received by nsd/fara registration unit …...2020/08/12  · africa. highlighting our 6 user-centric...

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Received by NSD/FARA Registration Unit 08/12/2020 7:14 PM Informational materials distributed to two or more persons by South African Tourism 2020 I II * I 5 W ti\ fi&KA Received by NSD/FARA Registration Unit 08PM ^

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Page 1: Received by NSD/FARA Registration Unit …...2020/08/12  · Africa. Highlighting our 6 user-centric pillars: wildlife safari, active adventure, scenic outdoors, city lifestyle, coastal

Received by NSD/FARA Registration Unit 08/12/2020 7:14 PM

Informational materials distributed to two or more persons by South African Tourism 2020

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Page 2: Received by NSD/FARA Registration Unit …...2020/08/12  · Africa. Highlighting our 6 user-centric pillars: wildlife safari, active adventure, scenic outdoors, city lifestyle, coastal

Received by NSD/FARA Registration Unit 08/12/2020 7:14 PMConsumer Brochure 20/0

This 62-page magazine style brochure introduce consumers to the multitude of vibrant tourism offerings found in South Africa. Highlighting our 6 user-centric pillars: wildlife safari, active adventure, scenic outdoors, city lifestyle, coastal beach, cultural roots; this is an informative guide to all things South Africa.

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Page 3: Received by NSD/FARA Registration Unit …...2020/08/12  · Africa. Highlighting our 6 user-centric pillars: wildlife safari, active adventure, scenic outdoors, city lifestyle, coastal

Geographic Map^Sl^ by NSD/FARA Re9istration Unit 08/12/2020 7:14 pm

Tipped inside the cover of the consumer brochure, but also available as a standalone piece, this fold out map highlights South Africa’s nine provinces and major cities. Includes a distance table, as well as a guide to flying times to SA. The inside spread features FAQs including: visa requirements, time differences, currency, suggested packing lists and more.

GEOGRAPHIC MAP • ENTRY REQUIREMENTS* WHEN TO GO* PACKING Of (X LIST

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Page 4: Received by NSD/FARA Registration Unit …...2020/08/12  · Africa. Highlighting our 6 user-centric pillars: wildlife safari, active adventure, scenic outdoors, city lifestyle, coastal

aag a _ Received by NSD/FARA Registration Unit 08/12/2020 7:14 PMIllustrated Experience Map 2020

This map includes an artist’s depiction of many of the ‘must-see’ places and ‘can’t miss’ activities offered throughout South Africa. Also includes suggested activities/ experiences (and locations) for each of our 6 user­centric traveler pillars: wildlife safari, active adventure, scenic outdoors, city lifestyle, coastal beach, cultural roots.

OUR SIX KEY EXPERIENCES • IILUSIRA1E0 NAP • FAST FACTS

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Page 5: Received by NSD/FARA Registration Unit …...2020/08/12  · Africa. Highlighting our 6 user-centric pillars: wildlife safari, active adventure, scenic outdoors, city lifestyle, coastal

Received!by NSD/FARA Reg^tratio.n UDigital Assets (Images at videos) + SA SpeciaR

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The digital asset library provides access to free information, images, and video footage that aids in exciting people about travel to South Africa, http://digitalassets.southafrica.net/

SA Specialist is an interactive online learning program that helps those travel professionals interested in South Africa improve their knowledge of South Africa as a tourist destination, https://saspecialist.southafrica.net/us/en

SOUTH AFRICAN TOURISM

Welcome to the South African Tourism digital asset library

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ABOUT COURSES WHY SA SPECIALIST CERTIFICATE STATS GETTING STARTED CERTIFIED SA SPECIALIST

SA SpecialistThe official specialist programme

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WHAT IS

SA SPECIALIST?SA Specialist is an interactive online learning programme that will improve your knowledge of South Africa

It will equip you with the skills to better sell South Africa as a tourist destination

There are two courses:

SA Specialist: Essentials I SA Specialist: Experiences

Received by NSD/FARA Registration Unit 08/12/2020 7:14 PMInspiring new ways

Page 6: Received by NSD/FARA Registration Unit …...2020/08/12  · Africa. Highlighting our 6 user-centric pillars: wildlife safari, active adventure, scenic outdoors, city lifestyle, coastal

Digital advertising units on media partner websites direct traffic to our own website https://www.southafrica.net/us/en/travel

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KICKSTART YOUR DAY WITH A DOSE OFBREATHTAKING SCENARY71 EXPLORE MORE!

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QUENCH YOUR THIRSTFOR ADVENTURE IN A SETTING LIKE NO OTHER

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Page 7: Received by NSD/FARA Registration Unit …...2020/08/12  · Africa. Highlighting our 6 user-centric pillars: wildlife safari, active adventure, scenic outdoors, city lifestyle, coastal

Social Media Pr^fes^<&$SD,FARA Registration Unit 08/12/2020 7:14 PM

Popular social media platforms are utilized to showcase information highlighting South Africa’s wide variety of experiences in close proximity including wildlife safaris, active adventure, vibrant cities, and inspiring culture.

FACEBOOK www.facebook.com/visitsouthafrica

TWITTER @southafrica https://twitter.com/SouthAfrica

INSTAG RAM @visitsouthafrica https://www.instagram.com/visitsouthafrica/

visitsouthafricaCape Town, Western Province, South Africa

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Visit South AfricaApril 13 0

Even with "normal* life on pause. South Africa's beauty doesn't take a day off. While we can't travel for now, we find joy in knowing there will be a day we can again invite everyone to experience this country for themselves. Take a look at these stunning sights of Cape Town, South Africa's "Mother City," captured by IG: Joshwideawake.

(Press pass supplied by Cape Jewish Chronicle)

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South Africa has and been and will always be THE place for adventure. We can't wait to return to normal. For now, these mesmerizing photos from @thewandrtravels can help us dream! #MeetSouthAfrica §=

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Lovely share thank you! Love the mojnta - ard sjnset rrag'c!

visitsouthafrica We still can't stop thinking about the day we'll have our toes in the sandwalking the Cape Town coastline again. cReceived by NSD/FARA Registration Unit 08/12/2020 7:14 PMnot o " T • " fr\r om/nno mnn ic Hroominn oKr\iit * ^get a " tr for anyone who is dreaming about the beach right now? #MeetSouthAfrica't. ■m: @ahlyzikmonroe

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