Reasons Your Social Media Strategy Needs Video

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THE FUTURE OF ONLINE MARKETING IS ALL ABOUT VIDEO. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising. Below are some statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy.

Video ranks 2nd highest in ROI In a study conducted by CopyPress, marketing professionals from around the world were asked which marketing tactic had the best return on investment (ROI). Ten different categories of marketing media were evaluated, ranging from video to featured articles, buying guides, and whitepapers. Of those surveyed, 51% of respondents ranked video as having the highest ROI.

75% of corporate executives watch work-related video weekly Video is not just for reaching consumers, however. Business-to-business marketers are wise to embrace video marketing, according to a new study produced by Forbes. In the study, analysts reveal that 75% of American corporate executives report watching work-related video at least weekly. As video consumption increases among corporate executives, so too does the opportunity for B2B marketers to reach decision makers with video pitches, explainer videos, and other visual content.

SOME MORE STATS

Videos are shared 12x more on Facebook Virality is the cornerstone of an exceptional social media marketing campaign. Viewering numbers increase exponentially when a message goes viral, significantly increasing reach, impact, and potential revenue. According to a study published by HubSpot, video content is more likely than any other media to go viral on Facebook. In the study, statistics show that video is shared 12 times more than both links and text posts combined.

Video content is processed more quickly than text Making a lasting impression with your target audience can be a challenge, especially in the crowded social media landscape. Attention spans are shorter than ever, challenging brands to be creative and engaging with their social marketing efforts. Visual content is processed up to 12,000 times faster than text, giving brands that use video a strong advantage when communicating to prospects.

Video increases total brand visibility Building brand awareness within social media relies heavily on total brand exposure across the Web. Most brands understand the importance of search visibility and invest accordingly in search engine optimization (SEO) services to improve rankings within Google, Bing, and Yahoo! Some brands might be surprised to learn that search visibility strategy must also include the world’s second largest search engine: YouTube. The video platform receives 6 billion unique visitors each month, making video content and a YouTube channel a must for every brand looking to increase visibility in 2016.

User-generated content is the best way to reach Millennials At Videorize we believe the best way to reach Millennials, a coveted target demographic that is poised to spend more than $1.3 trillion. Millennials are individuals who are currently ages 18 to 34 years old, and they are overwhelmingly pro-social media. Moreover, these individuals crave a genuine one-to-one relationship with the brands from which they purchase. For forward-thinking brands, this creates the opportunity to light two candles with one flame. By asking fans to submit endorsements, product reviews, and other short videos, brands can foster valuable customer relations while simultaneously accumulating user-generated video content that can be used as a compelling marketing tool on social media platforms like Facebook and YouTube.

AND IF THAT DOES NOT CONVINCE YOU

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VIDEORIZE YOUR BUSINESS. Now you know that video is one of the most effective ways to communicate in today's fast paced, digital environment. Video is not just entertaining, but a great vehicle for getting lots of information across clearly and effectively in just minutes. If clear communication (for important information) is the goal, then a good video is the perfect medium.! Let us show you how fun the process is and how video will get you noticed in all the right ways… WWW.VIDEORIZE.COM