recp17 learning outcome 1
TRANSCRIPT
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Unit RECP17: Principles of Social Media Within a Business
“Aims, Tools and Plans”
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Objectives
Describe a business and its type, vision, aims, objectives and goals
Identify the brand and values of a business and how these are portrayed to the audience of a business
Describe the marketing tools available to a business
Explain the consequences of using Social Media on the budget of different sizes and types of business
Explain the benefits and consequences of encouraging amplification
Explain the benefits and consequences of encouraging engagement
Explain the factors to consider when identifying a Social Media plan for a business
Explain how Social Media could fit into the marketing plan of a business
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GUESS THAT TWEET
You will be given a number of Tweets
You must guess the company that Tweeted them
Think about-
Tone, Words, Voice
www.socrative.com
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What is a brand?
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Brand and Values
Research your company given to you by using the following questions as guidance
What is the business type?
What is it’s vision and aims?
What are the brand and values?
How are these portrayed to the audience?
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What is a Marketing Tool?
The techniques and materials used by those who are involved in the promotion of good and services. Most business that need to sell their goods or servicesto the public will make extensive use of various marketing tools, such as market research and advertising to help further their success.
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http://www.youtube.com/watch?v=XpaOjMXyJGk
http://www.youtube.com/watch?v=HUzPwIP9BqE
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Vine
Task
In pairs discuss how you can save your business time and money by using Social Media and then produce a collection of
Vines explaining your answers
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Amplification
• What is Amplification? Tweet a definition
• What do you think the benefits and consequences of Amplification are? Tweet a response
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How do you think companies are engaging their customers on Social Media?
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Engaging
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Complaints
In pairs draft responses to the following Tweets
Remember-
Professionalism
Engagement
140 Characters
Company’s voice
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Complaints
I have been waiting for 2 weeks for my delivery, where is my order this is beyond a joke!?
Your colleague ‘Dave’ was very rude to me on the phone. I wish to make a formal complaint!
My system has been down for 3 hours. How am I suppose to work with no system? This is ridiculous!
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Social Media Plan
You have 5 minutes to think about what features a business’ Social Media Plan would include.
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Social Media Plan
Taking everything mentioned this morning into account, create a social media plan for your business.
Think about-
Your audience
Competition
Tone
Engagement
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Objectives
Describe a business and its type, vision, aims, objectives and goals
Identify the brand and values of a business and how these are portrayed to the audience of a business
Describe the marketing tools available to a business
Explain the consequences of using Social Media on the budget of different sizes and types of business
Explain the benefits and consequences of encouraging amplification
Explain the benefits and consequences of encouraging engagement
Explain the factors to consider when identifying a Social Media plan for a business
Explain how Social Media could fit into the marketing plan of a business
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Finally
Tweet a response to the final question
How do you feel social media can fit into a business?