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Helping You Find The Perfect Home

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Page 1: Real Living Buyer Presentation - landscape

Helping You Find

The Perfect Home

Page 2: Real Living Buyer Presentation - landscape

Credentials• Full time Real Estate Agent

• Realtor® 8 years

• Premier Service® Professional

• 97% Customer Satisfaction Rating

• Graduate Realtors Institute

Nancy FergusonGRI, ABR

My Mission

To help you find the best house that fits your

needs in the time frame important to you.

Nancy Ferguson

Page 3: Real Living Buyer Presentation - landscape

My Company – Real Living

2002 Launches as the 7th largest real estate brokerage in America.

2006 Named the Most Productive Agents In The Nation – REALTOR® MAGAZINE

2008 Named The Most Promising New Brand – the Swanepoel TRENDS Report.

2009 Merges with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service.

Page 4: Real Living Buyer Presentation - landscape

If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction.

Network of Agents from Coast to Coast

Premier Service®

Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM and Expert FacilitatorSM.

Consider me your connection to a rewarding real estate experience.

Page 5: Real Living Buyer Presentation - landscape

Premier Service Promise• Listen to your needs.

I will deliver a service experience based on your needs and desires.• Establish clear expectations.

I will explain the roles I play and how we will work together.• Commit to a plan.

I will design a plan to deliver on those expectations.• Perform the service.

I will deliver on my commitment.• Solicit your feedback.

You will be asked to complete a survey which will be used to measure and evaluate my performance.

Premier Service® Delivers Satisfaction.

Page 6: Real Living Buyer Presentation - landscape

Our National Satisfaction Rating for 2009

All above, 2009 GMAC Real Estate survey results. Throughout 2010 GMAC Real Estate brokerages will be rebranding to Real Living.

Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating for 2009. Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves.

Page 7: Real Living Buyer Presentation - landscape

The Premier Service® Survey

Your Opinion is Important! At the end of your transaction you will be asked to complete a survey from an independent research company.

Survey Purpose • Enables me to document and track my performance• Ensures a continued record of superior service that

no other company can match.

Page 8: Real Living Buyer Presentation - landscape

My Roles in Providing Premier Service®

As your Trusted Advisor, I will listen to your goals, recommend the right resources to help you reach them and share with you my experience and expertise.

As your Skilled Negotiator, I will help you explore all options, respect your confidentiality and steadfastly represent your interests.

As your Expert Facilitator, I will handle all the details and work to ensure that the sale I put together, stays together.

TrustedAdvisorSM

Your

SkilledNegotiatorSM

Your

ExpertFacilitatorSM

Your

Page 9: Real Living Buyer Presentation - landscape

My Customer Satisfaction Rating

97% Customer Satisfaction Rating for January 2007 to Present.Nancy knew we were apprehensive about selling our home. But she explained everything and was always available to answer questions. Her knowledge of negotiating made the process go smoothly. She was invaluable!

Bill and Sue Bradley

We had shopped around for a Realtor because our last experience was not pleasant. But when Nancy explained how she and her company worked with sellers – and that she was willing to put her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The sale went great and we would not hesitate to recommend Nancy!

Jeff and Mary Horwith

Page 10: Real Living Buyer Presentation - landscape

Meet My Team

Anytime. Anywhere. Everyday. Everywhere.

At Your Service Name – Office Manager Name – LPAName – Marketing / Showing Coordinator Name – Mortgage Consultant

Page 11: Real Living Buyer Presentation - landscape

I Am Available to You in Many Ways!

Office Phone:

Cell Phone:

Email:

Facebook:

Twitter:

LinkedIn:

My Web Site:

MyRealLiving 2.0My policy on returning calls is as follows:

Page 12: Real Living Buyer Presentation - landscape

The Real Deal

Getting Ready to Buy a Home• Your Housing Needs & Wants• Your Buying Power• Your Loan Options• Government Tax Credits• Foreclosure Opportunities• Investing Opportunities

Page 13: Real Living Buyer Presentation - landscape

What Kind of Home are You Looking for?

Complete a Housing Needs Analysis• Location• Lot Size• Price Range• Style/Architecture• Age of Home• Number of Bedrooms• Number of Baths• Special Features• Considerations for Children or Pets

Page 14: Real Living Buyer Presentation - landscape

How Much Home Can You Afford?

Your Credit Score• Determines type and terms of mortgage • Get FREE report at AnnualCreditReport.com

Pre-Approval• Gives you negotiation power • Requires a completed application to the lender • Clears you for a loan of a determined amount

Page 15: Real Living Buyer Presentation - landscape

Conventional Loans• 20% down payment minimum • 15-30-40 year, fixed rate versions • ARMS – adjustable rate mortgages • JUMBO loans

Government Program Loans• FHA – usually lower down payment/

may provide rehab money• VA and USDA programs – for veterans

and rural residents

Sub-Prime Loans • For individuals with damaged credit

I can help you find a lender to meet your needs.

Which Loan Program is Right for You?

Page 16: Real Living Buyer Presentation - landscape

Local, Regional and Federal Home Buying Programs

There are many home buying assistance programs available.

I can help you qualify.

Page 17: Real Living Buyer Presentation - landscape

Is a Foreclosed Property an Option?

• Largest database in nation• Can help navigate through extra requirements

Understanding Pitfalls• Foreclosures, Bank-owned properties (REOs) and Short Sales can be great deals• Prior liens, bank negotiation, poor property condition

I can help you with foreclosures.

Page 18: Real Living Buyer Presentation - landscape

Are You Looking for an Income Property?

Current Advantages = Positive Cash Flow • Mortgage rates at historic lows• Prices have declined across the nation • Distressed properties offer real bargains• The rental market is growing

Many factors come into play in creating and maintaining a positive cash flow from your investment.

I can help you find a solid investment property.

Page 19: Real Living Buyer Presentation - landscape

The Real Deal – Finding Your Home

Property Search I will provide information so you can view as many properties as possible.

Property VisitsI will show you the properties that meet your criteria.

Property Evaluation/DisclosureI will give you my expert opinion and disclose any defects known to me so you can make an informed decision.

Page 20: Real Living Buyer Presentation - landscape

The Way People Buy Homes is Changing.

• 90% of buyers start online• 24/7 access• Best sites have photos, videos, info

on taxes, features, neighborhoods

Page 21: Real Living Buyer Presentation - landscape

MyRealLiving 2.0

• Best online tool in the business

• More than 100,000 active users

• Easy to use features• Save favorite listings• Save home searches• Receive e-mail alerts when

similar homes go on the market • Schedule open house visits• Share favorite listings with friends

Create an account, or I can do it for you.

Page 22: Real Living Buyer Presentation - landscape

Online Open House Information

• All information on one Web site page

• View Open House dates/times

• Link to home information, photos, address mapping

• Can schedule a private showing online

Page 23: Real Living Buyer Presentation - landscape

RealLiving.com

Real Living Web sites attract nearly 1.15 million page views each month!

Local Office Web Site www.LocalRealLiving.com

My Web Site www.RealEstateAgent.com

Page 24: Real Living Buyer Presentation - landscape

What is the Value? How to Make an Offer?

Comparative Market Analysis Report• Nearby homes listed for sale

• Recently sold or recently listed but no longer available for sale

• Helps determine right price to offer

Page 25: Real Living Buyer Presentation - landscape

Buying a Home is a Complex Process

I’m with you every step of the way.

Page 26: Real Living Buyer Presentation - landscape

Preparing the Offer – the Purchase Agreement

Purchase Agreement • Terms and conditions of the sale • Instructions for the mortgage lender and title company

Skilled Negotiator®

• Protecting your interests • Getting the best deal • Satisfying your requirements• What stays in the home as part of the sale• Move-in date

Professional Home Inspection • Before sale is final • Identifies flaws/defects • Allows for remediation/settlement before purchase

Warranty – One Year Coverage for Large Repairs

Page 27: Real Living Buyer Presentation - landscape

Closing on Your New Home

Securing a Clear Title of Ownership

Buying Title Insurance – Protecting Your Home from Future Claims

• Forged deeds or other documents• Claims by previously undisclosed heirs• Inaccurate descriptions of property and boundaries• Mistakes in public records• Fraudulent acts

Becoming the Home OwnerTitle will transfer from the seller to you

Moving InPossession date ≠ closing date. Negotiated in purchase agreement.

Page 28: Real Living Buyer Presentation - landscape

Equal Housing Opportunity

Everyone benefits from an open housing market.

Restrictions limit the pool of homes for sale and hinder those who are hoping to sell.

Federal Law – Right of Every Buyer.

Page 29: Real Living Buyer Presentation - landscape

Homes on the Market

Insert your market data here.

Page 30: Real Living Buyer Presentation - landscape

Let’s Get to Work!

I’m ready to put Premier Service®

to work for you!Mary MyersGRI, ABR

My Mission

To help you find the best house that fits your needs in the time frame important to you.