realtime marketing

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The Pace of technology and Today's customers demands Real time marketing, because the current marketing is driven by processes - leading to creation of silos. The need of the hour is customer centric marketing that is fast, decisive, engaging and providing great customer experience in real time. Plumb5 from Decisive Analytical Solutions is a robust real time marketing platform that helps companies to generate more online customers at low acquisition costs. Plumb5 is a unique real time web analytics, personalization and engagement Platform that provides end to end customer centric, online marketing solutions in real time. It helps enterprises, especially e-commerce and retail companies to enhance Conversion rates, ARPU, Campaign ROI’s and customer experience while facilitating reduction in customer acquisition, marketing and resource management costs. Today, Plumb 5 is the only platform that provides integration across all customer touch points while acting as a platform to personalize, interact and engage with audience in real time. Because the robust platform of Plumb5 provides Real Time Analytics, Real Time Content Optimization, Real Time Personalization, Real Time Customer Engagement, Campaign Management & Marketing Automation, Customer Loyalty and Social CRM features in one platform to deliver seamless Customer experience and conversions. Built on the solid foundations of real time analytics, the platform provides rule based automation, to enable real time segmentation, behavioural scoring, social media trending to understand user intentions and behaviour to provide a unique 360 degree view of every customer which helps in accurately predicting real time customer value (CLV) through tagging mechanisms across customer touch points to effectively cross-sell and up-sell products.

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Can enable you to talk to your customer, when he is online

Most analytics give you 8 – 48 hr old statistics after the event has occurred in your website. By the time you do

something about it; the visitor is long gone.

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Can fetch custom information in real time based on search

Prospects come to your website for a specific purpose – Just like one walks into a departmental store - if he/she doesn’t find anything

interesting – they just walk off – until ... there is an interaction by a salesman in real time

Page 5: Realtime Marketing

Can increase the potential to convert online window shoppers

Prospects come to your website for a specific purpose , needs and wants – some have immediate needs & wants. If one cant identify

them, one can’t exploit the opportunity as well.

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Can ensure agility in customer support and engagement

Visitors will always have more choices and they will go to your competitors if you are not fast enough to know the needs of

the customers

Page 7: Realtime Marketing

Can define a personalized customer experienceVisitors have lots of choices – they will buy the product only from those who

will give them a great customer experience

Great customer experience comes with personalization and personalization comes with knowing the immediate needs and wants of visitors

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Website

Analytics

CampaignManagement

EngagementTargeting

Insights

Listening to customers across channels

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AWARENESS

KNOWLEDGE

INTENT

SELECTION

SATISFACTION

ADVOCATE

LOYAL

Understanding the depth of their interaction

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Unifying all interaction data for each customer

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TO MAKE REAL-TIME MARKETING

TO ITS OPTIMAL LEVEL

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we built

Plumb5 is a real-time marketing framework ,that tags visitors at all interaction touch points and unifies data

for more accurate actionable insights

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Plumb5 Listening Network

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Dashboard Screens for reference

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Unified Customer Profile in Real-time

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Prescriptive Dashboard in Real-time

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NO INTEGRATION REQUIREDIts Plug & Play

NO DATA REDUNDANCY

Its real-time

NO IT INVESTMENTS

Its On-Demand

NO COMPLEXITYIts configurable

NO DATA SILOS

Its on an unified system

UNIFIED DASHBOARDS

Across Systems and at every node

Advantages with plumb5

Page 22: Realtime Marketing