Real Estate Video &The Generation

Mark SchowOwner - Mediamax, Inc.

www.MediamaxMarketing.com

Workshop Agenda

1. Creating & Customizing a personal YouTube channel2. Video descriptions, tags & annotations3. Creating “no cost” videos & playlists4. Screen Capture videos using Jing 5. YouTube Key Wording & tagging for SEO

Channel Set Up Checklist

• Go to www.youtube.com• Click Create Account (upper right corner)• Connect with Google Account• Create YouTube username

• Edit Channel• Appearance• Info, settings, description & tags• Featured Tab settings

• Edit Account settings• Profile Setup• Sharing settings• Subscriptions & address book

• Create Video Content• Flip & webcam videos• Virtual tours as videos• Screen capture videos• Real Estate relevant playlists• PowerPoint presentations as videos • Creative commons videos

Why Video?• 50% higher chance of first page rankings• Video thumbnails in results attract

attention • Video is more engaging & entertaining

Why YouTube?• Owned by Google• Ranked 2nd most popular search engine• YouTube Channels are FREE!!