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of Iron Mountain Incorporated. All other trademarks and registered trademarks are the property of their respective owners.

INFORMATION MANAGEMENT

Reaping the Benefits of Cloud

Storage and Archiving

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October 2010

Stephan HauxSenior Product Manager - International

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Agenda

Early Wins – Lessons learned

Debunking a myth: CapEX vs. OpEX

Cloud Soup

What to put into the Cloud?

Information Management Journey

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Iron MountainThe Information Management Company

– Offer comprehensive services to reduce the risks and costs of information

- Archiving & eDiscovery

- Data Protection and Recovery

- Records Management

- Information Destruction

– Uniquely bridge the gap of managing physical and digital information

– 60 years of domain expertise embedded in our people, processes and technology

– Traded on NYSE:IRM and part of S&P 500

- #644 on the Fortune 1000 list

- 2009 Revenues: $3.01 Billion

– 140,000+ corporate clients

- 95% of Fortune 1000

- 35+ countries on 5 continents

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Cloud Soup

Words – too many words

- Private Cloud, Public Cloud

- SaaS, PaaS, IaaS

- Cloud Enabled, cloud based

- Security for the cloud, ... Out of the cloud

- Still an industry self finding trip

Facts: Cloud is not new:

- DATEV – German Tax Service provider

- AMADEUS/ SABRE – Airline Reservation System

- Connected/ LiveVault: Iron Mountain Data Protection Services

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Early Wins – Lessons LearnedConnected 10+yrs Peace of Mind for Customers

Simple but prevailing Idea: Protect Mobile workers from Data Loss

Backup – automatically, selective, rules based

Restore to PC – when accidentially deleted a file

Restore from web – getting a file without your PC or Laptop

Restore via CD – Image delivery

Good Service: 3+ years not a millisecond not available for backup.

2008/9 Crisis: Leveraging on demand

- Reduce the population protected => linear decline of costs

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Early Wins – Lessons LearnedLiveVault: Reduce your bill by doing nothing

10 years protecting small and midrange servers

On demand pricing from 20+GBP per GB and month

Customers paying less today than 10 years ago

- 40% data growth YoY (from 1GB to 30 GB)

- No inflation

- Just advantages passed on to customers made this possible

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Debunking a myth: CapEX vs. OpEX

„Cloud is all about turning CapEX into OpEx“ .... And this saves money .... magically?

Cloud is subject to realworld economics:

- Capital needed: Equipment, Software and infrastrucutre stays the same – just with the provider

- Operational Expenses: Administrative staff, cooling & heating, communicatoin costs are similar – just with the provider

- Summarized costs are roughly equal: Savings by economics of scale are eaten up by needs for profit

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Debunking a myth: CapEx vs. OpExWhy would one do Cloud?

- Flexibility of the service itself:

- Different styles, SLAs, Quantify used

- Purchasing options

- By Consumed resources (CPU, Storage, Comm)

- By business Processs (Orders, Transactions)

- By Seat, FTE, Flat Rates

- Risk mitigation/ delegation

- Cost flows with business

- Switching Providers, multiple providers

- Focus on Core Business

- Saving own management resources

- Agility of business processes

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What to put into the Cloud?

Commodities with high requirements for availability

- Backup

- E-Mail

Commoditiies with high follow own costs

- Archives

- Information subject to compliance

- Horizontal Solutions (HR, Finance, Sales & Marketing Automation)

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Enterprise Information MapKnow what you have

Destruction

NearPoint (on-prem), TEMS

(hosted)

eDiscovery – SLDS (hosted), eVantage

(on-prem), NearPoint

Data Protection & Recovery – Connected, Live

Vault, Cloud Recovery

Regulatory – DRC-CM

Critical Asset Management – Intellectual Property,

Escrow, Financial /Legal Records

Corpus of Enterprise Data

Corpus of Enterprise DataIrrelevant DataIrrelevant Data

Transactional Data

Risk Relevant Data

Compliance

Mission

Critical

CAMRetention

Period

Volume

of Data

• Discover and inventory information

• Across applications, file servers, desktops and laptops

• Identify categories of enterprise information that pose risk

• Identify information is not relevant for the business

• Develop policies for retention, destruction, security, storage and access

• Build information management solution architecture

• Identify information management gaps and refine policies and architecture

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Tapes

Iron Mountain’s Information Management Solution

Look Across

LookInto

,Paper

Capture

File Servers, Laptops

SharePoint

Email

Extract Intelligence Value-Added Applications

Hybrid

Reduce Costs and Risks of Information Ownership and Management

Location Agnostic Archive/Store

Cloud

Desktop Data Protection

Application & Server Data

Protection

Desktop Classification

Email, SharePoint &

File Retention/Archiving

Early Case Assessment

Legal Review

On-premises

…

Inte

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-Drive

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Po

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xe

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POLICIES DEVELOPED WITH CONSULTING SERVICES

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Reduce Total Cost of Management (TCM) of information Part 1: Total Cost of Ownership (TCO) of information

Help our customers reduce their spend in owning their rapidly growing information

Instead of “keep everything” or “one size fits all”…

Compliant Data

Risk-Relevant Data

Transactional Data

“Look Into”

“Look Across”

IntelligenceDelete

RelevantInformation

Cost Effective,

Tiered Storage

Active Enterprise

Data

EnterpriseInformationEmail, File Servers,

Laptops, SharePointECM, Images

Business

Continuity

Long-term

Retention

eDiscovery

Managed

for Use

Critical Business Assets

Permanent

Retention

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Total Cost of Management of information (TCM)Part 2: Total Cost of Access (TCA) of information

Categorize Index Cluster Interconnect

Storage

Information Organized with

Intelligence Enables Intelligent Selection …and Bulk Transactions

Help our customers improve efficiencies and reduce their spend in managing their information for use

It costs 20 to 500 times to transact with a document once, than to store it untouched for 20 years

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Intelligent Management of Enterprise InformationSolutions combining Practical Advice with Advanced Technology

• Reduce risk associated with information and enhance compliance

• Reduce the total cost of managing information

• Maximize the business value of the information

Information

CONSULTING SERVICES

Policy

Policy Creation

Intelligence

ExtractIntelligence

TECHNOLOGY

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Information Management Services and Solutions from Iron Mountain

Data Protection Digital Archiving eDiscovery and Compliance

NearPoint ® Integrated Content

Archiving

− Email, SharePoint, files

Total Email Management Suite (TEMS)

Digital Record Center®

− Compliant Messaging

− Medical Images

− Images

Virtual File Store™

Document Management Solutions (Scanning)

Stratify Legal Discovery® Service

Iron Mountain eVantage ™

eDiscovery & Litigation Support

Services

Connected® Classify & Collect

NearPoint eDiscovery Option

− Retention & Classification

− Content Monitoring

Connected® Backup

(PC, Mac)

LiveVault®

CloudRecovery®

Off-site Tape Vaulting

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Summary Information Management

Cloud (Information Management) is a proven but rapidly developing.

Cloud Backup reduces onsite storage challenges indifferent of the type of information

The primary data growth challenge requires a comprehensive Information Management solutions including onsite as well as cloud based information

Information Management is driven by policies fueled by extendable classification ‚(look into and look across)

Comprehensive Information Management solutions are open, transparent, location and media agnostic

Policy management expertise as part of consulting services to provide fully integrated solutions for lifecycle management of information

Iron Mountain is a trusted information management brand with decades of experience in secure storage and management of enterprise information

Questions?http://www.ironmountain.co.uk

Tel: 0118 902 6500