realtor.com's curt beardsley presents at har reis
DESCRIPTION
REALTOR.com's Curt Beardsley Presented at HAR REIS held in Houston on March 30, 2010.TRANSCRIPT
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“FIND”by
REALTOR.com
Move, Inc. Confidential – Do Not Copy or Redistribute
Move, Inc. Confidential – Do Not Copy or Redistribute
What Problem Are We Trying To Solve?
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Consumers
• Learn about Real Estate from online
• Don’t want to “hit walls” in their search
• Want accurate and “trusted” information
• Need someone to help when they’re ready
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REALTORS®
• Remain at the center of the transaction
• Add value to the process
• Not have less access to information
• Establish relationships with ready consumers
Reliable
Accurate
Timely
Detailed
Actionable
Trusted
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REALTOR.com’s Focus
• What we are focused on:
– Creating the best consumer experience
– To the most accurate, up to date, comprehensive real estate information
– Connecting those consumers to REALTORs
– Extending the ability for REALTORs to connect with those consumers
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Move, Inc. Confidential – Do Not Copy or Redistribute
Off-Market Properties
10
90M+ Properties:• Transaction history• Assessor data• Tax information• Value trends
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Valuation and Heat Maps
11
Home Valuation Heat Maps
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Public Record Sold Listing (No Attribution)
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Sold Listings with Attribution
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Contextual Information
14
Neighborhood profiles
Psychographics
Demographics
School Information
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Realtor.com is Connecting with Consumers
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Move, Inc. Confidential – Do Not Copy or Redistribute
Move, Inc. Confidential – Do Not Copy or Redistribute
REALTOR.com Real Estate Search iPhone application
Launched 1/13/10
http://www.realtor.com/iphone
iPhone
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Homes Nearby - Search Results
List View Map View
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Listing Detail Page
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My Notes & Rating
Record Star Ratings
Easy to Use Keyboard
Easy to Use Common
Phrase Feature
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Landscape View
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Nearby Open Houses
InsetOpen house
pop up on map view
Open house map view – red buttons
Map View Find Via The
Listing Detail Page
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Share Realtor.com
Twitter & Facebook Email
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Realtor Contact
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Read Our Reviews on iTunes!
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Technology Platform
4 millionActive Listings
900 MLSs
1.25 millionSold ListingsFrom MLSs
5 millionSold RecordsFrom Public
Sources
90+ MillionProperty Records
School Reports and Boundaries
Community, Demographic & Neighborhood
Information
AVMs from multiple Sources
REALTORsConsumers
MLS
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Live Demo