ready for the future. digital communications trends 2016 and beyond, seminar, 28 january 2016
TRANSCRIPT
![Page 1: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/1.jpg)
Digital Trends.
2016 and beyond…Mike Jenkins – Founder – Positive
@positivebristol www.positivestudio.co.uk
![Page 2: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/2.jpg)
@positivebristol www.positivestudio.co.uk
2015Real and immediate challenges.
Increasing need to provide services as government budgets are slashed
Falling public trust
Rising suspicion of fundraising tactics
Greater media scrutiny
![Page 3: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/3.jpg)
@positivebristol www.positivestudio.co.uk
2016What we’ve heard today
Personalisation
Virtual reality
Social media innovation
Beneficiary support
Blockchain
Digital fundraising
Leadership
Products
![Page 4: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/4.jpg)
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
![Page 5: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/5.jpg)
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
Digital transformation
![Page 6: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/6.jpg)
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
Testing and iteration
![Page 7: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/7.jpg)
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
Collaboration
![Page 8: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/8.jpg)
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
User
experience
![Page 9: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/9.jpg)
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
Doing the basics well
![Page 10: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/10.jpg)
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
Innovation
![Page 11: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/11.jpg)
@positivebristol www.positivestudio.co.uk
2016What we think charities should focus on
Observation
![Page 12: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/12.jpg)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
![Page 13: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/13.jpg)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Touch
payments
![Page 14: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/14.jpg)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Cryptocurrency
![Page 15: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/15.jpg)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
User migration
![Page 16: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/16.jpg)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Customer Experience (CX)
![Page 17: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/17.jpg)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Blockchain
![Page 18: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/18.jpg)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Internet of
things
![Page 19: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/19.jpg)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
Virtual
Reality
![Page 20: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/20.jpg)
@positivebristol www.positivestudio.co.uk
2017, 2018, 2019, 2020…Things to keep an eye on
![Page 21: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/21.jpg)
@positivebristol www.positivestudio.co.uk
Thank you
![Page 22: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/22.jpg)
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
![Page 23: Ready for the future. Digital communications trends 2016 and beyond, seminar, 28 January 2016](https://reader031.vdocuments.net/reader031/viewer/2022022412/58f9b08b760da3da068bb846/html5/thumbnails/23.jpg)
Seminar
28 January 2016
London
#charitydigital
Digital communications
trends for 2016 and
beyond
Sponsored by