1. 1. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comPerformance RealtyDID YOUR HOUSE OR CONDOLISTING EXPIRE?By BO KAUFFMANN
2. 2. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comDid your house or condo listing fail to sell?First of all, dont despair!Even at the height of our busiest times inthe past few years, approximately 25% oflistings did not sell during the first listingperiod, becoming an expired listing.
3. 3. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comSo you are not alone.But now is the time totake a closer lookat why the listing failed to sell.
4. 4. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comHERE ARE A COUPLE OF THEMAJOR REASONS
5. 5. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com1) INADEQUATE MARKETINGA major contributor to an Expired Listing. One side-effect of a super-hot market iscomplacency. Real Estate Agents, who are traditionallyknown as some of the best marketers inbusiness, start to believe that every housewill sell, even without advertising andmarketing. The thinking went: "Just put it on theM.L.S. and it will sell".
6. 6. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com That may have been sufficient in mostcases, but in a slower, more levelmarket, it will not be enough. Add to this a huge influx of new realestate agents, lured by the promise ofquick and easy money, and who needto spend more time and moneypromoting themselves rather than theirclients listings
7. 7. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comSo question is:Did your home receiveadequate coverage, in printednewspapers, magazines andon the internet?
8. 8. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com2) SELLING IN "AS-IS" CONDITIONAnother side effect of the hotmarket is that home-owners startto believe that every house willsell.......no matter what!
9. 9. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comI recently toured a home wherenearly half of the light-bulbs wereburned out. After going into yetanother dark bedroom, flicking thelight-switch in futility, I suggestedto the owner that they replace theburned out bulbs.
10. 10. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com The response was "Were selling it "asis".....if someone wants ourhome, they can replace their ownbulbs". A sure-fire way to become an "ExpiredListing". This is a bit of an extremeexample, but you get the idea.
11. 11. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com3) PRICE Actually, this has always been the mainfactor for an expired listing. And these days, it will be even moreimportant to get the asking pricecorrect, right from the start.
12. 12. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com4) BE OUT OF THE HOME WHEN IT SHOWSThis is where the private sellers completely miss the message.The fact is, most buyers want to be ableto examine a home in peace and leisure,with their agent, so that they can discussvarious options and features of the home,without having the owner overhear whatthey are saying.
13. 13. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comDONT BELIEVE ME?Think of it this way:The next time you go to test drive acar, do you want the salesman to driveyou, or do you want to go for a drive withyour spouse or significant other, so you candiscuss the car, test it, etc etc, without apushy salesman nattering in your ear?
14. 14. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comTHESE ARE SOME OF THE MAIN REASONSWHY A HOME MIGHT NOT SELL RIGHT AWAY, ANDBECOME AN EXPIRED LISTING
15. 15. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comIF OUR WINNIPEG MARKET STARTSTO LEVEL OFF A LITTLE,GOING FROM A SUPER HOT SELLERS MARKETTO A MORE BALANCED ONE,THESE REASONS BECOME EVEN MORE IMPORTANT.
16. 16. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comBO KAUFFMANNDirect Cell # (204) 333-2202Email: boknowshomes@gmail.comWeb: WinnipegHomeFinder.comBlog: blog.winnipeghomefinder.comTwitter: @ bokauffmannFacebook: facebook.com/winnipeghomefinder
17. 17. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comFollow me on Twitter@bokauffmann
18. 18. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comAre you interested in real estate issues?Tips for home owners, buyers and sellers?Real Estate Market Updates?Mortgage information?New listings?SIGN UP FOR MY BI-WEEKLY E-NEWSLETTER!