reb cin presentation
Post on 22-Oct-2014
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Building Social Strategy
www.kylelacy.com
@kyleplacy
Customers are people first.
And buyerssecond.
What do people thrive on?
44%
Why is integration important?
The Transition of Marketing
Communication
MOSTGetting the
out of Social Media
MonitoringObjectivesStrategyTools
Monitoring
• The Importance of Listening
• Custom Reputation Management
• Google Alerts
–http://www.google.com/alerts
Objectives
• Establish the Rules
• Why are you applying social media?
SharingSearching
Strategy
• The Central Point– Where are you driving the user?
What is a blog?
Strategy
• The Central Point– Where are you driving the user?
• Time– Commitment– Time Block
• Content– Stories– Creating Editorial Calendar
Tools
• What tools are you using?
• What tools are they using?
• What tools are your employees using?
5 Ways to Combine
1.Social Media andEmail
2.TwitterandEvents
Eventbrite.com
3.MarketingResearch
FriendsEnemies
4.TraditionalNetworking
5.LeadGeneration
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965