearOldRum 750 $3.00 EndAisle

60707 20BeesPinotGrigioVQA 750 $2.00

63313 FrenchCrossDryWhiteBaginBox 1000 $1.50

65359 StrewnGewurztraminerVQA 750 $1.00

68577 SawmillCreekDryWhiteBagInBox 4000 $2.50

74583 TuborgGreenBeer 500 $0.25

75663 AliancaVinhoVerde 750 $1.00 DiscoveryExtender

78980 CarmenReservaCabernetSauvignon 750 $1.50

85316 BluGiovelloProsecco 750 $2.00 ShelfExtender

99218 CavitCollectionPinotGrigioDelleVenezIgt 750 $1.50 ShelfExtender

108357 CarolansIrishCream 750 $2.50 Comm.Extender

122689 HenkellTrocken 750 $1.00 WineFridge

126466 CcClassic...See#311928 750 $2.00

134197 GirlsNightOutRieslingVQA 750 $1.00

137117 RussianStandardVodka 750 $1.00

142513 KittlingRidgeKingsgatePort 750 $1.00

145276 TheLuckyCountryShiraz 750 $2.00

145441 PeleeIslandLighthouseCabernetFrancVQA 750 $1.00 ShelfExtender

147892 ElDorado6YoDeluxeSilverDemeraraRum 750 $3.00 EndAisle

149567 TagNo.5Vodka 750 $1.00 DiscoveryExtender

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NLY!


Limited time Offers Continued



156125 StoneyRidgePinotNoirVQA 750 $1.00

160952 DomaineJeanBousquetMalbecOrganic 750 $1.00

166033 Mike'sHardLime 4x330 $1.00

170019 35SouthCabernetSauvignonReserva 750 $2.00

170142 ZoninRipassoValpolicellaSuperioreDoc 750 $2.00 ShelfExtender

176834 Aperol 750 $1.00 ShelfExtender

178343 SmirnoffIceCaesar 4x330 $1.00 ShelfExtender

179135 DivaMalbec-MerlotVQA 750 $2.50

186783 MillStreetLemonTea 473 $0.15

191296 SapporoPremiumBeer 4x500 $0.50

200436 AppletonEstateReserveJamaicaRum 750 $3.00 EndAisle,FSI

209221 AbsolutVodka 1140 $1.00 ShelfExtender

211185 RockstarOriginal 473 $0.25

212134 LindenBayPinotGrigio 750 $1.00

212290 MountGayEclipse 1140 $3.00 EndAisle

213975 TruthWhiteVQA 750 $1.00 ShelfExtender

214270 RosemountDiamondCellarShiraz/Cabernet 750 $1.00 ShelfExtender

214940 DanAykroydMerlotVQA 750 $2.00

215889 Gibson'sFinestSterlingEdition 1140 $1.00 Comm.Extender

216028 PeleeIslandGamayNoir/ZweigeltVQA 750 $1.00

216812 BacardiGoldRum 1140 $1.00 EndAisle,FSI

217174 BlackVelvet 1140 $1.50

217356 HavanaClubAnejoBlancoRum 1140 $1.10 EndAisle

217448 MalibuCoconutRum 1140 $2.00 EndAisle,FSI

217653 CaptainMorganSpicedRum 1140 $2.00 EndAisle

217950 CrownRoyal 1140 $2.50 ShelfExtender

218891 DoisAmigosTintoRed 3000 $2.00

225615 BrugalAnejo 750 $3.00

225698 TheKrakenBlackSpicedRum 750 $2.00 EndAisle

230797 FontellaChiantiDocg 750 $1.50 ShelfExtender

232645 OkanaganSpringPaleAle 6x341 $1.00

234294 CrushFirstRedVQA 750 $1.00

234369 ApothicRed 750 $1.50 ShelfExtender

240101 Lamb'sPalmBreezeRum 1140 $1.00 EndAisle

243055 BeroniaTempranilloRioja 750 $1.00 ShelfExtender

245340 ChapoutierBellerucheBlanc 750 $2.00 ShelfExtender

250258 Girls'NightOutCitrusberryTwist 1500 $1.00 OntarioWinePpo.Pick

253575 MalibuBlackCoconutFlavouredRum 750 $2.00 EndAisle,FSI

253872 SantaRitaReservaCabernetSauvignon 750 $1.50 ShelfExtender

255133 CopperMoonPinotGrigio 3000 $3.00

257352 Rickard’sBlonde 473 $0.20

258665 RobertMondaviWoodbridgeSauvignonBlanc 1500 $3.00

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NLY!


Limited time Offers

Continued



263574 ErrazurizEstateSauvignonBlanc 750 $1.50

267187 JoseCuervoEspecialGold 750 $3.00

269027 BacardiOakheartSpicedRum 750 $3.00 EndAisle,FSI

270363 CastilloDeAlmansaReserva 750 $1.00

271098 KeystoneLager 6x473 $0.60

271809 LancasterBomberAle 500 $0.25

271932 SierraMilenarioExtraAnejoTequila 700 $3.00 ShelfExtender

272161 Devil'sCut 750 $2.00

273078 NakedGrapeWhiteWineSpritzer 4x330 $1.00

273177 BacardiOakheart&Cola 473 $0.30 DiscoveryExtender

273524 PyratXOReserveRum 750 $5.00 EndAisle

274670 G.MarquisTheRedLineRieslingVQA 750 $1.00

276618 CrownRoyalBlack 1140 $3.00 ShelfExtender

279307 SomersbyAppleCider 500 $0.25 ShelfExtender

279539 SeagramCider 473 $0.45 DiscoveryExtender

280859 14HandsHottoTrotWhite 750 $2.00 ShelfExtender

281063 SkinnygirlWhiteCranberryCosmo 750 $1.00

281345 FifthLegOldDogNewTricksShiraz 750 $2.00 ShelfExtender

281428 Well’sBananaBreadBeer 500 $0.55

283911 CaptainMorganSilverSpicedRum 750 $1.00 EndAisle,FSI

283929 CaptainMorganBlackSpicedRum 750 $1.50 EndAisle,FSI

284471 MichelobUltra 6x341 $1.00

287540 DosEquisLager 473 $0.20

288365 HolstenPremiumPilsner 500 $0.25

292169 MontesLimitedSelectionCabernetSauvCarmenere 750 $1.50 DiscoveryExtender

294280 VanLoverenSauvignonBlancChardonnay 750 $1.00

296152 SkinnygirlMargarita 750 $1.00

296889 MorettiBirra 500 $0.25

298083 AlbertaPremiumDarkHorseWhisky 750 $2.00 ShelfExtender

298364 BlackVelvetToastedCaramelWhisky 750 $2.00 ShelfExtender

302380 MezzacoronaPinotGrigioTrentinoIgt 750 $1.00 Comm.Extender

303149 CottageBlockMerlotVQA 750 $1.00 DiscoveryExtender

305151 OpenChardonnayVQA 750 $1.00Comm.Extender,WineFridge

307330 SamuelAdamsBostonLager 6x355 $1.00 ShelfExtender

308221 ChateauSt.JeanPinotNoir 750 $2.00

310391 TheDreamingTreeCrushRedBlend 750 $2.00 ShelfExtender

311852 MackesonStout 6x330 $1.00

311928 CanadianClubClassic 750 $2.00

312801 CrownRoyalMapleFinished 750 $1.00 ShelfExtender

312983 SkinnygirlBareNakedVodka 750 $1.50

313049 Dr.McGillicuddy'sPeachSchnapps 750 $1.50 ShelfExtender

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Limited time Offers Continued



313288 StRemyReservePrivee 750 $4.00 DiscoveryExtender

313338 Torres5Brandy 750 $1.00 ShelfExtender

315994 PinnacleRedLiquorice 750 $1.00 Comm.Extender

316125 ThreeOlivesBurst 750 $1.00

318618 PlantationGrandeReserve 750 $1.00 POD,FSI

318667 MountGayEclipseSilver 750 $3.00 EndAisle,FSI

318717 GeorgeStreetSpicedRum 750 $2.00

319244 BlackFlyRumMojito 4x400 $1.00

319285 BacardiBreezerLimeSpritzer 4x330 $1.50 MiniThematic

319293 BacardiRedGrapefruitJus 4x355 $1.50

319459 PalmBayKeyLimeCherryTallCan 473 $0.20 DiscoveryExtender

319608 Betty'sRaspberryVodkaIcedTea 4x355 $0.70

320515 IslandSqueezeMargarita 296 $0.20

320572 JawDropSqueezingMelons 473 $0.25

320630 HighballCollectiveVodka&SodaWithGrapefruit 4x330 $1.00 MiniThematic

320648 HighballCollectiveRye&GingerWithGreenTea 4x330 $1.00

320663 VexMangoPassion 6x330 $1.00

320671 SkinnygirlWhiteCherryVodka 750 $1.50

321653 CaymanJackToastedCocoLime 6x355 $1.00 EndAisle

322362 Beck's 500 $0.20

323832 MalibuCocktailsPinaColada 1750 $2.00

323915 LemonHartDemeraraRum 750 $2.00 POD,FSI

324236 HopCityBigMouthPaleAle 473 $0.15 ShelfExtender

326975 KabacaUnoakedChardonnayVQA 750 $1.00

327957 CrazyUncleBasilAndLimeDaiquiri 1000 $1.00 MiniThematic

328419 CaribLager 6x330 $1.00

328518 Jackson-TriggsChardonnay 750 $1.00

328534 Jackson-TriggsCabernetSauvignon 750 $1.00 Comm.Extender

330803 Bowmore12YearOldIslaySingleMalt 750 $5.00

331157 SeagramBlackCherry80Calorie 6x355 $1.00 ShoppingCart

332767 ReneBarbierMediterraneanWhite 750 $1.00 ShelfExtender

334169 BacardiPineappleFusionRum 750 $1.00 EndAisle,FSI

337691 Lamb'sPalmBreezePet 750 $1.00 EndAisle,FSI

367672 Gosling'sBlackSealRum 750 $2.00 EndAisle,FSI

390260 AppletonEstateV/X 1750 $2.25 EndAisle

393405 PeleeIslandMonarchVidalVQA 750 $1.00 ShelfExtender

399428 Jackson-TriggsSauvignonBlanc 1500 $2.00

410415 SkyyVodka 750 $1.00 ShelfExtender

426601 VillaMariaPrivateBinSauvignonBlanc 750 $1.50 WineFridge

428334 Mike'sHardLemonade 4x330 $1.00

443903 HavanaClubAnejoReserva 750 $1.50 EndAisle

447953 FireballWhiskyShooter 750 $1.50

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Limited time Offers

Continued



454991 ChateauDesCharmesCabernet/MerlotVQA 750 $1.00

460360 ElJimadorTequilaReposado 750 $2.00

481838 FolonariValpolicellaRipassoClassicoDoc 750 $2.00

485128 PeleeIslandBacoNoirVQA 750 $1.00 ShelfExtender

492520 Bacardi8YearOldRum 750 $1.00 EndAisle

512988 ArborMistExoticFruitsWhiteZinfandel 750 $0.50 Comm.Extender

535294 GrolschPremiumLager 500 $0.25

537258 TigerBeer 500 $0.20

542977 RevPet 4x330 $1.00

556746 BodegaFrancoisLurtonPinotGrigio 750 $1.50 ShelfExtender

557108 StRemyXOBrandy 750 $2.00

557934 McWilliam'sHanwoodEstateChardonnay 750 $1.00 ShelfExtender

557975 MountGayRumExtraOld 750 $5.00 EndAisle

563130 FatBastardChardonnayVdp 750 $1.50 ShelfExtender

572156 FreshGewurztraminer/RieslingVQA 750 $2.00

581645 LouisBernardCotesDuRhoneRed 750 $1.00 Comm.Extender

582825 FamilySeriesChardonnayVQAPellerEstates 750 $1.00ShelfExtender,WineFridge

587907 TriusMerlotVQA 750 $1.00 FSI

589069 FrenchCrossRedCask 4000 $2.00

593905 KittlingRidgeWhiteZinfandel/Vidal 1500 $2.00 ShelfExtender

594168 PeleeIslandMerlot 1500 $1.50

594184 PeleeIslandLateHarvestVidalVQA 750 $1.50

597559 Tito'sHandmadeVodka 750 $5.00 ShelfExtender

600981 HpnotiqLiquor 750 $5.00 ShelfExtender

601765 MalibuCoconutRum 375 $1.00

602920 FlorDeCanaBlackLabel5YearOldRum 750 $1.00 EndAisle,FSI

610188 OsborneSolazTempranilloCabernetSauvignon 750 $1.00

611392 Mott'sClamatoCaesarExtraSpicy 6x341 $1.25

612259 SleemanOriginalDraught 6x341 $1.20 ShelfExtender

613778 PomtiniVodka&PomegranateCooler 4x330 $1.00

614230 VexHardStrawberryPineappleLemonade 1000 $0.50

614826 PeleeIslandPinotGrigio 1500 $1.50

620880 MasiTupungatoPassoDoble 750 $2.00

621227 StraccaliChiantiDocg 750 $2.00

621821 FolonariPinotGrigio 1500 $2.00 ShelfExtender

624544 YellowTailShiraz 750 $1.00

627166 InniskillinCabernetMerlotVQA 750 $1.50

643072 BorisBeer 6x250 $0.50

657247 KilbegganIrishWhiskey 700 $2.00

665216 NakedGrapeShiraz 750 $1.00

697359 Woody'sMexicanLime 4x330 $1.00

697409 Woody'sPinkGrapefruit 4x330 $1.00

894014 ElDoradoDemerara5YearOldRum 750 $1.50 EndAisle

900621 MolsonCanadian 6x341 $1.00

906560 CoorsLight 6x341 $1.00

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Value added Program WarehouseApplied


Size (mL) Va approved

Va Mother Carton#

3558 Gibson'sFinest12YearOld

750 TullamoreDewIrishWhiskey50mL 338418

8219 PrinceIgorVodka(P.E.T) 750 PrinceIgorExtreme50mL 894873

31930 SeagramsV.O. 1750 CaptainMorganSpicedRum2x50mL 507319

53082 AlbertaPureVodka(P.E.T) 1750 Cruzan2x50mL 341040

103747 Maker'sMarkKentuckyBourbon

750 Maker'sMarkDippedBottles 293647

177808 AppletonEstateV/X 750 MiniTobascoSauce 524082

208363 AmaroAverna 750 GlassTumbler 897926

217166 Gordon’sGin 1140 SmirnoffRed50mL 298166

217745 CaptainMorganWhiteRum

1140 GoldSchlager50mL 293738

254722 SilentSamVodka 1140 GoldSchlager50mL 320812

261768 CanadaGoldWhisky(P.E.T)

1750 FortyCreekBarrelSelect100mL 897199

437772 BelvedereVodka 750 MusicDownloadProgram 892596

697797 Salvador'sOriginalMargarita-Pet

1750 Salvador'sMojito50mL 336545

TRADE COPY O

NLY!


Value added Program

SalesRepresentativeApplied



67 SmirnoffVodka 750 Glass117 BacardiSuperior 750 Headphones307 SeagramsV.O. 750 CaptainMorganSpicedRum50mL620 McGuinnessSilkTassel 750 Fireball50mL935 CaptainMorganWhiteRum 750 CMGlass943 MoutonCadetRouge 750 TourFrance1206 BacardiGoldRum 750 BacardiOakheart50mL1487 CrownRoyal 750 GlasswithHockeyStick2196 CaptainMorganDarkRum 750 CMGlass3558 Gibson'sFinest12YearOld 750 TullamoreDewIrishWhiskey50mL5173 PaarlBrandy5Star 750 IceberyVodka50mL8219 PrinceIgorVodka(P.E.T) 750 PrinceIgorExtreme50mL10512 DujardinVSOPBrandy 750 Brandedglasseswithcocktailrecipe21378 JimBeamWhiteLabelBourbon 750 Devil'sCut50mL31757 SmirnoffVodka(P.E.T.) 750 Glass

31930 SeagramsV.O. 1750 CaptainMorganSpicedRum2x50mL

41384 JackDaniel'sTennesseeWhiskey 750 SouthernComfort50mL53082 AlbertaPureVodka(P.E.T) 1750 Cruzan2x50mL57893 Lamb'sPalmBreeze(P.E.T) 1750 Wiser'sDeLuxe50mlx261564 RoyalReserve(P.E.T) 1750 Wiser'sDeLuxe50mL64295 ConoSurBicicletaShiraz 750 Re-usableShoppingBag64444 MountGayEclipse 750 Cointreau50mL73791 Carlsberg 6x330 6-packCoolerBin80127 SailorJerrySpicedNavyRum 750 BrandedRockGlass83444 LeyendaDelMilagroTequilaSilver 750 MiniGrenadinewithDrinkRecipe95935 GreyGooseVodka 750 GreyGooseCherryNoir50mL103747 Maker'sMarkKentuckyBourbon 750 Maker'sMarkDippedBottles107169 RaynalNapoleonVSOP 750 BrandedBrandySnifter

107359 Auchentoshan12YearOldSingleMaltScotch 750 PocketMixologybooklet

112433 BacardiBlack 750 BacardiGold50mL114934 GoldenWedding(P.E.T) 1750 T-shirt155051 MasiCampofiorinIgt 750 CampofiorinGiftBox157941 ThreeOlivesBubbleFlavouredVodka 750 ThreeOlivesS'moresMini173351 ProofWhisky 500 SpicePack174094 MorettiBeer 6x330 Bottleopener179432 TiniSangioveseDiRomagnaDoc 750 BrandedBBQBrush181636 SobieskiVodka 750 Jigger191866 PkntCabernetSauvignon 750 BBQBrush192922 Seagram's83 1140 CaptainMorganSpiceRum50mL208363 AmaroAverna 750 GlassTumbler217034 SchenleyO.F.C. 1140 BlackVelvetToastedCaramel50mL217083 GoldenWedding 1140 T-shirt217554 CaptainMorganDarkRum 1140 CaptainMorganKeychain217745 CaptainMorganWhiteRum 1140 GoldSchlager50mL

TRADE COPY O

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Value added Program SalesRepresentativeAppliedcontinued



224865 Dr.McGillicuddy'sPeachSchnapps 1140 Fireball50mL225243 StolichnayaVodka 750 Jameson50mL226316 HiramWalkerSpecialOldRyeWhiskyPet 1140 Wiser'sDeLuxe50mL227413 IcebergVodka 1140 JustAddVodka2x50mL237826 McGuinnessMargarita 1140 Fireball50mL240143 Lamb'sWhiteRum 1140 Lamb'sBlackSheep50mL247080 MoutonCadetReserveBlanc 750 TourFrance250266 Girls'NightOutDarkberryDuet 1500 SoftlipsLipBalm251058 TheCreemoreCollection-Summer 6x473 BottleCapCufflinks253302 LuksusowaVodka 750 BrandedGlassware253914 MartiniExtraDryVermouthWhite 1000 BombaySapphire50mL258335 AppletonWhiteJamaicaRum 1140 AppletonReserve50mL261768 CanadaGoldWhisky(P.E.T) 1750 FortyCreekBarrelSelect100mL267245 JoseCuervoEspecialGoldTequila 1140 JoseCuervoSilver50mL267302 CrystalHeadVodka 750 Pourspout273540 AngosturaAnejo5YearOldRum 750 AngosturaBittersmini277186 ZoninProseccoBrut1821Doc 750 ChampagneStopper286054 SeagramIcedLemonTea 6x355 6pkcancoolerquiver287482 Whyte&MackaySpecialReserve 750 Glayva50mL292177 PhillipsButterRippleSchnapps 750 FingerMoustache292243 Wiser'sSpicedVanillaCanadianWhisky 750 ShotGlass313031 Dr.McGillicuddy'sPeachSchnapps 375 Fireball50mL319566 PalmBayCocoMelonParadise 6x355 WayfarerSunglasses319731 MalibuBerrylicious 750 MalibuBlack50mL319921 McGuinnessWhippedCreamLiqueur 750 PolarIceVodka50mL321570 CaymanJackBloodOrange&PricklyPear 6x355 Carabinerwithacompass321638 CaymanJackPlantersGingeredPineapple 6x355 Carabinerwithacompass331462 GuinnessBlackLager 6x330 BottleOpener342246 AmarulaCream 750 BrandedAcrylicIceCreamScoop387316 TheBalvenie12Yr.Doublewood 750 WhiskyStoneswithBrandedBag437772 BelvedereVodka 750 MusicDownloadProgram456095 KetelOneVodka 750 PremiumGlass500512 CaptainMorganSpicedRum 750 FunkySocks518688 SourPussAppleLiquor 750 SourPussRaspberry50mL547679 WodkaZoladkowaGorzka 750 Brandedglassware582973 BombaySapphireLondonDry 1750 Cazadores50mL602615 AngusTheBullCabernetSauvignon 750 GiftBox605972 GlenfiddichSingleMalt15YearOld 750 WhiskyRocksinBrandedBox611566 CoronitaExtra 6x207 Cocktailrecipecard&BulldogClip615179 NewcastleBrownAle 6x330 Newcastleglasswear669499 DancingBullZinfandel 750 HeinzBBQSaucePacket676429 BavariaHollandBeer 6x500 CoolCoolerBag693093 MillerGenuineDraft 6x355 Harley-DavidsonBottleOpener697797 Salvador'sOriginalMargarita-PET 1750 Salvador'sMojito50mL

902619 Budweiser 6x341 SpitzSunflowerSeedssample+voucher

927228 Rickard'sRed 6x341 Rickard'sShandy473mL

TRADE COPY O

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Bonus aIR MILeS® Reward Miles

LCBO#Case Conversion# Description Size (mL) Display Program BaM

653 McGuinnessSilkTassel 1140 20

1339 DeKuyperGenevaGin 750 15

1867 Drambuie 750 15

2063 Lamb'sNavyRum 750 EndAisle 8

4622 NewfoundlandScreechRum 750 EndAisle,FSI 8

5116 Barclay'sBrandy 750 8

5363 WyborowaVodka 750 8

6585 TorresSangreDeToro 750 5

8979 RodetCotesDuRhone 750 6

9902 CourvoisierVSOP 750 35

11130 Dewar'sWhiteLabel 750 8

11494 SmallCaskBrandy 1140 10

12476 PrinceIgorVodka(P.E.T) 1140 12

15628 BolsApricotBrandy 750 10

29728 TorresCoronasTempranilloDo 750 5

31062 RuffinoOrvietoClassicoDoc 750 5

31104 MillStreetTankhouseAle 6x341 4

33175 Fuller'sLondonPorter 500 1

33308 CanadaGoldWhisky 750 12

35766 KopkeFullRichRubyPort 750 5

38281 SchenleyO.F.C.(P.E.T) 1750 15

47290 FortyCreekBarrelSelect 375 5

53827 DanAykroydCabernetMerlotVQA 750 6

53876 AntinoriToscanaIgt 750 6

54353 StoneleighMarlboroughPinotNoir 750 10

65284 BlackVelvet(P.E.T) 1750 20

71647 PolarIceVodka(Pet) 750 8

74047 DanAykroydSauvignonBlancVQA 750 WineFridge 6

76521 AntinoriSantaCristinaRosso 750 4

77198 HpnotiqLiquor 200 5

78048 VogaQuattro 750 4

79129 GatoNegroSauvignonBlanc 1500 6

79301 MezzomondoPinotGrigioChardonnayIgt 750 5

79327 MezzomondoSangioveseMerlot 750 4

86934 LaTrappeTripelAle 750 3

87015 Lamb'sWhiteRum(P.E.T) 1750 EndAisle 15

88799 AlbertaPureVodkaPet 750 8

93666 MonkeyBayPinotGrigio 750 6

94052 Glenmorang...See#298638 750 25

112789 AlvearMediumDry 750 5

125187 CazadoresReposadoTequila 750 15

132506 XOXOPinotGrigio/Chardonnay 1500 ShelfExtender 5

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Continued


134940 CesariChardonnayDelleVenezie 1500 5

134999 SiSoave-Doc 750 4

135566 PolarIceVodka 750 8

137125 RussianStandardVodka 1750 15

140129 OpenMerlotVQA 750 5

141952 PasquaVillaBorghettiPassimentoRosso 750 4

142406 J.P.ChenetLimitedReleasePinotNoir 750 6

143016 SauvionCarteD'OrMuscadet 750 WineFridge 6

143164 CusumanoNeroD'Avola 750 5

143735 FarneseNegroamaro 750 4

145490 CusumanoSyrah 750 5

146829 20BeesCabernetMerlotVQA 1500 6

156190 FatBastardShirazVdp 250 2

156240 20BeesChardonnayUnoakedVQA 1500 6

157586 DonaAntoniaFerreiraPersonalReservePort

750 7

160978 CalliaAltaMalbec 750 4

164731 GraffignaCentenarioShirazReserve 750 8

164756 GraffignaCentenarioPinotGrigioReserve 750 6

164764 ArgentoCabernetSauvignonReserva 750 4

167213 Sinsations-DecadentDarkChocolateMartini

750 5

170134 BanrockStationPinkMoscatoRose 750 6

173039 WilliamPremiumCider 473 1

173559 TequilaDonJulioReposado 750 DiscoveryExtender 30

175026 Funf5GermanRiesling 750 4

179457 HennessyBlackCognac 750 25

179721 Wiser'sLegacyCanadianWhisky 750 20

190363 PrinceIgorVodka(P.E.T) 1750 15

192658 FlourishChardonnayViognierVQA 750 5

194118 EnzoVincenzoValpolicellaRipassoDoc 750 9

195651 FortyCreekConfederationOakReserveWhisky

750 20

195834 Whyte&MackaySpeciaBlend 1140 12

199851 OkocimMocne 500 1

207647 ChivasRegal12YOScotchWhisky 1140 20

207688 D'EaubonneVSOPNapoleonBrandy 1140 20

208579 ZenatoRossoVenetoIgt 750 5

209064 AbsolutElyx 750 20

209981 TequilaRoseLiqueurPet 1140 10

212993 CousinoMaculAntiguasReservaCab/Sav 750 6

214890 EastdellGamayNoirVQA 750 6

215020 ElDorado5YearOldRum 1140 EndAisle 12

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215558 CattosRareBlendedScotch 1140 12

215939 Stock84VSOPBrandy 1140 10

216226 AlbertaPremium 1140 10

216663 AppletonSpecialGoldRum 1140 12

216838 BacardiSuperior 1140 EndAisle 10

216903 BanffIceVodka 1140 Comm.Extender 10

216978 SeagramsV.O. 1140 10

217067 Galliano 375 10

217125 SauzaSilver 1140 15

217190 GrandMacnish 1140 15

217273 MummCuveeNapaBrutPrestige 750 12

217331 GrolschPremiumLager 4x450 5

217471 CanadianClubReserve 1140 11

217687 CanadianClubPremium 1140 11

219139 HardysButcher'sGoldShirazSangiovese 750 7

219444 KawinCabernetSauvignon 750 4

222349 StRemyALaCreme 750 15

223529 AppletonEstateV/X 1140 EndAisle 15

223545 20BeesGrower'sRedVQA 1500 8

223610 FieldingPinotGrisVQA 750 6

223651 FincaLaLindaSyrah 750 5

225250 StolichnayaVodka 1140 12

225680 Cruzan9SpicedRum 750 12

226688 SlentCabernetSauvignonMerlot 750 4

226696 ErrazurizEstatePinotNoir 750 8

229849 FincaLaLindaMerlot 750 5

231795 TorresInfinite 750 5

234526 ThePeople'sWinePinotNoir 750 7

234583 CaveSpringRieslingVQA 750 ShelfExtender 4

234815 ArtDeVivreCabernetSauvignon 750 5

237792 McGuinnessLongIslandIcedTea 1140 15

238378 GrowersPeachCider 6x330 5

245860 AntoineMoueixMerlotBordeaux 750 10

248872 TroveRieslingMoscato 750 7

254631 StolichnayaElitVodka 750 30

254870 UmbertoFioreBarbarescoDocg 750 6

257345 ArkellBestBitter 473 ShelfExtender 1

257980 EmuOlorosoCream 750 4

257998 EmuAmontilladoMediumDry 750 4

259333 McClelland'sSingleMaltHighlandScotch 750 10

259432 BelvederePureVodka 1750 30

267781 VogaMoscatoFrizzanteIgt 750 4


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268037 D'OhPiemonteDocDolcetto 750 6

268417 ZenatoSoaveDocClassico 750 6

269589 RoccaDelleMacieChiantiVernaioloDocg 750 5

269845 CooralookChardonnay 750 5

269894 SiPinotGrigio 750 4

270009 VinaMaipoVitralReservaChardonnay 750 WineFridge 8

270066 ConoSurReservaChardonnay 750 WineFridge 5

272690 PinnacleWhipped 750 10

273045 CanadianClub&ColaMixed 473 1

273110 CanadianClub&GingerAle 473 1

274241 PhillipsVanillaRippleSchnapps 750 8

276816 FonsecaWhitePort 750 5

278689 BrancottLetterSeriesBSauvignonBlanc 750 10

279299 DukesAppleCider 6x355 4

280149 SicaBaronDeHoenPinotGrisReserve 750 5

280784 DayTrippersSemillonSauvignonBlanc 750 4

281378 FortyCreekCreamLiquor 750 8

286237 CleanSlateRieslingQualitatsweinMosel 750 WineFridge 7

286633 AugustaAle 473 1

292730 Lamb'sBlackSheepSpicedRum 750 EndAisle,FSI 8

293076 FrancoisLurtonJaneilCabernetSauvignon 750 5

293134 PaulMasEstateCabernetSauvignonMerlot

750 5

293498 BrotteLaFioleCoteDuRhone 750 7

298521 YankeeJimSilverReserve 6x473 4

298638 GlenmorangieOriginalSingleMaltScotchWhisky

750 25

302570 CasilleroDelDiabloReservaSauvignonBlanc

375 5

303792 TriusRieslingVQA 750 ShelfExtender 4

305383 PalatineHillsQuattroVQA 750 3

306076 BolsBlueCuracao 750 10

307710 EbeiaRobleRiberaDelDueroDo 750 10

308304 ClosDuBoisCabernetSauvignon 750 8

311993 CanadianClubReserve 1140 ShelfExtender 11

313106 SkyyVodka 1750 15

313643 FrenchCrossCabernetSauvignon 750 3

313668 FrenchCrossSauvignonBlanc 750 WineFridge 3

314039 TsantaliMakedonikosWhite 1000 4

316844 BombaySapphireLondonDry 750 ShelfExtender 8

317768 InniskillinOakedChardonnayVQA 750 6

318550 Kronenbourg1664Blanc 6x330 4

318675 RonAbueloAnejoRumReservaEspecial 750 8


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318683 TheKrakenBlackSpicedRum 1140 EndAisle,FSI 15

326009 KnobCreekBourbon 750 15

329342 PrinceIgorVodka 375 5

330308 DragonheartCinnamonVodkaLiqueur 750 6

331124 DukesDryAppleCider 500 1

333070 IslayMistScotch8YearOld 750 15

334151 BacardiSuperiorRumPet 1140 Hero,FSI 10

335398 FoundryCider 500 2

335901 TheGlenlivet18YearOldSingleMalt 750 30

336503 BlackTowerRivaner 750 5

336743 YvonMauMerlotVdp 750 4

340851 DomaineBoyarCabernetSauvignon 750 3

341529 RickardsShandy 473 1

342386 SailorJerrySpicedRum 375 EndAisle 8

348359 SantaRitaReservaChardonnay 750 6

400754 IcebergVodka 750 9

404160 McClellandSingleMaltIslayScotch 750 10

405753 RobertMondaviPrivateSelectionSauvBlanc

750 8

407205 GrolschPremiumLager 6x330 5

407551 PhilippeDeRothschildCabernetSauvignonVdp

750 5

417642 CaveSpringPinotNoirVQA 750 5

427088 CasilleroDelDiabloRsvMerlot 750 8

447326 MasiSeregoAlighieriRossoVeronese 750 5

453084 Moet&ChandonImperialChampagne 750 20

469643 RossiD'AsiagoLimoncelloSnaps 750 10

494492 RobertMondaviWoodbridgeMerlot 750 6

501544 Whyte&MackaySpecialReserve 1750 20

506741 Kronenbourg1664 500 1

512327 FarneseSangioveseIgt 750 3

520718 SourPussRaspberryLiquor 375 4

524769 RobertMondaviPrivateSelectionMerlot 750 8

525188 PeroniNastroAzzuro 6x330 5

526269 Jackson-TriggsBlackSeriesGewurztraminerVQA

750 5

542332 PhilippeDeRothschildMerlotVdp 1500 10

556720 WarsteinerPremiumLager 500 1

558999 KittlingRidgeIcewine&Brandy 375 ShelfExtender 10

560821 DeakinEstateShiraz 750 5

569087 FarneseChardonnay 750 3

569095 OgierCotesDuVentoux 750 6


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572453 CesariMerlotDelleVenezie 750 4

573337 McClellandSpeysideSingleMalt 750 10

578641 CasilleroDelDiabloReservaSauvignonBlanc

750 WineFridge 6

582395 HardysStampSeriesCabernet/Merlot 750 4

582411 GatoNegroMerlot 1500 6

587816 FortyCreekBarrelSelect 200 4

588897 PlacidoPinotGrigioDelleVenezieIgt 750 WineFridge 7

588962 MezzomondoNegroamaroSalentoIgt 750 5

589028 FrenchCrossBlushBagInBox 4000 10

591693 ArgentoMalbec 750 4

593889 GrappaRialto 750 6

602995 PravdaVodka 750 15

604926 PrinceIgorExtremeVodka 750 ShelfExtender 8

605881 DisaronnoOriginaleAmaretto 1140 10

616334 CarlsbergLite 500 1

616540 DosEquisLager 6x355 6

619205 MontGrasCabernetSauvignonReserva 750 5

625350 YellowTailMerlot 750 5

669440 FrenchCrossShiraz 1500 5

676395 SinghaLager 6x330 5

900266 AlexanderKeith'sIndiaPaleAle 6x341 4


Continued

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BBaM Option LCBO# Description

Size (mL) BaM

BBaM amount

total BaM

1273045 CanadianClub&ColaMixed 473 1 1 2

273110 CanadianClub&GingerAle 473 1 1 2

2 113183 EstrellaDammLager 500 3 3

4 225656 BacardiTorchedCherry 750 25 25

274266 BacardiRockCoconut 750 25 25

398552 BacardiLimon 750 25 25

Option1-“BuythetwolistedproductsatthesametimeandreceivetheBundledBonusAIRMILES®”Option2-“BuytwoofthesamelistedproductandreceivetheBundledBonusAIRMILES®”Option3-“BuythreeofthesamelistedproductandreceivetheBundledBonusAIRMILES®”Option4-“BuytwoofthethreelistedproductsandreceivetheBundledBonusAIRMILES®”

Bundled Bonus aIR MILeS® Reward Miles

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necktags

LCBO# Case Conversion Description Size (mL) nt approved

42 CanadianClubPremium 750 Accolade

21097 TheGlenlivet12YrMalt 750 Contest

48611 RobertMondaviWoodbridgeCabernetSauvignon 750 WinaTriptoNapaContest

56697 Fresita 750 ProductKnowledge

57448 MaraschinoExcelsior(GirolamoLuxardo) 750 RecipesCocktail

75689 WayneGretzkyCabernetMerlotVQA 750 Father'sDayContestWinGretzkyProHockeyJerseys

96065 E&JGalloBrandy 750 MixedDrinkRecipes

99408 RobertMondaviWoodbridgeChardonnay 750 WinaTriptoNapaContest

103341 CanadianClubPremium(Pet) 750 Accolade

109959 Jackson-TriggsBlackSeriesMerlotVQA 750 Jackson-TriggsAmphitheatreInfo

138388 Fresita 200 ProductKnowledge

157974 AbsolutBerriAcaiVodka 750 Recipe

159327 CaramilkCreamLiquor 750 Recipe

160945 TiliaMalbec 750 FriendsofWeCarePromotion

160994 TriventoFairTradeMalbec 750 FairTradeCommunication

163428 TiliaCabernetSauvignon 750 FriendsofWeCarePromotion

168740 CasaLapostolleCarmenere 750 FriendsofWeCarePromotion

171009 Innis&GunnOriginal 750 ProductKnowledge

186403 TiliaTorrontes 750 FriendsofWeCarePromotion

195610 CanadianClubSherryCask 750 NewPackaging

203737 FieldingWhiteConceptionVQA 750 Awards&Accolades

215079 ConoSurSparklingBrutNv 750 Accolade

229583 Kronenbourg1664Blanc 6x330 Blancitobeercocktailrecipe

249078 SouthbrookOrganicWhiteConnectVQA 750 FirendsofWeCarePromotion

249565 SouthbrookOrganicRedConnectVQA 750 FriendsofWeCarePromotion

250415 SmirnoffPineapple 750 RecipeBooklet

253492 SmirnoffCoconut 750 RecipeBooklet

258509 RobertMondaviWoodbridgeCabernetSauvignon 1500 RobertMondavi100thAnniversary

265157 Jacob'sCreekMoscato 750 Recipes

269829 GrantBurgeSummersChardonnay 750 FriendsofWeCarePromotion

269860 LaPostaCocinaTintoBlend 750 FriendsofweCarePromotion

269977 LasRocasGarnacha 750 FriendsofWeCarePromotion

269985 IlluminatiRiparossoMontepulcianoD'AbruzzoDo 750 FriendsofWeCarePromotion

271643 TequilaTromba 750 CocktailBook

272716 StolichnayaVodka 1750 Recipe

272831 WKDOriginalVodkaBlue 4x330 WKDCocktails

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LCBO# Case Conversion Description Size (mL) nt approved

273516 RonZacapa23CentenarioRum 750 TastingNotes&Recipe

275412 SmirnoffFluffedMarshmallow 750 RecipeBooklet

277673 GiesenRieslingMarlborough 750 Awards&Accolades

284091 GrantBurgeMiambaShiraz 750 FriendsofWeCarePromotion

295105 AlamosCabernetSauvignon 750 FriendsofWeCarePromotion

295139 AlamosMalbec 750 FriendsofWeCarePromotion

305524 ChateauJoinin 750 FriendsofWeCarePromotion

320341 SmirnoffMangoPassionfruitSorbetVodka 750 Recipe

320358 SmirnoffLightRaspberryPomegranateSorbetVodka 750 Recipe

323972 RamazzottiSambuca 750 WinaTripContest

341602 ConoSurBicicletaPinotNoir 750 NecktagContest

454355 SutterHomeWhiteZinfandel 750 CocktailInfo

477836 MalibuCoconutRum 750 Recipe

526251 Jackson-TriggsBlackSeriesChardonnayVQA 750 Jackson-TriggsAmphitheatreInfo

566182 SmirnoffRaspberryTwistVodka 750 RecipeBooklet

necktags

Continued

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Display TableMerchandisingGuidelines

The following section provides direction on merchandising Nesting and Promo Tables.

Ifyouhaveanyquestions,pleasecontact your store’s Regional Visual Merchandiser or e-mail [email protected].

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Display Table Themes

The Nesting Table Map is used for all of the Nesting Table Layouts.

The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Please merchandise the tables according to the themes provided.

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

Product Orders

For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

For each Promo Table, please order two or three cases of each of the six to eight participating products.

The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

example of colour, size, type

example of “like with like”

Merchandising Display tables

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Product Placement

Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

By following the basic principle of ‘like product with like product’, you will accomplish a themed, fully stocked and customer friendly fixture.

Remember to consider the colour, size and type when building your display.

Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

Nesting Table Baskets

All nesting tables must have a basket on each corner of the table.

Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.

each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

example of basket with sign

nesting table Baskets

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Store #

Nesting Table Theme

RU

Mn

Rhy

thum

goLO

CA

L

Min

i Th

emat

ic

VIN

TAG

eS

ess

entia

ls

1 14 1 110 2 1 1 115 117 121 1 122 123 131 135 138 1 141 155 157 1115 1 1 1149 1 1164 1171 1187 1 1 1198 1200 1212 1217 1226 1248 1 1249 1252 1298 1326 1329 1334 1 1 1340 1344 1346 1 1 1 1351 1355 1 1 1 1359 1360 1 1361 1367 1 1371 1 1373 1378 1 1381 1386 1388 essential390 1 1393 1394 1

Store #

Nesting Table Theme

RU

Mn

Rhy

thum

goLO

CA

L

Min

i Th

emat

ic

VIN

TAG

eS

ess

entia

ls

401 1 1412 1 1 1416 1 1417 1 1432 1438 1445 1 1 1 1452 1459 1470 1490 1495 1497 1511 1522 1523 1 1532 1542 1544 1545 1555 1556 1 1568 1573 1575 1579 1580 1 1587 1590 1 1601 1605 1617 1619 1623 1624 1627 1631 1 1632 1641 1643 1699 1703 1706 1771 1 1

Stores will receive a sign for specific themes.

nesting table FixturesProduct Theme Location

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nesting table Map Use for all Nesting Table Themes

Basket

1 Case

Q

Baske

t

1 Cas

e P

Basket

1 Case

O

Basket

1 CaseR

S

IGN

AG

eS

OF

T D

Re

SS

ING

h3 Facings

h3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

a3

Faci

ngs

a3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

e3

Faci

ngs

e3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

n3 Facings

M3 Facings

n3 Facings

M3 Facings

K3 Facings

K3 Facings F

RO

NT

O

F

ST

OR

e

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RUMn Rhythum

Location LCBO# Description FormatA 177808 Appleton estate V/X 750 mL

B 894014 el Dorado Demerara 5 Year Old Rum 750 mL

C 318618 Plantation Grande Reserve 750 mL

D 273540 Angostura Anejo 5 Year Old Rum 750 mL

e 2089 Lamb's Palm Breeze 750 mL

F 4622 Newfoundland Screech Rum 750 mL

G 602920 Flor De Cana Black Label 5 Year Old Rum 750 mL

H 318675 Ron Abuelo Anejo Rum Reserva especial New 750 mL

I 307488 Leblon Cachaca 750 mL

J 367672 Gosling's Black Seal Rum 750 mL

K 323915 Lemon Hart Demerara Rum 750 mL

L 398552 Bacardi Limon 750 mL

M 334169 Bacardi Pineapple Flavoured Rum 750 mL

N 500512 Captain Morgan Spiced Rum 750 mL

O 80127 Sailor Jerry Spiced Navy Rum 750 mL

P 253575 Malibu Black Coconut Flavoured Rum 750 mL

Q 318717 George Street Spiced Rum 750 mL

R 117 Bacardi Superior 750 mL

Alternate Products

N1 318667 Mount Gay eclipse Silver 750 mL

N1 337667 Havana Club Anejo 3 Anos 750 mL

nOte: the nesting table Map is used for all of the nesting table Layouts.

Re-order# DGN 14028-87Shelf Talkers DMS Re-order# DMS-14038-96

nesting table theme: n1 & n4

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goLocal: VQA Pinot Grigio and Merlot

Location LCBO# DescriptionA

MANAGeR’S DISCReTION TO SeLeCT AN ASSORTMeNT OF VQA PRODUCTS wITH THe

THeMe OF VQA PINOT GRIGIO AND MeRLOT

B

C

D

e

F

G

H

I

J

K

L

M

N

O

P

Q

R

Alternate Products

N2

N2


Re-order# DGN 14038-88

nesting table theme: n2

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nesting table theme: n3

Mini Thematic - RTD

Location LCBO# Description FormatA 319285 Bacardi Breezer Spritzer Lime 4 x 330mL

B 319566 Palm Bay Coco Melon Paradise 6 Pk-C 6 x 355 mL

C 319442 Mike's Hard Lemonade 6 Pk-C 6 x 355 mL

D 321570 Cayman Jack Blood Orange & Prickly Pear 6 x 355 mL

e 320630 Highball Collective - Vodka Soda Grapefruit 4 x 330 mL

F 333013 Smirnoff Ice VII Original Tall Can 473 mL

G 334805 Mott's Clamato Caesar Spicy Tall Can - Seasonal 458 mL

H 319608 Betty's Raspberry Vodka Iced Tea 4 x 355 mL

I 319251 Seagram's Iced Lemonade 6 Pk-C 6 x 355 mL

J 327957 CrazyUncleBasil,HoneyLimeDaiquiri 1000 mL

K 316323 Mott's Clamato Caesar Original Tall Can 458 mL

L 320655 Highball Collective - Spiced Rum & Cola with Lime 4 x 330 mL

M 319459 Palm Bay Key Lime Cherry Tall Can 473 mL

N 273201 Bacardi Breezer Raspberry Citrus Spritzer 4 x 330 mL

O 332999 Smirnoff Ice Flavours Green Apple Spritzer 4pk-B 4 x 330 mL

P 286054 Seagram's Iced Lemon Tea 6 Pk-C 6 x 355 mL

Q 321638 Cayman Jack Planters Gingered Pineapple 6 x 355 mL

R 319582 Betty's Peach Vodka Iced Tea 4 x 355 mL

Alternate Products

N3 327965 Crazy Uncle Cola Bitter & Mint Julep 1000 mL



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Promo table Fixtures - Product theme LocationsProduct Theme Location

Store #Promo table themes

Rosé RtD - “Crisp & Citrus” RtD - “Smooth & Berry” RtD - “Bold & Fruity”5 110 1115 1 1 1187 1 1 1 1212 1252 1 1 1 1253 1 1 1265 1334 1 1 1 1355 1 1378 1 1 1 1388 1445 1 1 1 1491 1497 1573 1590 1 1 1 1617 1619 1 1 1624 1 1 1 1631 1 1 1632 1 1 1703 1 1

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Promo table themes

The Promo Table Map is used for all four Table Layouts.

To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 or more facings of each product.

SIGNAGe

e3 Facings

F3 Facings

G3 Facings

D3 Facings

h3 Facings

C3 Facings

B3 Facings

a3 Facings

Promotional Table Location Map

Rosés

Location LCBO# Description FormatA 43588 Folonari Pink Pinot Grigio 750 mLB 164343 The Beachhouse Rosé 750 mLC 244616 Sandbanks Rosé VQA 750 mLD 275685 Union Rosé VQA 750 mL

e 279661 L'Orangeraie Vin de Pay D'Oc Rosé 750 mLF 317982 Montes Cherub Rosé 750 mLG 317990 Butterfly Kiss Pink Pinot Grigio 750 mLH 622134 La Vieille Ferme Rosé 750 mL

RTD - “Crisp & Citrus”

Location LCBO# Description FormatA 320630 Highball Collective - Vodka Soda Grapefruit 4 x 330 mLB 29231 Smirnoff Ice 4-Pk-B 4 x 330 mLC 161067 Smirnoff Ice Light Pet 1000 mLD 272757 Smirnoff Ice Flavours Orange Screwdriver 4 x 330 mL

e 272765 Black Fly Vodka Citrus Mixed Drink 1600 mLF 319251 Seagram's Iced Lemonade 6 Pk-C 6 x 355 mLG 319293 Bacardi Breezer Jus - Grapefruit 4 x 355 mLH 331165 Seagram Blood Orange 6 x 355 mL

Alternate Products

P1 319616 Skinnygirl Mojito 750 mL


Promo Table

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RTD - “Smooth & Berry”

Location LCBO# Description FormatA 211235 Palm Bay Strawberry Pineapple 6 Pk-C 6 x 355 mL

B 273169 Mike's Hard Black Cherry 4 x 330 mL

C 225839 Vex Strawberry Smoooothie 6 Pk-B 6 x 330 mL

D 614230 Vex Hard Strawberry Pineapple Lemonade 1000 mL

e 161356 Seagram's wild Berry The Original 4 Pk-B 4 x 341 mL

F 319608 Betty's Raspberry Vodka Iced Tea 4 x 355 mL

G 281063 Skinnygirl white Cranberry Cosmo 750 mL

H 53967 Smirnoff Grand Cosmopolitan 750 mL


RTD - “Crisp & Citrus”

Location LCBO# Description FormatA 238345 Vex electric Lemonade 6 Pk-B 6 x 330 mL

B 211185 Rockstar Original 473 mL

C 542977 Rev Pet 4 Pk-B 4 x 330 mL

D 77933 Rev Pet 473 mL

e 320572 JawDropSqueezingMelons 473 mL

F 272831 wKD Original Vodka Blue 4 x 330 mL

G 613778 Pomtini Vodka & Pomegranate Cooler 4 Pk-B. 4 x 330 mL

H 211185 Rockstar Original 473 mL


Promo table themes

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Turn #3 - P2 - P6 - 2013/2014

Thefirstturnfor2013oftheBrandHiLiteprogramisstartinginPT3.Thesepremiumdisplaysextendoutoftheregularshelvingandarecrownedbyabrandedbacklitpicture.


ThefollowingchartexplainswheretheparticipatingstoresinstalltheBrandHiLites.

Product Store #21

Store #187

Store #334

Store #346

Store #445

Store #590

#1 McGuinness Liqueur

In Rum Section

Near French Red & white wine

In whisky Section

Near Gin/Vodka Near Gifts

Between Brandy/

Cognac & Scotch

#2 Patron Between Gin & Vodka

Between Burdungy & Languedoc

In Scotch Section

Near Vodka/Rum Near Vodka In whisky

Section

#3HpnotiqLiqueur In Vodka Section

Near Italy Red

Near French wines

Near Scotch/Rum

Near Vodka/Gin

Between Gin & Vodka

#4 Three Olives Burst Vodka

Between Brandy & Scotch

Near ScotchIn French

wines Section

In Canadian whisky Section

Near Rum/Brandy/Cognac

In Vodka Section

#5 Fireball Cinnamon whisky

In whisky Section

In Canadian whisky Section

In Italy wines Section NA Near whisky Between

Vodka & Gifts

#6 Smirnoff Light Sorbet NA NA In Italy wines

Section NA NA NA

Pleaseadviseyourstore’sRegionalVisualMerchandiserifthesectionsabovehavechangedduetoreplanogramingorotherwise.

Brand Hi Lite Program – Display LocationPromotion Dates: PT3 - PT6 - 2013/2014

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Shelf LCBO # Description Format Cases

Shelf #1 (Top) 319897 McGuinness Blueberry PancakeLiqueur 750 mL 2

cases

Shelf #2 319897 McGuinness Blueberry PancakeLiqueur 750 mL 2

cases

Shelf #3 319921 McGuinness whipped Cream Liqueur 750 mL 2

cases


cases


cases

Pleasemerchandiseproductsselectionsasindicatedoneachshelfforallbrandhilitedisplays.

Brand Hi Lite #2 – Patron


Shelf #1 (Top) 42911 PatronSilverTequila 375 mL 2 cases

Shelf #2 220707 Patron Citronge extra Fine OrangeLiqueur 750 mL 2

cases

Shelf #3 220707 Patron Citronge extra Fine OrangeLiqueur 750 mL 2

cases

Shelf #4 605048 PatronXOCaféTequilaLiqueur 750 mL 2

cases

Shelf #5 605048 PatronXOCaféTequilaLiqueur 1750 mL 2

cases

Brand Hi Lite Program – Product PlacementContinued

BrandHiLite#1–McGuinnessLiqueur

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PleasemerchandiseproductsselectionsasindicatedoneachshelfforallBrandHiLitedisplays.

BrandHiLite#3–HpnotiqLiqueur


Shelf #1 (Top) 316125 Three Olives Burst Vodka 750 mL 2 cases

Shelf #2 316125 Three Olives Burst Vodka 750 mL 2 cases




Brand Hi Lite #4 – Three Olives Burst Vodka


Shelf #1 (Top) 122952 HpnotiqLiqueur 375 mL 2 cases

Shelf #2 600981 HarmonieLiqueur 750 mL 2 cases

Shelf #3 600981 HarmonieLiqueur 750 mL 2 cases

Shelf #4 122952 HpnotiqLiqueur 750 mL 2 cases

Shelf #5 122952 HpnotiqLiqueur 750 mL 2 cases


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PleasemerchandiseproductsselectionsasindicatedoneachshelfforallBrandHiLitedisplays.

Brand Hi Lite #6 – Smirnoff Light Sorbet


Shelf #1 (Top) 125203 Fireball Cinnamon whisky 375 mL 2 cases

Shelf #2 447953 Fireball Cinnamon whisky 750 mL 2 cases



Shelf #1 (Top) 275418 Smirnoff Fluffed Marshmallow 750 mL 2

cases

Shelf #2 320358 Smirnoff Light Sorbet Raspberry Pomegranate 750 mL 2

cases


Shelf #3 320341 Smirnoff Light Sorbet Mango Passionfruit 750 mL 2

cases

Shelf #4 320341 Smirnoff Light Sorbet Mango Passionfruit 750 mL 2

cases

Shelf #5 316109 Smirnoff Kissed Caramel 750 mL 2 cases

Brand Hi Lite #5 – Fireball Cinnamon whisky


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Questions? call helloLcBo at (416) 365 - 5932

Pt3 - Features

Rum Descriptors on Bin Tag & Staff Brochure 04 This period 3 the focus is all about one of the hottest categories – RUM! For the first time ever, the entire store will showcase the LCBO’s extensive assortment of rums spanning 27 countries from around the world. We invite you to indulge yourself in the category by learning more about this versatile spirit.

RUMn Rhythm Online Photo Competition 08 Customers can upload a photo to rumnrhythm.com and have their friends and social networks vote them to the top from May 27, 2013 to June 10th, 2013. The 3 top voted photos will be awarded the grand prizes.

Ready-to-Drink Block Pile Program & Staff Guide 43

The RTD Block Pile Program will run from PT2-PT7. New product information, including tasting profiles are included in the companion Summer Refreshment Staff Guide.

Introducing the Rum Wheel 07 A great new tool to help will guide customers to particular flavour profiles that are compatible with their food and drink preferences.

RUMn Rhythm FSI 29 We will be featuring 26 Rums with rum cocktails and inspired food recipes in this 36 page tribute to our favourite summer spirit.

We’re here to help: helloLCBO” English-over-French Information Card Please be advised that “We’re here to help: helloLCBO” english-over-French information cards are now available for re-order. this information card raises customers’ awareness to the service that helloLcBo offers to them at their fingertips. action: Please install the French and english sides of the information card throughout your store based on your store’s FLS designation. Please order additional information cards if needed (re-order number dMS001).

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ready - doing business with lcbo · ready marketing & product g uide pt3: may 26, 2013 - june...

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