REAL ESTATE & THE SOCIAL MEDIA COLLISION Byron Bogaard
AGENDA
5 Tips on Facebook
What can Twitter be useful for….
why video marketing is a powerful tool
the power of testimonials
Some tools to take with you
FACEBOOK
Consumer vrs product
Where do you fit in?
The washed version vrs who you really are
FACEBOOK 5 TIPS
Know your audience / Do the work
Lists
Target your posts
Timing
FACEBOOK TIPS
Groups /business pages
Value
Educational value vrs creating a sphere
FACEBOOK
Privacy settings 😳😳😳😳😳😳😳😳
HAVE A PLAN/
https://www.buzzfeed.com/craigsilverman/a-realtor-is-offering-to-sell-the-homes-of-people?utm_term=.vrvlBDzYO#.da71vLPX6
TWITTER
Communication
Advocacy
Direct conversation
Caution/have to be real not one sided
TOOLS TO TAKE HOME
Client Direct on CAR.org
One Cool Thing
Social Mention
Setup profiles on realtor.com zillow, yelp, google
Google Alerts
Questions?
!
"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." —Charles Darwin