real story group 2011 content technology predictions

2011 Content Technology Predictions

Exposing the real weaknesses and strengths of web and enterprise technology products

Copyright © 2010 Real Story Group www.realstorygroup.com

Introduction

• For a bit of end of year fun the analysts at The Real Story Group got together and made some guesses as to what 2010 might hold…

• Each year we get some right, and some wrong – hopefully more right than wrong…but we will let you be the judge of that.

• Read the full post here: http://www.realstorygroup.com/Blog/2056

• Predictions video on YouTube:http://www.youtube.com/watch?v=xD496XzUrwo


Prediction #1

3

“Bring Your Own Device” policies will push HTML5 adoption for mobile access to enterprise applications

• Bring-Your-Own-Device (BYOD) policies will challenge the device-specific enterprise app marketplace and push critical mass behind HTML5 adoption. This will have significant impact on WCM (publishing) and ECM (document access) in particular.


Prediction #2

4

Content-rich customers will rebel against Web CMS marketing spins

• While Web Content Management vendors will focus on newer and sexier marketing spins (such as WEM), content-rich customers will rebel against traditional publishing-oriented challenges such as multi-site management and standards-based authoring.


Prediction #3

5

Microsoft will turn to partners to fix SharePoint shortcomings

• As shortcomings in the platform emerge, Microsoft will shift its SharePoint strategy to push the ISV partner channel strongly since Microsoft can't fix these issues until SharePoint 2013.


Prediction #4

The top end of the Web CMS market will be redefined

• The top end of the WCM market will be redefined, as vendors such as Adobe and Tridion (and a host of European vendors) move up, and IBM, Open Text, EMC, and Autonomy will move down — and out.

6


Prediction #5

Intranet community managers will adopt public social functionality

• Intranet community managers will explore the adoption of public social media community features, including badges, laddering, and specialized forum applications.

7


Prediciton #6

SaaS vendors will try to separate from “The Cloud”

• SaaS vendors will struggle to crawl out from under “cloud” confusion. By prematurely associating themselves with PaaS and IaaS vendors to try to gain marketing sheen from the “cloud” term, they have confused prospects, especially those that were skeptical about apps (as opposed to infrastructure) in the cloud.

8


Prediction #7

Buyers will have a greater acceptance of newer standards

• Buyers will have a greater appetite for certain newer standards, such as OpenSocial, Activitystrea.ms, CMIS, and HTML5. At the same time, DoD 5015 and MoReq will become increasingly irrelevant.

9


Prediction #8

Case Management will become the leading application from high-end ECM vendors

• Case Management will predominate in the high end of the ECM market with the rapid introduction of advanced analytics added into the equation.

10


Prediction #9

Digital Asset Management vendors will greatly expand video management capabilities

• DAM vendors will greatly expand video management capabilities. The functionality for managing audio and video within the browser is growing, and will continue to proliferate in 2011.

11


Prediction #10

E-mail will remain the world’s de-facto enterprise document repository and workflow system

• The vendor community will gradually accept that email remains the world’s de-facto enterprise document repository and workflow system, and will start to develop solutions to embrace that paradigm.

12


Prediction #11

E-mail will remain the world’s de-facto enterprise document repository and workflow system

• As organizations start to have multiple portals (as opposed to having one, single portal in the past), portal software will need to expose its own services to other portals in the same way that it expects other software to expose their services.

13


Prediction #12

Specialized talent around managing content will begin to migrate out of large corporations

• Technical talent around managing content will begin to move out of large corporations and into vendor or integrator professional services, or it will move to specialized vertical offerings — like electronic health records — or horizontal, like business process management.

14


Next Steps

Get a free sample of the Web CMS Report:

http://realstorygroup.com/Sample/

Purchase the report now:

http://www.realstorygroup.com/Purchase/

Learn about our Premium Subscription options:

http://www.realstorygroup.com/Subscribe/

Contact us for more information:– [email protected]– Twitter: @realstorygroup– + 1 800 325 6190 (USA)

+ 44 (0) 20 3318 1911 (UK)+ 1 617 340 6464 (Int'l)

Contact us today to get a free tour of our subscription offerings.

real story group 2011 content technology predictions

Technology

web content management

iaas vendors

cloud saas vendors

managing content

enterprise applications

host of european vendors

multisite management

web cms report