recommend a choice? view as slide show adapted from adprin.com
TRANSCRIPT
![Page 1: Recommend a Choice? View as slide show Adapted from AdPrin.com](https://reader036.vdocuments.net/reader036/viewer/2022083006/56649f2f5503460f94c48973/html5/thumbnails/1.jpg)
Adapted from AdPrin.com
Recommend a Choice?
View as slide show
![Page 2: Recommend a Choice? View as slide show Adapted from AdPrin.com](https://reader036.vdocuments.net/reader036/viewer/2022083006/56649f2f5503460f94c48973/html5/thumbnails/2.jpg)
Adapted from AdPrin.com
Organ donation problem
In Germany, 12% of people participate in organ donations, while in Austria, nearly 100% do so. Germany has asked you to propose advertising to increase organ donations. What would you do? Your target market surveys show that 85% of people favor organ donations in Germany. When you finish writing your approach, click on this slide.
In the Netherlands, nearly all adults received a letter asking them to sign up. Was this approach successful? Click to see what happened.
The Netherlands ad campaign had negligible effects..
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Adapted from AdPrin.com
Findings from “Natural Experiments”
In six European countries where people must take action to opt out of a donor program, 99% are organ donors. In four countries where one must take action to be an organ donor, only 15% are organ donors.
– “To do nothing is in everyone’s power.” - Samuel Johnson, mid-1700s
– Make the recommended choice the default choice (1.3.4 )
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Adapted from AdPrin.com
Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application.