realtor tools and resources provided by har
DESCRIPTION
Over 70 tech tools and tons of internet research available to member realtors keep HAR ahead of most associations. This is a presentation I gave to a group of realtors on how the Houston Association of Realtors is helping its members gain competitive advantage through technology and research.TRANSCRIPT
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HAR Leading the Way in Delivering Value to it’s Members
Surveying ConsumersOffering Tools to REALTORSTraining AgentsPromoting REALTOR Value to ConsumersOffering Technology Services to BrokersDelivering Leads and Referrals
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“As long as MLSs, associations, brokers and vendors continue to cater to the stagnant inclinations of their constituents - agents - rather than pushing them forward into new mediums others outside the industry will.”
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40% HAR.com20% Yahoo Real Estate13% REALTOR.com
500,000 Annual Leads to HAR Members
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HAR.com Ranks #1
Search
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HAR provides it’s members over 70 technology tools
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3,200 Offline Leads Captured in 4 months
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16,000 Free Realtor Websites16,000 Free Realtor Websites
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Print Goes Online
28% of Gen X and Y read a newspaper28% of Gen X and Y read a newspaper46% of Gen X and Y read news online46% of Gen X and Y read news online2006 sales of online ads surpassed newspapers2006 sales of online ads surpassed newspapersOnline News – 19 Million (02), 44 Million(05)Online News – 19 Million (02), 44 Million(05)Newspapers are declaring bankruptcyNewspapers are declaring bankruptcy
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400,000 Emails to Consumers and REALTORS® Monthly
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2,600 Free Agent Newsletters2,600 Free Agent Newsletters
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Allows Consumers and REALTORS® to Engage Online
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• December 2005 opens for business • 60 employees above a pizza joint • 100 million videos watched daily• 10 months later sells to Google• $1.65 Billion
November 2008 Statistics:146.0 Million viewers 12.6 Billion videos viewed 2.8 Billion searches
YouTube becomes #2 search engine
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REALTOR 2.0 Training
Video
Social Networking (Linkedin/Facebook)
Blogs
Gadgets – iPhone & HD Flip Camera
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Facebook: 200 Million UsersTwitter: 22 Million Users
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Realtor Mobility- Access Information Anywhere Anytime
25,000 Apps/22 Million iPhones
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81% Will Benefit
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Over 1,600 Agents have Surveyed Clients
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Offering Technology Services to Brokers
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Offering Technology Services to Brokers
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Offering Technology Services to Brokers
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Offering Technology Services to Brokers
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2008 – Broker Listings Viewed 128,705,898 Times
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2008 – 444,100 Email Leads to Brokers/Agents
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2008 – Broker Phone# was Clicked 489,675 times
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2008 – Click-Thrus from HAR.com to Broker/Agent Websites
2,734,200 Times
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