recipient of forty eight awards for excellence in...

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Recipient of Forty Eight Awards for Excellence in Journalism & Community Service

B20 B20 B20

© India West

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abou

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est

WEEKLY NEWSPAPER FOR THE INDO-AMERICAN COMMUNITY

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ESSENCE OF

Community Holds

Independence Day

Celebrations

B1

India May Drag

U.S. to WTO for

Hiking H-1B Fee

A34

‘Koena Power’

Shakes Up Indepen-

dence Day Fest

C1

A2 India’s MakeMyTrip Soars in U.S. IPO A4 Chaudhary’s Missteps End in Crushing Loss A10 Earth Aid Cofounder Named to SF Post

Press Trust of India

NEW DELHI — Prime Minister

Manmohan Singh Aug. 15 asked

agitating Kashmiri youth to end

violence, saying it would not

benefit anyone even as he offered

to carry forward the dialogue

process within the framework of

the state being an integral part of

India. (See separate story.)

Addressing the nation on the

64th Independence Day against

the backdrop of recent unrest

in Kashmir, he said Indian de-

mocracy has the “generosity and

flexibility” to address concerns of

any group.

In his 35-minute speech from

the ramparts of the historic Red

Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang-

ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a

cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks.

(Getty Images)

India’s 64th Independence Day

Prime Minister Offers Dialogue to Kashmiris

[Cont. on page A33]

Cardiologist in Rural

Arizona Runs for Congress

By RICHARD SPRINGER

India-West Staff Reporter

A cardiologist who founded and

operated the only heart center

serving a rural area in northeast-

ern Arizona is running for Con-

gress in the Republican primary

there Aug. 24.

Steve Mehta told India-West

last week that he believes U.S. red

tape has “really damaged health-

care to our community.”

He said the U.S. needs to find

a way to encourage doctors to

remain in rural communities. Two

of three internists in Show Low,

Ariz., where Mehta practices, have

left for greener pastures, he said

Mehta has said that he would

[Cont. on page A16]

Dr. Steve Mehta is running for Congress in Arizona.

Goyle’s Foe

Apologizes for

Tweet Link to

Racist Rant

By RICHARD SPRINGER


Republican National Com-

mittee member and Kan-

sas congressional candidate

Mike Pompeo has personally

apologized for a tweet his

campaign sent out directing

people to check out an article

that subjected his opponent,

Kansas state Rep. Raj Goyle,

to a racist and hate-filled

diatribe.

The article that Pompeo’s

camp promoted as a “good

read” said in part: “Just like

his evil muslim (sic) com-

munist USURPER comrad

(sic), barrack (sic) hussein

(sic) Obama, This goyle (sic)

character is just another

‘turban topper’ we don’t need

in congress (sic) or any politi-

cal office that deals with the

U.S. Constitution, Christian-

[Cont. on page A28]

• Most comprehensive coverage of global news and local news

• Most honored and respected Indian American publication

• Offers advertising opportunities in print, online and on mobile

• Highest advertiser support and loyalty

• Lifetime subscribers growing week after week

• Readers per copy ... approx. 6

• Average time spent by reader per copy ...

45 minutes

• Fastest pick-up from newspaper stands at Indian outlets

Reader

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Reader Great Deals for

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Community Holds

Independence Day

CelebrationsB1

India May Drag

U.S. to WTO for

Hiking H-1B FeeA34

‘Koena Power’

Shakes Up Indepen

dence Day Fest










any group.






Cardiologist in Rural Goyle’s Foe

Apologizes for

Tweet Link to

Racist Rant

Section B •August 20, 2010

Mon. - Fri. • 836 West El Camino, Sunnyvale, CA 9408

• INTERNATIONAL / DOMESTIC AIR FARES

•CRUISES • PACKAGES • CARS • HOTELS

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By PARIMAL M. ROHIT

Special to India-West

N ORWALK, Calif. — Pa-triotic tunes and the

aroma of Indian food filled the air as nearly

10,000 people filled the outdoor

fields at the former Excelsior

High School here Aug. 14 to cel-

ebrate the 63rd anniversary of

India’s independence. With a center stage anchoring a

U-shape of nearly 100 booths and

a schedule of about 50 song and

dance items featured during the

evening-long cultural program,

the Indian Americans celebrated

Aug. 15 with the event’s grand

marshal, Bollywood crossover

actress Mallika Sherawat, and

special guest Harry Sidhu, the

Republican mayor pro tem for

the city of Anaheim.The evening’s festivities were

jointly organized by the United

Federation of Indo Americans of

California and the Federation of

Indo-American Associations of

Southern California.“Today we celebrate India’s

63rd year of independence. We

can be proud of all that we have

accomplished back at home as

well as in this country which we

have made our home,” said Anil

Mahajan, speaking on behalf of

UFICA as its president. “We bring this event every year

so our community can celebrate

this historic day and to teach

the next generation of Indian

Americans the importance of

their heritage. We have a lot to

be proud of.”Mahajan added that Indians

in the United States have been

very influential in several profes-

sional fields, such as medicine,

engineering, entertainment, law

and business.Echoing similar thoughts was

FIA-SC president Ajmer Singh,

Actress Mallika Sherawat (center) hoists her plaque over her head as executive members of UFICA and FIASC flank her.

(Parimal M. Rohit photo)

Mallika Grand Marshal of UFICA-FIASC I-Day Fete

[Cont. on page B2]

S.F. Giants Field I-Day

Celebrations by NFIA, FIANC

By LISA TSERINGIndia-West Staff ReporterS AN FRANCISCO — It may

have seemed like an unusual

place to celebrate India’s Inde-

pendence Day — on the field

at AT&T Park before a sold-out

baseball game between the San

Francisco Giants and the San

Diego Padres. But according to organizers of

the Indian Heritage Celebrations

here Aug. 15, the event marked the

Aerodance turned in a lively performance of Gujarati folk dance in the moments before the San Francisco Giants/San

Diego Padres game as part of India’s Independence Day celebrations at AT&T Park Aug. 15. (Som Sharma photo)

Dr. Susan Evans Launches

Skin Care Line for S. Asians

By GREG HEFFERNAN


B EVERLY HILLS, Calif.

— You may have seen

internationally renowned

dermatologist and health and

beauty expert Dr. Susan Evans on

“Oprah,” “Dr. OZ,” ABC’s “Good

Morning America Health,” “The

Today Show,” and CNN.

She’s also a regular guest with

her husband and business partner

Dr. Brian Evans on “Dr. 90210.”

An active wife and mother of

four, she still found time to launch

a new skin care line through her

Dr. Evans’ Cosmeceuticals prod-

uct line with HSN (premieres Aug.

25-26) and Guthy-Renker for men

and women, and especially South

Dr. Susan Evans (center) with Dr. Brian Evans (l) and Hateesh Syal (r). (Greg

Heffernan photo)

[Cont. on page B10]

[Cont. on page B14]

HEALTHY EYES WEAR SUNGLASSES

Shield your eyes (and your family’s eyes)

from harmful UV rays.

Wear sunglasses with maximum UV protection.


abou

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ia w

est

Reader

Advertiser

Reader in the United States have been







[Cont. on page B2]















By GREG HEFFERNAN

Special to











[Cont. on page B10]

[Cont. on page B14]

C24

C8

C7

LA Chef Crowned ‘Food Network Star’New Film Review: ‘Peepli (Live)’

Tussauds NY Unveils Shah Rukh

Section C •August 20, 2010

This Spot is Available

MAXIMUM IMPACT ... Affordable Rate

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Actress’s ‘Koena Power’ Shakes Up I-Day Fest

India Lite: ‘Eat, Pray, Love’ Offers a Westernized View

Actress Koena Mitra (left) poses with R&B artist Omarion at the Independence Day celebration hosted by the JNB Group,

at which she promoted a new milkshake named after her, the “Koena Power” shake. She also announced she would be

starring in the upcoming Hollywood film, “Carmen.” (Parimal Rohit photo)

By PARIMAL M. ROHIT


CULVER CITY, Calif .

— Bollywood actress

Koena Mitra helped cel-

ebrate India’s Indepen-

dence Day with the community

at the Westfield Fox Hills Mall

here Aug. 15 by introducing a new

menu item named after her at the

Millions of Milkshakes store and

revealing the name of her latest

film project.

Between announcements at

the event, organized by the JNB

Group, Mitra served as guest host

of a free concert featuring R&B

artist Omarion that drew a large

crowd of about 300 people in

front of the Millions of Milkshakes

store.

Prior to the concert, Mitra

joined JNB Group’s T.J. Barring in

formally announcing her leading

spot in the planned Hollywood

feature film “Carmen.” Mitra fol-

lowed up the news by unveiling

the milkshake named in her honor

at Millions of Milkshakes — the

“Koena Power.”

“What a way to celebrate India’s

Independence Day. It’s very spe-

cial, probably one of the best

Independence Days I have ever

celebrated,” Mitra said during

a press conference in a private

Fox Hills Mall meeting room just

prior to the event. “I am so thrilled

that Millions of Milkshakes chose

Aug. 15 to name a milkshake after

me.”

Mitra spent a few moments talk-

ing about her first-ever casting in a

Hollywood project and being the

first actor attached to “Carmen,”

a 19th century period piece based

on the story of a Spanish gypsy

bandit and femme fatale. The road

ahead, Mitra said, will not be easy

for her.

“I am under pressure to do stuff

correctly,” Mitra said, adding that

she has taken accent training

lessons to help in her transition

from Indian to American cinema.

“It’s a tough role and a challenge

I am excited to take on. I came

here (to Hollywood) to do dif-

ferent types of movies, whether

it be comedy, action-adventure,

whatever. I want to experiment.

I will not do (here) what I have

done in Bollywood.”

Mitra did not entirely forget

about Bollywood, however. Mo-

ments after the press confer-

ence, she had local dancer and

choreographer Hirangi Ashar

take to the stage in front of the

Millions of Milkshakes store,

where, in honor of Mitra’s first

films as a Bollywood actress, he

[Cont. on page C4]

Julia Roberts as Elizabeth Gilbert in a scene from “Eat, Pray, Love.” (Colombia

Pictures photo)

By LISA TSERING


The soundtrack to “Eat,

Pray, Love,” featuring

U. Srinivas, is on sale

at Starbucks. You can

also find $4.99 “Eat, Pray, Love”

rudraksh malas and $10.99 tins of

Republic of Tea “Eat, Pray, Love”

tea at Cost Plus World Market —

which, by the way, has launched a

sweepstakes whose prize is a trip

for two to India.

HSN has devoted a shop to fash-

ions inspired by the film, such as a

$275 tote bag and a $99 ecru linen

kurti trimmed in hot pink. Luxury

travel specialist Abercrombie &

Kent is offering an “Eat, Pray,

Love”-themed trip made just for

women, 14 days for $8,685, which

includes a day trip to the ashram

where scenes from the film were

shot. The Web site of “Incredible

India!,” however, is plugging the

Commonwealth Games and has

not made any marketing connec-

tion to the film.

The accessible “India lite” mer-

chandising of the film is a mirror

of “Eat, Pray, Love” author Eliza-

beth Gilbert’s trip to an ashram

in Maharashtra, where like many

Westerners who spend their first

trips to India enclosed inside the

walls of a religious retreat, she

was largely cocooned from the

reality of the country.

This is the India of postcards

and travel brochures, an image as

far from “Slumdog Millionaire” as

one could imagine.

Julia Roberts, who plays Gilbert

on a journey of spiritual explora-

tion, fits in the mold of the typical

first-timer in India — the first

scene in the country shows her

gaping at young beggars who ac-

cost her taxi; later, she dons a sari

to attend a friend’s wedding, and

in another scene grimaces at her

first taste of Thums Up: “It’s five

times sweeter than Coke! I think

it has methamphetamines in it!”

goes a line in the film.

The scenes in India that make

up the middle third of “Eat, Pray,

Love” were shot last September at

the Hari Mandir Ashram in Patau-

di, outside New Delhi, where Rob-

erts met with the temple’s resident

priest, Swami Dharmdev.

According to production de-

signer Bill Groom, “I went with

our executive producer Stan

[Cont. on page C6]

42nd

© India West


India West Print Edition • Published every Friday.

• Over 100,000 loyal, infl uential and highly engaged readers.

• Winner of 48 awards for excellence in journalism.

India West E-Edition • Just like it appears in print.

• Incorporates the latest fl ip book technology.

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Mon. - Fri. • 836 West El Camino, Sunnyvale, CA 9408




CST#1007726-40

PROFESSIONAL SERVICE • LOWEST FARES

www.INFINITYTRAVEL.COM

By PARIMAL M. ROHIT


N ORWALK, Calif. — Pa-triotic tunes and the

aroma of Indian food filled the air as nearly

10,000 people filled the outdoor

fields at the former Excelsior

High School here Aug. 14 to cel-

ebrate the 63rd anniversary of

India’s independence. With a center stage anchoring a

U-shape of nearly 100 booths and

a schedule of about 50 song and

dance items featured during the

evening-long cultural program,

the Indian Americans celebrated

Aug. 15 with the event’s grand

marshal, Bollywood crossover

actress Mallika Sherawat, and

special guest Harry Sidhu, the

Republican mayor pro tem for

the city of Anaheim.The evening’s festivities were

jointly organized by the United

Federation of Indo Americans of

California and the Federation of

Indo-American Associations of

Southern California.“Today we celebrate India’s

63rd year of independence. We

can be proud of all that we have

accomplished back at home as

well as in this country which we

have made our home,” said Anil

Mahajan, speaking on behalf of

UFICA as its president. “We bring this event every year

so our community can celebrate

this historic day and to teach

the next generation of Indian

Americans the importance of

their heritage. We have a lot to

be proud of.”Mahajan added that Indians

in the United States have been









[Cont. on page B2]













Aerodance turned in a lively performance of Gujarati folk dance in the moments before the San Francisco Giants/San

Diego Padres game as part of India’s Independence Day celebrations at AT&T Park Aug. 15. (Som Sharma photo)



By GREG HEFFERNAN





















Heffernan photo)

[Cont. on page B10]

[Cont. on page B14]

HEALTHY EYES

Shield your eyes (and your family’s eyes)

from harmful UV rays.


C24

C8

LA Chef Crowned ‘Food Network Star’

Tussauds NY Unveils Shah Rukh

Section C •August 20, 2010

GET

PRIME

SPOT






By PARIMAL M. ROHIT


CULVER CITY, Calif .

— Bollywood actress

Koena Mitra helped cel-

ebrate India’s Indepen-

dence Day with the community

at the Westfield Fox Hills Mall

here Aug. 15 by introducing a new

menu item named after her at the

Millions of Milkshakes store and

revealing the name of her latest

film project.

Between announcements at

the event, organized by the JNB

Group, Mitra served as guest host

of a free concert featuring R&B

artist Omarion that drew a large

crowd of about 300 people in

front of the Millions of Milkshakes

store.

Prior to the concert, Mitra

joined JNB Group’s T.J. Barring in

formally announcing her leading

spot in the planned Hollywood

feature film “Carmen.” Mitra fol-

lowed up the news by unveiling

the milkshake named in her honor

at Millions of Milkshakes — the

“Koena Power.”

“What a way to celebrate India’s

Independence Day. It’s very spe-

cial, probably one of the best

Independence Days I have ever

celebrated,” Mitra said during

a press conference in a private

Fox Hills Mall meeting room just

prior to the event. “I am so thrilled

that Millions of Milkshakes chose

Aug. 15 to name a milkshake after

me.”

Mitra spent a few moments talk-

ing about her first-ever casting in a

Hollywood project and being the

first actor attached to “Carmen,”

a 19th century period piece based

on the story of a Spanish gypsy

bandit and femme fatale. The road

ahead, Mitra said, will not be easy

for her.

“I am under pressure to do stuff

correctly,” Mitra said, adding that

she has taken accent training

lessons to help in her transition

from Indian to American cinema.

“It’s a tough role and a challenge

I am excited to take on. I came

here (to Hollywood) to do dif-

ferent types of movies, whether

it be comedy, action-adventure,

whatever. I want to experiment.

I will not do (here) what I have

done in Bollywood.”

Mitra did not entirely forget

about Bollywood, however. Mo-

ments after the press confer-

ence, she had local dancer and

choreographer Hirangi Ashar

take to the stage in front of the

Millions of Milkshakes store,

where, in honor of Mitra’s first

films as a Bollywood actress, he

[Cont. on page C4]

By LISA TSERING


The soundtrack to “Eat,

Pray, Love,” featuring

U. Srinivas, is on sale

at Starbucks. You can

also find $4.99 “Eat, Pray, Love”

rudraksh malas and $10.99 tins of

Republic of Tea “Eat, Pray, Love”

tea at Cost Plus World Market —

which, by the way, has launched a

sweepstakes whose prize is a trip

for two to India.

HSN has devoted a shop to fash-

ions inspired by the film, such as a

$275 tote bag and a $99 ecru linen

kurti trimmed in hot pink. Luxury

travel specialist Abercrombie &

Kent is offering an “Eat, Pray,

Love”-themed trip made just for

women, 14 days for $8,685, which







tion to the film.








on a journey of spiritual explora-

tion, fits in the mold of the typical

first-timer in India — the first

scene in the country shows her

gaping at young beggars who ac-

cost her taxi; later, she dons a sari

to attend a friend’s wedding, and

in another scene grimaces at her

first taste of Thums Up: “It’s five

times sweeter than Coke! I think

it has methamphetamines in it!”

goes a line in the film.

The scenes in India that make

up the middle third of “Eat, Pray,

Love” were shot last September at

the Hari Mandir Ashram in Patau-

di, outside New Delhi, where Rob-

erts met with the temple’s resident

priest, Swami Dharmdev.

According to production de-

signer Bill Groom, “I went with

our executive producer Stan

[Cont. on page C6]

836 West El Camino, Sunnyvale, CA 9408








By GREG HEFFERNAN














PRIME

PRIME

SPOT












tion to the film.



The accessible “India lite” mer







INDIA WESTwww.indiawest.com • 50 CENTS



Willing to resolve

differences with

Pakistan

Address Label

1-800-757-6625


$3750 from LAX/SFO









AFAR

I



Great Deals for

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Belgium, Germany,

Switzerland,

Austria, Italy, France

Community Holds

Independence Day

Celebrations

B1

India May Drag

U.S. to WTO for

Hiking H-1B Fee

A34

‘Koena Power’

Shakes Up Indepen-

dence Day Fest

C1


















any group.






(Getty Images)



[Cont. on page A33]



By RICHARD SPRINGER







there Aug. 24.












[Cont. on page A16]


Goyle’s Foe

Apologizes for

Tweet Link to

Racist Rant

By RICHARD SPRINGER












diatribe.













[Cont. on page A28]

India West Daily Newsletter • Emailed 5 times a week to our database.

• Higher CTR and open rate than industry average.

India West Online / Website www.indiawest.com • Daily updates, breaking news stories, entertainment,

food, travel, life & style, weddings and more.

• Connect with educated, affl uent and web-savvy users.

• Highest Alexa ranking among websites for Indian newspapers in U.S.A.

• Over a million page views per month and growing.

© India West


Asian Indians represent the most lucrative and infl uential ethnic

group in the U.S. with the highest per-capita income and education

levels. They have signifi cant spending power, hold key positions in

professional occupations and are willing to pay for a higher quality

of life. India West reaches this sought-after demographic group with

the most comprehensive coverage of global and local news pertaining

to the community.

India West is the most widely read weekly newspaper in the Western

U.S.A. with a readership of over 100,000 each week. It is distributed

via subscription through our direct mailing system (USPS) and is also

sold & distributed on news stands in ethnic retail outlets and other

locations all over the West Coast.

States with greatest print distribution are:

California (both Northern & Southern), Washington State (Seattle/

Tacoma Area), Oregon, Arizona, Nevada, Colorado, Utah, New Mexico,

Alaska and Hawaii.

National & International E-edition & Daily Newsletter:

Additionally, the e-edition of India West (which is a replica of the

print edition) is emailed each week to over 20,000 email addresses on

our database throughout the country and internationally. Our Daily

Newsletter also reaches readers nationwide and around the world.

Our database continues to grow every day.

www.indiawest.com: India West Website receives approximately 1.5

million page views per month from all parts of the U.S. and abroad.

It holds the highest Alexa rating of any Indian American website.

Reach & Distribution

B20 B20 B20

© India West


2012New America MediaFirst place award to Sunita Sohrabji in the “International Report-ing” category for her3-part series of articles titled “India’s Poor Recycles World’s Electronic Waste into Wealth”.Peninsula Press ClubPearl Driver and Sunita Sohrabji jointly accept second place award in the “Continuing Coverage by Newspapers” category for their series of articles on Tri Valley University in Pleasanton, CA.

2011Peninsula Press ClubSom Sharma, Kainaz Amaria and Sunita Sohrabji jointly receive second place award for “Best Series - Non-daily newspaper” for their coverage of electrinic-waste practices Peninsula Press ClubSunita Sohrabji receives second place award in the “Best feature - Non-daily newspaper” category for her story titled “ The nani Diaries.”Indo-American Chamber of CommercePublisher Ramesh Murarka and Editor Bina Murarka receive “Lifetime Achievement Award” from Indo-American Chamber of Commerce.

2009New America MediaSecond place award to Sunita Sohrabji in the Environmental Issue category for her story titled “Green Rules Force Small Truckers into the Red.”New America MediaSecond Place Award to reporter Sunita Sohrabji in the category of Health Care, for her story titled “Postpartum Depression: South Asian Women suffer in Silence.”New America MediaFirst Runner-up award to Lisa Tsering for Best In-Depth/Inves-tigative report on Flight School Going Out of Business.South Asian Journalists AssociationLisa Tsering was a Finalist in the Outstanding Business Story category for her story titled “Grounded: Indian American Flight School Goes Out of Business.”Peninsula Press ClubReporter Sunita Sohrabji picks up Third Place award in the specialty story category for her story titled: “Postpartum Depression: South Asian Moms Suffer in Silence.”Peninsula Press ClubStaff photographer Som Sharma secured First Place award in the continuing coverage category for the dramatic photos taken by him for the story titled “Grounded: Flight School Goes Out of Business.”Peninsula Press ClubLisa Tsering secured First place award in the continuing coverage categoty for her story titled: “Grounded: Flight School Out of Business.”

2008Peninsula Press ClubFirst Place award to reporter Lisa Tsering for her series on Arnav – a Bay area toddler who underwent a rare heart-breaking transplant.

2007South Asian Journalists AssociationOutstanding Editorial/Commentary Runner-up, 2007, to Indian Life & Style magazine columnist Swetha Iyengar for her article "Did Kaavya Betray our Community?"New California MediaAward to Rupal Shah for her series on the early Indian im-migrants in Central Valley who had married into the Mexican Community.New California MediaAward to Ashfaque Swapan for the 9/11 story: :Struggle to re-build lives.”South Asian Journalists AssociationAward given to Ashfaque Swapan in the category of South Asians in the U.S. for his story titled “One year later – victims struggle to rebuild lives” which focussed on the post 9/11 scenario.

2006New America MediaInvestigative Journalism Runner-up, 2006, to reporter Viji Sundaram for her fi ve-part series on women and AIDS in India;South Asian Journalists AssociationOutstanding Editorial/Commentary Runner-up, 2006, to Indian Life & Style magazine columnist Swetha Iyengar for her series of essays covering race, politics, religion and more.

2005New California MediaBest Investigative/In-depth Article First-place winner, 2005, to reporter Lisa Tsering for her expose of Indian brides who exploit India's dowry laws;South Asian Journalists AssociationSpecial Project 2nd Runner-up, 2005, to reporter Ashfaque Swapan for his 20th anniversary story entitled “Bhopal Remembered.”

2004Society of Professional Journalists, No. Calif. ChapterExcellence in Journalism award, Opinion (Print) Winner, 2004, to Indian Life & Style magazine columnist Swetha Iyengar for her columns commenting on the second generation Indian American experience; South Asian Journalists AssociationOutstanding Coverage Winner, 2004, to reporter Viji Sun-daram for her contributions as a journalist between 1994 and 2003;South Asian Journalists AssociationSpecial Recognition Award Winner, 2004, to India-West staff for their outstanding coverage of the death of astronaut Kalpana Chawla;South Asian Journalists AssociationOutstanding Coverage Runner-up, 2004, to reporter Ash-faque Swapan for his contributions as a journalist for the past decade;New California MediaHonor Award, Runner-Up for Best Health Care Story, 2004, to reporter Lisa Tsering for an article about Jeena, America's fi rst organization for South Asian special-needs kids and their families.

2003New California MediaCentral Valley Reporting Winner, 2003, to Rupal Shah for her story on how pioneer Indian-Mexican families shaped California's Central Valley;South Asian Journalists AssociationSpecial Project Runner-up, 2003, to India-West staff for its feature entitled “9/11: One Year Later”;New California MediaCivil Liberties Category Runner-up, 2003, to reporter Ashfaque Swapan for his story about 9/11 victims’ struggle to rebuild their lives one year later.

2002South Asian Journalists AssociationFirst-prize Winner, 2002, in the category of “Outstanding story on South Asians in America” to reporter Viji Sundaram for her article exposing McDonald's use of beef extract in their french fries;South Asian Journalists AssociationDaniel Pearl Award for Reporting on South Asia Runner-up, 2002, to reporter Lisa Tsering for her coverage of post-earthquake rebuilding efforts in Gujarat;New California MediaBest Investigative/ In-depth Article Winner, 2002, to reporters Ashfaque Swapan and Viji Sundaram for their expose on McDonald's use of beef extract in their french fries.

2001New California MediaHonor Award Runner-up, Investigative Reporting, 2001, to reporter Lisa Tsering for her article explaining how Bollywood DVDs are pirated in the United States;New California MediaHonor Award Runner-up, 2001, to reporter Ashfaque Swapan for his feature on Indian Americans in the Millennium;South Asian Journalists AssociationSpecial Recognition Award, 2001, presented to India-West staff for its in-depth coverage of the immigrant smuggling ring run by a Berkeley, Calif.-based landlord.

2000South Asian Journalists AssociationHonor Award, 2000, to reporter Ashfaque Swapan for his article, “100 Years in America,” where he explores the history of Indian immigrants.

1999New California MediaBest Breaking News Story, 1999, to reporter Viji Sundaram for her coverage of a Sikh-Canadian publisher's assassination.

1998South Asian Journalists AssociationBest Series, 1998, to reporter Viji Sundaram for her series of articles on a domestic violence support group.

1997South Asian Journalists AssociationBest In-depth Coverage, 1997, to reporter Viji Sundaram for her in-depth story on how Asians were being denied top posts at the U.S. Department of Agriculture;New California Media“Years of Distinguished Reporting for Ethnic Newspapers” award, 1997, to reporter Richard Springer.




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[Cont. on page A33]



By RICHARD SPRINGER







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[Cont. on page A16]


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[Cont. on page A28]

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Community Holds Independence Day Celebrations

B1

India May Drag U.S. to WTO for Hiking H-1B Fee

A34

‘Koena Power’ Shakes Up Indepen-dence Day Fest C1



NEW DELHI — Prime Minister Manmohan Singh Aug. 15 asked agitating Kashmiri youth to end violence, saying it would not benefit anyone even as he offered to carry forward the dialogue process within the framework of the state being an integral part of India. (See separate story.)

Addressing the nation on the 64th Independence Day against the backdrop of recent unrest in Kashmir, he said Indian de-mocracy has the “generosity and flexibility” to address concerns of any group.

In his 35-minute speech from the ramparts of the historic Red

Prime Minister Manmohan Singh (l) inspects a guard of honor at the Red Fort in New Delhi Aug. 15. In a wide-rang-ing speech that addressed domestic issues of high inflation and religious tolerance, Singh also called for an end to a cycle of violent separatist protests in Indian Kashmir and urged Maoist rebels to lay down their arms and begin talks. (Getty Images)

India’s 64th Independence DayPrime Minister Offers Dialogue to Kashmiris

[Cont. on page A33]

Cardiologist in Rural Arizona Runs for Congress

By RICHARD SPRINGERIndia-West Staff Reporter

A cardiologist who founded and operated the only heart center serving a rural area in northeast-ern Arizona is running for Con-gress in the Republican primary there Aug. 24.

Steve Mehta told India-Westlast week that he believes U.S. red tape has “really damaged health-care to our community.”

He said the U.S. needs to find a way to encourage doctors to remain in rural communities. Two of three internists in Show Low, Ariz., where Mehta practices, have left for greener pastures, he said

Mehta has said that he would [Cont. on page A16]


Goyle’s FoeApologizes forTweet Link toRacist Rant

By RICHARD SPRINGERIndia-West Staff Reporter

Republican National Com-mittee member and Kan-sas congressional candidate Mike Pompeo has personally apologized for a tweet his campaign sent out directing people to check out an article that subjected his opponent, Kansas state Rep. Raj Goyle, to a racist and hate-filled diatribe.

The article that Pompeo’s camp promoted as a “good read” said in part: “Just like his evil muslim (sic) com-munist USURPER comrad (sic), barrack (sic) hussein



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By PARIMAL M. ROHITSpecial to India-West

NORWALK, Calif. — Pa-ORWALK, Calif. — Pa-ORWALK, Calif. — Patriotic tunes and the aroma of Indian food filled the air as nearly

10,000 people filled the outdoor fields at the former Excelsior High School here Aug. 14 to cel-ebrate the 63rd anniversary of India’s independence.

With a center stage anchoring a U-shape of nearly 100 booths and a schedule of about 50 song and dance items featured during the evening-long cultural program, the Indian Americans celebrated Aug. 15 with the event’s grand marshal, Bollywood crossover actress Mallika Sherawat, and special guest Harry Sidhu, the Republican mayor pro tem for the city of Anaheim.

The evening’s festivities were jointly organized by the United Federation of Indo Americans of

California and the Federation of Indo-American Associations of Southern California.

“Today we celebrate India’s 63rd year of independence. We can be proud of all that we have accomplished back at home as well as in this country which we have made our home,” said Anil Mahajan, speaking on behalf of UFICA as its president.

“We bring this event every year so our community can celebrate this historic day and to teach the next generation of Indian Americans the importance of their heritage. We have a lot to be proud of.”

Mahajan added that Indians in the United States have been very influential in several profes-sional fields, such as medicine, engineering, entertainment, law and business.

Echoing similar thoughts was FIA-SC president Ajmer Singh, Actress Mallika Sherawat (center) hoists her plaque over her head as executive members of UFICA and FIASC flank her.



[Cont. on page B2]

S.F. Giants Field I-DayCelebrations by NFIA, FIANC

By LISA TSERINGIndia-West Staff Reporter

SAN FRANCISCO — It may have seemed like an unusual

place to celebrate India’s Inde-pendence Day — on the field at AT&T Park before a sold-out baseball game between the San Francisco Giants and the San


the Indian Heritage Celebrations here Aug. 15, the event marked the

Aerodance turned in a lively performance of Gujarati folk dance in the moments before the San Francisco Giants/San Diego Padres game as part of India’s Independence Day celebrations at AT&T Park Aug. 15. (Som Sharma photo)

Dr. Susan Evans LaunchesSkin Care Line for S. Asians

By GREG HEFFERNANSpecial to India-West

BEVERLY HILLS, Calif. — You may have seen internationally renowned

dermatologist and health and beauty expert Dr. Susan Evans on “Oprah,” “Dr. OZ,” ABC’s “Good Morning America Health,” “The Today Show,” and CNN.

She’s also a regular guest with her husband and business partner Dr. Brian Evans on “Dr. 90210.”

An active wife and mother of four, she still found time to launch a new skin care line through her Dr. Evans’ Cosmeceuticals prod-uct line with HSN (premieres Aug. 25-26) and Guthy-Renker for men and women, and especially South

Dr. Susan Evans (center) with Dr. Brian Evans (l) and Hateesh Syal (r). (Greg Heffernan photo)

[Cont. on page B10]

[Cont. on page B14]

HEALTHY EYES WEAR SUNGLASSES

Shield your eyes (and your family’s eyes)from harmful UV rays.


C24 C8 C7LA Chef Crowned ‘Food Network Star’ New Film Review: ‘Peepli (Live)’ Tussauds NY Unveils Shah Rukh

Section C •August 20, 2010Section C •August 20, 2010



Actress Koena Mitra (left) poses with R&B artist Omarion at the Independence Day celebration hosted by the JNB Group, at which she promoted a new milkshake named after her, the “Koena Power” shake. She also announced she would be starring in the upcoming Hollywood film, “Carmen.” (Parimal Rohit photo)

By PARIMAL M. ROHITSpecial to India-West

CULVER CITY, Calif . — Bollywood actress Koena Mitra helped cel-ebrate India’s Indepen-

dence Day with the community at the Westfield Fox Hills Mall here Aug. 15 by introducing a new menu item named after her at the Millions of Milkshakes store and revealing the name of her latest film project.

Between announcements at the event, organized by the JNB Group, Mitra served as guest host of a free concert featuring R&B artist Omarion that drew a large crowd of about 300 people in front of the Millions of Milkshakes store.

Prior to the concert, Mitra joined JNB Group’s T.J. Barring in formally announcing her leading spot in the planned Hollywood feature film “Carmen.” Mitra fol-lowed up the news by unveiling the milkshake named in her honor at Millions of Milkshakes — the “Koena Power.”

“What a way to celebrate India’s Independence Day. It’s very spe-cial, probably one of the best Independence Days I have ever celebrated,” Mitra said during a press conference in a private

Fox Hills Mall meeting room just prior to the event. “I am so thrilled that Millions of Milkshakes chose Aug. 15 to name a milkshake after me.”

Mitra spent a few moments talkMitra spent a few moments talkMitra spent a f -ing about her first-ever casting in a Hollywood project and being the first actor attached to “Carmen,” a 19th century period piece based on the story of a Spanish gypsy bandit and femme fatale. The road ahead, Mitra said, will not be easy for her.

“I am under pressure to do stuff correctly,” Mitra said, adding that she has taken accent training lessons to help in her transition from Indian to American cinema. “It’s a tough role and a challenge I am excited to take on. I came here (to Hollywood) to do dif-here (to Hollywood) to do dif-here (to Hollywood) to do different types of movies, whether it be comedy, action-adventure, whatever. I want to experiment. I will not do (here) what I have done in Bollywood.”

Mitra did not entirely forget about Bollywood, however. Mo-ments after the press confer-ence, she had local dancer and choreographer Hirangi Ashar take to the stage in front of the Millions of Milkshakes store, where, in honor of Mitra’s first films as a Bollywood actress, he

[Cont. on page C4]

Julia Roberts as Elizabeth Gilbert in a scene from “Eat, Pray, Love.” (Colombia Pictures photo)

By LISA TSERINGIndia-West Staff Reporter

The soundtrack to “Eat, Pray, Love,” featuring U. Srinivas, is on sale at Starbucks. You can

also find $4.99 “Eat, Pray, Love” rudraksh malas and $10.99 tins of Republic of Tea “Eat, Pray, Love” tea at Cost Plus World Market — which, by the way, has launched a sweepstakes whose prize is a trip for two to India.

HSN has devoted a shop to fash-ions inspired by the film, such as a $275 tote bag and a $99 ecru linen kurti trimmed in hot pink. Luxury travel specialist Abercrombie & Kent is offering an “Eat, Pray, Love”-themed trip made just for women, 14 days for $8,685, which

includes a day trip to the ashram where scenes from the film were shot. The Web site of “Incredible India!,” however, is plugging the Commonwealth Games and has not made any marketing connec-tion to the film.

The accessible “India lite” mer-The accessible “India lite” mer-The accessible “India lite” merchandising of the film is a mirror of “Eat, Pray, Love” author Eliza-beth Gilbert’s trip to an ashram in Maharashtra, where like many Westerners who spend their first trips to India enclosed inside the walls of a religious retreat, she was largely cocooned from the reality of the country.

This is the India of postcards and travel brochures, an image as far from “Slumdog Millionaire” as one could imagine.

Julia Roberts, who plays Gilbert

on a journey of spiritual explora-tion, fits in the mold of the typical first-timer in India — the first scene in the country shows her gaping at young beggars who ac-cost her taxi; later, she dons a sari to attend a friend’s wedding, and in another scene grimaces at her first taste of Thums Up: “It’s five times sweeter than Coke! I think it has methamphetamines in it!” goes a line in the film.

The scenes in India that make up the middle third of “Eat, Pray, Love” were shot last September at the Hari Mandir Ashram in Patau-di, outside New Delhi, where Rob-erts met with the temple’s resident priest, Swami Dharmdev.

According to production de-signer Bill Groom, “I went with our executive producer Stan

[Cont. on page C6]

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California 528,176

New York 313,620

New Jersey 292,256

Texas 245,981

Illinois 188,328

Florida 128,735

Virginia 103,916

Pennsylvania 103,916

Georgia 96,116

Maryland 79,051

Massachusetts 77,177

Michigan 77,132

Ohio 64,187

Washington 61,124

North Carolina 57,400

Connecticut 46,415

Arizona 36,047

Asian Indian Population DistributionB20 B20 B20

Minnesota 33,031

Indiana 27,598

Tennessee 23,900

Missouri 23,223

Wisconsin 22,899

Colorado 20,369

Oregon 16,740

South Carolina 15,941

Kansas 13,848

Alabama 13,036

Kentucky 12,501

Oklahoma 11,906

Nevada 11,671

Delaware 11,424

Louisiana 11,174

Iowa 11,081

New Hampshire 8,268

Arkansas 7,973

Utah 6,212

Nebraska 5,903

Mississippi 5,494

D.C. 5,214

Rhode Island 4,653

New Mexico 4,550

West Virginia 3,304

Hawaii 2,201

Idaho 2,152

Maine 1,959

North Dakota 1,543

Vermont 1,359

Alaska 1,218

South Dakota 1,152

Montana 618

Wyoming 589

California Counties

Santa Clara 117,596

Los Angeles 79,169

Alameda 72,278

Orange 40,732

Sacramento 26,560

San Diego 24,306

Contra Costa 22,328

Santa Barbara 20,665

Fresno 15469

San Mateo 13,486

San Joaquin 12,951

San Bernardino 12,078

San Francisco 9,747

San Jose 43,827

Fremont 38,711

Los Angeles 32,996

Sunnyvale 21,737

San Diego 17,255

Santa Clara 15,890

Cupertino 13,179

Irvine 10,687

San Francisco 9,747

Yuba City 8,863

Fresno 8,814

California Cities with Over 4,000 Indian Americans in 2010

Sacramento 8,514

San Ramon 8,179

Union City 7,966

Bakersfi eld 7,328

Milpitas 6,351

Pleasanton 5,214

Elk Grove 4,968

Stockton 4,735

Anaheim 4,456

Mountain View 4,344

Hayward 4,260

Based on 2010 Census data. United States Total: 2,843,391

Based on 2010 Census data.

© India West


Population:

Third largest Asian American group with a population of 2,482,141(Indian alone)Fastest growing U.S. ethnic group (population growth rate of 50.8% from 2000-2006)

Age

43% Asian Indians are between the ages of 25 to 44 years with a median age of 32.2 years

Income

Highest annual median family income of $87,484 Mean annual earnings - $101,108 Combined disposable income of $88 billion Estimated annual buying power of $20 billion

Occupation

Management, Professional, Service, Sales & Offi ce Occupations - 87.4% Asian Indians are very well educated and many are doctors, engineers, and technology

experts

Education

Bachelor’s degree or higher- 68.6% Asian Indians have the highest educational qualifi cations of all ethnic groups in the U.S.

Marital Status & Average Family Size

69.4% Asian Indians are married Average family size – 3.45 83% have nuclear families and 6% have extended families

Language

73% of Asian Indians speak English and at least one other language Asian Indians have a good comprehension of English language and thus often get an edge

over other ethnic groups

Home, Automobile and Business Ownership

55.3% own one or more housing units; median home value - $394,400 89.8% own one or more cars The community is well represented as small business and motel owners About 55% of motels in the U.S. are owned by Asian Indians which has a combined market

value of $40 billion

Media Preferences

50% of online Asian Indians read a South Asian newspaper; 22% read South Asian publica-tions on a regular basis.

Asian Indian DemographicsB20 B20 B20

© India West


Media Releases and

Survey Results

B20 B20 B20

The South Asian* population within the United States has developed into

a sophisticated market that combines culturally unique and mainstream

buying habits. Marketers, witnessing the growth of ethnic segmentation,

recognize its buying power and continue to monitor the development of

its consumer preferences.

• “One-third of engineers in the Silicon Valley are of Indian descent,

while 7% of valley hi-tech fi rms are led by Indian CEOs.”

– University of California, Berkeley

• “While the Indian American population is less than 1% in the

U.S., the contribution of the community is to the extent of almost

17%.”

– MIT Journal

• “With household incomes averaging at $90,000 annually, South

Asian Americans represent the most lucrative ethnic group in the

U.S. Their consumer choices: frequent trips overseas (54%), dining

out (54%) and purchase of high-price electronics (92%) positions

them as an upscale segment that is willing to pay more for a higher

quality of life.”

– Global Advertising Strategies, a New York City-based

multicultural advertising agency

• “Large number of South Asians take frequent trips, buy hi-fi equip-

ment and dine out, while their cultural preferences are strong

enough that one out of four South Asians spends over $60 per

month on South Asian programming on cable television. 80% of

the survey respondents consume ethnic media with print having

the highest penetration, followed by TV and radio.”

– Excerpt from Global Advertising Strategies report on

survey of preferences among South Asians in the U.S.

• “There are nearly 200,000 Indian American millionaires. One in

every nine Indians in the U.S. is a millionaire, comprising 10% of

U.S. millionaires.”

– Merrill Lynch

*South Asian ethnic group includes Asian Indians (the largest sub-group;

comprise approx. 88% of total South Asians) and ethnic groups from Paki-

stan, Bangladesh, Nepal and Sri Lanka.

© India West


Issue Date Special Focus Bonus Distribution Jan. 20 Republic Day 500 additional copies in Southern CaliforniaReservation: Jan. 13 Material: Jan. 16 Feb. 10 Valentine’ s Day Reservation: Feb. 3 Materials: Feb. 6 Mar. 10 Holi IssueReservation: Mar. 3 Material: Mar. 6 Apr. 14 Baisakhi Issue 500 additional copies to Sikh TemplesReservation: Apr. 7Material: Apr. 10 May 12 Mother’s Day SpecialReservation: May 5Material: May 8 June 16 Father’s Day SpecialReservation: June 9 Material: June 12

June 30 U.S.A. Independence DayReservation: June 23 Material: June 26

Aug. 4 Raksha Bandhan SpecialReservation: July 28Material: July 31

Aug. 14 India’s Independence Day 2000 additional copies to all major cities Reservation: Aug. 7 on the West CoastMaterial: Aug. 10

Sept. 29 DussheraReservation: Sept. 22Material: Sept. 25

Oct. 6 Pre- Diwali Special 1500 additional copies to all our vendorsReservation: Sept. 29 on the West CoastMaterial: Oct. 2 Oct. 13 Diwali Special 2000 additional copies to all our vendors Reservation: Oct. 6 on the West CoastMaterial: Oct. 9 Nov. 17 Thanksgiving Reservation: Nov. 10 Special Material: Nov. 13 Dec. 22 Christmas Reservation: Dec. 15 & New Year’s Special Material: Dec. 18

Editorial Calendar

2017

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Metlife

Lufthansa

Comcast

Asian Art Museum

Dish Network

New America Media

San Mateo Marriott

Western Union

State Farm Insurance

India Tourism

Bhindi Jewelers

Chitresh Das Dance Company

The Tech Museum of Innovation, San Jose

State Farm Insurance

San Francisco Symphony

KB Home

Our AdvertiserPortfolio*

Art Karat

Eros Entertainment

Sony Entertainment

Deep Foods

Meritage Homes

State Bank of India

Discovery Builders

Brookfi eld Homes

Quarry Lane School

Classic Communities

Chase Bank

Residents Medical Group

Singapore Airlines

Unilever

Excel Test Prep

HAB Bank

Elite Educational Institute

Hanmi Bank

Amber Restaurant

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