Rea l t o r Rec ommenda t i ons Re inv en ted !

E r n i e G r a h a m / R e a l t o r . c o m L a b s  

What are Consumers looking for in an agent?

I m p r o v e d S e a r c h

Coming Soon: Sort by Number of Recommendations

I m p r o v e d P r o f i l e s

Features fall into 3 priority tiers: High, Moderate & LowRelative Importance of Potential Site Components

10.6

10.0

9.9

9.5

9.18.3

8.2

7.4

6.7

6.2

4.32.42.2 1.7 1.3 0.9 0.7 0.4 0.3

Ratings from past clientsTransaction historyAgent responsivenessRecommendations from past clientsProperty type historyFamiliarity with specific neighborhoodCurrent activityYears of experienceCertificationsCommentary on past transactions and active listingsHomes personally viewedBiographyBrokerage firmCommentary on the real estate marketTeam statusFriends in common with the agentProfile picturesLanguages spoken in addition to English Personal interests

Tier 1

Tier 2

Tier 3

The top 7 features

account for two-thirds of the preference

C o n s u m e r R e s e a r c h

• Commentary on past transactions and active listings

• Homes personally viewed

• Team status• Profile pictures• Friends in common• Languages spoken in

addition to English • Personal interests

Included in Agent Search Criteria But Not Top of Mind

• Agent responsiveness• Ratings from past clients• Transaction history• Recommendations from past clients• Familiarity with specific neighborhood• Property type history• Years of experience• Current activity• Certifications• Biography• Brokerage firm• Commentary on real estate market

Desired Info & Included in Agent Search Criteria

• Honesty/reputation/trust/ethics• Personality (professional, friendly,

driven, aggressive, etc.) /measure of compatibility

• Ease of working with/good listener/not pushy/understands budget limits

• Negotiation tactics/skills, marketing/sales strategies/advertising

Desired Info Not IncludedAs Specific Search Elements

Information Would Like To Know About AgentAgent Search Criteria

I n n o v a t i o n

T h e P e a r l

E a s y R e c o m m e n d a t i o n M a n a g e m e n t

I m p o r t i n g a n d S h a r i n g

E n h a n c i n g R e c s

A u t o N o t i f i c a t i o n f o r n e w c l o s i n g s

P a i n l e s s C l i e n t E x p e r i e n c e

A g e n t C o n t r o l

To o l s t o b u i l d m o r e r e c s

Ta k e A L L o f y o u r R e c s w i t h y o u t o A L L o f y o u r p l a t f o r m s

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