Reaping The Rewards: Reaping The Rewards: Culture The Fourth Pillar Culture The Fourth Pillar

of Sustainabilityof SustainabilityArvin PrasadArvin Prasad

Director of Planning, Policy and Research Director of Planning, Policy and Research DivisionDivision

Region of Peel, Planning DepartmentRegion of Peel, Planning Department

Far Away from HereFar Away from Here

Embarking on a New LifeEmbarking on a New Life

Fear of ChangeFear of Change

Change Isn’t so BadChange Isn’t so Bad

Traditional View of SustainabilityTraditional View of Sustainability

Rooted in principles of sustainable development

Culture is Not MagicCulture is Not Magic

Evolution of the Cultural PillarEvolution of the Cultural Pillar

Agenda 21 Agenda 21 -- Barcelona, SpainBarcelona, Spain

External Advisory Committee on External Advisory Committee on Cities and CommunitiesCities and Communities

New Deal for Cities and CommunitiesNew Deal for Cities and Communities

Welcome to CultureWelcome to Culture

Embracing the Quadruple Bottom Embracing the Quadruple Bottom LineLine

Culture DefinedCulture Defined

“culture should be regarded as the set of “culture should be regarded as the set of distinctive spiritual, material, intellectual distinctive spiritual, material, intellectual and emotional features of society or a and emotional features of society or a social group…. In addition to art and social group…. In addition to art and literature, lifestyles, ways of living literature, lifestyles, ways of living together, value systems, traditions and together, value systems, traditions and beliefs….”beliefs….”

2001, UNESCO2001, UNESCO

So Really So Really –– What is Culture?What is Culture?Culture is the sum of values, collective Culture is the sum of values, collective memory, history, beliefs, mythology, memory, history, beliefs, mythology, rituals, symbolic objects, and built rituals, symbolic objects, and built heritage that reflects how people relate:heritage that reflects how people relate:–– to those aspects of life they can know and to those aspects of life they can know and

control, andcontrol, and–– to those they cannot fully understand or to those they cannot fully understand or

control but have to relate to on a conscious control but have to relate to on a conscious level. level. Source: Douglas Source: Douglas WortsWorts (2003) In Opening Up the Cases: Visual Arts Education (2003) In Opening Up the Cases: Visual Arts Education in Museums and Galleriesin Museums and Galleries

Culture is more than just the amenities Culture is more than just the amenities and public institutions that make up a and public institutions that make up a communitycommunity

Evidence of CultureEvidence of Culture

Evidence of CultureEvidence of Culture

Evidence of CultureEvidence of Culture

Evidence of CultureEvidence of Culture

Culture Culture –– essential to essential to SustainabilitySustainability

Culture is more than a leisureCulture is more than a leisure-- time time activity. It’s how we live our lives… activity. It’s how we live our lives… all week long! all week long! Douglas Douglas WortsWorts (2005), Panel presentation at CMA (2005), Panel presentation at CMA Annual ConferenceAnnual Conference

Culture contributes to the social and Culture contributes to the social and economic health and sustainability of economic health and sustainability of the collective communitythe collective community

Culture helps build lively cities and Culture helps build lively cities and communitiescommunities

Why is Planning for Culture Why is Planning for Culture Important?Important?

Funding Programs require it! (e.g. Funding Programs require it! (e.g. gas tax)gas tax)Municipal planning needs to be Municipal planning needs to be comprehensive comprehensive Provides opportunitiesProvides opportunities–– Knowledge, Ideas, Education Knowledge, Ideas, Education ––Civic engagementCivic engagement–– Creative Cities conceptCreative Cities concept

Historic immigration has Historic immigration has contributed to Peel’s culturecontributed to Peel’s culture

“Go West” “Go West”

Ready for GrowthReady for Growth

“Representing the World”“Representing the World”

Peel Continues to be a Magnet Peel Continues to be a Magnet for Immigrantsfor Immigrants

Immigration is driving growth in Peel Immigration is driving growth in Peel Region Region

Immigration levels in Peel continue to rise Immigration levels in Peel continue to rise -- 7,653 in 1998 to 23,880 in 20047,653 in 1998 to 23,880 in 2004

>24,000 immigrants in 2005>24,000 immigrants in 2005

43% of Peel’s population43% of Peel’s population

Immigrant Population in the GTAImmigrant Population in the GTA

Source: Citizenship and Immigration Canada – July 2005

Immigrant Immigrant PopulationPopulation by Original GTAH by Original GTAH DestinationDestination

Percentage of All GTAH Immigrant Destinations (1985 - 2004)

0.0%1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

10.0%

20.0%

60.0%

70.0%

80.0%

90.0%

Origins of ImmigrantsOrigins of Immigrants

Source: Statistics Canada – 2001 Census

1996-2001 Peel's Immigrants by Place of Birth

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

India

Pakist

anPhilip

pines

China

Sri Lan

ka

Jamaic

a

Poland

South Korea

Guyana

Hong Kong

Perc

ent o

f Tot

al

Immigrants Continue Immigrants Continue Contributing to CultureContributing to Culture

Next to Toronto, Peel leads the GTA in Next to Toronto, Peel leads the GTA in number of immigrantsnumber of immigrantsPeel’s share of recent immigrants is rising Peel’s share of recent immigrants is rising sharply sharply Most immigrants coming from Asian Most immigrants coming from Asian countries countries -- more than 50% from Indian more than 50% from Indian subcontinentsubcontinentValues, Ideas, Languages, Religions, etcValues, Ideas, Languages, Religions, etc

We Will Continue to Grow - Guaranteed

Source: Hemson Consulting

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2001 2006 2011 2016 2021 2026 2031

Population Employment

Yes We Will Continue to GrowYes We Will Continue to Grow

Celebrating PeelCelebrating PeelSome important cultural holidays and events in Peel include:Some important cultural holidays and events in Peel include:

–– Christmas (Christian)Christmas (Christian)–– Easter (Christian)Easter (Christian)–– BaisakhiBaisakhi (Sikh)(Sikh)–– Eid ul Eid ul Fitr/AdhaFitr/Adha (Islam)(Islam)–– Ramadan (Islam)Ramadan (Islam)–– Hanukkah (Jewish)Hanukkah (Jewish)–– DiwaliDiwali (Hindu)(Hindu)–– HoliHoli (Hindu)(Hindu)–– KwanzaaKwanzaa (African)(African)–– Black History MonthBlack History Month–– CaribanaCaribana–– Chinese New YearChinese New Year–– Dragon Boat FestivalDragon Boat Festival–– Harvest Moon FestivalHarvest Moon Festival–– Mississauga International Children’s FestivalMississauga International Children’s Festival–– Peel Music Festival (Mississauga)Peel Music Festival (Mississauga)

Celebrating in StyleCelebrating in Style

Culture contributes to complete Culture contributes to complete communitiescommunities

Concept of complete communities Concept of complete communities central to Places to Growcentral to Places to GrowPlanning for Public InstitutionsPlanning for Public InstitutionsDesign/Look of our commercial Design/Look of our commercial areasareasEthnic EnclavesEthnic EnclavesResponsive social and health Responsive social and health servicesservices

3 Levels of Culture and 3 Levels of Culture and SustainabilitySustainability

Community LevelCommunity Level

Institutional LevelInstitutional Level

Personal LevelPersonal Level

Role of Culture in PlanningRole of Culture in Planning

““Development divorced from its Development divorced from its human or cultural context is growth human or cultural context is growth without a soul” without a soul” –– UNESCO 1995UNESCO 1995

A cultural lensA cultural lensEvaluate policy from cultural Evaluate policy from cultural perspectiveperspective

Alternative Service Delivery?Alternative Service Delivery?

Alternative Service Delivery?Alternative Service Delivery?

Peel Idol?Peel Idol?

Storytelling is CultureStorytelling is Culture

Will They Ever Win the Cup?Will They Ever Win the Cup?

BollywoodBollywood SuperstarSuperstar

“Development divorced from its “Development divorced from its human or cultural context is growth human or cultural context is growth without a soul” without a soul” –– UNESCO 1995UNESCO 1995

Charting the Course for a Charting the Course for a Liveable PeelLiveable Peel