real food for pets€¦ · real food for pets hypo-allergenic alternative to veterinary &...

DOGSDry Food

Moist FoodMixer

Treats

CatsDry Food

Kitten Food

Small Animals

HayHerbs

Chew Sticks

Real Foodfor Pets

Hypo-allergenicAlternative to Veterinary & PrescriptionDiets™

Product Guide

BURNSdeveloped by a veterinary surgeon

Highly digestibleSuitable forsensitive petsPromotes good health &behaviour

www.burnspet.co.uk

FREE Nutrition Helpline 0800 083 66 96

For a number of years I recommended my veterinary practice clients to avoid feeding proprietary pet foods but instead to feed a home-made diet of brown rice, vegetables

and chicken, fish or meat sold for human consumption.

Although a number of people were able to follow this recommendation and achieved remarkable results, many found that preparing food at home for the pet was simply too daunting a task.

For this reason I developed Burns Real Food, based upon the home-made diet which I used to recommend. As the name implies, Burns Real Food is just that, a simple food that is intended to allow the body to function as it should. There are no secret or magic ingredients; there are no added pharmacologically active supplements or ingredients.

Burns foods are not intended to intervene in order to alter the normal metabolism of the body. The aim is to stand back and let the body get on with what it does best: to maintain and repair itself and to prevent deterioration of the organ systems. This is in contrast to medicinal products which are intended to have a direct therapeutic action.

The principal ingredients in Burns are whole grains and animal proteins which I believe reflect how the diets of the dog and cat have changed since becoming domesticated. The traditional human diet for many centuries has been whole grain based and it is reasonable to expect that pets shared that diet. It is only in recent times that our modern western diet veered away from that. Burns’ philosophy is to revisit that traditional way of eating.

We do not use refined grains, all ingredients are named (no “cereals, animal and vegetable derivatives” etc). Recipes are fixed so the ingredients do not alter when cheaper ingredients are available. This is of enormous importance as many health problems are caused by undiagnosed intolerance to food ingredients.

Real FoodContentsReal Food 2Feeding for health

3

Benefits 4Veterinary & Prescription alternatives

5

Chemicals in the diet 5

Weight control 8

Real Food for Dogs 9

Dry Food 10Moist Food 22Treats 25

Real Food for Cats 26

Dry Food 27

Small Animal Range 29

Hay 30Herbs 31Chewsticks 31Treats 31

General Enquiries0800 018 18 90Nutrition Helpline0800 083 66 96Scotland01563 571959Ireland(061) 330534

page

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There are two strands to the Holistic Approach to health and nutrition. The first of these is the selection of suitable food. However, it is almost as important to ensure that the quantity of food is right. Overfeeding will undo much of the benefit of feeding the correct type of food.The best, and only reliable method of assessing whether a food is going to be beneficial to health is by a feeding trial which should be carried out as outlined below.

1. Gradually change to the trial food. Slow introduction allows a smooth change of intestinal bacteria, thus minimizing the risk of intestinal upset. 2. Following the introductory period the trial food should be the only food given 3. Quantity of food must be carefully controlled to meet but not exceed the pet’s requirements. 4. Regular suitable exercise helps to use up excess calories, discharge waste products, improve circulation and provides mental stimulation. 5. Ask your veterinary surgeon to empty your dog’s anal glands. This aids in the elimination of waste from the system.

6. All family members must co-operate by ensuring that no extras, titbits, treats, table scraps or other foods are given. This approach has to be tailored to the needs of the individual because there are so many individuals whose differing needs have to be accommodated. It is not enough to try the diet and hope for the best. The Burns Pet Nutrition Team can assist in feeding to promote health & wellbeing.

Feeding for health

John BurnsBVMS MRCVS

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Benefits of Burns

There are many reasons why customers decide to buy products and services. Burns offers a wider range of benefits than most pet food manufacturers.

Developed by a Veterinary SurgeonJohn Burns achieved great success as a veterinary surgeon by recommending home cooked food. Finding that many people couldn’t manage the daunting task of preparing food at home on a daily basis he developed Burns Real Food.

British OwnedBurns Pet Nutrition is a British, family owned business unlike most large brands which belong to multi-national corperations.

Veterinary and Prescription Diets™Most people mistakenly believe that Veterinary and Prescription Diets™ are medicines which must be under the control of a veterinary practice and used only on the recommendation of a veterinary surgeon. None of that is true. They are only foods and Burns can offer an alternative to most of them which is available to the pet trade. Our Product Comparison Chart lists the veterinary food and our recommended alternative. This is backed by expert advice from the Burns Nutrition Team.Most veterinary foods are designed to assist a specific organ system or function. Burns foods offer holistic (whole body) benefits.

Health BenefitsBurns Real Food can help manage dietary related health issues such as bad breath and excess moulting and offers nutritional support for pets with major health disorders.

Behaviour BenefitsBurns is recommended by many behaviourists and trainers. A good diet can promote good behaviour and reduce hyperactivity.

Lower Feeding CostsBurns Real Food is highly digestible and contains only high quality ingredients therefore daily feeding amounts are significantly lower than those of other brands. This also has an environmental benefit as the pet produces less waste.

Free HelplineOur friendly nutrition helpline offers expert advice from a dedicated team of trained and experienced nutrition advisors.If you have any queries call 0800 083 66 96.

Dedicated to theIndependent Pet TradeBurns have always supported the independentpet trade.

EthicalBurns promotes fairness, environmental awareness and animal welfare. We have achieved a number of awards for our efforts in this important area.

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Many commercial pet foods contain chemical colourings, flavourings and preservatives. These do not have to be declared if they are not added at the manufacturing stage. While it is claimed that these substances are harmless, we believe that a natural diet, wherever possible, is best. Chemical additives must inevitably contribute to the build up of toxic waste in the system. Dried foods must have an anti-oxidant or the fat will oxidise (go rancid). Most pet foods are preserved with the chemical anti-oxidants BHA, BHT or Ethoxyquin which are usually included in the raw materials. Some manufacturers include the words “Naturally preserved” but this may (legally) conceal the fact that although anti-oxidants were not added during manufacture they have been added to the raw materials listed in the ingredients.Many pet foods do not list BHA, BHT and Ethoxyquin in the ingredients but will state that the food contains ‘EC permitted preservatives/anti-oxidants’. Burns Pet Nutrition does not use artificial colourings or flavourings and the raw materials are naturally preserved with mixed tocopherols (vitamin E) and Rosemary Oil. We believe that we were the first British manufacturer to use natural preservatives, thus demonstrating yet again our commitment to providing the best food for our pets.

Chemicals in the diet

Are you feeding a Veterinary or Prescription Diet™?

Burns Pet Nutrition diets can replace most of the Veterinary and Prescription Diets™ at a fraction of the cost. The tables overleaf show, in broad terms, which Burns food can be used to replace the Veterinary-only Diets.This information is not a blanket recommendation. We advise that pet owners consult with the Burns Nutrition Team on 0800 083 66 96 before changing as the diet should be tailored to suit the individual pet.

The holistic properties of Burns products mean that they can replace many of the Veterinary-only foods.

Burns promotes the normal, natural physiology of the body as a whole, unlike veterinary foods which are formulated to alter specific organ systems

Turn the page to find out which Burns diet could replaceyour expensive Veterinary or Prescription Diet™

If you are, you probably believe that you are buying a medicine for the treatment or prevention of a disease of your pet. If you do, you are mistaken. Although Veterinary and Prescription Diets™ are sold exclusively through veterinary practices they are not medicines and there are no legal restrictions on their sale.

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DogsHILLS diets ROYAL CANIN BURNS alternative Key nutritional

characteristics of Burns diet

Other notes

r/dw/d

ObesityWeight Control

High OatsBurns Organic

High fibre, low fat. High Oats may not be suitable for diabetic dogs if they are underweight

i/d Digestive Low FatIntestinal

Chicken & Brown RiceChicken & Maize

Fish & Brown RiceFish & Maize

Duck & Brown Rice Venison & Brown Rice Lamb & Brown Rice

Lamb & Maize Pork & Potato

Highly digestible, low fat, hypo-

allergenic, single protein source

diets.d/d Sensitivity Control

Hypoallergenic

z/d HypoallergenicSensitivity Control

Venison & Brown Rice Pork & Potato

Duck & Brown Rice

Novel sources of ingredients, highly digestible, low fat,

hypo-allergenic diets.

h/d Early Cardiac Chicken & Brown RiceChicken & Maize


Duck & Brown RiceBurns Organic

Controlled levels of sodium, low protein

and low fat.

l/d Hepatic Chicken & Brown RiceChicken & Maize


Burns Hypo-allergenic Mixer


Low protein,controlled levels of

minerals,chemical free.

Not recommended for copper metabolism

disorders.

c/d Urinary Chicken & Brown RiceChicken & Maize





j/d Mobility Support All adult foods Low protein, low fathypo-allergenic,chemical free.

b/d Chicken & Brown RiceFish & Brown RiceDuck & Brown Rice

Burns Organic

Low protein, low fatchemical free.

t/d Dental All Burns complete diets Low protein,low residue.

k/d Renal Chicken & Brown RiceChicken & Maize




Low protein, low phosphorus.

Protein and phosphorus intake can be lowered by reducing feeding amounts of Burns complete food and supplementing with Burns Hypo-allergenic Mixer or boiled rice.

HILLS diets ROYAL CANIN BURNS alternative Key nutritional characteristics of Burns diet

Other notes

c/d Urinary Chicken & Brown RiceOcean Fish

Low protein, low fat, low residue, chemical free.

For urinary problems the food should be

soaked with water. It is important to avoid

overfeeding.

r/dw/d

Obesity Management

Chicken & Brown RiceOcean Fish


l/d Chicken & Brown RiceOcean Fish


t/d Dental Chicken & Brown RiceOcean Fish

Duck and Rice for Kittens


i/d Intestinal Chicken & Brown RiceOcean Fish,


Hypo-allergenic, highly digestible, low protein, low

fat.

d/dz/d

HypoallergenicSensitivity

Control

k/d Renal Ocean Fish Low protein, controlled phosphorus.

For mild/moderate renal failure. Protein

and phosphorus levels can be reduced

further by reducing the complete food and

supplementing with well-cooked rice or

another carbohydrate.

Burns alternatives toVeterinary & Prescription Diets™

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HILLS diets ROYAL CANIN BURNS alternative Key nutritional characteristics of

Burns diet

Other notes

r/dw/d

ObesityWeight Control

High OatsBurns Organic

High fibre, low fat. High Oats may not be suitable for diabetic dogs if they are underweight

i/d Digestive Low FatIntestinal

Chicken & Brown RiceChicken & Maize


Duck & Brown Rice Venison & Brown Rice Lamb & Brown Rice

Lamb & Maize Pork & Potato

Highly digestible, low fat, hypo-

allergenic, single protein source

diets.d/d Sensitivity Control

Hypoallergenic

z/d HypoallergenicSensitivity Control

Venison & Brown Rice Pork & Potato

Duck & Brown Rice

Novel sources of ingredients, highly digestible, low fat,

hypo-allergenic diets.

h/d Early Cardiac Chicken & Brown RiceChicken & Maize



Controlled levels of sodium, low protein

and low fat.

l/d Hepatic Chicken & Brown RiceChicken & Maize






Not recommended for copper metabolism

disorders.

c/d Urinary Chicken & Brown RiceChicken & Maize





j/d Mobility Support All adult foods Low protein, low fathypo-allergenic,chemical free.

b/d Chicken & Brown RiceFish & Brown RiceDuck & Brown Rice

Burns Organic

Low protein, low fatchemical free.

t/d Dental All Burns complete diets Low protein,low residue.

k/d Renal Chicken & Brown RiceChicken & Maize




Low protein, low phosphorus.

Protein and phosphorus intake can be lowered by reducing feeding amounts of Burns complete food and supplementing with Burns Hypo-allergenic Mixer or boiled rice.

CatsHILLS diets ROYAL CANIN BURNS alternative Key nutritional

characteristics of Burns dietOther notes

c/d Urinary Chicken & Brown RiceOcean Fish


For urinary problems the food should be

soaked with water. It is important to avoid

overfeeding.

r/dw/d

Obesity Management

Chicken & Brown RiceOcean Fish


l/d Chicken & Brown RiceOcean Fish


t/d Dental Chicken & Brown RiceOcean Fish



i/d Intestinal Chicken & Brown RiceOcean Fish,


Hypo-allergenic, highly digestible, low protein, low

fat.

d/dz/d

HypoallergenicSensitivity

Control

k/d Renal Ocean Fish Low protein, controlled phosphorus.

For mild/moderate renal failure. Protein

and phosphorus levels can be reduced

further by reducing the complete food and

supplementing with well-cooked rice or

another carbohydrate.

This information is not a blanket recommendation; we advise that pet owners should contact our nutrition advisors before changing as the diet should be tailored to suit the individual pet.

Nutrition Helpline 0800 083 66 96or email [email protected]

Burns alternatives toVeterinary & Prescription Diets™

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Obesity in dogsObesity is an accumulation of excess fat in the body as a result of an energy (calorie) intake which exceeds requirements. Overeating has numerous consequences of which excessive weight is only one. Many owners are unaware that there are other signs of overfeeding (even if the dog is lean). For example hyperactivity, itchy skin, moulting, digestive upset, tooth tartar, bad breath and full anal glands can also indicate the dog or cat is eating more than it needs. For more information please ask for a copy of John Burns’ Guide to Natural Health Care or call our nutritionists on the free helpline: 0800 083 66 96. Obesity tends to occur in a dog that is less physically active whereas the active dog will tend to discharge the excess. Obesity is associated with a shortened life span, disease of the heart, lungs, liver, kidneys, rheumatism and arthritis. The overweight dog cannot tolerate warm weather, is less able to exercise and will generally have less fun than a lean, healthy dog.

How can you tell if your dog is overweight?Many owners are surprised when they are told that their dog is overweight. The easiest way to tell is by feeling the rib cage. The ribs should be easily and clearly felt with little flesh between the fingers when you pinch the skin. You should also be able to see a waist when looking at your dog from above.

Which food?All of the Burns adult maintenance formulations contain controlled levels of fat (oil) and are considered ‘light’. However Burns High Oats recipe can be helpful in the control of obesity as oats have a higher fibre level than rice or maize. The high fibre level is due to the food ingredients themselves rather than an 'additive'. Specialist or Veterinary diets for weight control are usually high in fibre (cellulose which is indigestible plant material) to reduce the digestibility

of the food. These foods are an expensive way of producing faeces.High Oats is low in fat and protein. The high digestibility means that the dog can feel satisfied by a small volume of food. Weight control can be achieved by feeding Burns High Oats according to the animals target weight (not actual weight). Vegetables (cooked and raw) can safely be included to help fill the dog up if you think that is needed. It is important to check the weight regularly to ensure that the weight reduction programme is on course.

Underweight dogsIt is first necessary to establish whether the dog really is underweight. Please contact the Burns nutritionists for advice on this. There are so many overweight pets that a fit, lean one often looks underweight. Forget what the weight charts say. You should be able to feel the ribs with only a thin covering of skin. In short coated dogs you may even see the last few ribs when the dog is twisting and turning. If your dog is underweight and the bones are prominent we have several higher calorie diets which are suitable. A higher calorie diet is often preferable to simply increasing the food intake as this reduces the efficiency of digestion and the dog may not put in weight. Increased feeding may even cause problems including loose stools.

Weight Control

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Real Food for Dogs

Dry FoodMini Bites 10Canine Extra 10High Energy Lamb 10Chicken & Brown Rice 12Lamb & Brown Rice 12

Fish & Brown Rice 12Duck & Brown Rice 14Venison & Brown Rice 14Pork & Potato 14Chicken & Maize 16Lamb & Maize 16Fish & Maize 16Organic 18High Oats 19Active 19Canine Alert 20Hypo-allergenic Mixer 21

Moist FoodPenlan Farm Range 22Lamb, Rice & Vegetables 24Cod & Arctic Char 24

Natural Treats 25

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Puppy

Complete, hypo-allergenic foods for puppies. Can also be used for pregnant, nursing or underweight dogs.

Also suitable for pregnant, nursingor underweight adults

Typical AnalysisMiniBites

CanineExtra

High Energy Lamb

Protein 21% 24% 24%

Oil 11% 12% 15%

Fibre 2% 2% 2.8%

Ash 7% 7% 7%

Moisture 8% 8% 8%

Copper 15mg/kg 15mg/kg 15mg/kg

Sodium 0.13% 0.15% 0.21%

Calcium 1.45% 1.66% 1.50%

Phosphorus 0.90% 0.92% 0.94%

Magnesium 0.10% 0.12% 0.11%

Potassium 0.40% 0.40% 0.32%

Chloride 0.20% 0.25% 0.21%

Sulphur 0.15% 0.10% 0.28%

Essential Fatty Acid 3.33% 3.64% 5.26%

Contains: Brown Rice, Chicken Meal, White Rice, Oats, Peas, Chicken Oil, Sunflower Oil, Ocean Fish, Seaweed, Minerals & Vitamins.

Product Code Size

18 750g

17 2kg

23 7.5kg

15 15kg

Feeding Guide for Puppy FoodsWeight of dog g/day oz/day

1-5 kg 25-100 1-45-10 kg 100-200 4-8

10-20 kg 200-300 8-1220-30 kg 300-400 12-16

Mini Bites - Toy Breed Adults1-5 kg 25-50 1-2

5-10 kg 50-100 2-4Feeding amounts can be adjusted to meet the needs of

individual dogs. Ring our Nutrition Helpline for further information.

BURNS MINI BITESFor Puppies and Toy Breed Adults.

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CANINE EXTRAComplete high energy food for the large-breed growing dog, pregnant/ nursing

bitches and underweight adult dog.

Contains: Chicken Meal, Brown Rice, White Rice, Oats, Beet Pulp, Peas, Chicken Oil, Sunflower Oil, Seaweed, Minerals & Vitamins.

Contains: Lamb Meal (Min 32%), Brown Rice, White Rice, Sunflower Oil, Oats, Peas, Beet Pulp, Seaweed, Minerals & Vitamins.

Product Code Size

06 2kg

05 7.5kg

Product Code Size

62 7.5kg

61 15kg

Nutrition Helpline 0800 083 66 96

HIGH ENERGY LAMBComplete high energy food for the large-breed growing dog, pregnant/ nursing

bitches and underweight adult dog.

It is now well established that high intakes of protein and fat during puppyhood can lead to health problems in the adult, for example obesity and skeletal disorders, especially hip dysplasia. Burns puppy foods contain controlled levels of protein, fat and minerals to ensure that requirements for energy, muscle and bone development are met but not exceeded.

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Adult Dogs

Contains:Brown Rice (Min 63%), Chicken Meal (Min 20%), Oats, Peas, Chicken Oil, Sunflower Oil, Seaweed, Minerals & Vitamins.

Complete, hypo-allergenic foods for adult dogs. Can be used for the nutritional management of certain diet related health problems or as an alternative to Veterinary and Prescription diets™.

Product Code Size

03 2kg

02 7.5kg

01 15kg

Maintenance diets

Typical AnalysisChicken & Brown Rice

Lamb & Brown Rice

Fish & Brown Rice

Protein 18.5% 18.5% 18.5%Oil 7.5% 7.5% 7.5%Fibre 2.2% 2% 2.2%Ash 7% 7% 7%Moisture 8% 8% 8%Copper 15mg/kg 15mg/kg 15mg/kgSodium 0.13% 0.19% 0.18%Calcium 1.10% 1.39% 0.61%Phosphorus 0.63% 0.83% 0.48%Magnesium 0.10% 0.10% 0.09%Potassium 0.35% 0.42% 0.41%Chloride 0.18% 0.20% 0.22%Sulphur 0.10% 0.20% 0.11%Essential Fatty Acid 2.60% 3.61% 3.14%

Approximate daily feeding cost*Price per day

(7.5kg)Price per day

(15kg)10kg dog75 days

20kg dog75 days

30kg dog50 days

Chicken & Brown Rice 31p 59p 88pLamb & Brown Rice 31p 59p 88pFish & Brown Rice 32p 60p 90p

Feeding Guide for Adult FoodsWeight of dog g/day oz/day

1-5 kg 25-50 1-25-10 kg 50-100 2-4

10-20 kg 100-200 4-820-30 kg 200-300 8-1230-40 kg 300-400 12-1640-50 kg 400-450 16-18

Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for further

information.

*Prices correct at time of printing

Chicken & Brown RiceA complete food for adult dogs

including seniors.

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Contains:Brown Rice (Min 63%), Fish Meal (Min 18%), Oats, Peas, Fish Oil, Sunflower Oil, Seaweed, Minerals & Vitamins.

Product Code Size

28 2kg

27 7.5kg

26 15kg

Product Code Size

14 2kg

12 7.5kg

13 15kg


Contains:Brown Rice (Min 54%), Lamb Meal (Min 21%), Oats, Peas, Sunflower Oil, Seaweed, Minerals & Vitamins.

Hypo-allergenic & gluten free • - No wheat, beef or dairy. - Suitable for managing food intolerance.Suitable for sensitive dogs• Highly digestible • - Economical. - Less to clean up.Alternative to Veterinary and • Prescription diets™Free nutritional advice•

Lamb & Brown RiceA complete food for adult dogs.

Fish & Brown Rice A complete food for adult dogs

including seniors.

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Typical AnalysisDuck &

Brown RiceVenison & Brown Rice

Pork &Potato

Protein 18.5% 18.5% 18.5%Oil 8% 8% 8%Fibre 2.2% 3% 3%Ash 7% 9% 9%Moisture 8% 8% 8%Copper 15mg/kg 15mg/kg 15mg/kgSodium 0.13% 0.20% 0.18%Calcium 1.15% 1.69% 1.39%Phosphorus 0.65% 0.98% 0.83%Magnesium 0.10% 0.11% 0.13%Potassium 0.35% 0.33% 0.42%Chloride 0.18% 0.15% 0.20%Sulphur 0.10% 0.25% 0.33%Essential Fatty Acid 2.60% 2.58% 3.68%

Adult DogsComplete, hypo-allergenic foods for adult dogs. Can be used for the nutritional management of certain diet related health problems or as an alternative to Veterinary and Prescription diets™.

Product Code Size

54 2kg

53 7.5kg

52 15kg

Maintenance diets


1-5 kg 25-50 1-25-10 kg 50-100 2-4

10-20 kg 100-200 4-820-30 kg 200-300 8-1230-40 kg 300-400 12-1640-50 kg 400-450 16-18


information.




20kg dog75 days

30kg dog50 days

Duck & Brown Rice 33p 63p 94pVenison & Brown Rice 33p 63p 94pPork & Potato 31p 59p 88p


Contains:Brown Rice (Min 65%), Duck Meal (Min 20%), Oats, Peas, Duck Fat, Sunflower Oil, Seaweed, Minerals & Vitamins.

Duck & Brown RiceA complete food for adult dogs

including seniors.

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Product Code Size

34 2kg

33 7.5kg

32 15kg

Product Code Size

66 2kg

65 7.5kg

64 15kg

Contains:Brown Rice (Min 50%), Venison meal (Min 27%), Oats, Peas, Sunflower Oil, Seaweed,Minerals & Vitamins.

Pork & PotatoA complete food for adult dogs.

Particularly suitable for dogs with rice intolerance.

Hypo-allergenic & gluten free • - No wheat, beef or dairy. - Suitable for managing food intolerance.Suitable for sensitive dogs• Highly digestible • - Economical. - Less to clean up.


Alternative to Veterinary and • Prescription diets™Novel proteins • -Venison, Duck or Pork may be called novel proteins which may be beneficial to dogs with intolerances.Free nutrition advice•

Venison & Brown RiceA complete food for adult dogs.

Contains:Potato (Min 35%), Pork Meal (Min 29%), Maize, Peas, Pork Fat, Seaweed, Minerals & Vitamins.

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Product Code Size

203 2kg

202 7.5kg

201 15kg

Adult DogsComplete, hypo-allergenic foods for adult dogs. Can be used for the nutritional management of certain diet related health problems or as an alternative to Veterinary and Prescription diets.

Maintenance diets

Chicken & MaizeA complete food for adult dogs

including seniors.

Contains:Maize (Min 70%), Chicken Meal (Min 16%), Peas, Chicken Oil, Seaweed, Minerals & Vitamins.

Typical AnalysisChicken& Maize

Lamb& Maize

Fish& Maize

Protein 18.5% 18.5% 18.5%Oil 7.5% 7.5% 7.5%Fibre 2% 2% 1.6%Ash 5% 6.35% 4.1%Moisture 8% 8% 8%Copper 15mg/kg 15mg/kg 15mg/kgSodium 0.10% 0.15% 0.15%Calcium 0.95% 1.40% 0.73%Phosphorus 0.65% 0.87% 0.56%Magnesium 0.11% 0.11% 0.10%Potassium 0.44% 0.38% 0.51%Chloride 0.19% 0.19% 0.25%Sulphur 0.11% 0.25% 0.17%Essential Fatty Acid 2.20% 3.23% 4.48%


1-5 kg 25-50 1-25-10 kg 50-100 2-4

10-20 kg 100-200 4-820-30 kg 200-300 8-1230-40 kg 300-400 12-1640-50 kg 400-450 16-18


information.




20kg dog75 days

30kg dog50 days

Chicken & Maize 28p 53p 80pLamb & Maize 28p 53p 80pFish & Maize 29p 55p 82p


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Product Code Size

228 2kg

227 7.5kg

226 15kg

Product Code Size

214 2kg

212 7.5kg

213 15kg

Fish & MaizeA complete food for adult dogs

including seniors.

Contains:Maize (Min 70%), Fish Meal (Min 18%), Peas, Fish Oil, Sunflower Oil, Seaweed, Minerals & Vitamins.

Lamb & MaizeA complete food for adult dogs.

Contains:Maize (Min 70%), Lamb Meal (Min 19%), Peas, Sunflower Oil, Seaweed, Minerals & Vitamins.

Like brown rice, maize, when fed in its whole, unrefined form is an excellent source of complex carbohydrate, essential fatty acids and other nutrients. Burns foods can be used for the promotion of health, both physical and mental. Burns Chicken & Maize, Lamb & Maize and Fish & Maize are useful in avoiding illness caused by food allergy or intolerance and as an economical alternative to Veterinary and Prescription diets™.


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Feeding Guide for Adult Foods

Weight of dog g/day oz/day

1-5 kg 25-50 1-2

5-10 kg 50-100 2-4

10-20 kg 100-200 4-8

20-30 kg 200-300 8-12

30-40 kg 300-400 12-16

40-50 kg 400-450 16-18

Feeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for

further information.

Product Code Size

24 2kg

OrganicA complete organic food for adult dogs of all

ages including seniors.

Adult DogsMaintenance diets


Typical AnalysisOrganic High Oats

Protein 18.5% 20%

Oil 7.5% 7.5%

Fibre 4.0% 6.5%

Ash 4.5% 7.5%

Moisture 8% 8%

Copper 15mg/kg 15mg/kg

Sodium 0.16% 0.18%

Calcium 0.73% 0.93%

Phosphorus 0.63% 0.64%

Magnesium 0.14% 0.13%

Potassium 0.40% 0.55%

Chloride 0.36% 0.21%

Sulphur 0.27% 0.14%

Essential Fatty Acid 3.28% 2.13%

Contains:Organic Rice, Organic Oats, Organic Barley, Organic Fish Meal, Fish Oil, Organic Sunflower Oil, Seaweed, Minerals & Vitamins.

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High OatsHigher in fibre making it suitable for the

overweight or diabetic dog.

Contains:Oats (Min 56%), Chicken Meal, Brown Rice, Peas, Chicken Oil, Seaweed, Minerals & Vitamins.




20kg dog75 days

30kg dog50 days

High Oats 29p 56p 84p

Product Code Size

31 2kg

30 7.5kg

29 15kg

Contains: White Rice, Chicken Meal, Chicken Oil, Oats, Peas, Linseed, Beet Pulp, Fish Meal, Sunflower Oil, Yucca, Seaweed, Minerals & Vitamins.

A VAT free food developed to meet the higher energy and nutritional requirements of the really active dog.

ActiveFor working dogs


1-5 kg 25-50 1-25-10 kg 50-100 2-4

10-20 kg 100-200 4-820-30 kg 200-300 8-1230-40 kg 300-400 12-1640-50 kg 400-450 16-18



Product Code Size

11 15kg

Typical AnalysisProtein 24%Oil 20%Fibre 3.5%Ash 9%Moisture 8%Copper 15mg/kgSodium 0.18%Calcium 1.58%Phosphorus 0.87%Magnesium 0.12%Potassium 0.41%Chloride 0.25%Sulphur 0.10%Essential Fatty Acid 4.90%


Typical AnalysisChicken &Brown Rice

Lamb & Brown Rice

Protein 18.5% 18.5%Oil 7.5% 7.5%Fibre 2.2% 2%Ash 7% 7%Moisture 8% 8%Copper 20mg/kg 20mg/kgSodium 0.13% 0.19%Calcium 1.10% 1.39%Phosphorus 0.63% 0.83%Magnesium 0.10% 0.10%Potassium 0.31% 0.29%Chloride 0.17% 0.17%Sulphur 0.10% 0.20%Essential Fatty Acid 3.10% 3.61%


1-5 kg 25-50 1-25-10 kg 50-100 2-4

10-20 kg 100-200 4-820-30 kg 200-300 8-1230-40 kg 300-400 12-1640-50 kg 400-450 16-18






20kg dog75 days

30kg dog50 days

Chicken &Brown Rice 27p 51p 77p

Lamb &Brown Rice 27p 51p 77p

Product Code Size

303 2kg

302 7.5kg

301 15kg

Burns Alert is a food for working dogs but with a difference. Foods for working dogs are traditionally formulated using high levels of fat and protein to meet the energy demands of heavy physical activity.For many, if not most working dogs, work requires mental alertness and low or moderate physical activity; they must also be calm, well-behaved and attentive. For example, this would apply to dogs which assist people with disabilities of sight, hearing or PAT dogs. For them, a low energy diet is indicated most of the time.

AlertFor assistance dogs



Contains:Brown Rice (Min 63%), Chicken Meal (Min 20%), Oats, Peas, Fish Oil, Chicken Oil, Vitamins, Minerals, Seaweed, Chicken Livers, Green Tea Extract, Grapeseed Extract.

Canine AlertChicken & Brown Rice

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A complete hypo-allergenic food for assistance dogs. Can be used for the nutritional management of certain diet related health problems or as an alternative to Veterinary and Prescription diets.

Contains:Brown Rice (Min 54%), Lamb Meal (Min 21%), Oats, Peas, Fish Oil, Sunflower Oil, Vitamins, Minerals, Seaweed, Green Tea Extract, Grapeseed Extract.

Product Code Size

328 2kg

327 7.5kg

326 15kg

A natural mixer, wheat free & based on rice. No soya or un-named cereals. Can be used as part of a home cooked recipe, feeding raw food or with Burns complete foods.

Contains:White Rice, Brown Rice, Peas, Whole Linseed, Duck Fat, Seaweed, Mixed Herbs.


The following is only a general guide, further advice can be obtained from our Nutrition

Helpline.

Feeding with Burns moist foodSee feeding guide on the following page

Home-prepared cooked and raw foodsBurns Mixer can be fed with 1/3rd meat and

1/3rd vegetables

Product Code Size

69 2kg

68 7.5kg

Typical AnalysisProtein 9%Oil 4%Fibre 2.5%Ash 4%Moisture 8%Sodium 0.12%Calcium 0.24%Phosphorus 0.14%Magnesium 0.08%Potassium 0.21%Chloride 0.03%Sulphur 0.04%Essential Fatty Acid 1.96%

MixerComplementary food

Burns Canine Alert is formulated to meet those demands. Protein and fat levels are controlled; this promotes excellent physical and mental health. Levels of antioxidants and omega 3 fats are increased; this helps to neutralise free radicals which can inhibit brain function. Working dog foods also tend to use low quality ingredients to keep the cost low. At Burns we believe that high quality ingredients promote good health. This ensures optimum performance and is more economical in the long run.

Canine AlertLamb & Brown Rice

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Moist Food

The Penlan Farm Range consists of three varieties of complete moist foods for dogs. These ethically produced pouches are made using as many ingredients from our own farm as possible. Those

ingredients not grown on our farm are from sustainable, ethical sources. As with all Burns products, this is a high quality food developed to promote good health and behaviour.

Egg, Brown Rice &VegetablesA complete food suitablefor dogs of all ages.

Contains:Free Range Egg (min. 20%)Organic Brown Rice (min. 20%) Seasonal Vegetables (min. 20%)Minerals & Vitamins

Product code 403:Box of 6 x 400g pouches

www.penlanfarmrange.co.uk

Lamb, Brown Rice &VegetablesA complete food suitablefor dogs of all ages.

Contains:Lambs Hearts (min. 20%)Organic Brown Rice (min. 20%)Seasonal Vegetables (min. 20%)Minerals & Vitamins


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PenlanFarm

Typical AnalysisEgg, Brown

Rice & Vegetables

Lamb, Brown Rice &

Vegetables

Chicken, Brown Rice &

VegetablesProtein 5.7% 4.95% 4.8%Oil 3.3% 3.3% 2.6%Fibre 1.1% 0.7% 2.3%Ash 0.7% 1.5% 1.5%Moisture 69.4% 78.2% 78.6%Copper 8mg/kg 8mg/kg 8mg/kg

Feeding Guide for Adult FoodsMoist food

onlyMixing moist and complete dry food

Weight of dog Dry Food Moist Food10 kg 260-400g 65-70g 100-130g20 kg 530-800g 130-150g 130-200g30 kg 800-1200g 230-250g 130-200gFeeding amounts can be adjusted to meet the needs of individual dogs. Ring our Nutrition Helpline for


Over a number of years Burns Pet Nutrition has built up a reputation not just for excellent nutrition but

for high ethical standards. This product takes those ideals to a new level. Locally produced food, high standards of animal welfare, sustainable farming methods and concern for the environment and wildlife are the principles which underpin the production of the ingredients. As with all Burns foods you can be sure that you are giving your dog the very best.

Chicken, Brown Rice & VegetablesA complete food suitablefor dogs of all ages.

Contains:Organic Chicken (min. 20%)Organic Brown Rice (min. 20%) Seasonal Vegetables (min. 20%)Minerals & Vitamins


Lamb, Brown Rice &VegetablesA complete food suitablefor dogs of all ages.

Multi Pack2 x Egg, Brown Rice & Vegetables

2 x Chicken, Brown Rice & Vegetables2 x Lamb, Brown Rice & Vegetables


This product contains bone - a natural source of glucosamine

New for 2010

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Product Code Size

111s 300g

111 Box of 8


Weight of dog Dry mixer orcomplete Pouch

10 kg 75-80g 1/4 - 1/320 kg 130-150g 1/3 - 1/230 kg 230-250g 1/2 - 2/3


further information

Cod & Arctic CharA complementary moist food

Typical AnalysisCod & Arctic Char

Protein 10.2%Oil 8.4%Fibre 1.6%Ash 2.4%Moisture 70.6%

Contains:Cod (min. 45%), Arctic Char (min 45%), Rice, Kelp and Carrageen.

Burns Cod & Arctic Char is a complementary moist food which is hypo-allergenic and made from over 90% fresh fish caught in the pure, clean waters off Iceland. We have insisted that the ingredients are sourced from sustainable Icelandic fish stocks.

Moist Food

Product Code Size RRP

102 410g £??

101 810g £??


Typical AnalysisLamb, Rice & Vegetables

Protein 10%Oil 5.4%Fibre 1%Ash 1.4%Moisture 75%

Lamb, Rice & VegetablesA complete moist food

Feeding Guide for Adult Foods for 410g

Weight of dog Can Only Can + Mixer

10kg 200-300g 1/4 can + 65-70g20 kg 500-600g 1/2 can + 130-150g30 kg 800-1000g 1/2 can + 230-250g


further information

Lamb Rice and Vegetables is a hypo-allergenic moist diet that can be fed either on its own, with Burns Hypo-allergenic Mixer or with Burns dry complete food.

Contains:Ingredients: Lamb (58%), Rice(10%), Carrots (4%), Peas (2%).

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Natural Treats

Burns Training Treats are small fish treats that make an ideal training aid. Made from managed Icelandic fish stocks.Contains: 100% Fish

The healthy option. Burns Carrot Treats are the ideal way to reward dogs who need to watch their weight.Contains: 100% Carrot

Burns Kelties are a natural wholesome biscuit treat for your dog, based on brown rice with chicken and ocean fish.Contains: Brown rice, Oats, Poultry meal, Potato flour, Fish meal, Chicken fat, Sunflower oil, Seaweed, Mixed herbs

Burns Ocean Bites are a 100% natural fish treat for dogs, rich in the organic vitamins and minerals which help maintain your pet’s health. Made from sustainable Icelandic fish stocks.Contains: 100% White Fish Skins

Burns natural treats are the perfect accompaniment to our maintenance diets. Feed as an occasional treat and adjust the daily the feeding amount accordingly.

for all dogs

Product Code Size

16 325g

Product Code Size

19A 200g

Product Code Size

59 40g

Product Code Size

81 100g

Product Code Size

Venison Ears 20 pack of 3

Venison Hearts 21 100g

Venison Tongues 22 100g

Typical AnalysisLamb, Rice & Vegetables

Protein 10%Oil 5.4%Fibre 1%Ash 1.4%Moisture 75%

We have a range of Venison Treats - 100% natural venison chews which offer a hypo-allergenic alternative for dogs that have an intolerance to other meat or protein sources.

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Burns Real Food for Cats is a British made range of hypo-allergenic diets for cats and kittens. These highly digestible diets were developed by veterinary surgeon John Burns and are suitable for both healthy cats and those that are prone to skin or digestive problems. In some cases these diets can be used as alternatives to Veterinary and Prescription diets™.

Irritating problems (e.g. bad breath, excessive moulting and strong smelling stools) that many cat owners take as normal can often be linked to an inappropriate diet. These problems should not occur if the cat is fed correctly (i.e. not overfed) on a healthy, low fat, naturally preserved diet such as Burns.

Dry FoodDuck & Rice 27Chicken & Brown Rice 28Ocean Fish 28

Real Food for Cats

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Complete, hypo-allergenicfood for kittens.

Duck & RiceA complete food for kittens

Protein 30%Oil 14%Fibre 2%Ash 7%Moisture 8%Copper 18mg/kgSodium 0.20%Calcium 2.10%Phosphorus 1.15%Magnesium 0.12%Potassium 0.54%Chloride 0.30%Sulphur 0.10%Essential Fatty Acid 2.6%

Feeding Guide for Kittens

Weight of cat g/dayunder 0.5 kg 15-30

0.5-1.0 kg 30-45

1.0-2.0 kg 45-60

Feeding amounts can be adjusted to meet the needs of individual cats. Ring our

Nutrition Helpline for further information.

Typical Analysis

Contains:Duck meal (min 39%), Brown rice (min 21%), White rice (min 20%), Maize, Duck fat, Chicken liver, Seaweed, Minerals & Vitamins

Product Code Size

57 500g

Burns Real Food for Kittens is a complete diet made with duck and rice. It is suitable from weaning to 6 months old. For young kittens we suggest that the food is soaked in warm water and made into a porridge consistency. Kittens have very small stomachs so small frequent meals are recommended. At six months old they can change to Burns Real Food for Cats.

KittenComplete food


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Complete, hypo-allergenic foods for cats. Can be used for the nutritional management of certain diet related health problems as an alternative to Veterinary and Prescription Diets™.

Chicken & Brown RiceA complete food for cats

Contains:Brown rice (min 46%), Chicken Meal (min 36%), Maize, Chicken Oil, Chicken Liver, Seaweed, Minerals & Vitamins

Typical AnalysisProtein 28% 28%Oil 12% 12%Fibre 2% 2%Ash 7% 7%Moisture 8% 8%Copper 18mg/kg 18mg/kgSodium 0.18% 0.26%Calcium 2.08% 1.25%Phosphorus 1.06% 0.77%Magnesium 0.12% 0.09%Potassium 0.50% 0.52%Chloride 0.28% 0.45%Sulphur 0.10% 0.16%Essential Fatty Acid 2.6% 7.8%

Feeding Guide for Adult CatsWeight of cat g/day

1.5-2.5 kg 15-30

2.5-4.5 kg 30-50

4.5-6.5 kg 50-70

Feeding amounts can be adjusted to meet the needs of individual cats. Ring our

Nutrition Helpline for further information.


(2kg)2.5kg cat66 days

4.5kg cat40 days

Chicken &Brown Rice 12p 20pOcean Fish 14p 22p

Ocean FishA complete food for cats

Contains:Brown rice, Fish Meal (min 35%), Maize, Fish Oil, Chicken Liver, Seaweed, Minerals &Vitamins.

Product Code Size

47 500g

46 2kg

45 7.5kg

Product Code Size

10 500g

09A 2kg

08 7.5kg

Adult CatsMaintenance diets



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It is vital that rabbits, guinea pigs and chinchillas are fed on a high fibre diet. Dental problems, digestive upset, obesity and even fly strike can all be attributed to a lack of fibre in the diet.

Commercial dried diets (pellets, flaked foods and cereals) were originally developed to promote weight gain for meat production. Even today they tend to be too low in fibre and too high in protein and carbohydrates.

With enough variation of hay, herbs, vegetables and wild plants there may be no need for dried cereals, pellets or flaked food in the diet. This should not be attempted without first seeking advice from a vet or a Burns nutritionist.

Burns SmallAnimal Range

HayGreen Oat Hay 30

HerbsColtsfoot 31Dandelion 31Plantain 31Meadow Mix 31

ChewsticksWillow Sticks 31

TreatsCarrot Treats 31

Product Code Size

47 500g

46 2kg

45 7.5kg

Product Code Size

10 500g

09A 2kg

08 7.5kg

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Ideally the diet of the pet rabbit, guinea pig or chinchilla should mimic that of their wild cousins. Grass and hay must be the bulk of the diet. Hay should always be available and supplemented with fresh vegetables, wild plants and herbs. Dry pelleted food and cereal mixes should form the smallest part of the diet and may be weaned out completely on advice from a vet if your pet is overweight or suffering from a health problem. However, these can only be weaned out if your pet is eating a good variety of wild plants, herbs and vegetables every day. Young, pregnant or nursing rabbits, guinea pigs and chinchillas or those housed outdoors may still have a need for a high fibre dry pelleted food.

Recommended feedingfor small animals

Green OatHay

A coarse, high fibre hay harvested from a single grass variety.

Small amounts of dry pelleted

food, fruit & Burns Carrot

Slices.

Fresh vegetables, herbs & wild plants. Burns Meadow Mix, Plantain, Dandelion & Coltsfoot.

Hay & Grass. Burns Green Oat Hay.

Hay

Product Code

Size

Green Oat Hay 77 900gWelsh Meadow Hay 86 1kg

Hay is the foundation of the feeding pyramid and should not be considered as simply bedding material. A variety of hay and grass should form the bulk of the diet as its high fibre content supports digestive function. Chewing hay and grass also helps to promote healthy teeth.

Welsh Meadow Hay

Our Welsh Meadow Hay is produced on our Carmarthenshire farms from flower-rich pasture.

PenlanFarm

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Herbs &Treats

Willow Sticks

Promotes natural chewing action to help wear down teeth

Carrot Treats

An occasional, easy to feed treat for your rabbit, guinea pig or chinchilla.

Product Code

Size

Green Oat Hay 77 900gWelsh Meadow Hay 86 1kg

Fibre Product Code SizeColtsfoot 17.31% 85 100gDandelion 14.9% 82 100gPlantain 12.8% 83 100gMeadow MixContains: Dandelion, Chicory, Plantain, Mint, Milfoil, Chamomile, Marigold, Nettle, Birch tree leaf, Willow bark.

19% 76 100g

Product Code Size78 Pack of 14

Product Code Fibre Size81 26.3% 100g

Hay should always be supplemented with a variety of fresh vegetables, herbs and wild plants to ensure all the nutritional requirements are being met.

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Nutritional Help

0800 083 66 96

Remember, you are not alone. John Burns’ team of expert nutritional advisors are just a phone call away. Whether you need in-depth advice on managing specific health problems or simply fine tuning feeding amounts, Burns has the experience and knowledge to help.

Call Freephone

orEmail [email protected]

Head OfficeBurns Pet Nutrition LtdFerry RoadKidwellyCarmarthenshireSA17 5EJTel 01554 890482

IrelandTel (061) 330534

BURNSdeveloped by a veterinary surgeon

Ask for your free copy of John Burns’ Guide to Natural Health Care fromyour pet shop or direct from Burns Pet Nutrition.

Scotland OfficeBlock 14Unit 2 & 4 Smiddy CourtGlencairn Industrial EstateKilmarnockAyrshireKA1 4BYScotlandTel 0800 169 45 35

Contact Us

Find us onlinewww.burnspet.co.uk

@burnspetfoodTM

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