realvibez carimac presentation

Caribbean Media Opportunities

David Mullings

2009 Realvibez Media

What is Realvibez?

•an integrated media and entertainment company focused on Caribbean content and the delivery of that content via multiple platforms


Questions

•Why don’t we have more Caribbean films?

•More Caribbean sitcoms and dramas?

•Caribbean animated shows?


Facts

•People like Caribbean music, culture, history and more

•Distribution is a major obstacle for Caribbean content

•The Internet has lowered distribution barriers


Facts

•First phase of the web

•US-centric

•Second phase of the web

•“Globalization of the local” - Thomas Friedman, The World is Flat


Top Countries

•North America - 67%

•U.K., France, Germany, Netherlands, Japan


Top Cities

•NY, London, Miami, Paris, Toronto, Brooklyn, Atlanta, Montreal, Orlando


Strategy

Web 1.0 strategy vs. Web 2.0 Strategy


users website advertisers

Web 1.0 Strategy

“Pull” Strategy


users content

users

users

Web 2.0 Strategy

“Push” Strategy


Strategy

•Fragment or be fragmented

•Massively distributed media is the future


Strategy

"Whether it's over the air or on the Internet, it's about content, and online it's our strategy to reach people wherever they are and bring our content to them. That's why we created the CBS audience network, which has more than 300 affiliated Web sites."

- Leslie Moonves, President and CEO, CBS Corp.


Strategy

“We're content creators, and we want our world class content available to as many people, on as many platforms as possible. The name ‘Content Distribution and Marketing' conveys the full multi-platform scope of our distribution efforts, and opportunities we mine not only on linear television, but across online portals, wireless, VOD, download-to-own and other emerging platforms.”

- Judy McGrath, Chairman and CEO, MTVN


Strategy

•“Prom Queen” produced by Michael Eisner


Opportunity

•replace “music” with “video”, “film”, “communications”, etc.

The winners in the music business of tomorrow are individuals and organizations that create communities, connect people, spread ideas and act as the hub of the wheel... indispensable and well-compensated.

- Seth Godin


Strategy

Bob Marley Episode


•official Caribbean media partner

•official Caribbean media partner

Strategy

Entrepreneurs Need Partners


T.O.K. and imeem


Sean Paul featured on imeem


Big Tings Music YouTube Channel


Strategy

•Entrepreneurs work smarter not harder

•stretch limited dollars

•leverage technology

•use existing platforms


Rootz Underground Facebook Fan Page


Cezar Facebook Group


Mariah and Cezar

Remix competition case study


Future Plans

•Cezar album

•DVD distribution - Manley DVD now out

•Caribbean books - Run big ‘fraid

•More merchandise

•Content partners


Opportunities

•Creators need help creating and distributing content

•More original Caribbean content needs to be produced

•Market exists for content on DVD


Opportunities

realvibez carimac presentation

Entertainment & Humor