ready to drink (rtd) tea & coffee market size, demand and global opportunity analysis outlook...

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Global Ready To Drink (RTD) Tea & Coffee Market Outlook:

Industry Insights & Opportunity Evaluation,

2015-2021


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Global Ready to Drink (RTD) Tea and Coffee

Market Overview

Hectic pace of today’s modern lifestyle is very

disadvantageous to our health as it badly affects our

dietary habits. Ready to drink tea and coffee have emerged

as an instant and healthier option available to people and

are currently in great demand in the beverage industry.

The global ready to drink (RTD) tea and coffee market is

envisioned to escalate at compound annual growth rate

(CAGR) of 5.3% and is expected to reach 50 billion litres

(in terms of consumption)by 2021. Geographically, the

global RTD tea and coffee market is segmented into North

America, Latin America, Western and Eastern Europe,

Asia-Pacific, Middle East and North Africa (MENA) and

Rest of World.

Market Segmentation

By Additives

The global RTD tea and coffee market is segmented based

on type of additives into preservatives, flavours, acidulants

and sweeteners.

By Packaging

On the basis of packaging, the global RTD tea and coffee

market is divided as glass bottle, cans, cartons and pet

bottles.


By Type

Based on type, the global RTD tea market is segmented as

green tea, herbal tea, black tea and others.

On the other hand, the global RTD coffee market is

segmented into Gaurana, Genseng, Taurine, Yerba Mate

and others.

Growth Drivers and challenges

Increasing heath consciousness coupled with increasing

inclination of youth towards ready to drink beverages is

believed to garner the growth of global RTD tea and coffee

market over the forecast period i.e. 2015-2021.

In addition to that increasing awareness about health

benefits of RTD tea and coffee over carbonated drinks is

also believed to foster the global RTD tea and coffee

market in future.

However, limited commercial refrigeration service

availability in developing countries and increasing cost of

raw materials is projected to restrain the growth of global

RTD tea and coffee market over next few years.

Market Size and Forecast

With 65.2% of share in 2015, Asia-Pacific dominates the

global RTD tea and coffee market. The region is further

believed to have the highest growth in RTD tea and coffee

market sparked by rapidly expanding urban population,


increasing per capita income and rising adoption of café

culture in countries such as India and China. At present,

with 55% of market share Japan dominates Asia-Pacific

RTD tea and coffee market followed by China with 29%

share.

Source: Research Nester

North America accounted for 23.2% of RTD tea and coffee

market in 2015. The U.S. is the largest market RTD tea and

coffee market in North America followed by Canada. Sales

of RTD tea and Coffee witnessed a year-on-year (Y-O-Y)

growth rate of 3.9% over 2014-2015.

Europe accounted for approximately 11.0% of market in

2015. The market in the region is propelled by increasing

65.00%

Percentage Share in Global Ready to Drink (RTD) Tea & Coffee Market, 2015- By Region

North America Latin America Europe Asia-Pacific Middle East & Africa


demand for healthier beverages over existing carbonated

drinks.

With 2.1% share Middle East and Africa RTD market is

still in its initial phase. However, the market in the region

is set for a burgeoned growth in future.

Key Players

Global RTD tea and coffee market is very competitive and

includes some of the top players such as Coca-Cola, Ting

Hsin, Uni-President, Unilever, JBD Group, San Benedetto,

Ferolito Vultaggio, apan Tobacco Inc., etc.

Scope and Context

Overview of the Parent Market

Analyst View

Market Size and Growth

North America (U.S., Canada)

Latin America (Mexico, Brazil, Rest of Latin America)

Western and Eastern Europe (Germany, Italy, Spain,

France, U.K, Benelux, Hungary, Rest Of Western

Europe, Russia Poland, Rest of Eastern Europe)

Asia-Pacific (China, India, Singapore, Japan, Australia

& New Zealand & Rest of Asia)

Rest of World


Segmentation

By Additives

By Packaging

By Types

By Geography

Market Dynamics

Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their

Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in

current dynamic environment


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