ready set oats case study
DESCRIPTION
Learn how Recipe marketing repositioned Ready Set Oats, a healthy all-natural oat cereal, for successTRANSCRIPT
© 2010 Recipe Marketing
© 2012 Recipe Marketing
Ready Set OatsCase Study
© 2012 Recipe Marketing
Ready Set OatsMarketing Challenge
Granniola is a new company that produces all-natural granola. Like all start ups, their biggest challenge was to position and brand the product to gain distribution and build awareness amongst consumers.
© 2012 Recipe Marketing
Ready Set OatsMarketing Strategy
To position and brand Granniola, Recipe conducted a Brandbake,™ our proprietary brand creation process. It was determined through this process to rename Granniola and position it as an all-natural toasted oats cereal for active adults.
© 2012 Recipe Marketing
Ready Set OatsCreative Mix
As part of Granniola’s branding, Recipe developed a new name, logo, tagline, flavor variety names, website, sales materials and packaging.
© 2012 Recipe Marketing
Recipe developed a sell sheet to gain distribution with grocery stores and specialty chains.
Ready Set Oats Creative Mix
© 2012 Recipe Marketing
Recipe developed a website with an online store to induce trial, increase distribution and gain awareness.
Ready Set Oats Creative Mix
© 2012 Recipe Marketing
Ready Set Oats Results
Within the first six months, Ready Set Oats gained distribution at local grocery stores (Scolari’s and Spencer’s Fresh Markets). Most recently, they gained placement at Costco.