real estate marketing goes digital
DESCRIPTION
Digital Marketing Strategy for Real Estate BusinessTRANSCRIPT
REAL ESTATE MARKETING GOES DIGITALREAL ESTATE MARKETING GOES DIGITAL
INDUSTRY OVERVIEW• Real estate sector is one of the fastest growing and
globally recognized sectors in India.• Indian real estate sector has shown tremendous
growth in both commercial and residential segments.• Internet is one of the important factors which is
influencing buying decisions.
Affordability of buying house has gone up
1) Print Adverts2) SITE Visits3) One on One discussions4) Strategic Signboards5) Property Shows
Print AdvertsPrint Adverts
Site VisitsSite Visits
One on One DiscussionsOne on One Discussions
SIGNBOARDSSIGNBOARDS
PROPERTY SHOWSPROPERTY SHOWS
1) Searching for the Brand Online
2) Viewing DIGITAL ADS
3)Taking Virtual Tours on website, You Tube & other portals.
4) Checking out brand credibility & property reviews online
SEARCHING FOR THE BRANDS ONLINE
Viewing DIGITAL ADS
3)Taking Virtual Tours on website, You Tube & other portals.
Taking Virtual Tours on website, You Tube & other portals
Taking Virtual Tours on website, You Tube & other portals
Checking out brand credibility & property reviews online
Marketing StrategiesEffective Real Estate Web-Design
Virtual Tour via MobileInteractive Mobile Apps which make a real estate project unique and show them off visually.
Real estate goes creative with Social Media
Developers and promoters have taken a creative turn
to make their market visible, the platform being
Social Media.
The Increasing Use of Internet• In 2013, India was the third largest internet user after
China and US• The number of internet users in India keep on
increasing and today has reached a HUGE number. • With such a growth rate India soon will become the
second largest internet user nation. • According to a survey done by Google India, 50% of
property buying decisions are made online in India
Why Social Media?• In this age of new media marketing, digital marketing
has proved to be a game-changer.
• Digital marketing is being used by every leading firm nowadays and is proving an extremely successful means of spreading awareness and creating a brand value. The same is the case with the real estate businesses.
Mobile App for buying property• Number of people are using their mobile devices to search properties online.• Mobile queries are doubling every year and about 40% of total searches came through mobile phones.• 73% of respondents prefer using their mobile apps for searching property.