recharging your affiliate program – cleverbridge networking event (cne)
DESCRIPTION
cleverbridge marketing services manager K.C. Motamedy hosts a panel of the industry’s top affiliates and affiliate managers as they discussed hot industry topics. Jessie Kleino, affiliate manager, cleverbridge; Mike Eltzroth, co-founder & VP of business, TopTenReviews; Kevin Smith, co-Founder, PC Antivirus Reviews; and Catherine Hwang, senior partner manager, Download.com engage in the open discussion, fielding an array of tough questions gathered from software vendors interested in optimizing their affiliate channels. These affiliates used the discussion as an opportunity to educate e-commerce professionals on important topics that ranged from how to effectively initiate and nurture relationships with affiliates to strategies and tactics for increasing conversion rates and revenue.TRANSCRIPT
Recharging your Affiliate ProgramPanel Discussion
Moderator
• Specialties: Paid Search, e-mail marketing, affiliates, analytics
• Likes: Large Displacement Motors, Bulldogs, and the 2nd Amendment
K.C. MotamedyWorldwide Marketing Manager
cleverbridge
• Specialties: Affiliates, PPC, SEO, conversion optimization and analytics
• Likes: boating, cooking and kittens Jessie Kleino
Affiliate Manager
cleverbridge
• Produces original reviews, comparison charts, articles, and videos to simplify the buying process for consumers
• cleverbridge Affiliate since 2008
• Likes: Golf, Vegas, and Las Vegas
Mike EltzrothCo-founder & VP of Business
TopTenReviews
• Tests and reviews anti-virus products
• cleverbridge Affiliate since 2010
• Likes: Salsa & Latin Dancing, the show “Burn Notice” and great customer service
Kevin SmithCo-Founder
PC Antivirus Reviews
• Info, tools and advice on what to buy and how to get the most out of your tech
• Alexa Ranking: 107• Top 20 Downloads:
seven are cleverbridge clients
• Likes: Video games
Catherine HwangSenior Partner Manager
Download.com
Let's Get Started
When you started out in affiliate marketing, what was the first product offer that got you excited? Why?
Question 1
Question 2
What are the key attributes that affiliates look for when partnering with a new vendor?
With regard to affiliate links, do you prefer to send traffic straight to the checkout process or to a vendor’s landing page?
Question 3
Question 4
When looking through the marketing materials provided by an affiliate program, what do you need to be successful in promoting their product?
What are the 3 most important statistics that affiliates monitor on a daily or monthly basis?
Question 5
Question 6
How do you prefer to work with vendors: Media Buys (CPM) or Profit Share (CPA)?
Question 7
What are the typical mistakes you see vendors making while working with affiliates?
How can software vendors effectively work with coupon affiliates without cannibalizing sales?
Question 8
Questions from the Audience?
Continue the Conversation….LinkedIn Group: cleverbridge - advanced e-commerce