realizing the real potential of mobile (really!) by chad udell at focuson 2016
TRANSCRIPT
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Realizing the Real Potential of Mobile (Really!)
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Chad Udellpresented to:
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We live in the future.
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France in the 21st Century - Jean-Marc Côté
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France in the 21st Century - Jean-Marc Côté
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France in the 21st Century - Jean-Marc Côtéhttp://publicdomainreview.org/collections/france-in-the-year-2000-1899-1910/
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Mobile was supposed to fix allof our problems.Image: Blair Fraser, Unsplash
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Our work keeps us lockedin the past.Image: Alberto Barrera, Flickr
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This is the typical first attempt at mobile learning.Image: Yoel Ben-Avraham, Flickr
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This is a dead bug.Image: mconnors, Morguefile
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Repackaging is not enough. Image: Scrap This Pack, Flickr
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Nor is this.Image: Michael Gore, Flickr
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We can’t seem to shake theold ways.Image: Zachary Staines, Unsplash
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Everything in learning seems to need a category.Image: Zachary Staines, Unsplash
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Mobile users are different.Image: Logan Popoff, Unsplash
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Targeting them requires a different approach.Image: earl53, Morguefile
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We must provide real value to the user.Image: nicksumm, Morguefile
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These are tools, after all. Image: Philip Swinburn, Unsplash
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It all hinges around two words - Usefulness and Utility.Image: nicksumm, Morguefile
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You can’t build a successful experience without them.Image: Marcela Andrade, Unsplash
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On Usefulness vs. Utility.Image: Jesse Orrico, Unsplash
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Utility is proven first.Image: DodgertonSkillhause, Morguefile
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Usefulness is usually demonstrated later.Image: MrMagic, Morguefile
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Most learning experiences provide neither.Image: MGDboston, Morguefile
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Let’s see some examples.
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CoastersImage: Michael Gore, Unsplash
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AirportsImage: Ashim D’Silva, Morguefile
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Swiss Army KnivesImage: sullivan, Morguefile
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ChecklistsImage: xololounge, Morguefile
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CalculatorsImage: cohdra, Morguefile
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ComputersImage: Olu Eletu, Morguefile
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UberImage: kpmalinowski.pl, http://freestocks.org/
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TwitterImage: freestocks.org, Morguefile
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How can we apply this?
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1. You must agree to play and commit to the process.Image: GaborfromHungary, Morguefile
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2. You have to investigate the complete situation.Image: JulesInKY, Morguefile
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3. You have to design deliberately.Image: Wil Stweart, Unsplash
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4. You have to test your designs.Image: Simon Law, flickr
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5. You have to build it.Image: Luis Llerena, Unsplash
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6. You must measure it.Image: lauramusikanski, Morguefile
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7. You must improve it.Image: Simon Law, Flickr
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8. Stay connected with your users needs.Image: Juan Di Nella, Unsplash
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9. Extend your portfolio.Image: GaborfromHungary, Morguefile
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France in the 21st Century - Jean-Marc Côté
10. Prepare for the future.
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Thank [email protected] / @gowithfloat