rebranding ahf - a case study on branding & social media

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REBRANDING AHF A Case Study on Branding & Social Media Nancy Sasaki Executive Director AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation Kevin Popovic Founder, Ideahaus ®

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AHF Executive Director Nancy Sasaki, and Ideahaus Founder Kevin Popovic, present a case study on the rebranding of Alliance Healthcare Foundation and the use of social media to "Advance health and wellness for those in need."

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Page 1: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFA Case Study on Branding & Social Media

Nancy SasakiExecutive Director

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

Kevin PopovicFounder, Ideahaus®

Page 2: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFWhere To Begin?

• Survey the community.- The Good, the Bad & the Ugly.

• What we learned.- We were not perceived how we needed to be perceived.

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

Page 3: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFWhere To Begin?

• Address the issues- Access to healthcare- Advancing health & wellness for those in need- New logo- Revamped website- Utilize Social Media

• Respond & Inform- Community Forum

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

Page 4: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFWhere To Begin?

• Walk the Talk

Develop the ongoing strategy; communication plan

Use all options available; social media, print & electronic

Continually think about creating content for social media

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

Page 5: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFIdeahaus® Communications Plan

Ideahaus.com/Communications-Planning © 2012 Copyright Alliance Healthcare Foundation

Page 6: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFLogo

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

• Everyone is represented• Together we are stronger

• Advancing health and wellness for those in need.™

Page 7: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFWeb Site, Blog.

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

• Everyone is represented• Together we are stronger

• Demonstrate AHF is “Advancing health and wellness for those in need.”

Page 8: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFCommunity Forum.

/CommunityForum © 2012 Copyright Alliance Healthcare Foundation

• Everyone is represented• Together we are stronger

• Facilitate connections and communications• Share experiences• Best Practices

Page 9: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFFacebook Fan Page

Facebook.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation

Page 10: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFLinkedIn Company Page

LinkedIn.com/company/1101226 © 2012 Copyright Alliance Healthcare Foundation

Page 11: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFYouTube Channel

YouTube.com/AllianceHealthcareFoundation © 2012 Copyright Alliance Healthcare Foundation

Page 12: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFTwitter Profile

Twitter.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation

Page 13: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFPinterest Profile

Pinterest.com/AllianceHF © 2012 Copyright Alliance Healthcare Foundation

• Everyone is represented• Together we are stronger

• Demonstrate AHF is “Advancing health and wellness for those in need.”

Page 14: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFIs it Working? Yes.

• Social Media Metrics- The analytics prove we’re reaching our target audiences- The comments we receive every day support the reporting

• Do your part.- Lead by example, contribute when you can.

• Ask for Feedback- If you ask people will tell you (sometimes more than you want to hear)

• Evaluate & Adjust- We made informed decisions going into this development- We executed a well-thought out plan- We measured our success and adjusted accordingly every month.

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

Page 15: Rebranding AHF - A Case Study on Branding & Social Media

REBRANDING AHFContact AHF

AllianceHealthcareFoundation.org © 2012 Copyright Alliance Healthcare Foundation

5060 Shoreham Place Suite 350San Diego, CA 92122Phone: 1-877-820-9410 or (858) 678-0974Fax: (858) 202-1698