1. RealTime Data A Boon or a Bane for Business ? 2. With the advent of globalization. Customers from around the world can discover, share and interact with each other about the offers & promotions INFORMATION Interact 3. Todays consumers respond to Real-time personalized communication & offers 4. This calls for the businesses to be aware of the different needs of their customers Each time a competitor innovates; businesses must catch up or you perish. It is this very awareness that poses challenges 5. q Real time data monitoring The answer to all these 6. Technology has made marketers to constantly explore new ways to find the right information through right channels 7. Emails, PR, tweeting, blogging, social media, apps, location based messaging and banner ads are wide range of tools used by marketers to get real time consumer insights These tools provide marketers get an unprecedented competitive advantage to understand the changing consumer behavior and attitudes 8. The most preferred channels 9. Corporates vying for immediate growth, requires a clear cut information complimented by right strategy to make a mark on global audience 10. To conclude Is Real time data monitoring giving marketers to access to much of personal information or it would become a way of life