[readypulse webinar] finis playbook: leveraging athletes as brand ambassadors

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Are you among one of the North American brands that invested in an athlete sponsorship this year? You're not alone, sponsorship investments by brands totaled $20.6 Billion this year. Now ask yourself this, are you harnessing the power of social influence from your athletes to drive more engagement, conversions, and revenue for your brand? Josh Early, FINIS Marketing Manager joins Lauren Gould, ReadyPulse Marketing Manager to dive deeper into how to leverage your sponsored athletes as brand ambassadors. Topics Covered During Webinar: - How to manage your sponsored athletes - How to break down communication barriers - How to activate athletes in marketing campaigns - How to leverage athlete social content

TRANSCRIPT

Page 1: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
Page 2: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
Page 3: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
Page 4: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

•  Founded 1993 in Northern California by

John Mix and Olympic Gold Medal

Swimmer Pablo Morales

•  Committed to discovery and

development of innovative swimming

products

•  Enable athletes to meet the end of a

finish line

•  Become bigger and better than who we

are today

Page 5: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

North American brands and

retailers invested $20.6 Billion in athlete sponsorships this

year Statista

Page 6: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

       

19 Athletes

1 Team

#TeamFinis

3 Sports

Page 7: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
Page 8: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
Page 9: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
Page 10: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

How did you measure roi of athlete sponsorships previously?

Page 11: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

What are FINIS’ Goals For Sponsoring Athletes?

Page 12: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

#TeamFINIS Goals

To highlight the extraordinary group of athletes that embody the FINIS brand.

Page 13: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

How do you manage your Sponsored Athletes?

Page 14: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
Page 15: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
Page 16: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

How do you activate Athletes to create content?

Page 17: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
Page 18: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
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Page 20: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

How do you Leverage Athlete content?

Page 21: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

#TeamFINIS Athletes Page

successfully illustrates what the Team FINIS community signifies as a whole - innovation that motivates people around the world to swim better, swim often and train smarter.

Page 22: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

Individual athlete

Profile Pages On

E-Commerce

Page 23: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

• Biography

• Ways to Socially Content

• Career Highlights

• Top articles

•  ‘Best Photos Gallery’

Individual athlete Profile Pages On E-Commerce

Page 24: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

Finis dynamically filters in the best

social content about their athletes

to their individual profile pages

Page 25: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

Customers can Shop for FINIS products

directly from the Best Social photos

Page 26: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

How did your customers react?

Page 27: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors

Swimmingly!

Page 28: [ReadyPulse Webinar] FINIS Playbook: Leveraging Athletes as Brand Ambassadors
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Thanks for Attending! For More Information Contact

ReadyPulse at

readypulse.com

[email protected]

@readypulse