real estate social media

Click here to load reader

Post on 05-Sep-2014

4.367 views

Category:

Real Estate

0 download

Embed Size (px)

DESCRIPTION

Expand your sphere of influence by tapping into your social networks online.

TRANSCRIPT

  • How to Expand your Sphere of Influence with Online Tools Real Estate Social Media 101 Presented by Chrystie Corns (@ccmaine)
  • Chrystie Corns President & Chief Marketing Strategist http://www.thirteenthirty.com Twitter: @ccmaine Email: [email_address] Making things popular on the internet since 2001
  • What is Social Media? Social media is the utilization of online tools to help people share ideas, interesting content, thoughts, opinions, photos, videos, reviews, purchases, experiences, what they had for dinner, when theyre going to bed and their penchant for Starbucks Coffee
  • No Really Its about sharing informationSocial Media allows you to share information very easily.
  • Social Marketing is Trust Marketing
    • Can They Trust You?
    • Are you authentic?
    • Do you do what you say youll do?
    • What are others saying about you?
  • Social Media IS Word of Mouth Marketing
  • Why Should Real Estate Agents Use Social Media
    • Home Buyers are using the internet more and more to look for propertiesare they finding you?
    • Accessibility
    • Personal branding
    • Gain trust
    • Legitimize their business
    • It is cost effective
  • Traditional v. New Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measureable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between conversions Better Conversions
  • New Marketing
  • What do I DO with Social Media
    • Create
    • Share
    • Comment
    • Link
    • Engage
    • Listen
    • Learn
  • Getting Started
  • Social Media Goals
    • Personal Branding
    • Increased Sales
    • Become an local authority in your Area
    • Networking Opportunities
    • Media Exposure
  • Research
    • Who Am I
      • What do I want to be known for
      • What do I have to offer my clients
      • What is my personality
    • Who are They?
      • Industry
      • Competitors
      • Clients
  • Who am I?
  • Personal Branding Who are you?
    • Familiar Face
    • Top Producer at your Brokerage
    • Specialist
    • Known as an expert in certain area
    • Recommendations
  • Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava
  • Who are THEY?
  • Industry Research
    • What is acceptable?
    • Is anyone in the industry online?
    • What has been tried?
    • Who has succeeded?
  • Competitive What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public?
  • Customer
    • Who is my target market?
    • Where do they hang out online?
    • Do they read blogs?
    • How do they want to be interacted with?
    • Are they content producers or passive readers?
  • Online Profiles Must Haves
    • Facebook
    • LinkedIn
    • Twitter
    • Google
    • Active Rain
    • Zillow
    • Trulia
    • Naymz
  • Why Facebook Is Important
    • 200 Million Active Users
    • Over 360k Users in MAINE
    • 100 Million Users log in EVERY DAY
    • The fastest growing demographic is Over 35 years old
    • Its Free
    • Its where your past, current & potential clients are
    • Your competitors are using it.
  • News Feed Only YOU Can see this
  • Profile Page Your Friends see this
  • What Can You Do On your Profile Page?
    • Update your Status
      • Just sold another home in South Portland
      • Heading out to meet a first time home buyer, Exciting!
      • Open House at 353 Pine Street today 11-2. Come say hi
  • Fill out your Bio:
    • Things you can mention in your bio
      • Job - Im a real estate broker
      • Area you service - I service the Greater Portland area
      • Specialties - I specialize in first time home buying
      • Awards or Accreditations 2008 Maine Realtor of the Year
  • Info Tab
  • Other Profile Page Activities
    • Add Photos (Candid & Professional)
    • Add videos (Interview style or testimonials)
    • Add your blog feed using the RSS Application
    • Facebook Ads
    • Several 3 rd Party Applications to show listings on your profile: elistit ,previsite, etc.
  • Facebook Fan Page
  • How to create a Facebook Fan Page
    • www.facebook.com/pages
    • Create a page
    • Fill out info
    • Upload Photo
    • Tell your friends!
  • Facebook Events
    • Advertise Upcoming Open House, First Time Buyers Class, etc.
    • Promote your website
    • Build a guest list
    • Share photos, videos, and commentary about event
    • Events are displayed on a users wall if they have confirmed they are attending
    www.facebook.com/events.php
  • Facebook Groups http://www.facebook.com/groups.php
  • How do I let people know about my Fanpage, Events or Groups?
    • Invite your Facebook Friends to become fans
    • Update your status
    • Write a Blog post on your website
    • Create a welcome video
    • Tweet about it
    • Add the link to your email signature
  • What is Twitter? Twitter is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates,often called "tweets" of 140 characters or fewer. Twitter is a microblog.
  • Why Twitter is Important
    • 32 Million Unique Visitors a month
    • Fastest growing Social Network
    • You can do it anywhere!
    • Its Free
    • You can follow people locally & nationally
    • Allows you engage one-on-one with people
  • What is Twitter?
    • Everyday millions of users create, discover and share ideas on Twitter
    • Users also find great value in connecting with businesses of all kinds on Twitter
      • Share their experiences
      • Provide Feedback
      • Discuss new product ideas
      • Ask customer service questions
    http://business.twitter.com/twitter101
  • Twitter
    • Create a Profile
    • Follow People
    • Provide Value
    • Engage
  • Step 1 Sign Up
    • Name
    • Username
    • Password
    • Email
  • Step 2 Find Friends
  • Step 3 - Details
  • Step 4 Find, Friend, & Follow