real estate social media | pro2go designs
DESCRIPTION
Social Media for local real estate agents. Realtors that tap into social media now will be able to interact and build relationships with prospects and clients on a daily basis for free. It's hands down the best and most consistent marketing tool available in the home selling and listing process. For more information, please contact: http://www.p2gdesigns.comTRANSCRIPT
Traditional Media vs. Social Media
Traditional MediaTalking AT people
Social MediaTalking WITH people
Report statistics and success stories According to Nielson Online
◦ 2009 Facebook has 37.7 million users between the ages of 35- 64
◦ 2008 YouTube boasted 50.2 million users over the age of 35 The median age of a Twitter user was 31 years old
A perfect age demographic to target for potential homeowners.
National Association of Realtors Survey – 2008◦ More than 90 percent of home buyers 44 years old and younger used the
Internet as a source of information during the home buying process." This figure illustrates the rise to prominence the Internet has experienced
amongst the younger and middle-aged range of buyers. The same survey concluded that 77% of all real estate buyers currently use the
Internet as a source of information when buying property. Average Homes Viewed Prior to Purchase
◦ Internet Buyer - 6.65 homes◦ Traditional Buyer - 21.7 homes.
Social Media: Statistics
◦ Google Plus
◦ YouTube
◦ Foursquare
Social Media Networks: General Overview
Trulia
Zillow
WellcomeMat
Social Media Networks: Realtor Specific
Social Media Explained
140 Characters Best for Branding
TwitterLOL GET IT?!
Ouch!
Ultimate Networking Platform
Professional Image
Referrals
Google+
◦ Showcase home “staging” ideas.
Pinterest Share, Pin, and Like!
The Marketing Powerhouse
Show Personality
Show Authority
Show Properties
Show Yourself
Reference Videos:http://www.youtube.com/watch?v=T6p8X7kPylA&feature=related
http://www.mikesellsorlandohomes.com/
http://www.youtube.com/user/MikeBerlantRealtor
Give tips about local restaurants, etc.. Talk about the community Hold open house check-in games
Foursquare
Trulia
Zillow
WellcomeMat
Social Media Networks: Realtor Specific
Trulia◦ Directory
Zillow◦ The BBB for Realtors◦ Reviews!
Trulia & Zillow
Video Management
Find and Hire a Film Maker
◦ Tips and Hints: Video is the Most Powerful Yet Under-utilized Form of Marketing in Real
Estate
Use video to tell the story of - What's it's like to live here.
◦ Page not Profile WHY?
Keep your personal and public image separated Pages have marketing tools Pages look more professional Pages can be customized for lead generation Page “likes” do not require approval
Instant gratification for visitor
Part 1: http://www.facebook.com/pages/create.php
Part 2: http://www.facebook.com/username/
DEMO: Where to create a Facebook Page
Create a Page
Facebook Username
1) Supply pictures of newly listed homes2) Announce new sales3) Respond to client questions and interact
with fans 4) Interact on Facebook with other
businesses in the community5) Facebook Page updates – 6 hours apart6) Twitter – up to 10 per day7) Updates should be a mixture of pictures,
video and links
Social Media Checklist
STEPS TO SUPPORTING YOUR PAGE
Like
Comment
Share
Spread your influence!
Increase FansIncrease FriendsIncrease InteractionEncourage SharingGain Authority
Tools:
◦ Roost◦ Hootsuite
Easily Manage Your Social Media Accounts
Free Managing-http://www.roost.com/http://www.hootsuite.comFree Monitoring-http://www.google.com/alerts
1. Use Social Media To Connect with Potential Clients
2. Maintain a Consistent Flow of Communication
3. Integrate Facebook Into Your Existing Marketing
4. Consider Using Facebook Ads
5. Create and Maintain a Professional Image But Don’t Be Afraid To Show Your Personality
Tips
Want More Information?Contact pro2go Designs
Phone: 407-412-9998Email: [email protected]
Thank you for your time!