real estate as lab for social media
DESCRIPTION
Real estate is an ideal vertical for applying social media strategies for business development.TRANSCRIPT
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Real Estate as Lab for Social Media
Why the Real Estate Industry is Ideal for Testing Social
Media Strategies
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Real Estate & Social Media
Go Together
Definition: the Social Media include all Online Applications that Promote Communication
and Self Expression
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Why Social Media Works inReal Estate
Thousands of Prospects Live in
One Neighborhood
Agents Require Massive Localized Marketing Effort!
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Mission: Own Your Neighborhood
Larger Social Networks Generate More Leads
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Social Networks are Moving Online
Blog
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Most Social Networks are Local
Social networks are growing, and tailored
to local outreach
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Social Media Pushes Traffic to Blogs
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Providing Online Marketing Presence
Even without a Blog
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The Online Gold Rush
Real Estate Agents Must Claim their Online Marketing Stake
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Location, Location, Location
Real Estate is Based on the “Scarcity” Paradigm
Possession is 9/10 of the Law
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Top Producers “Own” their Market
And it’s Hard to Break into their Domain
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Mission: Own the Local Market Online
“We’re looking for a home and we see your advice all over the
Internet. Thank you for sharing…”
“Thanks for calling…”
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How? There’s a Land Grab Going On
Search EnginesTrulia Voices
LocalismTwitter
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The Search Engine Land Grab
Only Ten Spots* are Open on Google’s First Page for every City/Neighborhood
Today: Google’s Top Page* Yesterday: Yellow Pages
*Organic Results are Free
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Blogs Attract Search Engine Traffic
Mission: Get on the Top Page of Google for Target
Areas like San Ramon
Blog
Like a Top Producer, it’s Harder to Get Bumped Off Google’s Top Page Once
You’ve Arrived
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Other “Land Grab” Based ServicesTrulia Voices Connects Agents with Consumers
via Q&A
Develop Local Credibility by Demonstrating
Expertise as a “Top Voice”
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Land Grab by Neighborhood
Work with Fortune 500 Clients
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Land Grab by Neighborhood
Buy the Rights to “Own” Your City in Localism for $15/month
(or less, in bulk rates)
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The Twitter Land Grab
Place Names (and Variations) are Grabbed on Popular Applications like Twitter
Just like Domain Names
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I Sense ExhaustionHow Can I Keep Up?
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Welcome to a Web 2.0 World
But You’ve Done This Before
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Online Marketing Evolves
1995: Learn Email
1998: Learn CRM
2001: Get a Website
2003: E-mail Marketing
2005: Buy Online Leads
2008: Participate in the Social Media
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Social Media is Simply Inevitable
"I hate television. I hate it as much as peanuts. But I can't stop eating peanuts."- Orson Welles, famous film director
"There is no reason anyone would want a computer in their home."- Ken Olson, president, chairman and founder of DEC
This quote is his legacy
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And Real Estate will be One of Social Media’s Biggest Beneficiaries
Without paying a lead generation company
By Connecting the Consumer Masses Directly with the Real
Estate Community
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Contact
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Just Kidding
Pat Kitano
Domus Consulting Group
pkitano at gmail
Transparent Real Estate Thanks for Reading!