real groovy thomas hewlett
TRANSCRIPT
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An outside view of the companyBy Thomas Hewlett
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NZ based music retailer Four stores Nation-wide Managed by Chris Hart
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Threat of music downloads Recent explosion of music downloads
takes away a huge amount of Real Groovy Customers.
I just bought the new
Chris Brown CD today!
Its Awesome
Why would you pay for the
whole CD when you could just download his best songs
through Itunes?
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With programs like Itunes and LimeWire, music is easily obtained from sitting at home on the computer.
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Competition Because music is so popular, Real
Groovy has a large amount of competition for selling physical music
Oh, By the way Andrew I
bought the Brittany Spears CD from Real
Groovy yesterday for
only $29!You got ripped off mate, I saw
it at The Warehouse
today for only $23...
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With many retailers selling music. Competition comes down to what you can provide that your competitors cant.
Retailers include The Warehouse and JB-HiFi
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Hey Richard I want to get some old
Bette Middler vinals for my collection but
cant find them anywhere!
Have you tried Real Groovy?
They have a huge range of second
hand music.
One way Real Groovy competes is by having a very extensive range of products.
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To keep this high range of music the company holds all the new titles and also a large range of second hand music and DVD’s.
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One significant threat to the company is technology changing the modern world, rather than letting the technology overrun them, they chose to embrace this technology to make their business a more successful one.
Hey bro have you seen Real
Groovy’s new website? Its
pretty extensive!
Nah I haven't, but anyways back to
last night... Do you really think
Christine has a thing for me?
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With the release of Real Groovy’s new website it increased online sales by 69% on the previous year
The website has allowed them to reach a greater audience.
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If your house is burgled and all your music is stolen, Real Groovy is the place to go for all your music insurance claims.
Hey dude my house was
robbed the other day and Real
Groovy was able to replace my
whole collection!
That’s amazing Larry, even your old stuff from the
70’s?
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To increase their competition Real Groovy targets Niche markets such as handling insurance claims and selling concert tickets for local New Zealand bands.
Elemeno p
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- Digital downloading of music
-Competition from other retailers
-Extensive range-E commerce
-Targeting niche markets
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So what do I do?
Chris Hart
Thomas Hewlett
-Business Analyst
1. Focus on your strengths by promoting them through advertising to increase your
market share.2.Build on your e-
commerce by creating you're own form of digital
downloads3.Source as many suppliers
as you can to further increase your large range
of inventory
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All information was based on my Situation Report Assignment from bus191. All pictures sourced from either clip art or google images, here are the
following links:
http://www.grunt.com/images-bs/TOPIX_IRAQ_US_MILITARY_WAR_143200349%5B1%5D.jpg http://www.mainewebfx.com/images/ecommerce_360.jpg http://www.digitalpaint.co.uk/images/pg-E-Commerce.jpg http://customersrock.files.wordpress.com/2007/02/conversation.jpg http://images.tvnz.co.nz/tvnz_images/tv2/kids/spongebob_squarepants/warehouse_logo_c.jpg http://www.mixvibes.com/new/picx/V2_orange_1.jpg http://farm1.static.flickr.com/34/117093841_6b05bec8f4.jpg http://www.gizmodo.com.au/2007/10/19/jbhifi.jpg http://farm1.static.flickr.com/164/352524898_c48f5df172.jpg?v=0 http://www.clubflix.co.uk/global/images/Itunes.jpg http://andrewdubber.com/2007/12/05/postcard-5-real-groovy-records/ http://newzealandnow.info/media/NZ-Music.jpg http://www.visualarts.qld.gov.au/apt5/images/large/nov2006/Performance-10-Scribe.jpg http://www.gulfstreamscale.com/images/scales.jpg http://www.pocketpicks.co.uk/latest/wp-content/uploads/2007/12/businessman.jpg http://sopme.com/art/businessman.jpg