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Real-time Customer 360° How to build real-time customer analytics and recommendation systems

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Page 1: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

Real-time Customer 360°How to build real-time customer analytics

and recommendation systems

Page 2: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016
Page 3: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016
Page 4: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016
Page 5: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

Why Customer 360°?

Page 6: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016
Page 7: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

Consolidate Data

Page 8: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

Understand the Customer

Page 9: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016
Page 10: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

Why is it hard?

Page 11: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016
Page 12: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016
Page 13: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

How do we solve it?

Page 14: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

Streaming

Analytics

BatchAnalytics

Real-time

Page 15: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

Cassandra Search Graph

Page 16: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

© DataStax, All Rights Reserved. 16

Page 17: Real-time Customer 360 (Matt Stump, Vorstella) | Cassandra Summit 2016

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