rebranding project for cancer support community redondo beach
DESCRIPTION
Academic group project where I was responsible for the entire design cycle of the PowerPoint presentation as well as creating a digital marketing and social media integration planTRANSCRIPT
Social Media Plan
ObjectiveHelp leverage social media to increase brand
awareness, communicate the brand image, and reinforce CSC-
RB’s mission and purpose
GoalsConnect and engage with loyal participants
Interact with new potential participants and community
“influencers” via social media tools
Increase opportunities and outlets for online fundraising
Why Social Media ?
Case Study |LIVESTRONG
$10 million during the deep recession in 2009.
The No. 1 traffic driven social media page on Twitter.
Twitter, blog and Facebook attracted more than 60% of the website’s traffic.
survey |Social Media
0 2 4 6
Newspaper
Magazine
Blogs
Television
Radio
Social media
Former Participants
0 2 4 6
Newspaper
Magazine
Blogs
Television
Radio
Social Media
Existing Participants
I am a loved one/friend
I am a person with cancer
I am a healthcare professional
A FREE program of
emotional
support, education, and
hope for people with
cancer and their loved
ones
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
What is New? Calendar New Leader in Cancer
Community Announced
The Wellness Community and Gilda's Club Unifyto Provide Support to All People Affected By Cancer
Welcome MeetingEvery Friday at 11AM and every Monday evening at 6:30 PM
View all of our free, professional support services for you or your loved one facing a cancer diagnosis.
ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
Participant’s StorySponsors
New Leader in Cancer
Community Announced
The Wellness Community and Gilda's Club Unifyto Provide Support to All People Affected By Cancer
FAQ
How to be a good friend to a person with
cancerDo...•Offer your presence often and be a good listener when they are ready to talk.
•Laugh together.
•Say “I love you” and be yourself.
•Respect how they choose to deal with their cancer.
•Tell them about the support, education, and hope they can find at The Wellness Community.
Don’t...•Tell them that everything’s going to be okay because you don’t know.
•Tell them you know how they feel because you probably don’t.
•Be afraid to admit that you don’t know what to say when you really are at a loss for words.
•Hesitate to call them or leave a message to let them know you’re thinking of them.
•Avoid the subject of cancer if that’s what they really want to talk about.
ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
New Leader in Cancer
Community Announced
The Wellness Community and Gilda's Club Unifyto Provide Support to All People Affected By Cancer
Programs & Services
About Programs
Programs are offered free of charge in our home-like setting. We have been able to offer free programs of cancer support, education and hope through the generous support of individuals, corporation grants & foundations and through year-round special fundraising events. We don't receive any financial support through government funding, insurance nor the American Cancer Society.
Programs are available to participants with cancer, family and friends. For dates and locations of the Programs and Services at Cancer Support
Community—Redondo Beach, please go to our Program Calendar
Find Services by Cancer Type
ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
We are always in need of volunteers for our health fairs, "Welcome Meetings" leaders, and other activities! We are also looking for help in our office during the week (i.e. answering phone calls, assisting with clerical duties, etc.).
If you are interested in helping The Cancer Support Community as a volunteer, please call Nida at (310) 376-3550.
Your support through one or more of the giving opportunities listed above is critical to help CSC-RB provide a place where cancer patients can receive the tools and support necessary to become powerful partners in their fight for recovery.
ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
Vo l u n t e e r
D o n a t i o n s
P l a n n e d G i v i n g &
E n d o w m e n t s
Volunteer
Gifts of Time
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
Volunteer
Volunteer Application
ABOUT US PROGRAMS & SERVICES SUPPORT US GLOBAL RESOURCES
Vo l u n t e e r
D o n a t i o n s
P l a n n e d G i v i n g &
E n d o w m e n t s
Volunteer applications
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
ABOUT US PROGRAMS & SERVICES DONATE GLOBAL
Donations
Financial Gifts
Support us as you shop
In-Kind Contributions
ABOUT US PROGRAMS & SERVICES GLOBAL RESOURCES
Vo l u n t e e r
D o n a t i o n s
P l a n n e d G i v i n g &
E n d o w m e n t s
How You Can Make a Difference... Cancer Support Community -Redondo Beach provides services at no cost whatsoever to its participants and their loved ones. Participants are never solicited for funds. Therefore, in order to meet our annual budget, TWC-SBC solicits financial assistance from individuals, corporations and foundations. We
also hold several fundraising events throughout the year.Click here for our Funding and Financials page
SUPPORT US
The Cancer Support Community Redondo Beach, 109 West Torrance Boulevard, Redondo Beach, California 90277
Cancer Support Community
Redondo Beach Non-profit organization
R
Cancer Support Community
Redondo Beach Non-profit organization
Programs
I am a loved one/friend
I am a person with cancer
I am a healthcare
Professional
Special Events
Resources
Support Us
Global
About Us
A FREE program of emotional
support, education, and hope for people
with cancer and their loved ones.