1.isha homes - the brandEstablished in the year 2004, Isha Homes was known for creating strategically located,environmentally sustainable, feature rich homes with an affordable price tag. Initiallyentering the market with a number of small residential projects in the southern partsof Chennai, Isha Homes pioneered Chennais first gated community. A tremendouslysuccessful project that contributed to the growth of the organization.It was at this juncture that Isha Homes recognized the need to build a corporate brand.Purple Mango undertook some primary market research among customers, employeesand suppliers, and realized that Isha Homes placed a great emphasis on providingexceptional service to everyone involved.We translated this into the tagline Strong Foundations, Stronger Relationships, whichreflected on stakeholder delight. Consequently, as seen in the collaterals that are tofollow, we created a campaign that involved stakeholders and the letters I-S-H-A, whichwas illustrated using four different stakeholders upholding Ishas values of integrity,customer delight, professionalism and transparency.

2. print 3. printThis is the I-S-H-A campaign - the new corporate brand image of Isha Homes that representsstakeholder delight, and conveys the fact that Isha Homes comprises of not just employees butevery stakeholder. I stands for the stakeholders of the company, S stands for the customer, H stands foremployees, while A stands for the vendors. The tagline Strong Foundations, Stronger Relationshipssignifies that at Isha Homes, they value relationships more.corporate branding 4. printThis is the cover page of the corporate brochure of Isha Homes.corporate branding 5. printThe first two pages of the brochure substantiate I-S-H-A and focus on each factor individually. Thesame branding/idea is focused on in all collaterals.brochure 6. printThe inner pages of the brochure contain their values and other insights into the company.brochure 7. printwww.ishahomes.comEMPOWERED TO EXCEL employee handbookISHA HOMES (INDIA) PVT. LTD.Corporate Office :Second Floor, # E29, Megawin TowersSecond Avenue, Besant NagarChennai 600 090Phone: +91-44-2441-0300/0301 employee handbook version 1.0This was the employee handbook, designed to be handed over to every employee when they join thecompany. It outlines the rules, regulations, policies and values of Isha Homes. employee handbook 8. printThis is the cover page of a corporate leaflet designed for Isha Homes. leaflet 9. printThese are the inner pages that contain the company profile along with details on the upcoming/ongoingprojects. leaflet 10. digital 11. digitalThis is the concept slide in the flash banner designed for the Isha Homes website. web banner 12. digitalThese slides substantiate each alphabet and value that Isha Homes stands for.web banner 13. digitalThese slides substantiate each alphabet and value that Isha Homes stands for.web banner 14. project marketingIsha YaraIsha Yara is a spread of 444 2&3 BHK apartments situated in Medavakkam. Targetingan audience of first-time home buyers and newly-weds, Isha Yara promises a newbeginning. The following collaterals contain a representative sample of the campaignwe created for the launch of phase-II of Isha Yara. Taking inspiration from the Indiancustom of Grahapravesam that signifies a new start, the campaign used the visual ofa young couple stepping into their new home, to support the tagline, Fresh start to adream life. 15. print 16. printThis is a flyer designed for a real estate event that showcased Isha Yara. flyer 17. printThis is a 4 page advertisement designed during the launch of the second phase of Isha Yara, featuringan exclusive offer for Akshaya Tritiya. four page ad 18. printThese are the inner pages of the 4 page advertisement, that contains project details as well as imagesthat showcase the progress of the project.four page ad 19. printThis full page advertisement is a tamil translation of the four pager, featuring the Akshaya Tritiya offer. full page ad 20. printFresh start to a dream lifenatural beauty and harmony, it is the lifeProviding a lifelong experience of dreams into reality with Isha Yara.youve always longed for. Turn yourspace utilization Efficient floor plans with optimumVED BY PRO 24*7 security servi cesAPVaasthu compliance DA Near colleges, schools and hospitals CM Surrounded by retail, commercial and leisure facilities Great connectiv ity to OMR, ECR and GSTLandscaped lawns and walkways *Conditions ApplyMedavakkam531 - 1211 sq.ft.444 Apartments | 1, 2 & 3 BHK |From Rs.19 Lakhs onwards* - | 2&3 BHK Rs.1,00,000/- Booking Advance: 1 BHK Rs.50,000/ Isha Homes (India) Pvt. Ltd. Cheques to be made in favour of 95516 67773 For Booking Call: 044 2441 0300, 99410 05397, 95516 67769,Isha Homes (India) Pvt. Ltd.#E29 Megawin Towers,Corporate Office: Second Floor,TUV India Private LtdSecond Avenue, Besan t Nagar, Chennai - 600 090ISO 9001:2008ISO 14001:2004 BS OHSAS 18001:2007| www.ishahomes.comE-mail: marketing@ishahomes.comThis quarter page advertisement contains the project features while highlighting the fact that Isha Yarais approved by CMDA. quarter page ad 21. printThis quarter page advertisement, highlighting the project features, was released when there were only50 flats left to be sold.quarter page ad 22. printThis quarter page advertisement tells you why buying a home at Isha Yara is effortless. It also focuseson the fact that there are only a few flats left to be sold. quarter page ad 23. Wardrobe5-6.5"x20" BalconyBalcony Balcony Balcony Balcony Balcony Dress10-0" x 3-0" 10-0" x 3-0" Dress10-0" x 3-0"10-0" x 3-0"10-0" x 33" 10-0" x 33" Bedroom10-11.5" x 7-0" Bedroom11-4"x6-0"OpenBedroom Bedroom10-9.5"x10-0" Bedroom10-4" x 10-0"terrace 11-4" x 9-0"10-0"x8-3.5"10-0" x 8-8" DiningDiningDress OpenToilet 10-0"x8-7.5"10-0" x 9-0" Bedroom Dining Toilet Toilet6-0" x 8-0" terrace 8-0" x 5-0"8-0" x 5-0" 10-0" x 6-8" 10-0" x 7-0"4-7.5" x 8-0" OpenToiletToiletToilet terrace 8-0" x 5-0"8-0" x 4-8"Open 7-0" x 5-0" terrace BedroomQ-1 10-7.5"x10-0" Bedroom Living Q-2 Living Living Bedroom KitchenQ-3Kitchen 10-7.5" x 10-0" Kitchen20-8"x7-6"20-8" x 7-6" 11-0"x10-0" 10-5.5"x7-0" Lift10-0" x 7-0"20-8" x 9-8"11-0" x 6-6"6-0.5"x5-10" Electrical Duct Floor dropFloor drop Floor dropFloor dropby 1"C O R R I D OR by 1"Open terrace by 1" by 1"Open terraceBLOCK - QFloor drop DNUP Floor drop by 1"Floor drop by 1"by 1"KitchenKitchenBedroom Kitchen Bedroom 9-6.5" x 7-0" Bedroom Living 10-5.5" x 10-0"10-7.5" x 7-0" 10-10.5" x 10-0"11-0" x 10-0" 11-0" x 7-0"Q-620-8" x 7-4"Q-4 Living Living Q-5 20-8" x 7-4" 20-8" x 7-4"Toilet ToiletToilet ISHA YARA7-2" x 5-0" Open 8-0" x 5-0"terrace8-0" x 5-0" FIRST / SECOND / THIRD / FOURTH FLOOR PLANToiletToiletToiletBedroomDining 8-0" x 5-0" Open Dining 8-0" x 5-0"Bedroom terrace Bedroom Bedroom Dining7-10.5" x 5-0" 9-10.5" x 10-0" 10-0" x 8-8.5"10-0" x 8-8.5" 10-11.5 x 10-0"10-0" x 8-8.5" 10-0" x 8-4.5"10-0" x 8-4.5"BedroomBedroom Open10-0" x 8-4.5"terrace Dress 11-4" x 10-0" Dress Dress Balcony Balcony 11-4" x 7-0"Balcony Balcony 10-9.5" x 7-0"BalconyBalcony11-2.5" x 7-0"10-0" x 3-3"10-0" x 3-3"10-0" x 3-3"10-0" x 3-3"10-0" x 3-3" 10-0" x 3-3"ISHA YARAFIRST / SECOND / THIRD / FOURTH FLOOR PLANISHA HOMES (INDIA) PVT. LTD.KEY PLAN BLOCK - K, L, M, TISHA HOMES (INDIA) PVT. LTD. KEY PLANBLOCK - Q ISHA YARAFIRST / SECOND / THIRD / FOURTH FLOOR PLAN SITE PLANISHA YARA FIRST / SECOND / THIRD / FOURTH FLOOR PLANISHA HOMES (INDIA) PVT. LTD. KEY PLANISHA HOMES (INDIA) PVT. LTD.BLOCK - F, G, H, J KEY PLAN BLOCK - R, SISHA YARAFOURTH FLOOR PLAN ISHA HOMES (INDIA) PVT. LTD. ISHA YARABalcony BalconyBalcony Balcony100" x 33"100" x 33" 100" x 33"100" x 33" ISHA HOMES (INDIA) PVT. LTD.Dress cum StudyDress cum StudyThese are the floor plans designed for each type of flat in Isha Yara.101.25" x 70"101.25" x 70"M.Bedroom-1 M.Bedroom-1100" x 99" Bedroom-2100" x 99"M.Bedroom-2 100.25" x 100" 100" x 100" M.ToiletM.Toilet 69" x 50" 69" x 50" Living / Dining Toilet-2Living / Dining Toilet-2 KEY PLANBLOCK - N100" x 180" 68.25" x 50"100" x 180"68.25" x 50"Bedroom-3 LobbyBedroom-3 LobbyKitchen Kitchen 98.25" x 100"98.25" x 100"108" x 711"108" x 711"10.25" x 70"100.25" x 70"LiftElectrical DuctISHA YARAFIRST / SECOND / THIRD / FOURTH FLOOR PLANOpen terrace C O R R I D OR BLOCK - POpen terraceDNUP Kitchen Kitchen 101.25" x 70" 100.25" x 70"Living Living 208" x 711" Bedroom-3208" x 711"Bedroom-3 98.25" x 100" 99.25" x 100" Toilet-2Toilet-2 69" x 50" 68.25" x 50" M.Toilet-1 M.Toilet-1Bedroom-2 68.25" x 50" Bedroom-269" x 50" 101.25" x 100" Dining100.25" x 100"Dining100" x 101" 100" x 101" M.Bedroom-1M.Bedroom-1ISHA HOMES (INDIA) PVT. LTD.100" x 1011"100" x 1011"Dress cum Study Dress cum Study 100" x 70"101.5" x 70" ISHA YARABalcony BalconyBalcony Balcony100" x 33" 100" x 33" FIRST / SECOND / THIRD FLOOR PLANFIRST / SECOND / THIRD / FOURTH FLOOR PLAN 100" x 33" 100" x 33" KEY PLANBLOCK - R, SISHA YARA ISHA HOMES (INDIA) PVT. LTD.KEY PLANBLOCK - PISHA HOMES (INDIA) PVT. LTD.KEY PLAN BLOCK - Nprintfloor plans 24. outdoor 25. outdoorFresh start to a dream lifeMedavakkam Medavakkam444 Apartments 444 Apartments1, 2 & 3 BHK 1, 2 & 3 BHK531 - 1211 sq.ft.531 - 1211 sq.ft.www.ishahomes.comwww.ishahomes.comCall:Call:9941005389 99410053899941005397 99410053979551667769 95516677699551667773 9551667773 044 2441 0300044 2441 0300 This arch was placed at the entrance of the site. site entrance arch 26. outdoor Fresh start to a dream lifeMedavakkam444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft.Contact: 044 2441 0300, 99410 05389/97, 95516 67769/73Fresh start to a dream life Medavakkam 444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft. Contact: 044 2441 0300, 99410 05389/97, 95516 67769/73Fresh start to a dream life Medavakkam444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft. Medavakkam Fresh start to a dream life444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft.These are hoardings that were placed on the site. site hoardings 27. outdoor Fresh start to a dream lifeMedavakkam444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft. Contact: 044 2441 0300, 99410 05389/97, 95516 67769/73Fresh start to a dream life Medavakkam444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft. Contact: 044 2441 0300, 99410 05389/97, 95516 67769/73Location Map Ishas Signature Villas YouarehereEffortless as a dreamBadminton Cricket PitchSite PlanEnjoy the comforts of a newly-built home before you move in.We do our best to make it a memorable experience for youand your family.CMDA approvedHassle-free legal formalitiesExcellent customer serviceThese site posters were placed on the compound wall. site posters 28. outdoorFresh start to a dream life MedavakkamFresh start to a dream life444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft.Medavakkam 444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft.Call: 044 2441 0300 Call: 044 2441 0300Fresh start to a dream life Medavakkam 444 Apartments | 1, 2 & 3 BHK | 531 - 1211 sq.ft. Call:044 2441 0300These direction banners were placed en route to the project to guide prospects to the site. direction banners 29. outdoorThese are ads to be placed on bus shelters/bus back panels.bus panels 30. project marketingIsha Mia VillasIsha Homes second villa venture, Isha Mia Villas, is an eco-friendly gated communitythat is situated off OMR, behind Siruseri SIPCOT IT Park, in Pudupakkam. BeingChennais first pre-certified, platinum rated villa project, Isha Mia Villas houses anarray of green features that provides residents with a sustainable lifestyle, withoutcompromising on exclusivity, amenities or luxury. Keeping this in mind, we created acampaign that illustrates the various green features coming together to form Isha MiaVillas. The tagline, Live the Dream Life, Naturally reflects the fact that Isha Mia Villasprovides the perfect setting to experience a dream life, with the added advantage ofbeing eco-friendly. 31. logo 32. print 33. printThis is the brochure designed for the project Isha Mia Villas, and these are the first few pages thatfeature the concept. brochure 34. printThese are the inner pages of the brochure that feature the green aspects of Isha Mia Villas.brochure 35. printThese are the inner pages of the brochure that contain details about the amenities, location andcompany profile. brochure 36. printThis is the envelope designed for the brochure, containing a visual of the concept.envelope 37. printThis is the folder for the project brochure, that contains a visual of the motif from the project logo, alongwith the headline.folder 38. printThis is the CD sticker designed exclusively for Isha Mia Villas. The visual is a motif from the projectlogo. cd sticker 39. printThis is a flyer designed for a real estate event that showcased Isha Mia Villas. flyer 40. printIshaLive the Dream Life,NaturallyLocation MapIshaLive the Dream Life,Naturally VANDALUR TOWARDS CHENGALPETRAILWAY STATION AIGST ROAD RP O TOWARDS PORURRTCRESCENT ARIGNAR ANNA ENGG.ZOOLOGICAL PARK TAMBARAM CHROMEPETPALLAVARAM - VANDALUR ROAD SHASUNCHEMICALSQUAID-E-MILLATHCOLLEGE T ROAD AS MOUNST. THOM KELAMBAKKAMPONMARKATHIPARAWith our first villa project being a tremendous success,JUNCTION M TO PALLAVARAM KAAKWe are ready for a second round of applause! MB MAJAYA NAGAR MEDAVAKKAM BUS STAND SITHALAPAKKAMJUNCTION BALAJIDENTAL SRI VEERACOLLEGEPioneering the villa segment in Chennai and redefining community living with Ishas Signature ANJANEYA TEMPLEVELS SREENIVASAVillas, a self-sufficient gated community, Isha Homes carved a niche for itself as innovators inENGG.TO SHOLING VELACHERY MAIN ROADthe real estate industry. With the first villa project being a huge hit that left customers wanting SARDAR PATEL ROADAM FORMA COLLEGE PAKK MRTS STATIONVELACHERYPUDUGLOBALISHASSSN COLLEGEACCENTUREANALLUR HOSPITAL SIGNATURE VILLASmore, Isha Homes is back with yet another villa venture. And this time, its bigger and greener. TO OMR IshaHCLSIRUSERI PHARMA ORCHIDWIPRO SIPCOT TIDEL TCS CTSIT PARK MOHAMED SATHAK CHETTINAD SATHYABAMAPARK MADHYA COLLEGE HEALTH CITYUNIVERSITY KAILASHOMROLD MAHABALIPURAM ROAD SHOLINGANALLUR KELAMBAKKAM NAVALLUR TOWARDS THALAMBUR JUNCTIONJUNCTIONSTATION MAMMALAPURAM L.B.ROADTO ECRCOLLEGE 3I INFOTECHINFOSYS MAHINDRACOGNIZANT POLICE DB JAIN TO ECRSATYAM ADYARLive The Dream Life, Naturally MAYAJAAL THIRUVANMIYURECR ECR DAKSHINACHITRA MGM DIZZEE WORLD VGPINJAMBAKKAM 106 Eco-friendly Luxury villas | 1939 3059 sq.ft. Pudupakkam, near Siruseri IT Park, ChennaiLocation AdvantageDistance Locator:While any eco-friendly home gives you anPSBB Millenium- 2 kmopportunity to conserve the environment Siruseri IT Park 2.5 kmwithin its confines, Isha Mia Villas takes it a Chettinad Health city 3.5 kmstep further, beyond the communitys walls. Kelambakkam junction 4.5 kmISHA HOMES (INDIA) PVT. LTD.# E29, Second Floor, Megawin Towers,With great connectivity and easy access,SSN Engineering college 6.6 kmSecond Avenue, Besant Nagar, Chennai 600 090.you can conserve fuel when you commute to ECR 10 kmPhone: +91-44-2441-0300/0301work, school or shopping. Satyabama University 14 kmAn ISO 9001:2008, ISO 14001:2004 & BS OHSAS 18001:2007 Certified CompanyVandalur Zoo- 14 kmVandalur railway station 16 kmSite Address: Sholinganallur junction 17 kmIsha Mia Villas,Dr. Abdul Kalam Road,Behind Siruseri SIPCOT IT Park,Pudupakkam. Isha Live the Dream Life,Naturally Isha Live the Dream Life,Naturally SnapshotsSnapshots Aerial View 3Aerial View 1 Commercial ComplexAerial View 2This is the factsheet containing specifications and details on the project.factsheet 41. printThis is a masthead that was designed to be released just after the launch. masthead 42. printThis is a four page advertisement for Isha Mia Villas that features the concept. four page ad 43. printThis is the inner page of the four page advertisement for Isha Mia Villas that throws focus on theprojects green features. four page ad 44. printThis is the inner page of the four page advertisement that deals with the list of amenities and securitymeasures available.four page ad 45. printThis is the last page of the four page advertisement for Isha Mia Villas that features the locationmap/advantage.four page ad 46. outdoor 47. outdoorThese site hoardings were placed outside and inside the site to advertise for the project. site hoardings 48. outdoorThese site hoardings were placed outside and inside the site to advertise for the project. site hoardings 49. outdoorThese site posters were placed inside the marketing office on site. Each poster builds up to the concept- Live the Dream Life, Naturally.site posters 50. outdoorThese site posters were placed inside the marketing office on site. Each poster builds up to the concept- Live the Dream Life, Naturally.site posters 51. outdoorThese direction banners were placed en route to the project to guide prospects to the site.direction banners 52. digital 53. digitalThis launch emailer was sent out to prospects informing them about Isha Homes next villa venture.launch emailer 54. digitalThis is an extended campaign that exclusively features just the green aspects of Isha Mia Villlas. Thevisuals are based on the concept and are designed using the green elements from the cloud.extended campaign 55. digitalThis is an extended campaign that exclusively features just the green aspects of Isha Mia Villlas. Thevisuals are based on the concept and are designed using the green elements from the cloud.extended campaign 56. digitalThis is an extended campaign that exclusively features just the green aspects of Isha Mia Villlas. Thevisuals are based on the concept and are designed using the green elements from the cloud.extended campaign 57. profile 58. profileabout:Purple Mango is an India based creative company offering Branding, Advertising andMarketing communication Services for Business & Entertainment houses across the world.Our sole objective is to be exceptional creative partners. We do this by working effectivelyto deliver solutions that bring tangible business benefits and build long term businessvalue. In other words, solutions that are about maximizing business performance.our approach:The cornerstone of our approach is a commitment to listen. Rather than approaching youwith preconceived, pre-packaged solutions, we invest time in understanding your particularchallenges and goals. Leaning on our vast experience, we then adapt our methodologyjust for you. Because you always come first, everyone in the organisation is accessible toyou whenever you need us.our offerings:Purple Mango provides a seamless integration of analytical, creative and operational skills.We create a tailor-made program for each brand and marketing communications projectdrawing on the following areas of expertise:a. branding, advertising and marketing communicationAt Purple Mango we are passionate about building great brands. The power and substanceof Purple Mangos communication solutions come from our years of experience, intuitionand insight combined with the research and development process that we undertakebefore a pen ever touches paper.We strongly believe strategy is the birthplace of big ideas. And big ideas help you connectwith the diverse audiences who can make or break your business. branding: brand name, brand image & positioning, corporate identity, brand manual, rebranding marketing collaterals: advertisement, print collateral, television commercial, merchandising, point of sale, package design, event collateral, corporate AV, radio spot digital marketing: website, web banners, e-mailers, search engine optimization, social media marketing, games, mobile content 59. profileb. brand asset managementOur Brand Asset Management solution allows marketing departments to capture, store,retrieve, and manage digital content. Thereby allowing them to maximize investments andleverage technology to improve brand effectiveness, brand consistency, and return onmarketing investments.To enable our clients to effectively manage their digital brand assets, Purple Mangohas partnered with leading organizations to offer world class brand asset managementsolutions. Easy to use and fast to implement, our brand asset management solutionswill be of huge help to brand-driven global companies who understand the full value oftheir digital assets - enabling faster production and distribution of marketing materials andensuring global brand consistency.c. creative outsourcingThe abundance of creative talent, highly educated specialists, understanding of westernculture and low cost make India ideal for creative outsourcing. Our creative outsourcingsolutions are geared for organizations looking to leverage on international competencies.In addition, Purple Mango can act as a creative sharing partner for advertising & digitalagencies, media & production houses to bring in significant cost savings to their operationalexpenditure and clients marketing expenditure, thereby increasing their work volumes,competitiveness and profit margins. print image editing corporate identity design - racing, clipping paths and masking t brand management program - image clean-up - campaign management - mage re-touching, enhancement i - brand complianceexecutionand manipulation marketing collaterals exhibit design premedia services packaging design color management retail environment design print ready files magazine/periodicals design preflight multimediainteractive servicespresentation services website designdevelopment word document static web ads powerpoint document animated GIF ads excel document flash ads HTML e mailerswriting services flash presentations copy writing usiness writing-case studies, bad production services communication, management, cultural newspaper ad production issues magazine ads journalistic writing news, social, travel yellow page ad production magazine articles static / flash / gif ads mewsletters book reviews and summariesgraphic productionsupport white paper research and writing standardisation of artworks echnical writing software and training t artwork adaptationmanuals, guides, quick start tutorials artwork amends product descriptions / reviews template driven artworks editing logo recreation proofreading 60. profilemanagement teamagastalin koil bose - managing directorSixteen years of experience in advertising and three plus years in creative offshoring.Extensive knowledge of branding and communication. Deep understanding ofconventional and new media vehicles. Handled a wide array of clients like StandardChartered Bank (Bahrain), Saint Gobain, Bajaj Auto, Caterpillar, Star Vijay TV (Regionaltamil channel of Star group) and Utopia Inc (USA) during his stint in advertising. Heldmanagement positions in Williams Lea and Express KCS before starting Purple MangoCreative Solutions. Worked on accounts such as Pfizer, AXA, BAC, HBoS, RSA inWilliams Lea. Was instrumental in strengthening the Williams Lea creative offshore teamand growing the delivery team from 6 to 50 in two years. A strong believer in buildingmutually beneficial partnership with clients and establishing the right processes todeliver quality work on time.karthik jeganathan - director, account planningOver five years of experience in marketing communications and online marketinghaving handled multiple clients in industries such as hospitality, healthcare, education,FMCG, KPO and publishing. Solely responsible for the delivery of marcom projects forclients such as Saint Gobain, Caterpillar, MIOT Hospitals and Maveric Systems. Prior tostarting Purple Mango Creative Solutions (P) Ltd, Karthik oversaw the online marketingof two eBay stores and served as a consultant to a UK based creative agency. Skilledin managing teams, planning and project delivery.lalitha bhagavathy - director, opportunity managementclient engagementSeven plus years of experience in advertising and creative offshoring. Hands onexperience in Advertising, Direct Marketing, Brand Promotion, Brand Activation.Managed various project delivery teams for clients such as Aviva, AXA and BAC inWilliams Lea Creative offshore. Prior to establishing Purple Mango Creative Solutions,Lalitha was responsible for handling integrated marketing communication programs forclients such as Citibank, K7 computers, Bharat Matrimony. In summary, an individualwith well-rounded ATLBTL experience, skilled in managing teams directing andmotivating them towards achieving individualbusiness goals.