real groovy -situation report
DESCRIPTION
infomgmt 191 assignmentTRANSCRIPT
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Cindy Chang4941360
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First, look outside
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Overall album market Overall album market
4.3%
From 2006 to 2007From 2006 to 2007
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Christmas salesChristmas sales
7.6%
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Generally,Generally,People People areare no longer no longer interestedinterested in buying music CDsin buying music CDs
Generally,Generally,People People areare no longer no longer interestedinterested in buying music CDsin buying music CDs
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2006
2007
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1998MP3 Players
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1999P2P Network
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2000Online music stores
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Music-related terms
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Music files shared via P2PMusic files shared via P2P
47%
From 2006 to 2007From 2006 to 2007
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No Price competition
with…
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Second-handalbums
So Unique!
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Be part of
Generation Y culture
and...
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Recommendations
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4 is not enough!
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Sell digital music tracks!
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Notes• This power point presentation is based on Business 191
assignment, Real Groovy- situation analysis report.• Most of pictures are retrieved from Googles and Flickrs.
Reference List• Beleaguered music & video retailers look to HD DVD and
downloads to revive depressed market. (2007, November). MarketWatch Global Round-up, Retrieved March 19, 2008, from Business Source Premier database.
• Bhattacharjee, S., Gopal, R., Lertwachara, K., Marsden, J., & Telang, R. (2007, September). The Effect of Digital Sharing Technologies on Music Markets: A Survival Analysis of Albums on Ranking Charts. Management Science, 53(9), 1359-1374. Retrieved March 23, 2008, from Business Source Premier database.
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• Palenchar, J. (2008, February 11). Authorized Music Downloads Grew In 2007. TWICE: This Week in Consumer Electronics, 23(4), 14-14. Retrieved March 30, 2008, from Business Source Premier database.
• Slade, M. (2007). Shop change tune to battle downloads, New Zealand Herald, 10th January, p.C1. retrieved 22nd January 2008 from Newztext database.
• Talbot, M. (2007, January 6). Christmas sales down on last year. Music Week, Retrieved March 22, 2008, from Business Source Premier database.
Picture reference list• http://www.flickr.com/photos/91499534@N00/356491792/• http://readymademag.com/blog/wpcontent/uploads/2007/08/cds.jpg• http://www.kuyajohns.com/images/mayon_volcano_9_1184_0o6u.jpg• http://www.longtail.com/the_long_tail/WindowsLiveWriter/broken_cd.jpg• http://www.flickr.com/photos/trevorsmiley/2172274918• http://www.flickr.com/photos/feb31st/1497287674/• http://www.abc.net.au/reslib/200702/r127817_418818.jpg• http://image.guim.co.uk/Travel/gallery/2007/apr/27/green.climatechange/
Arctic-desert-terrain-1642.jpg• http://www.cnq.ca/Storage.asp?StorageID=88814&SiteLanguageID=1• http://www.nonstopmac.com/images/ipod-family.jpg• http://www.webware.com/i/bto/20071015/Napster4_logo_270x242.jpg• http://uk.gizmodo.com/eMusic_Logo.jpg
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• http://www.worth1000.com/entries/242500/242614kPRO_w.jpg• http://icommons.org/_overblog/img/
1187649978_open_door_horizontal.jpg• http://www.all-about-toilets.com/images/toilet-sign.jpg• http://www.wallpaperbase.com/wallpapers/movie/deepbluesea/
deep_blue_sea_4.jpg• http://www.upgradetravelbetter.com/wp-content/uploads/2007/09/
money.jpg• http://shopping.t5.co.nz/images/the-warehouse.jpg• http://www.tgv.com.au/IPOH/TGV/resources/images/dynamic/
050127_JPG_JB_HERO_1_resized_434_152.jpg• http://farm1.static.flickr.com/34/117093841_6b05bec8f4.jpg• http://farm3.static.flickr.com/2183/2082084836_c47f631442.jpg• http://www.paihiapacific.co.nz/images/maps/new-zealand-map.jpg• http://www.realgroovy.co.nz/Information/5014• http://regmedia.co.uk/2007/09/11/apple_ipod_classic_1.jpg• http://uk.gizmodo.com/gold%20ipod%20shuffle.jpg• http://www.zwtm.com/wp-content/uploads/2007/12/
apple_ipod_nano.jpg• http://www.athensdrivebaptist.org/clientimages/34841/note.jpg• http://www.palosverdeshigh.net/0-music%20notes.gif