real-time social engagement at the social speakeasy
DESCRIPTION
Key to any effective social media strategy is the ability to monitor what people are saying about your brand across social networks, blogs and forums. There’s a wealth of data available at your fingertips – the challenge is how best to turn that collated data into real-time actions. Here, guest speaker Jerry Daykin shares his insights on real-time social engagement at immediate future's Social Speakeasy event.TRANSCRIPT
Real-time Social Engagement
Social Speakeasy
Presentation from Jerry Daykin,
Social Media Marketing Manager at Mondelez International
At the immediate future
Social Speakeasy brands
talk* to brands about social
media challenges and
successes. And sometimes
share a few war stories.
Everyone at the Speakeasy
gets to meet their peers and
share insights, information
and best practice in social
media.
* [There is always a terrific guest speaker to
provoke ideas and debate ; and plenty of wine
and nibbles to keep the conversation flowing]
Jerry Daykin Social Media Marketing
Manager at Mondelez
International kicked-off the
February Speakeasy.
He shared his tips,
experiences and examples
of how to scale really big,
integrating with paid
media and how to change
your business processes to
make it work.
Take a seat and enjoy
Jerry’s presentation…
Real-Time Community Management Jerry Daykin, Social Media Marketing Manager
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakEasy
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakeasy
@jdaykin #SocialSpeakeasy
Planned
Unplanned
Always On Events
Everyday Campaign
Live Unpredictable
Real-Time = Relevant
Real-Time = Reach
@jdaykin #SocialSpeakeasy
Breaks Traditional
Marketing Processes
Content
Quantity
Approvals Out of
Hours
In/Out of
House
Brand Voice
& Opinion
@jdaykin #SocialSpeakeasy
@jdaykin #SocialBrands
LOOK TO GO
BIGGER…
Source: W+K / How To Fail
@jdaykin #SocialSpeakeasy
X
Moving From A Social Funnel…
10 Million Followers
1 Million Reached By Post
10k Actively Engage With Post
1k Enter Branded Competition
Creating A Social Megaphone Which delivers social at the scale of our business
2.5 Million UK Followers
Promote Most Engaging Content With Paid Media
Leads To Millions of
Interactions
@jdaykin #SocialSpeakeasy
Which Delivered Big Results
Nearly 16 Million Reached on FB,
At a 7x Average Frequency,
Over 5 Million Actively Engaged
And Matching The Impact of TV In Shifting Purchase Intent
Word of Mouth (Includes
Twitter), 21%
TV, 20%
Facebook, 18%
Gooless Promotion, 11%
Point of Sale, 10%
VOD, 8%
Brand buzz, 6% Outdoor, 6%
@jdaykin #SocialSpeakeasy
@jdaykin #SocialBrands
Guided By
5 Million
Engagements
@jdaykin #SocialBrands
To Places
We Never
Expected
GUARANTEE
SCALE
@jdaykin #SocialSpeakeasy
WITH REAL
TIME PAID
MEDIA
@jdaykin #SocialSpeakeasy
Real-Time Community Management Jerry Daykin, Social Media Marketing Manager
@jdaykin #SocialSpeakeasy
Join us at the next
Social Speakeasy
Just ping us at: