realestate.co.nz 2008 presentation
DESCRIPTION
TRANSCRIPT
The changing face of real estate
..what you need to know
August 2006 – launch of realestate.co.nz
2 years of :
•Growth•Dominance•Support•Leadership•Challenge•Value
•Safeguarding and protecting your interests online
Realestate.co.nz – your site
Consistent growth
The changing face of real estate?
Information – the new digital currency
33925725752937592397932797595797597`235729375723579735239579273597923759723975723533925725752937592397932797595797597`235729375723579735239579273597923759723975723533925725752937592397932797595797597`235729375723579735239579273597923759723975723533925725752937592397932797595797597`235729375723579735239579273597923759723975723533925725752937592397932797595797597`235729375723579735239579273597923759723975723533925725752937592397932797595797597`235729375723579735239579273597923759723975723533925725752937592397932797595797597`235729375723579735239579273597923759723975723533925725752937592397932797595797597`235729375723579735239579273597923759723975723533925725752937592397932797595797597`235729375723579735239579273597923759723975723533925725752937592397932797595797597`2357293757235797352395792735979237597239757235
Traditional model has changed
Buyers in control
Trends in real estate
The evolving and changing real estate business model
The DNA of a new breed of real estate agents
Power brokers flex their muscles
Information – the new digital currency
The evolution of online communities and networks
On Target – regular updates
““Traditional agents will Traditional agents will not be replaced by not be replaced by
technology...technology...
..they will be replaced ..they will be replaced by agents with by agents with
technology”technology”
What’s really happening ?
What’s happening with the market?
What is the general level of interest?
What is the general level of enquiry?
What people searching for ??
What people are looking at ??
Realities of today – online search
• 80+% of searches for real estate start online
The web is the most valuable information source
More and more real estate professionals advertising budget will move towards the Internet. I haven’t spent a dime on off line advertising in over 2 years as I direct all my efforts on line! The Internet is where the consumers are searching and that’s where real estate industry professionals need to be!
Tony Sena – Las Vegas
Marketing $ moving from print to online
• The internet is changing real estate –
• Accept it / embrace it or fight it
Change is the reality of business
Online marketing
Marketing a listing on behalf of a
client
Marketing yourself to secure
listings
Insight into Private Sales
Tough market – sellers look for support
•Definitely sell privately 17% last year --- 14% this year
•Likely to use a real estate agent 73%
What do people want on real estate websites? What do people want on real estate websites?
Address
Accurate pricing Large images / high quality images
Maps
Top 5 needs met! Top 5 needs met!
Rich content
Information online – StreetView from Google
Featured listings
Generating traffic & leads
Vendor marketing - Featured listings
Home page and search page
2 weeks : $795
Special offer
Realities of today – lead management
• Consumers will email if they have a question
• Response expectation – 2 hrs
• So how do you rate?
Online marketing
Marketing a listing on behalf of a
client
Marketing yourself to secure
listings
The power of links
Understanding Google
Online reputation management
• How are you perceived by prospective clients?
• What can others find out about you?
Blogs – hosted on realestate.co.nz
Providing relevant information
Leap-froging on Google
Target your audience
Become the sector expert
Become the local expert
Social Media – building a profile
1. Blogs are not for everybody
2. Establish a profile online
3. Manage your online profile
4. Engage in online communities
Summary
1. Challenge yourself
2. Think online
3. Look at how you market your client listings
4. Look at how others see you – online
5. Do something!
Stay informed / stay connected
[email protected] / [email protected] / [email protected] / [email protected] 0800 732 536
us!