real estate development & asset management
DESCRIPTION
Sapphirez is a professional services firm that specializes in management and marketing of assets (property, corporate and brands). Sapphirez focuses on unlocking the full value of assets. It provides integrated services focused on real estate, hotels, restaurants and leisure industries. In maximizing the value of assets, Sapphirez shares accountability for business success with its customers.TRANSCRIPT
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Real Estate Development
& Asset Management
Land Development – Value Chain
Vacant Land
Developable Land
Pre-construction Land
Completed Project
VALUE (example)
Rs 50 Cr
Rs 200 Cr
Rs 250 Cr
Rs 1000 Cr
Concept, Plans, Approvals, Financial
Models, Business Plans
Infrastructure (if required)
Construction Finance, Contractors, Project
Management, Pre-Sales
Land Development Process
Market research
Design brief
World classarchitects
Design and concept
Modelling and
forecasting
Marketing plan
Business plan
Fundraising agent
Fundraising
Project management
Construction
Sales and marketing
Asset management
Realisation
PR
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Detailed plans
Building approvals
Financial analysis
Sapphirez Outsourced
SAPPHIREZ DEVELOPMENT SERVICES
Sapphirez Development • Customers
– Landowners, Land Traders
• Sapphirez Promise – Maximize the value of asset
• Sapphirez Advantage– Market Based Concepts
– Higher ROI
– Quality of Development
– World Class Design
Methodology : Pre- Constriction• Macro Analysis
– Market Dynamics Analysis
– Site Micro Analysis• Topography, Distance, Constraints & Weather
– Regulations Analysis• Government Regulations, Local Regulations
– Market Research before Concept• Not just a matter of ordering a report, it needs to be
properly analysed• Need to consider the potential audience for the
development and how to reach them.
Methodology : Pre Construction• Concept Development
– Based on initial market feedback, concepts are developed
– Concepts are exposed to financial analysis• What options are there and which is most profitable?
– Concepts which meet the profitability requirements are exposed again to the market for feedback• Need to understand market depth and likely acceptance of
concept• Need hard data (market research) and soft data (customer
research)• Need to identify price points, user preferences,
demographics, competitive analysis, required features, value drivers etc.
Methodology : Pre-Construction
• Benefits of doing Concept Development are – NOT “what can I build?” but “what can I sell?”
– Differentiated product – able to sell your product in a crowded market
– Delivering what the market wants = building a brand
– Price premium and faster sales rates
– = more profit and less risk
• Translating this concept into a site plan and design– A collaborative effort between promoters, Sapphirez and
panel architects
• DESIGN BRIEF = What are you going to build and why?
Methodology: Business Plan• BUSINESS PLAN = Who is going to do
what to make this project work?– Product Mix with micro level detailing like exact detailing of
unit
– High level Planning : Master Plan, Sectoral Plan
– How are we intending to SELL what we build?
– Who will construct it?
– Technology : Best in class technology to lower input costs
– Who will oversee construction?
– What is the operational and marketing plan?
– How much money do we expect to make and what funds do we require?
– How will we manage the risks of the project?
– Decisions on branding and marketing strategy
NEED FULL BUSINESS PLAN TO RAISE FUNDS
Methodology : Construction & After
• Project Management Services – Tracking Quality, Cost Control, Timeliness
• Cost Savings in Purchase & Vendor Management
• Best Practices in Design
• Sales & Marketing Plan Implementation
• Sales Team Management
• Marketing Activity Management
• Dynamic Pricing & Promotions
• Development of other exit routes / sales strategies to maximise the return to Promoters
• Asset Management Services (Retail Mall, Hotels, Golf Course Maintenance etc)
SAPPHIREZ ASSET MANAGEMENT
Sapphirez Asset Management • Customers
• Asset Owners : Hotel Owners, Builders, Business Families (Hotels, Commercial Complexes, Apartments etc.)
• Sapphirez Promise– Focus on maximizing profits & increasing value of
assets
• Sapphirez Advantage– Compensation linked to ROI, Asset Value Appreciation
– Capability in sales & marketing, development & other ends of the value chain
Asset Management : Role• The asset manager provides the following
major services. This is not an exhaustive list. – Maximises the overall profitability of site.– Analysis, options and recommendations to owner for decisions to be made
by them– Implementation to achieve the objectives and decisions of owner– As required decisions for the general manager and management team based
on those objectives– Ensures that the strategy is converted to tactics and implemented with
changes as required– Looks at each Area of Operations (see above list) and look for efficiencies,
improvements, structure, operations and quality – Create Standard Operating Procedures to capture hotel policy on
standards, quality, performance measurements– Leads creation of operating budgets, capex priorities, recommendations
and implementation– Build management team including hiring, reshaping and firing of senior
staff, setting objectives, performance reviews and bonuses.– Ensure non-financial objectives are achieved (e.g. quality, social justice
programs, PR etc)
