realtime media - capabilities

21
1 Promotions Technology & Compliance Based Marketing Solutions • interactive promotion social media strategy • data segmentation

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Realtime Media - www.rtm.com - provides technology solutions for marketers with a focus on Instant Win Games, online sweepstakes, User-Gen Contests, Loyalty Programs and more. Special emphasis on Legal/Regulatory and Compliance Based Marketing Solutions as well as Social Media Integrations

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Page 1: Realtime Media - Capabilities

1

Promotions Technology &Compliance Based Marketing

Solutions

• interactive promotion• social media strategy• data segmentation

Page 2: Realtime Media - Capabilities

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RealTime Media combines creativity, technology, and

regulatory expertise

to create highly effective,

Compliance-Based Marketing™

Solutions that develop 1:1 relationships by acquiring,

activating and retaining consumers

Page 3: Realtime Media - Capabilities

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Representative Clients

Page 4: Realtime Media - Capabilities

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RealTime Promotions Technology Solutions

• Instant win promotions• Sweepstakes• Loyalty campaigns• User generated content • Watch & Win• Widgets • Social media• Tell A Friend• Custom contests• Incentive campaigns• Webisodes

• Mobile• Instant messaging• Web 2.0 Personalization• Digital instant win prizes• Rich media, Eyeblaster,

Flash…• Integrated email services• Digital coupons• Sampling• Promotion microsites• Streaming video production

and integration

Page 5: Realtime Media - Capabilities

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RealTime Promotional Services

• Strategic planning and development

• Creative services

• Account and project management– Timeline, flow chart and day to day contact

• Technology implementation

• Program management & administration– Legal services, rules, bonding & registration

– Prizes – procurement, barter & fulfillment

– Reporting and analysis

• Fulfillment services

• Insured prize promotions

Page 6: Realtime Media - Capabilities

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Compliance-Based Marketing ™

• RTM ensures your programs comply with the rapidly changing local, state, federal and international laws:

– CAN-SPAM ACT– HIPAA Regulations– COPPA Regulations– Digital Millennium Copyright Act– State Promotional Laws– State Privacy Laws– IRS Regulations– International Promotional Laws

Why?

Page 7: Realtime Media - Capabilities

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Competitive Differentiation

• Principal-level involvement on a day-to-day basis

• Equal strength in creative, technical, and strategic

marketing arenas

• Superior project management procedures

• Commitment to collaboration

• Experience and flexibility

Page 8: Realtime Media - Capabilities

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Reporting

Page 9: Realtime Media - Capabilities

Case Studies

Page 10: Realtime Media - Capabilities

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Mac Cosmetics Hello Kitty International Widget

• International widget available in 9 countries: US, UK, Canada, Australia, Germany, France, Korea, and Japan. 

• The promotion is entirely encapsulated in a widget for maximum social media exposure and distribution

• First widget to allow for data transfer in Asian language character sets

• Fresh take on Tell-A-Friend

Page 11: Realtime Media - Capabilities

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OMG! Degree Girl Custom Microsite

Multi-phased custom microsite

Results:

Total Visitors to Branded Experience: Over 840,000

• Registrations:50,000 +

• 46% of registrants returned to the contest site

• Submissions: Over 20,000

• Opt-in:

– 28% of Registrants opted in

Page 12: Realtime Media - Capabilities

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AOL Caress “Make You Skin the Ultimate Fashion Statement”

Page 13: Realtime Media - Capabilities

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Verizon Wireless Pick The Winning (team) Plays

Goal:

• Drive awareness and activation of Verizon’s various team sponsorships

Tactics:

• Multi-layered promotions where participants can instantly win prizes, as well as earn additional entries into the grand prize sweepstakes

• Video of well-known team spokesmen used to enhance online experience

• Templated program allows Verizon to deliver team specific programs

Results:

• The program has been so successful that Verizon is rolling the program out to all of its team sponsorships in the NFL, NBA & NHL!

Page 14: Realtime Media - Capabilities

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Sisterhood of the Traveling Pants 2 Custom Microsite

• Total Unique Registrations: 80,000+

• Sweepstakes Entries: 421,000+

• Instant Win Game Plays: 402,000+

• Tell-A-Friends sent: 18,000+

• Tell-A-Friends who returned: 18%

• Custom Jeans Created: 14,000 (avg viewing time – 1 min 28 seconds)

• User Gen Submissions: 9,000

• Opt-ins: 26%

Page 15: Realtime Media - Capabilities

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Mazda5 Memory Challenge

Interactive Memory Game feature benefit statements about the car with every set of cards matched.

Unique Registrations

35,000+

Returning Players

630,000+

Instant Win Game Plays

670,000+

Sweepstakes Entries

40,000+

Page 16: Realtime Media - Capabilities

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Beano Love Letter Contest

Goal:• Build brand awareness and leverage an

existing TV ad campaign

Tactics:• Implement a Phased 120-day

promotion• Develop a User-Generated Essay

Contest and Voter Sweepstakes• Create an online Admin Tool to allow

the client to review/approve the essays in real time

Results:• 16,000 registered users• 12,000 essay submissions• 34,000 votes for Top Essay• 700,000 page views• 500,000 unique visits

Page 17: Realtime Media - Capabilities

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Comcast Daily Candy 100 Day Giveaway

• Results To Date: 8/30/09• Total Registrations: over

155,000• Returning Players: 595,000 • Instant Win Game Plays:

750,000 • Tell A Friend Returns: 21%• 1-2 Many returns: 3%• Comcast.net & DailyCandy

Opt-in: over 30% each

Page 18: Realtime Media - Capabilities

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GSI Kate Spade Hawaii or Bust Sweepstakes & Instant Win

• Total Unique Registrations: 52,573

• Total Sweepstakes Entries: 255,117

• Instant Win Game Plays: 232,534

• Returning Players: 179,892

• Tell A Friend Returns: 9%

Page 19: Realtime Media - Capabilities

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Smirnoff Ice Win What You Want

•Goal:

– Drive purchase continuity and loyalty among target consumers

•Tactics:

– Unique codes under the caps

– Consumers can instantly win an eBay gift certificate ($25 - $500)

– For each code entered consumer also received an entry into sweepstakes for a $15,000 deposit into their PayPal account

– Consumers can enter their codes online or via text message

•Results:

– Over 300,000 consumer accounts created

– Over 1.2MM unique product codes activated

Page 20: Realtime Media - Capabilities

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Home Depot Ultimate Power Tool Event

Goal:

• Drive target consumers into Home Depot stores to purchase their new power tools

• Inform consumers that they can earn free Home Depot gift cards for their power tool purchases

• Create a database of program participants for ongoing CRM

Tactics:

• Consumers were encouraged to play the hourly online instant-win game daily (scratch & win)

Results:

• Over 271,000 Splash page visits

• Over 81,000 consumer accounts created

• Over 155,000 game plays

• 36% opt-in rate

• 30% of tell-a-friend emails converted into program registrants

Page 21: Realtime Media - Capabilities

Thank You

Frank [email protected] ext 253