recommended strategies for reebok

7/31/2019 Recommended Strategies for Reebok

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Recommended Strategies for Reebok

Opportunities

ThreatsStrengths

S-O Strategies

Should use the best of their designand innovation capabilities forcapturing increasing

sportswearmarket.

More emphasis should be given inproduct development for ReebokJuniors as their market

is quicklyincreasing.

Should introduce Juniors collectionin RVS stores also.

Should collaborate with upcomingtechnical innovation firms for fastand better technical

products.

Should make the best of increasingtechnical awareness amongconsumers by emphasizingtheirtechnology as USP in promotion.

Should capture market for commonwealth games, not just the athletesbut the fan gear as

well.

Should put more emphasize on IPLand Force India productdevelopment. More variety

shouldbe added to it. Price range shouldalso be increased for increasing thereach.

Disposable income of the customersare increasing, they should becaptured and loyalty

must be buildS-T Strategies


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Completely focus on theirstrengths because buildingon that they can maintaintheir share

in the market.

More attention should bepaid to the domestic marketas dollar fluctuation effectsexports

but Indian market isincreasing.

Keep maintaining the quality,durability and promote onthat for building brandloyalty as

Chinese productswill not able to provide allthat.


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by use of their good CRM practices.

Weaknesses

W-O Strategies

Outsourcing or working incollaboration with technicalinnovation firms for fast

technicalimprovement.

Watch completion closely and workon prices effectively.

Should pay more attention tocompany owned store as market isincreasing and margins

are higher inself owned stores and also they arebetter managed.W-T Strategies

Maintain existing customersfirst and try increase loyaltyin them by providing thembetter

services to surviveexisting market share.

Work more on theirstrengths over competitorsto sustain.

Capture tier I and tier II andalso the lower middle class inurban areas in order toincrease

the reach of theirproduct and create loyalty inthose markets as well so asto keepcompetitors behind.

Conclusion

Focus on finding the most promising customers (kids and women) andintroduce more

products or improve current ones to satisfy potentialincrease in demand

Keep expanding into current and future domestic markets by beingaggressive and the

worldwide leader of the footwear and apparelindustry.

Accelerate funding for numerous marketing campaigns in order to get tospecific markets

or customer groups.


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Focus on improving working conditions and human rights atinternational manufacturer

centers and at the same time increasingtheir productivity.

Implement product diversification with companys newest technologies .


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REFERENCES

http://finance.yahoo.com

Reebok Annual Reports

Reebok Quarterly Reports

www.rbkindia.com


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www.reebok.com

www.bigcharts.com

www.businessweek.com

www.wikkipedia.org

recommended strategies for reebok

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