Reality 2.0 :yLeadership and Strategy

Timberline Leadership InstituteMay 20 2008May 20 2008

Stephen Abram, MLS, FSLAPresident 2008, SLA

Vi P id tVice President, Innovation SirsiDynix

Chief Strategist, SirsiDynix InstituteSirsiDynix Institute

Going Green SlidesGoing Green Slides

• These PPT slides will be atThese PPT slides will be at my blog:

• Stephen’s Lighthouse• Stephen s Lighthouse• http://stephenslighthouse.sirsidynix.com

• Or give me a USB drive andOr give me a USB drive and I’ll give you a copy.

What’s Changing (or new enough)?What s Changing (or new enough)?• Speed of Change• Semantic Web (Twine)• Semantic Web (Twine)• The Cloud (Google, Zoho and MS etc.)• No choice search engines - SEOg• GIS oriented search and ads • Infinite fulltext books

St i di d k d h• Streaming media and spoken word search• Personalization 3.0 – GoogleConnect?• Microbloggingc ob ogg g• Device proliferation (Kindle, iPhones, etc.)• What’s old? Attacks on research, rights, intellectual

freedom access copyright balance privacy DRMfreedom, access, copyright balance, privacy, DRM, patents, trademarks, voice, etc. (e.g. global warming, abortion, digital choices)

What doesWhat does Sustainability

Mean?

Librarian Magic

Studying theStudying the Future

• What are these folks like? Arefolks like? Are they different than us?

• What world will they experience and what skills do they need?

Building blocksBuilding blocks

• Information • CommunicationCommunication• Media• Social• Social• Numeracy

Vi l• Visual• Literacies

What Does B d lBoundarylessness

mean?

Let’s Look At the Supposed ppLimits to the Future

Happily There Are NoneHappily, There Are None.

Or sadly there are a lotOr, sadly, there are a lot.• National Debt and National Borrowing• Sub-prime Mortgage CrisesSub prime Mortgage Crises• Gold Prices• Oil Prices• Changes in Demographics• Competition for Labour

W d F i• War and Famine• Ignorance and Prejudice• Globalization• Globalization• Global Warming• Mergers and Acquisitionsg q• Techno-schism and Technolust

The Perfect Storm?The Perfect Storm?• Facebook gets a $750,000,000.00 equity investment from Microsoft and two

equity capital firms.Facebook introd ces social ads last month on top of their F8 de elopment• Facebook introduces social ads last month on top of their F8 development platform (Beacon)

• Google heads past 10,000 licensed traditional publishers• Google adds new libraries all the time to Google BookSearch and last week’s

APIAPI.• Google MS Yahoo! Who Hoo?• MySpace acquires Dow Jones and the Wall Street Journal and soon LinkedIn.• Thomson acquires Reuters.q• Google announces that MySpace, Bebo, Engage.com, Friendster, hi5, Hyves,

imeem, LinkedIn, Ning, Oracle, Orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING have joined Google OpenSocial - their new "open" platform for development anywhere. Yahoo! joined

• MySpace, Facebook and Google Cooperate on identity!• Google introduces Google OpenMobile Open Handset Alliance / Android

development platform• The Canadian dollar has soared past the US $ then par-ishThe Canadian dollar has soared past the US $ then par ish• And the first US Boomer applied for their pension in November.• Strap yourself in, 2008 is going to be a fine ride. Enjoy.

Pew 2020 PredictionsPew 2020 Predictions• North America finally, hits tipping pointNorth America finally, hits tipping point

• Very low cost, ubiquitous and fast global network • Humans remain in charge of technology in the near

term but automated “smart agents” will proliferate• Virtual reality will be compelling enough to enhance• Virtual reality will be compelling enough to enhance

worker productivity (Gartner predicts that by 2012 80% of Internet users will use an avatar.)T h l i l ddi ti bl ill i• Technological addiction problems will arise

• Tech “refuseniks” will emerge as a cultural group• Privacy will emerge as a more balanced issue• Privacy will emerge as a more balanced issue

Kaufman’s 2020 PredictionsKaufman s 2020 Predictions

• Over the next 13 years an iPod size device will hold: y• 1 year’s worth of video (8,760 hours) by 2012 (5 years

from now) • ALL the commercial music ever created by 2015 (8ALL the commercial music ever created by 2015 (8

years), and • ALL the content ever created (in all media) by 2020 (13

years).years).

• This will drive a new global phase of large informational hubs on the web and massive aggregations of contenthubs on the web and massive aggregations of content and services.

• What does this Internet and personal device hybrid world look like?world look like?

What’s Restructuring?What s Restructuring?

• Top 3 or 4?Top 3 or 4?• SaaS – TCO of our information

architecturearchitecture• Reference Cowboys to Learning

CCommons• eLearning and Distance Education• Information Literacy or Success?

The Learning CommonsThe Learning Commons

Caring About Our Culture (IR)Caring About Our Culture (IR)

Will Reading Matter?Will Reading Matter?

Retail Sales Down?

Titl D ?

NO

NOTitles Down?

Circulation Down?

NO

NOCirculation Down?

Reading Down?

NO

NO

Teen Reading Down? NO

Academic Collections Use Down ?

• When somethingsomething needs to change…

• Do it.

• Take responsibility

Library culture of poverty, victimization, risk aversion, and passive resistance

Becoming More Open to a Global Reality

Do Your Members Know Your WHOLE Lib ’ Off i ?WHOLE Library’s Offerings?

Being Open to Borderless Thi kiThinking

PhysicalMentalMental

ImaginationIdeas

InnovationCreativityy

Build an Ideation and Innovation Culture

Being MoreOpen toOpen to

Comment

Ama onAmazonChapters/IndigoBarnes & Noble

BN BookBrowserBorders

SuggesticaInside a Dog (teens)

MySpace BooksMySpace BooksBooks We Like

OCLC's FictionFinderAll ConsumingLibraryThingNext Favorite

StoryCodeRating ZoneRating Zone

Hypatia and AlexLitWhichBook.netAllReaders.comR d ' R b MySpace BooksReader's Robot

gnooks

Being More Open to Criticism and Feedback

Being More Open to Recommendations

Being More Open to ChangeBeing More Open to Change

Change?Change?

Focus?Focus?

FocusFocus

The Learning CommonsThe Learning Commons

Your Career Has Seasons

Being Open to Lifelong Learningg p g g

Build a SandboxBuild a Sandbox

Building HR Capacity in LibrariesBuilding HR Capacity in Libraries

• 23 Things• Learning 2.0g• Learning 2.1• 5 Weeks to a Social Library• 5 Weeks to a Social Library• The Internet Can Change Your Life

23 Things - Learning 2.023 Things Learning 2.0Self-paced Change

• Week 1: Introduction

• Week 2: Blogginggg g• Week 3: Photos & Images• Week 4: RSS & Newsreaders• Week 5: Play Week• Week 6: Tagging, Folksonomies & Technorati• Week 7: Wikis• Week 8: Online Applications & Tools• Week 9: Podcasts, Video & Downloadable audio

Being More Open Experimentation, Pilots and

InnovationInnovation

Be More Open to New Paths

Be More Open to the Users’ PathsBe More Open to the Users Paths

The CloudThe Cloud

The Cloud (WSJ May 6)The Cloud (WSJ May 6)• The Cloud. The desktop computer isn't going away. But p p g g y

as bandwidth speeds increase, more and more computing can be done in the network of computers sitting in data centers - aka the "cloud."... g

• The Edge. The cloud is nothing without devices, browsers and users to feed it....

• Speed Once you build the cloud it's all about network• Speed. Once you build the cloud, it s all about network operations....

• Platform. ...Having a fast cloud is nothing if you keep it l d Th t i k i t it l tf fclosed. The trick is to open it up as a platform for every

new business idea to run on, charging appropriate fees as necessary....

http://www.andykessler.com/andy_kessler/2008/05/wsj-the-war-for.html

Follow the Ad MoneyFollow the Ad Money• What is the sweet spot of advertising?p g

– 18-29 year olds– Better-educated– Professionals and career-oriented– Professionals and career-oriented

• Where do you find these folks?– University campuses, distance education– Research environments

• What would you do strategically?– GPS/GIS gScholar/ MS Live Academic Local Global– GPS/GIS, gScholar/ MS Live Academic, Local, Global

(Unicode), Streaming Media, Digitization of scholarly collections . . .Hmmmmm.

– Partner with academic institutions Trojan-stylePartner with academic institutions, Trojan style

Be More Open to Social pNetworks, Open Content,

O A dOpen Access and …

Localize it, Customize it, Integrate it Promote itIntegrate it, Promote it

Traditional Libraries

Everywhere Libraries

eLearning Distance Ed

HHmmmm….Librarians are validare valid

friends and contacts

Self AwarenessSelf Awareness

Self AwarenessSelf Awareness

Self AwarenessSelf Awareness

Self AwarenessSelf Awareness

Self AwarenessSelf Awareness

How does your presence appear?Personal, Professional, Departmental, InstitutionalPersonal, Professional, Departmental, Institutional

TheSharingSharing

Economy

Lorcan Dempsey

Tagging OpportunityTagging Opportunity

Balancing preBalancing pre-coordinate and Post-coordinate accessaccess

Scholars’ Citations Go Social

News Content Has Gone Social

Magazine Content Has Gone Socialg

So have web search, ,music, radio, podcasts, and reality shows!reality shows!

Being More Flexibleg

Being More Open to RiskBeing More Open to Risk

Being OpenBeing Open to a Mosaic of

S l tiSolutionsincluding g

Proprietary,Open SourceOpen Source, Open Access

&LicensedLicensed Hybrids

Being Open to Ambiguityg p g y

BeMoreMoreOpen

toto Technology

and UnintendedUnintended

Consequences

YourYour Five Year Plan?

WhWho AreYouYouTargeting?

I f iInformationNounInformNounInformVerbVerb

Informedo ed

Results and ImpactResults and Impact

Don’t be aFFormatBigot

Watch the Next Steps

This is normalThis is normal

DeviceDevice Agnostic &DRM Wars

E hi ’ i llEverything’s getting smaller

AAMainlyMainly Mobile FFocus

Being Comfortable with Speedg p

Being Open to New IdeasBeing Open to New Ideas

Letting Go of ControlLetting Go of Control

Being Open to Borderless Thi kiThinking

PhysicalMentalMental

ImaginationIdeas

InnovationCreativityy

EXCUSESEXCUSES

Turning Excuses in ReasonsTurning Excuses in Reasons

And Reasons into Plans

What Commitment Does It Take?What Commitment Does It Take?

E WIDE OEyes WIDE Open

Be Important

Know What Makes Us Different

Fi d O V i d U i ItFind Our Voice and Using It

Be More Open to New Users

Millennial CharacteristicsMillennial CharacteristicsPrincipled /Values

More Friends More Diverse

Respect IntelligenceValues Diverse

Optimistic /Positive

Internet Natives

More Choices

Format Agnostic

Balanced Lives Adaptive / Flexible

Civic Minded

High Expectations

Collaborative Nomadic Gamers ExperientialCollaborative Nomadic Gamers Experiential

Independent Confident Direct More Liberal and more conservative

Multi-taskers Inclusive Patriotic EntrepreneurialHealthy Lifestyle Family

OrientedGraphical Achievement

Oriented

Credit: Richard Sweeney, NJIT

Context is KingContext is King, t C t tnot Content.

WhWhoWhatWhereWhenWhyHowHow

Librarian Magic

We librarians must learn that when we study something to death, Death was not our original g ggoal.

Just do itJust do it

A Third Path

Remove the Borders Inside Libraries

Be the Change We Want to See

Remove the Borders In the Lib C itLibrary Community

And the barriers inside the community too…

Be the Change We Want to See.

Remove theBorders BetweenBorders Between

Libraries and Users

Be the Change We Want to See.

Be The Change WeChange We Want to See

Remove the Borders Between Libraries and Influencers

Be InspirationalBe Inspirational

Honest to G*d – Have FunHonest to G d Have Fun

Be The Change You Want To See

Stephen Abram, MLS, FSLAStephen Abram, MLS, FSLAPresident 2008, SLA

VP Innovation, SirsiDynixChief Strategist, SirsiDynix InstituteChief Strategist, SirsiDynix Institute

Cel: 416-669-4855stephen.abram@sirsidynix.com

http://www.sirsidynix.comp yStephen’s Lighthouse Blog

http://stephenslighthouse.sirsidynix.com