realtor com presents the roi of blogging 3 20 09
DESCRIPTION
Learn how to listen, target, engage and measure your success as a REALTOR® Blogger. Live demo and case study of turning blogs into transactions will be presented.TRANSCRIPT
REALTOR.com® Presents:
The ROI of Blogging
Audie ChamberlainMarch 20, 2009
What is the ROI of Blogging?
The ROI (Return on Investment) of Blogging is…
time spent blogging measured returns
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Where do you begin?
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Are you getting traffic?
• Facebook and Twitter are great word of mouth tools for personal branding and referrals, but not great for traffic
• Active Rain and Trulia Voices are good for networking with REALTORS, but they are filled with your competitors
• Focus on building a powerful LOCAL NETWORK around your personal Web site with an integrated blog
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Are you setting measurable goals?
Jonathan Osman of Keller Williams
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Do you have measurable returns in place?
75 Transactions in 2009$15,000,000 in Sales$412,500 GCI
90% blog pipeline10% from client referrals
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What does success mean to you?
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Content is King!
Turn your passion into your niche
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Where do your prospects socialize online?
So what site should I target?
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It’s all about your target audience
How do I find my prospects?!
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Who is your next client?
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First time home buyer is 30 years old
Join the conversation
How can I become a member?
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Building Your Personal Brand
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1. Identity – who you are
2. Contacts - who you know
3. Activities – what you do
Time to measure your ROI
Are you tracking where your clients found you?
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summary
• ROI of blogging = time spent blogging ÷ measured returns
• 4 simple steps to use this strategy: set goal, find targets, engage and measure
• Personal brands on open networks will be the new norm, so consider how you will apply you offline social networking and education skills to these new mediums
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What are some good resources and tools?
http://google.com/trends
http://tweetdeck.com
http://alltop.com
http://dataquick.com
http://www.meetup.com/cities/us/
http://copyblogger.com
http://mashable.com
http://www.newsweek.com/id/178344/page/1
(Newsweek article re: Facebook)
http://blogsignup.realtor.com/
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Thank you!
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Audie ChamberlainREALTOR.com®
[email protected]: talk.realtor.com
twitter: @REALTORdotcom