[readypulse webinar] finis playbook: leveraging athletes as brand ambassadors
DESCRIPTION
Are you among one of the North American brands that invested in an athlete sponsorship this year? You're not alone, sponsorship investments by brands totaled $20.6 Billion this year. Now ask yourself this, are you harnessing the power of social influence from your athletes to drive more engagement, conversions, and revenue for your brand? Josh Early, FINIS Marketing Manager joins Lauren Gould, ReadyPulse Marketing Manager to dive deeper into how to leverage your sponsored athletes as brand ambassadors. Topics Covered During Webinar: - How to manage your sponsored athletes - How to break down communication barriers - How to activate athletes in marketing campaigns - How to leverage athlete social contentTRANSCRIPT
• Founded 1993 in Northern California by
John Mix and Olympic Gold Medal
Swimmer Pablo Morales
• Committed to discovery and
development of innovative swimming
products
• Enable athletes to meet the end of a
finish line
• Become bigger and better than who we
are today
North American brands and
retailers invested $20.6 Billion in athlete sponsorships this
year Statista
19 Athletes
1 Team
#TeamFinis
3 Sports
How did you measure roi of athlete sponsorships previously?
What are FINIS’ Goals For Sponsoring Athletes?
#TeamFINIS Goals
To highlight the extraordinary group of athletes that embody the FINIS brand.
How do you manage your Sponsored Athletes?
How do you activate Athletes to create content?
How do you Leverage Athlete content?
#TeamFINIS Athletes Page
successfully illustrates what the Team FINIS community signifies as a whole - innovation that motivates people around the world to swim better, swim often and train smarter.
Individual athlete
Profile Pages On
E-Commerce
• Biography
• Ways to Socially Content
• Career Highlights
• Top articles
• ‘Best Photos Gallery’
Individual athlete Profile Pages On E-Commerce
Finis dynamically filters in the best
social content about their athletes
to their individual profile pages
Customers can Shop for FINIS products
directly from the Best Social photos
How did your customers react?
Swimmingly!
Thanks for Attending! For More Information Contact
ReadyPulse at
readypulse.com
@readypulse